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Content Untapped

Georgia Kirke and Ivan Meakins

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What makes great content? What is it about a message that enflames our emotions with joy, curiosity, anger or excitement? Ivan Meakins is Head Of Content at Write Business Results, and when he isn't working with clients on their content, he spends his time pondering questions like this. And now, he is on a mission to seek out the answers and report his findings back to you. Join us as we dive into the realms of history, science, psychology and many other fields to explore the hidden secrets ...
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Climb

Ivan Meakins

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Climb is a podcast that showcases entrepreneurial innovation and the captivating stories behind it. Born out of the Climb23 event – the UK’s innovation festival for startups and scaleups – this podcast takes a look at the journey founders often go through on their way to figuring out their mission, securing funding and inspiring positive change. Join us as we chat with some founders and investors from across a host of different industries who have dedicated their lives to adding value to peo ...
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This week on Climb, Ivan Meakins welcomes Dan Lyons to the show. Dan is a tech journalist and the bestselling author of STFU: The Power of Keeping Your Mouth Shut in an Endlessly Noisy World. In this episode, Dan gives us an insider glimpse into how Silicon Valley and its leaders have changed over the years. He also explains the current shift in le…
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This week on the Climb podcast, Ivan Meakins is joined by Ian Fishwick, serial entrepreneur and author of The Street-Smart MBA - Mastering Business Acumen Without Going To School. Ian’s story is a shining example of what it means to consistently win in business. After starting a small company in a spare bedroom, he successfully completed over 40 me…
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Starting a new podcast? This week on Content Untapped we share our 6 top tips to build an engaging show that feels authentic and allows you to show the world who you are and what you do. Discover how to: Stop your show from turning into one of those typical, boring Q&A sessions with this simple technique How to strategically interrupt guests when t…
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In this episode of the Climb podcast, Ivan Meakins welcomes a very special guest to the show – Evan Maindonald. Evan is the Founder and CEO of Hyperlight Ventures, a venture capital fund that invests in businesses generating positive social and environmental impact. During this insightful conversation, Evan breaks down the core practices he looks o…
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This week on the Climb podcast, Ivan Meakins is joined by Isaac Lockett and Freja Petrie. Isaac and Freja are two young entrepreneurs on a mission to use video games as a platform to spread awareness about brain injuries in sport. In this episode, Isaac and Freja dive into the real meaning and impact of concussions. Why there needs to be a call to …
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What if you could take the timeless narrative of Robin Hood and wield it as your secret weapon in business content? Imagine standing up for the everyman, just like Robin Hood, and positioning your brand as a champion for your audience. We discuss how to craft messages that resonate with people, and paint you as a modern-day Robin Hood, returning fr…
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This week on Content Untapped we're peering back into ancient myth to see what secrets we can learn from these timeless tales. We delve into the lives and exploits of gods like Zeus and Athena, throwing light on their human-like flaws that make them so relatable to us. Learn how you, as a content creator or business owner, can harness the power of …
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In this episode of the Climb podcast, Ivan Meakins welcomes a very special guest to the show – Dan Kirby. Dan is the co-founder of The Tech Dept and the host of the raw and real podcast, Honey I Blew Up The Business. During this candid conversation, Dan gives us a behind-the-scenes glimpse into the lowest moment of his career. He talks about how hi…
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Ever wondered about the secret sauce that propels businesses to scale efficiently? This week on Content Untapped we speak with Alexis Kingsbury founder of AirManual—an platform that's revolutionizing business processes. We uncover the crucial role of training checklists and talk about how to document workflows that people actually engage with regar…
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This week on the Climb podcast, Ivan Meakins is joined by Stevie Ward, Founder of Mantality, an organisation that helps men live their lives with more purpose, resilience and peace of mind. At 26, Stevie was named the youngest captain of Leeds Rhinos and was destined for a promising, trophy-laden career. But then, he had a brain injury and was forc…
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Ever wondered how to dust off a failed project and turn it into a triumph? Join Ivan Meakins, on Content Untapped, as he cracks open the secret behind the remarkable transformation of Steven Spielberg's failed project, Night Skies into two cinema classics we all love Discover how to find the gold in your failures with a simple exercise. Why a fresh…
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Welcome to the Climb podcast. This week, host Ivan Meakins welcomes James Church to the podcast. James is the co-founder of Robot Mascot, and bestselling author of Investable Entrepreneur: How To Convince Investors Your Business Is The One To Back. In this episode, Ivan and James delve deep into the biggest mistakes founders make when building a pi…
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Tune in to our intimate conversation with Luke Hodson, an expert in youth culture marketing, who paints a rich picture of how the influential power of youth and street culture shapes the content strategy of some of the world's leading brands. Discover how dissecting these cultures can prime your content proposition for future adoption, particularly…
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Imagine if you could construct a compelling business book that resonates deeply with your audience, providing a unique framework that guides readers to their desired outcomes. Well, with a Big Idea, you can. Join Ivan as he dives into the world of big ideas, exploring how to harness them to create engaging and transformative business books. Discove…
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In this episode of the Climb podcast, Ivan Meakins is joined by a very special guest – Dr Gary Crotaz. Gary is an award-winning author, keynote speaker, and host of the hit podcast, The Unlock Moment. During this insightful conversation, Gary explains what an “unlock moment” is, including why they occur, how they occur, and why they’re so important…
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In this episode, we take cues from Shakespeare's "wise fool", learning how to infuse content with high-arousal emotions and shock tactics to engage and persuade. Discover how you can drape your content in a cloak of motley and enflame your audience's emotions, adding extra impact to your marketing message. This is more than just a journey into cont…
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Today, on Content Untapped we unravel the profound simplicity of the 'Rule of One'. It’s a transformative tool that giants like Apple have leveraged in their 'Think Different’ campaign and Twitter in their platform design. But make no mistake, this rule works just as well for creating great content for tiny businesses as it does for global giants..…
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This week on Climb, Ivan Meakins talks to Gabriel Jarrosson, a serial entrepreneur and investor in more than 100 startups. Gabriel’s story is a shining example of how consistent content creation can transform your career, albeit not overnight! Learn how being consistent and setting no expectations with content is the key to success and why niching …
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Want to discover the potatoes' secret to popularity? Join Ivan Meakins as he decodes how, in ,1776, Frederick the Great used this seemingly mundane vegetable to impart an important lesson in content creation. Learn about the human brain's reaction to novelty, the addictive dopamine rush it triggers, and how you, too, can sprinkle this 'secret' ingr…
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In 1994 John Lassiter of Pixar Animations was up against a daunting task: creating a character to rival Disney's Simba and Alladin. And so he created...Lunar Larry? This episode dives into a little-known story about one of the most beloved animated characters of all time and shows us why bad ideas are a vital part of the creative process. Join Ivan…
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In this episode of Climb, Ivan Meakins welcomes Tony Mallett to the show. Tony is the Founder of Inspirational Leads, a program supporting the resilience of young people in education and work. In this passion-fuelled conversation, Tony shares his journey from teaching in a classroom to building creative solutions for a thriving workplace. He explai…
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Are you struggling for originality in your content? What if I told you there are already thousands of incredible ideas out in the world to use, waiting for you to give your own spin to? A bottomless cache of creative hooks and angles you can use to connect with your audience. In this episode of Content Untapped, we challenge the idea that creatives…
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Ever wondered what makes movies like Pretty Woman, Back to the Future, Avatar, and Pocahontas so captivating? Turns out, it's an age-old storytelling technique, and it has been reeling in audiences for centuries! Tune in to this episode of Content Untapped as Ivan Meakins, dives into the magic of this narrative strategy and why our brains can't see…
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Welcome to the Climb podcast. This week, host Ivan Meakins is joined by Justin Breen, a serial entrepreneur and the bestselling author of Epic Life: How to Build Collaborative Global Companies While Putting Your Loved Ones First. Justin delves deep into what lies at the heart of entrepreneurship and innovation, sharing his own experiences, from wor…
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Welcome to the Climb podcast. In this intro episode, host Ivan Meakins gives us a glimpse into the podcast itself, the lineup of guests, and what to expect from the rest of the show. Stay tuned for future episodes of the Climb podcast. -------------------------------------- To learn more about how to get involved with the Climb event next year, ple…
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In this pilot episode, we hear from the mind behind the event that brought this podcast to life: Climb23 Gordon is a serial entrepreneur, CEO of CRSI and Founder of Investor Ladder: A non-commercial entity geared to help break down geography borders for investors and companies looking for capital. In this pilot episode, we learn about how Climb23 s…
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Creating content can sometimes feel like you are shouting into a void... If you are a creator who feels like no one is watching, this episode will give you a reason to keep going. In this episode of Content Untapped, Ivan Meakins welcomes a special guest to the show — Mat Wilson. Founder and CEO of Einstein Marketer, Mat has spent the last five yea…
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How can businesses build an incredible customer journey with content? To find the answers, Ivan Meakins took a journey into the world of automation with "The Queen of Automation" - Lisa Catto. Ivan and Lisa discuss how content fits into the Ideal Customer Journey. For any business or creator out there, making sure you have the right systems set up …
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The rule of three has been used as a powerful literary technique for centuries, but what is it? And can we use it today to create impactful content for our audience? Your hosts, Ivan Meakins and Georgia Kirke, dive deep into the rule of three, uncover the underlying psychology of why it works and discuss how you can leverage it to create impactful …
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Ivan Meakins and Georgia Kirke reveal how to create engaging content using an ancient art form – The Oral Tradition. Join the conversation and discover how a 37,000 year old tradition can help you to 'speak' amazing content into existence without having to write a word. Some tips shared on this episode include: The power of common stories in busine…
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Ever wondered what it takes to write content that hits home with your audience? In this episode, Ivan Meakins welcomes a very special guest to the show - Simon Coulson. Simon is an author, international speaker and the Co-Founder of The Songwriting Academy. Simon talks about the art of writing a hit pop song and how those principles can often trans…
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In this episode, Ivan Meakins and Georgia Kirke of Write Business Results talk about the power of persuasion in content, and look to the masters of rhetoric for inspiration! From ancient Greece to the footsteps of the Lincon Memorial, Georgia and Ivan look back at three iconic speeches and dig out some golden nuggets for content creators looking to…
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In our maiden voyage of this exciting new show, Ivan Meakins (Head of Content) and Georgia Kirke (CEO) of Write Business Results give you an intro into what makes great content and the role it plays in helping people better understand businesses. Together, they explain that the best ideas out there can sometimes be found lurking in some unlikely pl…
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