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EP6: Building A Customer Journey With Content: with Lisa Catto
Manage episode 361620092 series 3453555
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How can businesses build an incredible customer journey with content?
To find the answers, Ivan Meakins took a journey into the world of automation with "The Queen of Automation" - Lisa Catto.
Ivan and Lisa discuss how content fits into the Ideal Customer Journey. For any business or creator out there, making sure you have the right systems set up is vital if you want to build a self-sustaining community.
Join us as we discover:
- How to convert your audience into paying customers - then raving fans
- How "choose your adventure" books and business content are related
- Why you need to be both the Killer and the Poet as a creator today
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