Best J TACTICS Podcasts (2024)

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Trailer 2:34

4h ago2:34

2:34

If you are looking for LinkedIn strategies and tactics you can apply to your business to build your brand, grow a community and win more business opportunities you are in the right place. Welcome to the Social Media for B2B Growth Podcast 😀 ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the …

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Stop Your LinkedIn Profile From Costing You Business Opportunities 17:45

18h ago17:45

17:45

When was the last time you updated your LinkedIn profile? If the answer is the last time you went for a new job or maybe even not at all, then listen in to how you can fix this and win more opportunities for business growth. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to t…

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#112 Paris 2024 Olympics — Professional Climber and Coach Tim Kang on The Results, The Routesetting, The Grades, and The Future of Competitions 2:06:24

1d ago2:06:24

2:06:24

Professional climber, coach, routesetter, and frequent Testpiece podcast guest, Tim Kang, is on the pod this week to share his thoughts about the Paris 2024 Olympics. Tim may be best known for his highball ascents that culminated in the film Focus, but Tim is also a seasoned competition climber with multiple World Cups under his belt. Tim loves com…

1
R.A.T.E Your LinkedIn Posts to Boost Impressions for FREE 17:41

5h ago17:41

17:41

Want your LinkedIn posts to be seen by more people without paying for ads? Steal my formula to R.A.T.E your personal or company page posts before they go live to boost your impressions. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. h…

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#111 Tom O’Halloran — How To Do Hard Moves, Using Boards To Climb Better Outside, Toes Knees Hips, Taping Correctly, and What The Olympics Are Like 2:23:48

8d ago2:23:48

2:23:48

Tom O’Halloran is arguably the best climber in Australia. He’s an Olympian, he’s climbed 15a and v14, and done FA’s nearly up to those grades as well. But the reason we wanted to have him on the podcast is because of the amazing YouTube content he puts out. He dives into the nuances of hard climbing in a way that actually helps people climb hard. T…

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LinkedIn Page Advocacy: Use Your Page to Cheer On Your Team 16:56

14d ago16:56

16:56

Learn how to transform your LinkedIn Company Page into a dynamic force that drives team motivation and brand success. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 LinkedIn…

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#110 Ethan Salvo — Lessons From Climbing The Hardest Climb in Squamish [TWICE?!], Internal Vs External Motivations, and Transcending Grades 1:48:11

8d ago1:48:11

1:48:11

Ethan Salvo is back on the podcast! Ethan's first episode (linked here) was a fan favorite so when Josh visited Squamish for a few days they met up do an impromptu live/in-person recording. Since the last recording, Ethan has climbed arguably the hardest climb in Squamish, The Singularity. The experience he had on it was fascinating and made him qu…

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How to Transition out of Founder-Led Sales - Alex Newmann, CEO & Founder of Newmann Consulting Group 21:13

22d ago21:13

21:13

Alex Newmann (Founder & CEO of Newmann Consulting Group) is an expert at helping founders of B2B companies (either bootstrapped or Series A funded) transition out of founder-led sales, make their first sales hires and build a scalable, repeatable sales process. In this episode, he sits down with Alan Zhao to help change the way you think about maki…

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LinkedIn Profile vs Company Page. Where Should You Post? 17:43

14d ago17:43

17:43

The great debate continues. Where should you post on LinkedIn for maximum business results? Is the popular answer the right answer? You might be surprised. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key m…

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#109 Noah & Benn Wheeler — The World’s Hardest Campus Move, Most Difficult Board Climbs, FA’ing V12 On 1st Day Outdoors, and How This Generation Sees The Future 2:11:36

24d ago2:11:36

2:11:36

Noah Wheeler and Benn Wheeler represent the next generation of climbers. At 21 and 19, they are some of the strongest board climbers in the world and their styles reflect that. They also are bring a unique point of view to the world of climbing content with their YouTube channel, Wheel Rock. These brothers have climbed up to V16 outdoors, FA’d up V…

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Why I Back LinkedIn Newsletters and I Think You Should Too 18:34

29d ago18:34

18:34

Here are five reasons to start a LinkedIn newsletter for your business. Lets explore why LinkedIn newsletters are a strategic tool for businesses aiming to outsmart the LinkedIn algorithm and drive business growth. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Pre…

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#108 AJ [Alex Johnson] — 20 Years At The Top, The Evolution Of Climbing, Coaching Top Athletes, Climbing Drills, and Returning From A Major Injury 1:59:27

22d ago1:59:27

1:59:27

AJ has been competing at the highest level for decades. She has won multiple Bouldering World Cups and she climbs just as hard outdoors with her iconic send of The Swarm (v13/14) in Bishop which was recently featured in Reel Rock. AJ also coaches some of the top up and coming Youth Athletes (one of her athletes recently won Nationals), through her …

1
LinkedIn Post Ideas Running Dry? 5 Instant Content Sources 19:47

1M ago19:47

19:47

Let's tackle a common challenge faced by many: running out of LinkedIn post ideas. Michelle J Raymond shares her top five go-to sources for content inspiration, helping you and your team overcome creative blocks and maintain a consistent LinkedIn presence. Discover practical tips and strategies to keep your content pipeline flowing and engage your …

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#107 Drew Ruana — Thinking Long Term, Grading The Hardest Blocs, Working Weaknesses, 3 Common Plateaus and How to Get Through Them 2:10:57

29d ago2:10:57

2:10:57

Drew Ruana is one of the strongest boulders in the world. Period. He over a hundred V14+ sends, and lots of then are V16. While some other climbers may have that amount of blocs under their belt, no one has accumulated this many in such a short time. Drew goes into his infamous “Send Colorado” journey, which is his goal to send all V14 and up bould…

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LinkedIn Thought Leadership for Business Success 21:56

1M ago21:56

21:56

LinkedIn is the perfect platform for building thought leadership for both individuals and brands to influence B2B buying decisions and drive business growth. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key…

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#106 Felipe Camargo — An Unlikely Path To The Top, Finding Mentors, Training Hard By Yourself, Establishing Next Level Routes in Brazil, and Giving Back 1:36:36

1M ago1:36:36

1:36:36

Felipe Camargo is one of the top climbers in our sport with sends up to 9b and V15. That’s impressive… But what’s more impressive is that he began climbing Brazil where there was no professional climbers, no routes past 8b+, and no modern training facilities. Felipe managed to send the iconic 50m 9a+ Papichulo by mainly training on a 3x3m spray wal…

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Dominate LinkedIn With This Lesser Known Tactic 22:02

2M ago22:02

22:02

If you want to win at LinkedIn, let's discuss the vital role of LinkedIn analytics in evaluating and enhancing your LinkedIn strategy. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episod…

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#105 Tim Kang — Going All In, The Most Important Moments for Growth, Embracing What Others Won’t, and The Difference Between Good and Great 2:07:50

1M ago2:07:50

2:07:50

Tim Kang is a frequent guest on the podcast, but now you get to hear him do a more typical interview. Tim is a professional climber and coach that has competed at the World Cup level, won a Psicobloc competition, climbed v14 and 5.14d, but he is best known for his daring sends of the wildest highballs in Bishop which culminated in the popular film …

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3 Biggest LinkedIn Challenges Addressed at Linked Summit 17:36

2M ago17:36

17:36

Back from speaking at the Linked Summit (Denmark), Michelle J Raymond addresses the three most frequently asked questions at the event, which highlight significant challenges businesses face when leveraging LinkedIn for growth. Key moments in this episode: 00:00 Linked Summit Denmark 2024 01:58 The Importance of LinkedIn Company Pages 03:03 Conflic…

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#104 Greg Loh — Bouldering Pioneer, World’s Best Spotter, Belief Over Everything, Epic Midnight Lightning Story, Designing The 5.10 Dragons, and What Makes A Climber GREAT 2:20:47

2M ago2:20:47

2:20:47

Greg Loh was one of the strongest boulders in the world during the mid 90’s and early 00’s. He traveled all over the world putting up FA’s of V13+ and climbing with the best. He competed in WC’s, the X-Games, and even won Nationals twice for speed climbing. He is known for being one of the first people who truly embraced bouldering as a discipline …

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Building High Conversion B2B Landing Pages - Sahil Patel, CEO of Spiralyze 37:39

2M ago37:39

37:39

Today’s episode welcomes Sahil Patel, CEO of Spiralyze. They help companies grow by providing data-driven performance Conversion Rate Optimization (CRO) services. The point of a great landing page is to lead your potential clients to take action on your offer - whether it’s a demo, a strategy call or a free trial. Sahil mentions that while lead gen…

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#103 T&J — The Opposite Of Flow, Woods and Wheelers, Keeping Your Feet On, and Respect Every Climb[er] 1:58:08

2M ago1:58:08

1:58:08

Entitlement is the opposite of flow and perhaps the most damaging frame to have over the long term in your climbing. This can come from training, previous sends, or comp placement. Hear stories about Daniel Woods and other pro-climbers who have avoided this frame. And hear from Tim Kang and Josh Horsley about how they coach others and themselves to…

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Generating $2.8 Million in Pipeline at Demandbase - Austin Jouett, AE at Intensify Demand 32:45

2M ago32:45

32:45

Today’s episode welcomes Austin Jouett, Full-Cycle Account Executive at Intentify Demand - a provider of demand and lead generation services, specializing in B2B sectors such as SaaS, IT technology, FinTech, Martech and HR Tech. They help businesses connect with their ideal prospects by delivering high quality and meticulously verified data includi…

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WTF are Signals? How to Build Your GTM for ROI with Chris Walker & Alan Zhao 52:54

2M ago52:54

52:54

In case you missed it - today’s episode contains the recording of the June 6th live event with Chris Walker and Alan Zhao about how to implement a signal-based go-to-market approach. Chris’s new company, Passetto, combines proprietary signal-based analytics technology with expert strategic consulting to help B2B companies create breakthroughs in gr…

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15 Years on LinkedIn - What I Wish I'd Known Earlier 20:53

2M ago20:53

20:53

Join Michelle J Raymond as she reflects on her 15-year journey on LinkedIn, sharing invaluable lessons for employees, creators, and business owners. Learn how to build a powerful LinkedIn community and avoid common pitfalls as she recounts her experiences and the strategies that led to her success. Key moments in this episode - 00:00 Celebrating 15…

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#102 The Tension Crew — Ultimate Board Climbing Deep Dive, History of Boards, Best Board Practices, Training on Boards, The Future of Boards, and Undeniable Vibes 2:26:24

2M ago2:26:24

2:26:24

We love board climbing. And if you do too, or even if you are just board curious, this episode it for you. The history of boards, board training, board ethics, board best practices, the future of boards. BOARDS!! This was a special in person recording in Colorado with part of the Tension Climbing crew (Will Anglin, Michael Rosato, and Quinn Spadafo…

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Creating a Culture of Empathy in Sales - Brian Lawrence, VP of Sales at Clazar 16:44

2M ago16:44

16:44

Today’s guest is Brian Lawrence, VP of Sales at Clazar - the cloud GTM co-pilot for software businesses of all sizes that recently received their $10 million Series A round. Brian started his career at Oracle, where he moved up quickly and became one of the youngest managers at the company. When he was climbing up the ranks, a big part of his succe…

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#101 Dave Burleson — How To Be A Pro Climber, What Pro’s Actually Earn, The Tension Between Passion And Professionalism, and Contract Negotiation 101 2:31:11

2M ago2:31:11

2:31:11

Dave Burleson is one of the top agents for professional climbers. He's part of Reppa Athlete Managment that represents athletes like Sean Bailey, Nathaniel Coleman, Nina Williams, Jesse Grupper… the list goes on, but all of them have been on the podcast so we put them here first! Before being an agent, Dave worked at the iconic brands Petzl and The…

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LinkedIn Algorithm, Automation, AI - Prioritising Customers Over Algorithms 17:49

3M ago17:49

17:49

Mastering LinkedIn: Prioritising Customers Over Algorithms. Join us for insights to make your LinkedIn strategy efficient and effective. In this episode we discuss the importance of focusing on actual customers rather than getting consumed by LinkedIn algorithms, automation, and AI tools. Lastly, we explore AI's potential while highlighting its lim…

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0 to $30 Million ARR with 4 Salespeople - Ryan Staley, B2B AI Sales Expert & CEO of Whale Boss 27:20

3M ago27:20

27:20

The jury is still out on the right way to utilize AI in B2B sales. One thing is sure - AI and automation powered sales teams that stay lean are winning at a much higher rate than those who have gotten comfy over the last few years and have yet to figure out how to delegate gruntwork to machines. Today’s guest is a master of sales efficiency. Over 5…

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LinkedIn Company Page Premium - Worth The Money or Not? 17:53

3M ago17:53

17:53

Tune in for all the latest updates and tips to maximise your LinkedIn Company Page's potential. From the enhanced invite feature to the exciting new content sharing feature from RSS feeds, there's a lot to cover. I also delve into LinkedIn's new premium subscription for company pages, weighing its pros and cons. Key moments in this episode - 00:00 …

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#100 T&J — The Simple Path To Being Great, The Real Role Of Strength, Dealing With Tweaky Moves, Moonboard 2024, Amazing Media Drops, and Skin Farming 2:03:49

3M ago2:03:49

2:03:49

Episode #100!!!! Thank you all for the support. What a journey it’s been. This episode was an absolute banger that encapsulates a lot of the Testpiece message. Tim and Josh break down the ‘Simple’ path that the best climbers follow to being great. And then they detail the appropriate role that strength plays in this path. They also go over the late…

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How LinkedIn & Cameo Built Their PLS (Product-Led Sales) Motion - Karen Chi, Founder of Karen Chi Consulting 34:32

3M ago34:32

34:32

Many people don’t realize this but quite a few of your favorite platforms, including LinkedIn and Cameo, have implemented a product-led sales (PLS) motion a long time ago. In short, product-led sales is a go-to-market approach that relies on existing users of the product to drive revenue. Here’s the problem - if your PLS motion is implemented witho…

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Get More Engagement on LinkedIn with Winning Positioning & Messaging 35:01

3M ago35:01

35:01

Has your brand drifted out in the sea of same same? Slowly but surely the opportunities that once flowed are now drying up. All is not lost - Michelle J Raymond discusses the power combo of Positioning and Messaging with Diane Wiredu 🦁. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show00:16 The Power of Posit…

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B2B Influencer Marketing Masterclass - Morgan J. Ingram, Founder & CEO of AMP 29:55

3M ago29:55

29:55

B2B Influencer marketing is booming right now. According to Forbes 94% of B2B marketers say influencer marketing is a profitable strategy, yet if you ask around you’re bound to find skilled marketers or founders who invested heavily in creator partnerships and ended up seeing less than desirable results. Here’s the thing - unlike investing in safe,…

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#99 Nina Williams — Off Route While Free Soloing, The Ultimate Confidence, Being a Professional on Instagram, and The Medium Is The Message 1:49:54

3M ago1:49:54

1:49:54

Nina Williams pushes the limits in every discipline of climbing there is… comps, bouldering, highball bouldering, big wall, sport climbing, and even free soloing. In this episode she takes us through a harrowing experience she had while free soloing the Casual Route of the Diamond, a multi pitch 5.10. Nina ended up off route during the climb and th…

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Mastering B2B Positioning with Aditya Vempaty, VP of Marketing at MoEngage 28:14

3M ago28:14

28:14

Today’s episode welcomes Aditya Vempaty, VP of Marketing at MoEngage - an insights-led customer engagement platform that can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestrati…

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Get Your Brand Noticed on LinkedIn - The Power of a Premium Brand 34:52

3M ago34:52

34:52

How do you build a social media brand that stands out? Social Media Marketing may not be new, but many B2B businesses are only just starting to embrace the idea of building a digital presence. In this episode, JP Hightek talks about what B2B Marketers and business owners should consider when creating a brand that stands out from the competition. Th…

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#98 T&J — Your Heroes Are Human, 2 Traits The BEST Climbers Have, Honnold Says The Quiet Thing Out Loud, and Tim Tells Josh His Biggest Mistake 1:56:05

3M ago1:56:05

1:56:05

Tim Kang was just in SLC for the World Cup and NACS. He got to watch and session with some of the best climbers in the world. Hear from Tim what his major takeaways were that can help you too. SHOW NOTES: Honnold’s Comments About Competitions and $ Petzl Roc Trip James-Caro Wedding Present Support the Show. Support us on Patreon: HERE Visit our pod…

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How to Implement Signal-Based GTM in B2B - Chris Walker, CEO of Passetto - Part 2 27:19

3M ago27:19

27:19

This episode continues the conversation with Chris Walker - Executive Chairman of Refine Labs and CEO of Pasetto - a GTM Strategy Consultancy that helps B2B Executives identify and execute against their highest priority growth levers with confidence and clarity. He’s also the host of B2B Revenue Vitals - one of the most beloved podcasts in the B2B …

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The Modern Go-To-Market Playbook - Chris Walker, CEO of Passetto - Part 1 21:40

3M ago21:40

21:40

B2B has recently been obsessed with the word “dead”. Cold calling. Email marketing. Blogs. Interview based podcasts. You name it - someone’s made a case on a LinkedIn post that it’s dead and discouraged many from strategies that have worked for seemingly forever. Truth is - in 2024, the word “dead” is more relevant than ever when used to refer to m…

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How To Use Short Form Video To Grow Your Brand on LinkedIn 36:04

4M ago36:04

36:04

1.5 Million TikTok followers and another 185K on Instagram with Reels, Jera Bean sure knows her stuff when it comes to short-form videos. With LinkedIn testing a short-form video feed, learning how to harness this format to grow your brand will be important. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Podcas…

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#97 Davin Bagdonas — Alpine Fusion, Grizzly Bears, Developing 1000’s of Climbs World Wide, Chasing The Dragon, and The Call To Adventure 2:12:55

3M ago2:12:55

2:12:55

Davin Bagdonas has developed 1000’s of climbs all over the world. Elite climbers, fellow adventurers, and previous podcast guests, like Jimmy Webb, Jamie Emerson, Roman Yalowitz, Eric Jerome call up Davin when they want to go on a wild adventure to try to find the best boulders in the world. Davin takes us on a trip around the world to places fraug…

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The Secret Behind High-Growth B2B SaaS Revenue - Jared Fuller, Co-Founder of Nearbound.com 33:02

4M ago33:02

33:02

Whether you know it or not, your business has a Nearbound sales strategy. Here’s the secret nobody told you - this type of partner revenue is exactly what drives most of the growth for high performing SaaS companies that take over the market seemingly out of nowhere. So what is nearbound? In simple sales terms, those are the deals that close quickl…

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The Conclusion of the Story of Euromaidan Revolution of Dignity 29:00

4M ago29:00

29:00

Journalists Alya Shandra and Bohdan Ben describe what happened on the ground during the Euromaidan Revolution of Dignity. Both participated in this historic grassroots peoples rebellion in 2014 that solidified Ukraine's pivot away from Russia towards Western Europe. Euromaidan with its preceding Orange Revolution is one of the most successful grass…

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B2B Content Marketing Strategy: What Matters Most in 2024? 34:08

4M ago34:08

34:08

What's hot and what's not regarding Content Marketing Strategy for B2B Marketers right now? Michelle J Raymond asks Robert Rose his thoughts on some topics that continue to cause debate in content marketing. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show00:44 Diving Deep into Content Marketing Strategies f…

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Cheat Sheet for B2B Category Creation - Phil Carpenter, CMO of ALICE Technologies 29:48

4M ago29:48

29:48

Today’s episode welcomes Phil Carpenter, CMO at ALICE Technologies - the world's first artificial intelligence platform that understands construction. ALICE enhances your construction planning and scheduling abilities to help keep crews flowing on any size project – so you can build faster and cheaper. Everybody wants to be a category creator - unt…

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#96 T&J — Battling Mid-Send Doubts, Incredibly Hard Sends, New Shoe Tech, Update Your System By Shutting Up, Don’t Talk Sh!t, and Josh Talk’s Sh!t 1:58:25

4M ago1:58:25

1:58:25

You’re midway through a redpoint burn and you’re tired. There’s a bunch of moves to go and you tell yourself that you’re so tired right now there’s no way you’ll ever send. But the truth is, you have no idea how far you will get or if the send is actually right there for the taking. You can’t trust your feelings! Tim and Josh tackle the problem of …

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How to Build a Brand like ClickUp - Melissa Rosenthal, CMO at Insight Timer (ex. CCO at ClickUp) 29:48

4M ago29:48

29:48

Stale marketing is like stale bread. People will bite - but only if they’re desperate enough. When you’re going to market with a new product in a well-established, saturated space that consists of top-heavy key players with billion dollar evaluations, stale won’t cut it. Today’s guest is Melissa Rosentha - CMO at Insight Timer, and ex. Chief Creati…

1
Season 1 Recap + What's in store for Season 2! 3:30

4M ago3:30

3:30

Season 1 is officially over. Huge thank you to everyone who tuned in and the amazing guests that joined us over the last few months - we appreciate you! This new season will feature more highly effective, creative and courageous revenue professionals who have taken their unique strategies to market, succeeded, and now have tactical insights and str…

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J TACTICS Podcasts

Podcasts Worth a Listen

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