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The Jampack Report is your home for gaming news, bringing you the latest updates from the world of gaming and technology. The Jampack Report is your one stop shop for all of the gaming news that you need to know so that you never miss a beat from the industry that never sleeps.
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JAMPACKED PODCAST

Jarrah Brailey | Digital Marketing Tips and Social Media Marketing Strategies

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Digital marketing is Jarrah's jam, and she'll show you how to make it your bread and butter. This JAMPACKED Podcast is the show for business owners and fellow marketers who want to bring clarity, consistency and innovation to the way they show up online and market their business. Each week, your host Jarrah Brailey and her guests will share digital marketing strategies and tips on how to humanise your brand online and communicate your stories, values and vision that make your brand different ...
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This is From Persona To Personal, the podcast that takes a closer look into how organizations personalize their marketing. Where we create meaningful moments of brand trust and influence how people interact and engage with brands.
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As a proud fourth-generation Arizonan, Lisa Urias has built her career on crafting and promoting the multi-faceted brand of Arizona through several companies, organizations, and roles. Lisa’s family has a long history of service to Arizona – a value she holds dear. Her more than 35 years as a marketing & PR professional have taught her that a stron…
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Tim Vennard - Vice President of Mazzone Hospitality with more than 15 years in company leadership. Tim’s been innovating the food industry through catering, restaurants, and corporate cafes. He was essential in growing Mazzone Hospitality with some of the biggest clients in the pharmaceutical, microchip manufacturing, and finance Industries. He has…
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Sonny Smith who is the Co-Founder of Jampack. Sonny has more than 20 years of experience in hospitality, entertainment, and technology space. As an executive leader, he has built successful teams and achieved notable results with globally recognized brands such as Madison Square Garden Entertainment, Tao Group, and Hakkasan Group. His expertise inc…
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Barton G. Weiss is a devoted father, world-renowned restaurateur, philanthropist, fashion designer, and former professional ice skater with a career that spans more than 40 years. As the Founder and Chief Executive Officer of Barton G. Enterprise, he has had the privilege of orchestrating and managing an impressive portfolio of over 100 high-profil…
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The highly requested Q&A episode is here! As of next month, I’ve been in business for six years (wow) and whilst I feel like I’m just getting started… I’ve definitely learnt a lot along the way too. In today’s episode, I am answering a few of the most frequently asked questions I get as an agency director and digital marketer. From growing a team, …
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In 2024, with things being “easier” on the technical side of things with the help of AI… our ad creatives have become the biggest lever we can pull when it comes to consistent campaign success. Our team has been knee-deep in the world of paid ads for the past six or so years, let me tell you, it's been quite the ride… and a lot of the advice we mig…
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Welcome to the very first episode of Season 2 of the Jampacked Podcast! Today, we're unpacking one of my favourite platforms - TikTok. We’ve all heard of it, most of us use it, some of us are posting on there, but from what I’m hearing - not many of us are actually seeing much success on there. I’ve scaled multiple TikTok accounts to 5, 10, 20 and …
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Jason Pirock, Corporate Director and Head of Marketing at Springboard Hospitality, is an award-winning marketing executive with over 16 years of experience transforming brands like Hyatt and Target. Formerly the VP of Marketing at Aparium Hotel Group, he built and led the marketing department. In his current role, Jason oversees brand development, …
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Andy Shallal is the Founder and CEO of Busboys and Poets, a restaurant group known for its intentional intersection of art, culture, and politics, featuring mindfully sourced food, drinks, books, and event programming. Andy is a dedicated advocate for progressive business and labor practices and is actively involved in several boards, including the…
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Chris Moyer is the Senior Director of Communications at Visit Detroit, where he utilizes his storytelling abilities and expertise in connecting people to bring visitors to the Detroit area. He is a seasoned communications strategist with nearly two decades of experience in government, clean energy, and economic development across the US and UK. As …
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Stacy Ritter is the President and CEO of Visit Lauderdale, where her primary responsibility is to attract visitors and promote tourism to the Fort Lauderdale area. Over the years, Stacy has held various positions, such as Florida State Representative, Broward County Commissioner, and Broward County Mayor. With her expertise in budgeting, government…
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Jonathan Newar is the Co-founder and CEO of Captain Experiences. He has transformed his frustration over the complexities of finding, vetting, and booking fishing trips into a successful venture. Under his leadership, Captain Experiences has emerged as the largest fishing trip booking platform in the US, boasting over 80,000 trip hours since its 20…
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Emmanuel Burgio is the Principal and Founder of Blue Parallel, a boutique travel company that specializes in providing luxurious adventure experiences to destinations that include Latin America, the Mediterranean, and Antarctica. Emmanuel graduated from the London School of Economics and then worked in investment banking in New York City. Due to hi…
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Jason Brandt is President and CEO of the Oregon Restaurant & Lodging Association (ORLA). He specializes in association management and government affairs at state and local levels. His duties at ORLA include launching innovative programs and products that assist the hospitality industry in being profitable. Before his tenure with ORLA, Jason was the…
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Ken Griffin is the Director of Golf Sales and Marketing at BOYNE Resorts. Compared to his colleagues, Ken is relatively new to the Michigan-based BOYNE Golf team but has interacted with the company for over 25 years, including more than 15 as an employee. In his current position, he leads the development of nationwide marketing strategies that have…
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Ritu Mathur is the VP of Marketing at Amy's Kitchen, a prominent producer of organic and plant-based foods. With over a decade in the food industry, she previously served as a Senior Director at Cliff Bar, initiating a value-based equal pay campaign for Luna Bar. She collaborated with the US Women's National Soccer Team and Venus Williams to advoca…
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Catherine Heald is the Co-founder and CEO of Remote Lands, an ultra-luxury travel provider to destinations in Asia. Catherine is a serial entrepreneur with a background in software engineering and technology. She founded three notable software companies and had a stint in sales at Apple. Her drive to escape mediocrity and boredom led her to establi…
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Thanks to some PDF attachments submitted as part of the FTC filings, the future of Xbox has been partially shown off. With a new digital Xbox Series X, a new Xbox controller, and a cloud-hybrid game platform planned for 2028, we now know what to expect from Microsoft's gaming division - or at least, some of it. 00:00 - Intro00:39 - Phil Spencer's r…
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Leonard Hoops is the President and CEO of Visit Indy, Indianapolis, Indiana's official destination management organization. He oversees the growth of central Indiana's convention, tourism, and event business, which contributes nearly $6 billion to the economy. Under his leadership, Indianapolis became a top city for conventions, with Visit Indy con…
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PlayStation's State of Play and Nintendo's Nintendo Direct outline what the companies have coming in 2024 - but PlayStation isn't showing much beyond Spider-Man 2 and Final Fantasy VII Rebirth. What's next for one of the gaming industry's biggest players? 00:00 - Intro00:45 - PlayStation State of Play Recap17:49 - Nintendo Direct Recap30:18 - Morta…
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Cody Worden is the Area Director of Sales and Marketing at Grand Hyatt Vail. With over two decades of experience, Cody has worked with hundreds of sales professionals, enriching his expertise and deepening his understanding of the sales industry. He’s been a sales and marketing leader at two key resorts in the Vail Valley. Cody is an outdoor enthus…
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Starfield is officially the biggest launch of all time for Bethesda Game Studios, passing all previous launches including Fallout 4 and Skyrim.00:00 - Intro00:38 - Starfield passes 6 million players and 1 million concurrent players04:56 - Reports say Switch 2 was shown off at gamescom08:22 - Jean-Claude Van Damme in Mortal Kombat 111:16 - Discord s…
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Lorna Bush is the Senior Vice-President at Fineman PR, a division of Off Madison Ave. With a specialization in brand PR, consumer marketing, and crisis communications, Lorna has extensive experience working in diverse sectors, from food and beverage brands to outdoor destinations to public health organizations. Her expertise includes crafting commu…
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Bethesda Game Studios' first new IP in 25 years is finally here! Starfield has an 88 on Metacritic, but is that good enough for a game that is so important for Bethesda and for Xbox? 00:00 - Intro00:48 - Starfield Review Roundup06:31 - Layoffs at Gearbox Publishing07:59 - Volition Games has shut down13:37 - Pete Hines says Redfall will be good "eve…
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Matthew de Gruyter is the Co-founder and CEO of Next Level Burger, America's first 100% vegan and plant-based burger joint. Before delving into the world of vegan fast casual food, Matthew honed his professional acumen in private equity and venture capital, notably serving as an executive for oil and gas venture firms. His journey, from a US Marine…
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gamescom Opening Night Live brought plenty of looks at new games coming soon, from Black Myth: Wukong and The Crew Motorfest to Assassin's Creed Mirage and Little Nightmares 3! We're talking about the biggest news from this year's show and more - enjoy! 00:00 - Intro00:35 - gamescom ONL 2023 recap24:20 - PlayStation Portal is launching at $19929:12…
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Spike Stevens is Chief Technical Officer at LighthousePE, a behavior-based AI platform that creates one-to-one personalized messages and experiences in real-time at scale. He boasts a rich 25-year history in the marketing and advertising sector and has steered LighthousePE's design and technology since its onset. Spike's previous endeavors in marke…
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Microsoft has announced that the Xbox 360 Marketplace will shut down in July 2024, marking an end to nearly 20 years of buying Xbox 360 games. 00:00 - Intro00:45 - Xbox 360 Marketplace is shutting down06:28 - Baldur's Gate 3 is the highest-rated game of the year11:30 - Starfield, The Crew Motorfest, and Assassin's Creed Mirage have gone gold13:41 -…
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Stan Adams is the Executive Director of Sports at Tuscaloosa Tourism and Sports (TTS), where he strategizes ways to attract and host high-profile, revenue-generating sports events for the city of Tuscaloosa, Alabama. He started his career in the sports tourism industry as an intern for TTS in 2015, then served as a sports marketing representative i…
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The long-rumored new model of the PlayStation 5 leaked on Twitter last week, showing a slightly smaller and slimmer version of the PS5 with what looks to be a removable disk drive. 00:00 - Intro 00:45 - New PS5 model leaked on Twitter 05:00 - PlayStation beats Xbox to 4K cloud streaming 12:43 - Modern Warfare 3 officially revealed 16:06 - Devolver …
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Lee Marcum is the CEO of Jack’s Donuts, based in New Castle, Indiana. Founded by his grandfather in 1961, he is a third-generation owner of the business. Over the past decade, Lee led Jack’s transformation from a $250K-per-year single-store to a multimillion-dollar brand with more than 20 locations across the US. What you’ll learn in this episode: …
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Baldur's Gate 3 isn't launching on Xbox alongside the PS5 version in September, and recent comments from Larian Studios' director of publishing suggest that the game won't launch on Xbox until 2024. 00:00 - Intro 00:43 - Baldur's Gate 3 not launching on Xbox until 2024 07:03 - Xbox will be at gamescom 2023 13:03 - Quake 2 remastered announcement co…
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Jeremy Gursey is the President of Coffee Manufactory, a brand that’s goal is to make better coffee and make coffee better. His objective is to build a global brand that strives to perfect coffee roasting, tea production, and preparation. For several years, Jeremy served as the personal coffee chef for Cameron Diaz and Tom Cruise. He also prepared c…
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New updates to Rockstar's website include an updated logo and a Nintendo Switch platform option for the 2010 game, meaning that an announcement of a remake or remaster could be on the way. 00:00 - Intro00:39 - New Red Dead Redemption logo and Switch mention07:17 - Tecent is acquiring Dying Light studio Dying Light12:16 - Xbox and Square Enix are go…
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Allison Brown is the Director of Marketing at Discover Long Island. She uses her ability to deliver strategic solutions, drive consumer loyalty, and propel brand awareness to produce marketing initiatives that provide economic impact for the Long Island, New York area. Previously, Allison owned AGB Productions, a consulting firm she established tha…
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A new report from gaming industry insider Tom Henderson has shared that PlayStation 5 Pro developer kits are supposedly shipping to developers by November 2023, with the console potentially releasing in November 2024. 00:00 - Intro 00:46 - PlayStation 5 Pro reportedly coming in 2024 05:48 - Limited Edition Spider-Man 2 PS5 bundle revealed at SDCC 0…
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Nicholas Falcone is the CEO of NDM Hospitality, which he founded in 2011 with a vision to become a multi-faceted hospitality, real estate, and technology conglomerate. He is an innovator and recognized leader in Florida’s tourism and hospitality industry by creating new ways to manage real estate and take vacations. Nicholas is also the CEO of Rent…
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Rebranding my company this year has been the best thing I’ve ever done for this business, … and not just for the obvious reasons like having a new look and feel that I’m in love with & really proud to share. Rebranding has transformed us from the inside-out; it’s sparked an amazing new energy internally, invigorated our team with a new sense of pur…
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While players have been focused on the FTC vs Microsoft case, the ID@Xbox team teamed up with IGN for a showcase packed with awesome indies coming to Xbox and other platforms in the months ahead! We're hitting the highlights of the show, talking about EA's new Black Panther game, and a potential Need for Speed Most Wanted remake on this week's show…
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Andrew Jaffe is the Chief Marketing Officer at Snooze an A.M. Eatery, a highly disruptive restaurant concept that seeks to evolve the morning dining experience through culinary innovation, friendly service, and an eclectic and energetic atmosphere. During his time with Snooze, the brand has grown from 20 to more than 60 locations. With experience i…
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New documents from the FTC vs Microsoft show that Microsoft thinks PlayStation could have a PS5 Slim on the way later this year at “the same reduced price point” as the PS5 Digital Edition at $399. 00:00 - Intro00:45 - PS5 Slim potentially leaked by Microsoft05:43 - Scorn coming to PS5 this fall 07:51 - Smoke and Rain coming to Mortal Kombat 111:50…
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Ryan Lynn is the Senior Vice President of Brand Development and Marketing at The Dirty Buffalo, an award-winning restaurant that was featured on both the Food Network and the Travel Channel. Ryan specializes in public relations, community engagement, media relations, and social media marketing in the restaurant and music industries. As an eight-yea…
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Whether you run ads now, might run them in the future, outsource them or manage them in house… it’s so important for every marketer and business owner to wrap their head around the foundations of paid ads in order to get the most out of your digital marketing strategy for the long term. In this episode, Zoya [Jampacked’s very own Digital Marketing …
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The FTC vs Microsoft court case is now over, and we saw some massive statements coming from PlayStation, Xbox, and third parties that give a peek behind the scenes at the craziness of gaming industry politics. Let's get into some of the biggest stories from the week. Follow me on other platforms and stay up to date! Twitter: http://twitter.com/jamp…
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Jarrett McGovern is the Chief Creative Officer and Co-founder of RISE Brewing Co., which started in the kitchen of his Manhattan Apartment. Founded in 2014, Jarrett’s mission was to create the best-tasting organic products on the planet and make them available to everyone. The brand has grown into a thriving company, and its beverages, including al…
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The Microsoft vs FTC case is in full swing, and the first two days brought some massive headlines ranging from game exclusivity to Jim Ryan making false public statements about PlayStation's concerns about Microsoft acquiring Activision-Blizzard. 00:00 - Intro01:56 - New emails show Jim Ryan's true thoughts on the Activision-Blizzard acquisition05:…
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Venae Watts is one of the two fifth-generation owners of Minerva Dairy, where she combines her aptitude for creating the richest, creamiest batch of butter with her knack for unmistakable branding and shrewd business instincts. She is responsible for overseeing production, sales strategy, and marketing. Thanks to Venae’s vision, the 128-year-old Mi…
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We’ve all seen the power of Instagram and what it can do for businesses of any shape and size... it’s something we’re borderline obsessed with at Jampacked. And today? Gabi [Head of Social at Jampacked Agency] and your host, Jarrah, unpack the platform. This episode covers: ● Gabi’s proudest moments at Jampacked ● The core benefits of Instagram ● I…
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The Xbox Games Showcase may have taken the spotlight, but the Xbox Games Showcase Extended shared deeper dives and extra surprises that are sure to make Xbox fans more excited than ever for the future of the platform. 00:00 - Intro 01:04 - Recap of Xbox Games Showcase and Ubisoft Forward podcasts 01:47 - Xbox Games Showcase Extended developer inter…
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Kathryn Moos is the Co-founder of OWYN, one of the fastest-growing plant-based health and nutrition companies in the US, whose name stands for “Only What You Need.” She is also the Managing Partner at Groundswell Ventures, which addresses critical problems in the areas of health and wellness and climate and sustainability. A former professional soc…
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