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Exceptional Experiences Are What Drive Word-Of-Mouth Marketing With Jonathan Newar, Co-Founder and CEO at Captain Experiences
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Jonathan Newar is the Co-founder and CEO of Captain Experiences. He has transformed his frustration over the complexities of finding, vetting, and booking fishing trips into a successful venture. Under his leadership, Captain Experiences has emerged as the largest fishing trip booking platform in the US, boasting over 80,000 trip hours since its 2020 inception. With a vision for broadening horizons, the company has raised $4.6 million and is gearing up to expand its offerings across various outdoor sports and geographies. Jonathan is also a Founding Member of Hampton, a highly vetted membership community for entrepreneurs, founders, and CEOs.
What you’ll learn in this episode:As technology evolves and digital platforms keep expanding, so do marketing opportunities. Just because something worked a few years ago doesn’t mean it will indefinitely. However, one method never fails: word of mouth. How does a travel brand ensure customers will talk glowingly about it to potential new customers?
Outdoors enthusiast Jonathan Newar co-founded an online platform that helps people find and book fishing trips quickly and seamlessly, using a process they can trust. When clientele have an excellent customer experience, the road to expansion is limitless. Why? Because when you have a great experience, you share it with others. Jonathan explains that people who use his platform view it as unique and novel and refer his services to friends. Loyal customers are also incentivized when they take advantage of his referral program, which offers discounts to those who recruit new adventurers.
On this episode of From Persona to Personal, Roger Hurni discusses the most effective methods for marketing unique fishing adventures with Jonathan Newar, Co-founder and CEO of Captain Experiences. Jonathan reveals how the brand came about and what makes it unique, talks about the types of adventures he’d like to eventually offer beyond fishing, and shares his concerns and what excites him the most about the future. Jonathan also talks about the benefits of, and reasons for, word-of-mouth marketing.
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