This is From Persona To Personal, the podcast that takes a closer look into how organizations personalize their marketing. Where we create meaningful moments of brand trust and influence how people interact and engage with brands.
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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Melina Palmer
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation ...
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405. How to Outthink and Outperform in Marketing w/ Roger Hurni
46:15
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In episode 405 of The Brainy Business podcast, Melina Palmer interviews Roger Hurni, an author and behavior strategist known for his work with iconic brands such as DoubleTree Hotels, Nike, PF Chang's, and PetSmart. Throughout the conversation, Roger shares pivotal moments that shaped his understanding of human behavior, emphasizing the importance …
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410. Nudgeable Moments: Tackling Insurance Fraud with Dr. Benny Cheung (Refreshed Episode)
42:42
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In this episode of The Brainy Business podcast, host Melina Palmer revisits her engaging conversation with Dr. Benny Cheung of Dectech. Originally aired in February 2021, this episode dives into the fascinating world of applied behavioral science, focusing on a compelling case study about opportunistic insurance fraud. Benny shares insights from hi…
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409. Driving Microsoft Love Through Research and Strategy w/ Haley Swafford
43:57
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In episode 409 of The Brainy Business podcast, Haley Swafford, Market Research Manager at Microsoft, shares her insights into emotional brand relationships and the effort to drive love for the Microsoft brand. Haley’s extensive background in market research, coupled with her passion for uncovering emotionally centered insights, shines through as sh…
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408. Harnessing the Peak-End Rule for Outstanding Experiences (Refreshed Episode)
34:41
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In this episode of The Brainy Business podcast, Melina Palmer delves into the intricacies of the peak-end rule and its significant influence on customer experiences. Drawing from her expertise in behavioral economics, Melina elucidates how our brains prioritize intense moments and the final impression when evaluating experiences. She provides pract…
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407. Unpacking the Psychology Behind Scarcity w/ Mindy Weinstein
45:31
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In Episode 407 of The Brainy Business podcast, Mindy Weinstein, the author of The Power of Scarcity and CEO of Market MindShift, joins host Melina Palmer to discuss the psychological impact of scarcity on consumer behavior. Mindy's expertise in scarcity tactics stems from her Ph.D. program and extensive market insights. Throughout the episode, Mind…
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406. Why We Buy w/ Patrick Fagan (Refreshed Episode)
42:38
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In episode 406 of The Brainy Business podcast, behavioral scientist Patrick Fagan shares insights on the psychology of effective messaging in marketing, drawing from his extensive research and book "Hooked." Fagan's expertise lies in understanding and influencing consumer behavior, utilizing behavioral science to uncover the impact of environmental…
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404. Navigating the Customer Journey: Insights from Jennifer Clinehens (Refreshed Episode)
42:40
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404. Navigating the Customer Journey: Insights from Jennifer Clinehens (Refreshed Episode) Today’s Episode: In episode 404 of The Brainy Business, Jennifer Clinehens, with her diverse background in entrepreneurship and experience design for global brands, shares valuable insights into the intersection of behavioral science and business. Through her…
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In episode 403 of The Brainy Business podcast, neuroscientist and physicist Kelly Clancy, through her extensive experience at MIT, Berkeley University College London, and DeepMind, provides a profound exploration of the psychology of games and their influence on behavior and decision-making. Kelly's expertise in neuroscience and game design is evid…
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402. Why Quitters Often Win w/ Annie Duke (Refreshed Episode)
1:02:45
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In episode 402 of The Brainy Business podcast, Annie Duke, a former professional poker player and author of the book Quit, joins host Melina Palmer to discuss the psychology of quitting and decision-making under uncertainty. Annie's transition from an academic to a professional poker player and her subsequent work in decision science provide a uniq…
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401. The Art of Deception: Recognizing and Overcoming Cognitive Blindspots w/ Dan Simons and Christopher Chabris
47:31
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On this episode of The Brainy Business podcast, host Melina Palmer welcomes Dr. Dan Simons and Dr. Christopher Chabris, the renowned authors behind the bestseller The Invisible Gorilla. They dive deep into their groundbreaking research on inattentional blindness and how everyday cognitive habits can render us vulnerable to deception. Through engagi…
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400. Unveiling Survivorship Bias: How It Shapes Business Decisions (Refreshed Episode)
28:13
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Welcome to the 400th episode of The Brainy Business podcast! In this milestone episode, Melina Palmer delves into the intriguing concept of survivorship bias, a critical thinking error that can significantly impact decision-making in business and personal life. Through engaging storytelling, Melina takes us back to World War II to uncover the origi…
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399. Engaging Minds: How Clear Communication Can Drive Better Choices with Max Mawby
42:29
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In this insightful episode of The Brainy Business podcast, host Melina Palmer welcomes Max Mawby, a seasoned expert in applied behavioral science at Thinks Insight & Strategy. Max shares his unique journey from working in the UK government to founding the financial behavior team at the Behavioral Insights Team, exploring the significant impact of b…
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Attracting New Business Through Value Alignment with VP Tim Vennard & Marketing Wizard Ben Houck of Mazzone Hospitality
38:27
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Tim Vennard - Vice President of Mazzone Hospitality with more than 15 years in company leadership. Tim’s been innovating the food industry through catering, restaurants, and corporate cafes. He was essential in growing Mazzone Hospitality with some of the biggest clients in the pharmaceutical, microchip manufacturing, and finance Industries. He has…
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398. Exploring Behavioral Insights with Michael Hallsworth: Lessons from Traffic to Health (Refreshed Episode)
38:17
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In this episode of The Brainy Business podcast, host Melina Palmer welcomes Dr. Michael Hallsworth, a co-author of Behavioral Insights and a key figure in applying behavioral science to public policy. Dr. Hallsworth shares fascinating anecdotes from his extensive work, highlighting projects such as reducing antibiotic prescriptions in the UK and in…
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397. Exploring Behavioral Economics with Jeff Kreisler of JP Morgan Chase
43:10
43:10
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In this episode of The Brainy Business podcast, host Melina Palmer welcomes Jeff Kreisler, Head of Behavioral Science at JPMorgan Chase and celebrated author. Dive into Jeff's fascinating journey from lawyer and stand-up comedian to a leading expert in behavioral science, discovering along the way how humor intertwines with our decision-making proc…
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Finding a Niche In a Seemingly Crowded Marketplace with Sonny Smith, Co-Founder of Jampack
35:28
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Sonny Smith who is the Co-Founder of Jampack. Sonny has more than 20 years of experience in hospitality, entertainment, and technology space. As an executive leader, he has built successful teams and achieved notable results with globally recognized brands such as Madison Square Garden Entertainment, Tao Group, and Hakkasan Group. His expertise inc…
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396. Reflecting on the Past: The Reality of Hindsight Bias (Refreshed Episode)
23:09
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In Episode 396 of The Brainy Business podcast, host Melina Palmer explores the intriguing world of memory reliability and the common misconceptions that alter our perception of past events. Melina delves into how our brains often mislead us into thinking we understood or predicted outcomes that were, in fact, unforeseeable. With insights into cogni…
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395. Mastering Negotiation: Strategies for Success with Kwame Christian
40:03
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In this episode of The Brainy Business podcast, host Melina Palmer welcomes back the captivating Kwame Christian, host of the Negotiate Anything podcast, for a deep dive into the art of negotiation. In this richly insightful episode, Melina leads a dynamic reverse interview, unveiling Kwame's revered Compassionate Curiosity framework. Discover the …
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Success Is in the Details with Barton Weiss, CEO and Founder of Barton G. Enterprises
22:51
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Barton G. Weiss is a devoted father, world-renowned restaurateur, philanthropist, fashion designer, and former professional ice skater with a career that spans more than 40 years. As the Founder and Chief Executive Officer of Barton G. Enterprise, he has had the privilege of orchestrating and managing an impressive portfolio of over 100 high-profil…
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394. Anchoring and Adjustment in Business (Refreshed Episode)
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In this episode of The Brainy Business podcast, we delve into the compelling world of anchoring and adjustment. Host Melina Palmer breaks down this influential psychological concept, showing its power to shape decision-making in everyday transactions and big-ticket purchases alike. Discover how simple numerical suggestions can dramatically shift co…
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393. Mastering Workplace Conflict with Karin Hurt
44:27
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In this episode of The Brainy Business podcast, host Melina Palmer and Karin Hurt, esteemed author of Powerful Phrases for Dealing with Workplace Conflict, delve into the art of turning office disputes into constructive conversations. Discover Karin's proven strategies from her extensive leadership experience and learn how to embrace the four C's—C…
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392. The Intrigue of Incentives with Tim Houlihan (Refreshed Episode)
48:40
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In this episode of The Brainy Business podcast, host Melina Palmer and special guest Tim Houlihan open a window into the intriguing world of motivation and incentives. This thought-provoking discussion sheds light on the unexpected triumphs of non-monetary rewards over cash, offering compelling evidence from the frontline of employee engagement. As…
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391. The Art of Apology with Marjorie Ingall and Susan McCarthy
48:39
48:39
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In this episode of The Brainy Business podcast, host Melina Palmer dive into the fascinating world of apologies with Getting to Sorry coauthors Marjorie Ingall and Susan McCarthy. Discover the transformative power of saying 'I'm sorry' as Marjorie, a seasoned journalist, and Susan, an expert in wildlife behavior, share their insights from their jou…
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390. Dodging Disasters in Business with Gleb Tsipursky (Refreshed Episode)
49:03
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In this episode of The Brainy Business podcast, host Melina Palmer and Dr. Gleb Tsipursky discuss how to avert everyday workplace disasters. They delve into the psychological underpinnings of decision-making, exploring why our instincts might not always lead to the best outcomes. Gleb shares a practical five-question framework designed to enhance d…
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389. The Power of Timeboxing with Marc Zao-Sanders
55:20
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In this episode of The Brainy Business podcast, host Melina Palmer and guest Marc Zao-Sanders reveal how the technique of timeboxing transformed not just his productivity but his life. In this episode, you'll hear a genuine transformation story from chaos to structured success, and how intentional living can lead to profound personal and profession…
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388. Precommitment Psychology: Sticking to Your Goals (Refreshed Episode)
29:39
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In this episode of The Brainy Business podcast, Melina Palmer explores the psychology behind precommitments and how they can profoundly impact our lives. Step into a thought-provoking conversation about the tools that assist us in adhering to our goals, including innovative apps like Stickk and Forest. Melina discusses the art of balancing personal…
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387. Unlocking Exponential Growth: The Secret Sauce Behind Psychological Safety
56:46
56:46
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In this episode of The Brainy Business podcast, Melina Palmer engages in an enlightening conversation with Hugh Massie, the executive chairman and founder of DNA Behavior. Hugh's journey into human behavior began during his tenure as a tax specialist at Arthur Anderson, where he honed his ability to tailor advice to clients based on their behavior.…
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386. Why Workplace Whistleblowing is So Rare w/ Nuala Walsh (Refreshed Episode)
40:12
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In this episode of The Brainy Business podcast, Nuala Walsh, CEO of Mind Equity Consulting, shares her extensive experience in advising on behavior change, culture, and communications for various organizations, including World Athletics and the Football Association. With a background in behavioral science and a focus on gender equality and diversit…
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385. Defeating Workplace Friction w/ Huggy Rao
51:47
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In this episode of The Brainy Business podcast, Huggy Rao, a distinguished professor at the Stanford Graduate School of Business, shares profound insights on the concept of workplace friction and its impact on organizational dynamics. Huggy's extensive research and expertise in organizational behavior and management bring a unique perspective to th…
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384. The Hidden Tax of Sludge in Business (Refreshed Episode)
31:04
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In this episode of The Brainy Business podcast, Melina Palmer delves into the concept of sludge in business processes, shedding light on unnecessary barriers that hinder customers and internal operations. Drawing from her deep understanding of behavioral economics and cognitive psychology, Melina provides practical insights and real-world examples …
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383. The Power of Ritual w/ Michael Norton
46:11
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In the episode of The Brainy Business podcast, Dr. Michael Norton, a professor at Harvard Business School and author of The Ritual Effect, explores the significance of rituals in our lives. Michael delves into the distinctions between habits, routines, and rituals, emphasizing the emotional depth and purpose that rituals add to our actions. He shar…
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382. Understanding Customers Through Emotions w/ Nick Hobson (Refreshed Episode)
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In this episode of The Brainy Business podcast, Dr. Nick Hobson, a distinguished behavioral scientist specializing in social psychology and social neuroscience, joins host Melina Palmer for an insightful discussion on the intersection of psychology, philosophy, and behavioral science. Dr. Hobson's journey into the realm of rituals and moral emotion…
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381. The Art of Effective Feedback w/ Therese Huston
52:00
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In episode 381 of The Brainy Business podcast, Melina Palmer interviews Dr. Therese Huston, a cognitive scientist and author of Let's Talk: Make Effective Feedback Your Superpower. Therese's expertise in cognitive psychology and her personal experiences with feedback inspired her to provide insights into giving effective feedback in various context…
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380. Hacking Human Psychology: Leveraging the IKEA Effect in Business (Refreshed Episode)
36:19
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In this episode of The Brainy Business podcast, host Melina Palmer delves into the concept of the IKEA effect, highlighting its influence on consumer behavior and business strategies. Drawing from real-life examples, Palmer emphasizes the significance of recognizing and celebrating employees' contributions in fostering a culture of innovation and e…
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379. Tuning In: How to Make Smarter Decisions in a Noisy World w/ Nuala Walsh
44:55
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In episode 379 of The Brainy Business podcast, Nuala Walsh, an award-winning business consultant and behavioral scientist, shares her expertise on decision-making biases and blind spots. Drawing from her background in global investment management and Fortune 500 consulting, Nuala provides valuable insights into the concept of tuning in and its sign…
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378. The Illusion of Focus: Why We Miss What Matters When it Matters Most (Refreshed Episode)
31:30
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In this episode of The Brainy Business, Melina Palmer delves into the fascinating concept of selective attention biases, shedding light on how our brains naturally filter what we focus on, influencing our decisions and perceptions. Through real-life examples and relatable anecdotes, Melina explores various biases, including the frequency illusion, …
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377. The Art of Crafting Gutsy yet Relevant Brand Messaging
45:47
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In this episode of The Brainy Business podcast, Carmen Rodriguez, the Managing Director and Global Chief Client Officer at Gut, shares profound insights about Gut's unique approach to advertising and the importance of embracing intuition and unconventional ideas in decision-making processes. She discusses Gut's founding principles, which emphasize …
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In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating world of status quo bias. She delves into how our brains are wired to stick to what's familiar and how that impacts our decision-making. Melina talks about how our subconscious, or system one, is responsible for processing a whopping 99% of our decisions, and h…
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375. AI That Understands People: Blending Tech and Behavioral Science
54:25
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In episode 375 of The Brainy Business podcast, Yves Boudreau, head of technical sales at Google Cloud, provides valuable insights into the intersection of generative AI, language models, and behavioral science in business. Yves, with a background in technology and a keen interest in applied behavioral science, emphasizes the responsible adoption an…
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374. Uncovering the Secrets of the Brain: A Tour of the Human Behavior Lab
36:18
36:18
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In this episode of The Brainy Business podcast, Dr. Marco Palma, a researcher at the Human Behavior Lab at Texas A&M University, discusses the utilization of advanced technology, such as eye tracking devices, to understand and influence consumer behavior. Marco's extensive research in the field of human behavior and decision-making offers a unique …
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373. The Art and Science of Influence w/ Rory Sutherland
56:28
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In this episode of The Brainy Business podcast, Melina Palmer delves into the world of behavioral science and marketing with guest Rory Sutherland, vice chairman of Ogilvy UK and a prominent expert in this field. Sutherland's extensive experience in co-founding a behavioral science practice within Ogilvy, where he explores hidden opportunities in c…
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372. Survival of the Brainiest: Using Evolutionary Thinking to Outsmart Your Competition
44:26
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In this episode of The Brainy Business podcast, Sam Tatum, the leader of Ogilvy's behavioral science team, shares insights from his book, Evolutionary Ideas, and its application in problem-solving. Sam's background as an organizational psychologist and his transition into advertising strategy equips him with a unique perspective on the intersection…
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371. Habituation and Its Antidote: A Conversation with Cass Sunstein
33:57
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In the episode of The Brainy Business podcast, Cass Sunstein, a renowned legal scholar and behavioral economist, joined host Melina Palmer to discuss his new book, Look Again, and the concept of habituation and its impact on decision-making. Cass' extensive work in government and with businesses has provided him with a deep understanding of human b…
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370. Rethinking Business as Usual: Adapting Strategy for Changing Times (Refreshed Episode)
20:35
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In this episode of The Brainy Business podcast, Melina Palmer explores the concept of normalcy bias and its implications for decision-making. She provides compelling examples of how normalcy bias impacts individuals and industries, emphasizing the necessity of overcoming this mindset to foster adaptability and innovation. Melina underscores the sig…
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369. Inside the Minds of Tightwads and Spendthrifts w/ Scott Rick
46:21
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In this episode of The Brainy Business podcast, Dr. Scott Rick, an associate professor of marketing at the University of Michigan's Ross School of Business, shares his insights into the psychology of spending behavior and its impact on personal relationships, financial decisions, and consumer behavior. Scott's research focuses on understanding the …
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368. Tapping Into the Power of Habit: How to Build Customer Loyalty (Refreshed Episode)
46:10
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In this episode of The Brainy Business, Melina Palmer dives into the fascinating world of habits and their impact on business. Inspired by an upcoming interview with author Scott Rick on habits and money, Melina explores how habits can be harnessed in various business settings. She shares examples of big players like Starbucks and Costco, highlight…
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367. Breaking Free: The Entrepreneurial Journey with Amy Porterfield
46:58
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In this episode of The Brainy Business podcast, Melina Palmer interviews Amy Porterfield, an esteemed author and host of the Online Marketing Made Easy podcast, who shares her journey from working with Tony Robbins to becoming a successful entrepreneur. Amy's insights on leaving a 9-to-5 job and starting a business emphasize the importance of embra…
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366. The Science of Time Pressure (Refreshed Episode)
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In this episode of The Brainy Business Podcast, Melina Palmer digs into the psychology of time pressure and its effects on decision-making. She explains how time pressure creates a sense of scarcity and triggers loss aversion in the brain, leading to impulsive choices, especially during holiday shopping. Melina shares strategies to combat this, lik…
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365. Unlocking Business Potential: Implementing Brain-Friendly Practices with Felicity Heathcote-Marcz
51:20
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In this episode of The Brainy Business podcast, Dr. Felicity Heathcote-Marcz shares her expertise in immersive research methodologies and ethnographic approaches, demonstrating the critical intersection between brain-friendly practices and effective business strategies. Her extensive experience in understanding cognitive biases, the power of storyt…
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The Entire Guest Experience Is a Branding Opportunity With Jason Pirock, Corporate Director and Head of Marketing at Springboard Hospitality
31:00
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Jason Pirock, Corporate Director and Head of Marketing at Springboard Hospitality, is an award-winning marketing executive with over 16 years of experience transforming brands like Hyatt and Target. Formerly the VP of Marketing at Aparium Hotel Group, he built and led the marketing department. In his current role, Jason oversees brand development, …
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