Creator Science helps you become a smarter creator. It's never been easier to create content, but breaking through the noise gets more difficult every single day. The only way to get ahead is to learn from other creators who are playing (and winning) the game right now – and Creator Science gives you that edge. Every week, we explore what's working right now to help you grow your audience, generate more revenue, and break through the noise. You'll hear from today’s top professional creators, ...
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Named a top 27 business podcast by Fortune, upside examines startup investing outside of Silicon Valley. Every Wednesday, we speak with an early stage founder. We interview them as if we are angel investors considering the company as an investment opportunity. Each show has three segments: 1.) Intro: independent research of the company 2.) Interview: interview with the founder 3.) Debrief: breaking down the opportunity Sometimes, we share Coffee Chats interviewing venture capitalists, commun ...
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Stupid arguments to help creators make smart decisions.
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Welcome to Bits of Gold, where we’ll explore the minds of visionary leaders who excel at leading with care. Join keynote speaker, award-winning entrepreneur, and leadership expert Danny Goldberg as we uncover practical tips, strategies, and wisdom from industry experts on the power of leading with care, helping you boost employee engagement, drive loyalty, and create a thriving workplace in just 15 minutes a week. Tune in every Monday for bits of gold to help you become a better, more effect ...
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We're breaking down how content marketers create profitable Content Funnels™. Head over to https://www.contentfunnels.co to learn more about organic content marketing strategies that can increase your reach and revenue.
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#164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you’ve probably never heard) [Greatest Hits]
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WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Jon Youshaei is an ex-YouTube employee and one of the smartest creators on the platform right now and I’m not exaggerating. He’s done just about 260 million views in the past year alone and it was not an accident. His strategy just works So in this episode, you'll learn The best YouTube…
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#203: Mid-Year Review: Goal progress, revenue, audience growth, and changes to my approach
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We are halfway through the year. We have passed the six-month mark of 2024, and I thought this was a perfect opportunity to reflect on the first six months of the year personally and encourage you to do the same. In this episode, you’ll learn, My overall progress on my goals as tracked in Creator HQ A breakdown of some of my numbers, mostly talking…
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Should Ali Abdaal Restructure His Business?
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Ali Abdaal, best-selling author and the world’s most-followed productivity expert, joins me for a special episode of Creator Debates where we talk about his business structure, the coercive energy he feels around sponsorships, and making tough life/business decisions. Build a platform you own. Start with ConvertKit today at: https://go.creatorwizar…
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#202: Zack Honarvar – What he learned from working with 10,000 creators
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Zack Honarvar started managing YouTubers like Yes Theory and Airrack BEFORE they were the massive channels you know them as today. He also co-founded CreatorNow, a learning community that’s helped creators like Jenny Hoyos and Daniel Wall blow up their channels. Zack has worked with more than 10,000 creators since 2017, so I wanted to ask him: What…
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#201: Nat Eliason – How he got a book deal and why traditional publishing is great
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Nat Eliason is the author of Crypto Confidential, Winning and Losing Millions in the New Frontier of Finance. I’ve been following Nat online for a while now – he’s gone from marketing agency owner to business writer to book influencer and a bunch of stops in between. And the common thread through all these projects was Nat’s ability to write. In 20…
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Here's the truth about the future of Creator Wizard. Join Brand Deal Wizard to Access "After Dark" episodes & become a supporter of the podcast: https://www.creatorwizard.com/branddealwizard Join 33K+ creators getting paid sponsorship opportunities every week: https://creatorwizard.com/join 👇 Creator Wizard Affiliates 👇 Claim your free ConvertKit a…
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#200: Nathan Barry – The risks of ConvertKit’s rebrand (and how I can become a billion dollar creator)
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Nathan Barry is the founder and CEO of ConvertKit, one of the largest email marketing platforms on the planet. It powers the newsletters of people like Tim Ferris, Ryan Holiday, Andrew Huberman, and Gretchen Rubin, just to name a few. But ConvertKit has evolved and does so much more than email—which is why the brand itself is evolving. If you haven…
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Building a Culture of Care with Troy Boutelle #137
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Hey there, thanks for tuning in to episode 137 of the Bits of Gold podcast! Today we spoke to Troy Boutelle about the benefits of building a culture of care in your workplace. For more info on Troy Boutelle, check out his LinkedIn. For more content on the infinite ROI of leading with care, check out my other socials! Instagram: https://www.instagra…
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#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)
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Katelyn Bourgoin is the founder of Customer Camp and the writer behind the buyer psychology newsletter, Why We Buy, which has nearly 75,000 subscribers. Katelyn is also the co-creator of a couple of great products. The first being Unignorable, a 36 day group challenge designed to help you build an audience of future buyers. That's a collaboration w…
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Should you sell to beginners? (ft. Jay Clouse)
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My BFF Jay Clouse joins me to work through an internal debate he's having over whether or not to create a new offer. Join Kick's affiliate program and enjoy free '24 bookkeeping: https://go.creatorwizard.com/CDKick06242024 Build a platform you own. Start with ConvertKit today at: https://go.creatorwizard.com/CDConvertKit06242024 Big thanks to Kick …
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#198: Audience Q&A: When to give up, how often to publish, developing interest in YOU, and where to find leverage
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In this episode, my good friend and YouTube editor, Conor Conaboy, joins me in an office hours where we answer your questions about content strategy. Full transcript and show notes *** TIMESTAMPS (00:00) Here’s When You Should Quit (06:23) How Often You Should Upload (10:49) Making a Multi-Language Channel (15:18) Here’s When You Should Make a New …
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#197: How to build raving fans and real connection (feat. Chenell Basilio and Becky Davidson)
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Last week, I spoke at ConvertKit's annual Craft and Commerce event in Boise, Idaho. It's one of my favorite events of the year, and this year may have been my favorite event ever. ConvertKit revealed that they are rebranding to Kit and making a whole slew of other product updates, including opening an in-person recording studio available to all Con…
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Should Creators Focus on Quality or Quantity? ft. Marcelo Russo vs. David Elikwu
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How can creators strike the right quantity vs quality balance with their content for sustainable growth? Marcelo Russo debates David Elikwu! Build a platform you own. Start with ConvertKit today at: https://go.creatorwizard.com/CreatorDebatesConvertKit06102024 Big thanks to ConvertKit for sponsoring this episode! Join Brand Deal Wizard to Access "A…
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#196: Aprilynne Alter – Breaking down the video that blew up her channel (755,000 views with <1000 subscribers!)
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Aprilynne Alter is a YouTuber who abandoned her 20,000 subscriber channel to completely start over a year ago. Over that next 8 months, she tried everything. Nothing was working until she got 755,000 views on a video she posted with less than a 1,000 subscribers. In this episode, she'll take us through the process of how it happened from ideation t…
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#195: Why (and how) to ask your audience why they DIDN’T take action
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Subscribe to Podcast Marketing Trends Explained ↗ I was out for a run recently, and I was listening to a new podcast called Podcast Marketing Trends Explained. This show is co-hosted by my two friends, Jeremy Enns and Justin Jackson. Both of these guys are deep into the world of podcasting. Justin is the cofounder of Transistor, which is one of my …
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Should Creators Ever Sell Their Business?
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Attend the best conference for creators. Buy your Craft + Commerce ticket today: https://go.creatorwizard.com/CDCCpromo Big thanks to ConvertKit for sponsoring this episode! Join Brand Deal Wizard to Access "After Dark" episodes & become a supporter of the podcast: https://www.creatorwizard.com/branddealwizard Join 32K+ creators getting paid sponso…
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#194: An honest conversation with my friend, Justin Moore (live from CEX)
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Last week, I was invited to speak at the 3rd Annual Content Entrepreneur Expo, also known as CEX. We had more than 20 members of the lab at the event. It was fantastic. We hosted a dinner on the 1st night for everyone, and we had a great time connecting, reconnecting in person, or getting to meet each other for the first time in some cases. It was …
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#193: Jake Thomas – YouTube title expert shares his secrets for getting clicks.
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Jake Thomas is a title specialist whose channels have over 100 million views because he spent thousands of hours studying viral titles and the psychology of what makes people click. He’s the man who solved YouTube titles. In this episode, you'll learn, How to model titles The differences between education and entertainment channels What most creato…
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Should you Create Trending or Evergreen Content? ft. Avi Gandhi & Phil Ranta
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Is chasing trends cringe? Doesn't it make more sense to create evergreen content? Time for a debate! Attend the best conference for creators. Buy your Craft + Commerce ticket today: https://go.creatorwizard.com/CDCCpromo Big thanks to ConvertKit for sponsoring this episode! Join Brand Deal Wizard to Access "After Dark" episodes & become a supporter…
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#192: I coached Ali Abdaal on building a membership.
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Welcome to a bonus episode of Creator Science. A couple of months ago, I got a direct message on Twitter from Ali Abdaal. He said he loved what I was doing with The Lab, my membership community, and he had heard great things about the experience. He was in the early stages of building his own membership community, coincidentally called Productivity…
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#191: Breaking down my $60,723 product launch
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Earlier this month, I launched a brand new product called CreatorHQ. The way I’ve come to describe CreatorHQ is a complete operating system for creators – it’s literally the system I’ve built for myself in Notion to run the entire Creator Science business. I use CreatorHQ every day. It houses all my goals, projects, tasks, content, CRM, sponsorship…
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[GREATEST HITS] #147: Chenell Basilio – How the best newsletter operators grow to 50K+ subscribers
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Chenell is the writer of Growth In Reverse, a weekly newsletter where she reverse engineers how a top creator grew from 0 to 50k+ subscribers. Chenell has done deep dives on Justin Welsh, Codie Sanchez, Lenny Rachitsky, Harry Dry, and many more. I read it every week and think it’s incredibly well-done. The premise is super clear, and as a result, C…
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#190: Tony Santos – How to find, hire, and work with great video editors.
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WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Tony Santos is a YouTube editor with over a decade of experience working with people like Thomas Frank and Noah Kagan. With his own YouTube channel, Tony has built a reputation for helping creators and editors communicate in a more positive way, which makes him the perfect person to tea…
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#188: Richard van der Blom – How the man behind the LinkedIn Algorithm Report uses LinkedIn.
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Richard van der Blom is the founder of Just Connecting, a social selling and LinkedIn training consultancy based in the Netherlands. And with nearly 200,000 followers on LinkedIn, he's one of the most respected voices on the platform. Richard was really early to LinkedIn. And as his own reach grew, he started getting a lot of questions about how to…
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#187: Michael Stelzner – How to run profitable events (without sponsors or selling from the stage)
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Michael Stelzner is the founder of Social Media Examiner and the man behind Social Media Marketing World, the industry's largest conference. He takes a very different approach to events. Before talking with Michael, I was told that events are not profitable from ticket sales, that you had to design events to make money during the event itself by se…
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#186: Listener Q&A (Part 2) – Selling without feeling salesy, choosing what products to create, my future plans, and more.
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For this audio episode, we are going to dive into questions that I got from the lab, from Instagram, from LinkedIn, Twitter, and threads. Now this is actually a part 2. The first half of these questions I recorded in video format with my producer, Connor. We took a lot of the questions from YouTube and about YouTube and we prioritize those for a vi…
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#185: Listener Q&A (Part 1) – The downside of viral videos, publishing less edited content, how we prepare our episodes, and working with sponsors.
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WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION In this audience Q&A video, my producer Conor and I answer all your questions about YouTube and building a creator business. We talk about getting sponsors and how we craft our podcast intros We discuss pivoting your content and more. Get my Notion Template Listen to my recent Mailbag e…
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#184: Amy Porterfield – Her step-by-step process for MASSIVE product launches.
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Amy Porterfield is an online marketing expert and the creator of a multimillion dollar education business. Now you may know Amy from her top ranked marketing podcast called Online Marketing Made Easy or her new best selling book, Two Weeks Notice. She is a legend after all. Amy quit her job in 2009 and started out on her own. In 2011, she launched …
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#183: Thomas Frank – How to build a successful tutorial channel.
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WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Two years ago, Thomas Frank made the seemingly crazy decision to abandon his 2 million subscriber YouTube channel that he spent a decade of his life building to make software tutorials. His decision paid off big time. The @ThomasFrankExplains channel has grown to 220,000 subscribers, do…
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[GREATEST HITS] #134: Mariah Coz – Selling high-ticket programs on evergreen (without sales calls)
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Mariah Coz is the founder of Fearless CEO. Mariah teaches coaches, course creators, and CEOs strategies for growing a course company that is sustainable, impactful, and evergreen. In this episode, you’ll learn How Mariah thinks about pricing How to design your high-ticket hybrid program How to avoid sales calls And why you may want to consider an e…
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#182: Noah Kagan — Behind the scenes of writing (and marketing) Million Dollar Weekend
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Noah Kagan is the CEO of AppSumo, an 8 figure company that is the #1 software deals site. He also runs a YouTube channel where he shares his tips for finding financial freedom with more than 930,000 subscribers. Before AppSumo, he was the 30th employee at Facebook reporting directly to Mark Zuckerberg and the 4th employee at mint.com. Noah has buil…
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#181: Dr. K – The Harvard Psychiatrist helping creators with performance, burnout, and dealing with negative feedback.
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WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Dr. K is a Harvard psychiatrist behind the YouTube channel HealthyGamerGG, where he makes videos to help you improve your mental health and your content. Over the past couple of years, Dr. K has gained over 2 million subscribers and done around 315,000,000 views. In this episode, you'll…
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[GREATEST HITS] #152: Paddy Galloway – The most sought-after YouTube consultant on the planet
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WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Paddy Galloway is the most sought-after YouTube strategist in the world. He’s worked with clients like MrBeast, Jesser, Ryan Trahan, and Noah Kagan. All in all, his clients generate 750 Million views PER MONTH. And that’s because Paddy puts most of his focus where other people don’t: pr…
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Book your free Uscreen demo: https://go.creatorwizard.com/UscreenYTVideo1Feb24 Thanks to Uscreen for sponsoring this video! When you support them, it allows me to continue to bring you awesome free videos like this! 🙏 Should Arvid keep his rates the same with his current sponsors or raise them? After all, what if the brand thinks you're greedy and …
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#180: Q&A With Jay – Talking about money, managing your time, and trends that I’m seeing.
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You may have heard me say recently that one of my 2024 priorities for this show, the audio show in particular, is to split the recordings about 50/50 between guest interviews and solo episodes. I have been getting such positive feedback on episodes of the show where it's just me doing Q&A or breaking down a specific topic and sharing how I think ab…
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Meet the King of YouTube Brand Deals (Jay Clouse x Justin Moore interview)
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In this bonus episode with my buddy Jay Clouse of Creator Science, you'll learn: - The right way to pitch yourself to brands - How to negotiate without leaving money on the table - How to handle contracts - And that you're probably wrong about some things Follow Jay Clouse: 🌐 Episode page: https://podcast.creatorscience.com/ju... 🧰 Get My Gear List…
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#179: Justin Moore – A step-by-step strategy to get anyone sponsored, regardless of audience size.
1:09:52
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WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Justin Moore is a sponsorship coach who is helping thousands of YouTubers just like you find and negotiate their dream brand deals. In the last few years, His students have landed over $5,000,000 in sponsorships, and that number is increasing fast. So what's his secret? In this episode,…
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A proactive approach to sponsorships can feel a little intimidating. You might think: “I’ve got all these brands coming to me anyways, so do I really need to start reaching out myself?!” But if that’s your mindset, I guarantee you’re gonna be making at least 50% the sponsorship revenue that you could be. That’s why I challenged Lexi on her sponsors…
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#178: Redesigning MY sponsorship strategy (feat. Justin Moore).
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Justin Moore is a sponsorship coach and the founder of Creator Wizard, a school and community that teaches you how to find and negotiate your dream brand deals. Along with his wife, April, Justin has been a full-time creator for over 8 years and has personally made over $4,000,000 working with brands. He has also run an influencer agency for over 7…
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Upgrading Amanda Goetz’s Sponsorship Strategy
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Figuring out how to pitch to a brand’s marketing team can feel intimidating for any creator. Heck, despite her background as a founder and Chief Marketing Officer, being on the other side of the curtain has left even Amanda feeling uncertain. But if you don’t wanna rely solely on brands just popping up in your inbox, this is a skill you have to lea…
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#177: Chris Hutchins – A master of podcast growth and building relationships.
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Chris Hutchins is an avid lifehacker, a financial optimizer, and he's the host of the top-ranked podcast, All The Hacks, where he shares his quest to upgrade his life without having to spend a fortune. Chris has been featured in the New York Times, Wall Street Journal, and CNBC. Previously, Chris was the head of new product strategy at Wealthfront …
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#176: April Dunford – How self-publishing a book exploded her client service business.
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April Dunford is the author of the best-seller, Obviously Awesome, How to Nail Product Positioning so Customers Get It, Buy It, and Love It. April spent the first 25 years of her career as a startup executive running marketing, product, and sales teams. During that journey, April positioned, repositioned, and launched 16 different products. Today, …
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#175: Angus Parker – Ali Abdaal’s right-hand man shares a YouTuber’s guide to hiring.
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WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Angus Parker is the general manager for Ali Abdaal. He's the guy building out the dream team behind Ali's YouTube empire that generated around a 120,000,000 views and over $5,000,000 in 2023 alone. This episode is all about one of the most important but least talked about topics in the …
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I've run Cohort-Based AND Evergreen Courses. Here's what's BEST.
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Today we’re talking about the pros and cons of cohort-based vs. evergreen courses. Join the Creator Network today: https://creatornetwork.com Big thanks to ConvertKit for sponsoring this episode! Join Brand Deal Wizard to Access "After Dark" episodes & become a supporter of the podcast: https://www.creatorwizard.com/bdw-overview First of all, what’…
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#174: Bonnie Christine – How to ACTUALLY hire and delegate.
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Bonnie Christine has helped me step into the power and the idea of hiring, delegating, and buying back my time as an entrepreneur. Bonnie has a team of 8 people now. She's done a fantastic job of putting herself in what she calls her zone of genius, And I wanted her to teach me about that, and by proxy, teach you about that as well. Now Bonnie says…
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How to Renegotiate with a Brand or Long-term Sponsor ft. Josh Summers (All Things Secured)
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New Epidemic Sound users can use code "WIZARD50" at checkout to get 2 months free for personal or commercial plans. Expires Jan 1, 2024. Thanks to Epidemic Sound for sponsoring this video! Most creators allow long-term sponsorships to just… chug along. After all, it can feel like a lot of effort to renegotiate the terms of an already-lucrative rela…
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#173: Danny McMahon (aka Dodford) – YouTube’s New Golden Boy.
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WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION You might know Danny McMahon from his YouTube channel, @DodfordYT. Danny is one of the hottest rising YouTubers right now. His documentaries have had about 20,000,000 views since January of 2023. But Danny doesn't make videos just to get views... Danny shared so much great advice for cr…
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Hire a team vs. stay solo? ft. Justin Welsh & Barrett Brooks
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37:16
Today we’re talking about the pros and cons of building a team OR staying a solo creator. Join the Creator Network today: https://creatornetwork.com Big thanks to ConvertKit for sponsoring this episode! Join Brand Deal Wizard to Access "After Dark" episodes & become a supporter of the podcast: https://www.creatorwizard.com/bdw-overview I’m gonna ge…
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Most creators see sponsorships as something that happens to them. The brand reaches out, we slot them into our ad “inventory.” But even if your inventory is booked out for the next few months, this approach is actually preventing you from unlocking the *true* revenue potential of sponsorships. That’s why I’m giving @CreatorScienceYT some tough love…
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#172: Behind the scenes – What I'm planning for 2024
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55:53
In this solo episode, I will give you a little bit of behind the scenes of the business. We're looking forward to 2024. This is a fantastic time of year for you to take advantage of how much the world slows down so you can find some clarity, organize your thoughts, and really start the year at a full sprint. In this episode, I'm going to share with…
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