Go offline with the Player FM app!
#183: Thomas Frank – How to build a successful tutorial channel.
Manage episode 404734377 series 2673742
WATCH
▶️ Watch this episode on YouTube
***
EPISODE DESCRIPTION
Two years ago, Thomas Frank made the seemingly crazy decision to abandon his 2 million subscriber YouTube channel that he spent a decade of his life building to make software tutorials.
His decision paid off big time. The @ThomasFrankExplains channel has grown to 220,000 subscribers, done over 10 million views, and doubled his revenue, just by teaching people how to use the productivity and note taking software, Notion.
In this episode, you'll learn:
- How to design the perfect viewer experience
- How to think about browse views versus
- Search the pros and cons of relying on outside platforms for success
- And what every person starting a tutorial channel needs to do
Full transcript and show notes
Thomas's Website / YouTube / Twitter / Instagram
***
TIMESTAMPS
(00:00) Abandoning a 2 Million Sub Channel
(01:17) Thomas’s New YouTube Strategy
(04:10) Why Start a New Channel?
(05:35) Browse Views vs Search Views
(08:09) When Serving the Audience is Bad for Retention
(12:01) Evaluating Platform Risk
(16:14) Permanence on YouTube
(18:40) How to Decide What Videos to Make
(19:48) How Important is Production Value
(24:32) Advice for New Tutorial Creators
(30:07) Does First Mover Advantage Matter?
***
RECOMMENDED NEXT EPISODE
***
WHEN YOU'RE READY
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
***
CONNECT
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
262 episodes
Manage episode 404734377 series 2673742
WATCH
▶️ Watch this episode on YouTube
***
EPISODE DESCRIPTION
Two years ago, Thomas Frank made the seemingly crazy decision to abandon his 2 million subscriber YouTube channel that he spent a decade of his life building to make software tutorials.
His decision paid off big time. The @ThomasFrankExplains channel has grown to 220,000 subscribers, done over 10 million views, and doubled his revenue, just by teaching people how to use the productivity and note taking software, Notion.
In this episode, you'll learn:
- How to design the perfect viewer experience
- How to think about browse views versus
- Search the pros and cons of relying on outside platforms for success
- And what every person starting a tutorial channel needs to do
Full transcript and show notes
Thomas's Website / YouTube / Twitter / Instagram
***
TIMESTAMPS
(00:00) Abandoning a 2 Million Sub Channel
(01:17) Thomas’s New YouTube Strategy
(04:10) Why Start a New Channel?
(05:35) Browse Views vs Search Views
(08:09) When Serving the Audience is Bad for Retention
(12:01) Evaluating Platform Risk
(16:14) Permanence on YouTube
(18:40) How to Decide What Videos to Make
(19:48) How Important is Production Value
(24:32) Advice for New Tutorial Creators
(30:07) Does First Mover Advantage Matter?
***
RECOMMENDED NEXT EPISODE
***
WHEN YOU'RE READY
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
***
CONNECT
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
262 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.