A Golf Business Podcast for Golf Professionals who want to innovate and drive change in the Golf Business and their careers. Created by PGA of America Professional and change maker Jay LeDuc. I share my personal experiences and insights along my journey as a PGA Golf Professional, Strategist, Innovator and Creator and how they can be applied by golf professionals.
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Before you promote a high performer, ensure the promotion will put them in a position to continue to display the skills that got them the recognition in the first place.
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Being openly critical of our own ideas and plans is a great way to show your value within an organization. It shows that not only were you creative enough to come up with a good idea, you were smart enough to know when that idea needed to be adjusted or killed. Be your own best critic, before someone else becomes your worst.…
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Sometimes a PGA Professionals and humans, we feel trapped like we don’t have any control over our career, life, or golf game. But by taking a few seconds to really look at we think is holding us back, you might be surprised at how much control you do have. Even if the decision you make doesn’t move you forward, at least it’s your decision and that’…
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You Have To Drop a Few Balls To Get Better At Catching Them.
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8:37
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In an episode inspired by a game of catch with my son, we discuss how dropping the ball is all part of the process of learning to catch it. We discuss how this advice applies to your career as a golf professional and as a player. We also, talk specifically about how you can use this advice to help you pass the PAT after a first missed attempt.…
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3 Tips to Pass Your PGA P.A.T. (Player Ability Test).
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Passing your PAT to become a PGA member can be on of the hardest steps in becoming a PGA Member. Even for the most accomplished player, the format of knowing the score you need to shoot messes with your head. Use these three tips to help overcome the challenge.
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When you should quit on an idea, and when you should keep going.
3:44
3:44
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3:44
It’s hard to know if an idea is good or not and if you should keep going forward with it. So, instead of trying to figure out if the idea is good. Find out if you like the work of going after it.
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Don’t Let Good Decisions Turn Into Bad Ones.
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5:30
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5:30
In poker, you can make a good decision with the odds in your favor and still end up losing. The same can happen in your job and in life. The key is not letting those results cause you to make worse decisions next time around. Make the best decision you can based on what you know, and let the cards fall where they may.…
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We all had a lot planned for their year before fate intervened and threw that all on its ear. But when things change, do you have a purpose that you can fall back on to collect yourself and help you determine your next plan?
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References for jobs always seem like that left step in the process of applying for a job and often get overlooked. In this episode I give a tip on how many defenses you should have and how to get the right ones for the right situation.
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Why We Should All Be Ready For (and hoping for) An Eventual Decline in Golf’s Recent Popularity.
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As golf courses and clubs around the world report record rounds and membership sales, let’s not all forget how we got here. Just because Golf is enjoying a surge in activity lately doesn’t actually translate to growth.
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Picking new lines for the golf shop is always tough. And you never really know how it will do, and what your margins will be, until you have had time to sell it all through. This can take weeks or most often months to see the whole picture. In this episode I provide a tip for how to find out how an item will do much faster.…
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Are Premium Green Fees Acceptable During Covid-19?
6:47
6:47
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I’m not saying that clubs should, but is there a case to be made for charging a premium for green fees amidst the restrictions created by vivid-19? Is it price gouging? Aren’t you providing a better products under some of these restrictions? I look forward to hearing your reaction to the topics brought up in this episode and to any feedback you hav…
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Reduce Your Golf Shop Merchandise Inventory Levels Now
6:26
6:26
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6:26
With many golf shops still closed, inventory levels can remain higher than where you want them. Now is the time to look at where you need to be by the end of the year and start offering promotions to help get you there. You may have to give up the margins you were looking for for this year. But, just make sure you don’t sacrifice next year too by t…
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Do This, Before Going Back To Normal at Your Golf Club.
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6:50
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There has been a lot of longing for life and golf to “Get back to normal.” But don’t forget to look at the changes you have been forced for make at your facility and ask yourself the question, “What parts of what we are doing are actually working better than before?”
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Winning on Profit Margins, But Losing Profits
7:23
7:23
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7:23
Being more efficient managing your costs can be a good thing. But just make sure the systems you put in place to become more efficient, don’t create friction for your customers. You may end up making more per customer, but just having a lot less customers... and profits.
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Don’t Plan the Ending to Your Story, Earn It
7:46
7:46
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Sometimes we have an idea of how a plan will come together, other times we just need to start telling a story and let the ending reveal itself. This was a paraphrasing if a quote by Rose Tremain by the way. Hers was better but too long for the title. “ In the planning stages of a book, don’t plan the ending. It has to be earned by all that will go …
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There is no grand plan. But I just want to start sharing what I’m up to, without having to worry about where it’s going or what I’m trying to do with it. Let’s just enjoy the process together and I hope that helps more than anything.
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Making Money While Your Golf Course is Closed
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7:11
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With courses closing around the world, many Golf Professionals and Facilities are scrambling to find sources of revenue. With it being the start of the season, many golf shops are loaded with merchandise they can’t sell, and many golf pros are out of work. Over the weeks and months ahead I hope to share my own process of building and online golf sh…
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Based on a very unofficial pole I ran across socials it appears that the number of golf courses that are closing is on the rise as many cities and states mandate the closure of non-essential business.
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What’s Happening at Your Club or Golf Course?
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5:00
With the recent non-essential business closures in many cities (including mind). The situation for Golf Professionals remains a very dynamic one. I’m trying to get a sense form all of you what’s happening so I can get and idea of what I can do to be helpful. So email me at jay@pgajay.com or DM me on socials with an update.…
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“Always think with your stick forward.” - Amelia Earhart
4:57
4:57
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4:57
Sometimes you don’t have to know exactly what to do. You just have to focus on keeping your speed and your spirits up so that you avoid stalling out.
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Stop Telling Employees To Smile and Be Kind to Customers.
6:06
6:06
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Keep Members Coming Back After The Off Season.
2:29
2:29
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Creating Huge Excitement and Buzz Around A Skins / Horse Race Game
4:36
4:36
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4:36
This Idea for a Skins / Horse Race event at your club could be just the ticket for drumming up some excitement around a short event at your club.
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Instagram Can Build Up Your Golf Lesson Business
6:55
6:55
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6:55
Giving free lessons has always been an effective way for new golf professionals (or professionals who are new to an area) to build up a client list. In this episode I talk about using Instagram to do this can be even more effective.
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What Members, Margins and Merchandise numbers say about your Golf Shop
8:00
8:00
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8:00
Splitting your members into different buying profiles can help you determine what is actually driving your golf shop profits and losses.
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How Much are Your “Most Valuable Members” Costing You?
4:59
4:59
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4:59
Sometimes the members you think are most valuable are actually the ones that are costing you the most.
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In an recent poll I did among my followers on social media, I found out that 85% to 95% of Golf Professionals, don’t get paid for member referrals. In this episode find out how to change that trend.
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November 19, 2019 Marks my first day as just PGAjay.
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Old and Young Golf Professionals Tackle Social Media Together
4:58
4:58
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An original article posted on PGAjay.com. How young and old golf professionals can use their skill-sets to tackle social media together.
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Where to Find More Videos on Social Media For Golf Professionals
3:45
3:45
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3:45
In this podcast, I talk about where I will be storing and organizing all fo the new educational content on social media for golf pros. Working to update my website PGAjay.com will be the perfect place to store it all where I can have a little more control. It's a work in progress still but you can go check it out at www.pgajay.com and while you are…
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S2 Ep2 - Why Golf Professionals Hate Social Media
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12:46
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Ok.... So not all Golf Professionals "Hate" Social Media. And there are some examples out there of clubs and pros that have used these platforms to increase very traditional metrics like, selling more outings, increasing rounds and many other things that are important. But it takes understanding what the Golf Professional faces every day and the ca…
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How to Make Original Golf Instruction Videos
4:24
4:24
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4:24
In this episode. Golf Professionals and Instructors can lean how to make a little tweak to their golf content videos that will separate them from the crowd of other golf coaches and help them connect more with the people that matter the most.
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Going Exclusive On One Apparel Brand In Your Shop...... Without the Risk.
9:39
9:39
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9:39
There are a lot of great benefits to having an exclusive golf shop with one brand across all lines. There is also a huge perceived risk in making the all or nothing’s switch. Here’s and idea on how to test out being exclusive without over committing.
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Rep Your Sales Reps To Sell More Golf Merchandise
6:22
6:22
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6:22
Creating a video with your Merchandise sales reps is a great way to build excitement around your golf shop, and to even pre-sell some merch. Thanks for the show idea Jake! He’s @jbutta on Instagram go check him out.
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Don’t Count On Other People To Make The Right Decision
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1:18
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1:18
Never leave it to somebody else to make the right decision.
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A great way to find out if you can or can’t do without something is to take it away and see what happens. From golf shop merchandise to extended teaching hours, sometimes cutting things out has less of an impact than you think it will. But sometimes the taking away will actually prove how impactful that thing is.…
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Make sure to make space for yourself to be exceptional in your career. Even if you current job responsibilities don’t include being exceptional. Make it a part of your job and your life.
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I heard a great idea on how to handle credit book so members can’t clean you out at a discount at the end of the year sale.
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Published 9-21-19. Recently started posting some VLOG videos. I did it because I needed to confront a little bit of fear about being judged and putting out content for people to see. But it was also a way for me to start thinking creatively again and see the world in a fresh way. I also think being able to produce an edit videos as a golf professio…
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Customizing Your Golf Shop Merchandising Operation Using Basic Technology
7:20
7:20
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7:20
How to use basic technology like email and text to offer your members a customized pre-order apparel offering.
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Great little life and professional insight I picked up from someone recently.
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Most Great Writers Were Great Readers First.
5:14
5:14
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5:14
Creating something new and different often requires pulling from all types of areas of expertise. In this episode I discuss how even creating something new requires us to educate ourselves and continue to educate ourselves through the process.
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Get Members To Listen or Watch Your Golf Shop Content
2:46
2:46
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2:46
How to get members to customers to tune in, and keep tuning into your golf shop merchandising podcast or social media content.
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In this episode I take some inspiration from one of the great sports films of all time, Talladega Nights: The Ballad of Ricky Bobby. Reminding us that you’re always first if nobody else is in the race.
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Junior Golf Equipment Pre-Orders and Membership Retention.
5:06
5:06
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5:06
How creating a Junior Golf Equipment Preorder for the next year can not only grow the game but improve your membership and customer retention.
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Holiday Party Sales Without Additional Inventory
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2:50
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2:50
An idea for a Special order Christmas sale at your club Holiday Party.
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