Are you ready to grow your floral business not only in profits but in creativity and fulfillment? Listen as Jeni Becht a wedding and event designer of over 25 years shares all the juicy details of growing and evolving her floral business into one of passion, purpose, and financial freedom. She shares all the secrets with actionable tips and strategies so you can wake up inspired and on a path to profitability while feeling lighter and more aligned in work and life. Join Jeni in building your ...
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Clearing the Clutter: How Florists Can Manage Mental Load for Success
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Welcome back to The Floral Hustle Podcast! In this episode, we dive deep into the often-overlooked challenge of mental load, especially for florists juggling business, family, and personal responsibilities. If you’re feeling overwhelmed by the demands of running a floral business while managing your household and personal life, this episode is for …
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Repurposing that doesn't suck - Mini Episode
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In this episode of The Floral Hustle, Jeni Becht dives into the world of floral repurposing at weddings—when it works, when it doesn’t, and how to ensure your designs stay stunning from ceremony to reception. As an experienced florist, Jeni shares her insights on avoiding common pitfalls, maintaining design integrity, and effectively communicating …
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Simplify to Amplify: Streamlining Your Floral Business for Growth and Profitability
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In this episode of The Floral Hustle Podcast, host Jen Becht dives into a powerful concept that could transform your floral business: "Simplify to Amplify." If you're feeling overwhelmed, stuck, or like your revenue isn't where you want it to be, this episode is for you. Jen shares actionable insights on how focusing on one area of your business ca…
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00:00 Introduction and Purpose 00:32 Key Strategies for Brand Elevation 02:14 Airier Designs: Creating Dimension 03:13 Showcasing Roses: Techniques and Tips 04:18 Brand Representation: The Power of T-Shirts 05:35 Elevating Events with Candles 07:48 Importance of Quality Photos 10:09 Conclusion and Action Steps…
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Ace Berry on Authenticity, Creativity, and Overcoming Challenges in Floral Design
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Welcome to another episode of The Floral Hustle podcast! Today, we're joined by the vibrant and authentic Ace Berry, a trailblazing florist from Houston, Texas. In this episode, Ace shares his journey from the oil fields to owning a successful flower shop and becoming a renowned floral educator. Discover how embracing authenticity has been a game-c…
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Instagram Made Easy: Simplify Your Strategy and Boost Your Brand - Mini Episode
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Welcome to this week's minisode of The Floral Hustle Podcast, where we dive into making social media more manageable and effective for florists. If you've ever struggled with consistency or felt overwhelmed by the demands of social media, this episode is for you. Jeni shares her top strategies for streamlining your Instagram efforts, ensuring you m…
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Achieving Your Goals: A Mid-Year Check-In for Floral Business Owners
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Welcome to another inspiring episode of the Floral Hustle Podcast with Jeni Becht! In this episode, Jeni dives into the importance of setting, monitoring, and achieving business goals. As we step into August, there's still time to hit your goals for the year and build momentum for the next. If you’re a florist looking to grow your business, this ep…
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4 things to automate in your business - Mini Episode
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Automate Your Floral Business: Tips to Save Time & Reduce Stress In this week's mini-stone episode of the Floral Hustle Podcast, Jen discusses the importance of automating various aspects of your floral business to save time and reduce mental load. She covers essential automation tips including scheduling calendar appointments with tools like Calen…
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Mastering Networking: Building a Floral Business through Connections
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In this week’s episode of The Floral Hustle Podcast, Jeni dives deep into the importance of networking for florists. She shares her personal journey and experiences that underscore the value of building connections in the floral industry. From unexpected award wins to collaborations on styled shoots and major events, Jeni explains how networking ha…
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Mini Boosting Wedding Revenue with Floral Installations: Tips and Tricks - Mini Episode
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In this exciting episode of "The Floral Hustle" podcast, Jen reveals the details of her groundbreaking new workshop at Genesis Ranch, Minnesota. This workshop promises to be unlike any other, offering a unique blend of hands-on floral installations, business growth strategies, and personal development sessions. Join Jen as she shares her journey, i…
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Transform Your Floral Business: Announcing Our Unique Two-Day Workshop
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In this exciting episode of "The Floral Hustle" podcast, Jen reveals the details of her groundbreaking new workshop at Genesis Ranch, Minnesota. This workshop promises to be unlike any other, offering a unique blend of hands-on floral installations, business growth strategies, and personal development sessions. Join Jen as she shares her journey, i…
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The Power of Pricing Transparency in Your Floral Business
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Welcome to another minisode of the Floral Hustle Podcast! I'm your host, Jen, and today we're diving into a game-changing topic: pricing transparency in your floral business. If you're looking to attract more clients and streamline your business operations, this episode is for you. Episode Highlights Why Pricing Transparency Matters: Discover the i…
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Business Breakthroughs- Hiawatha Floral Design
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Hello, flower friends! In this special business breakthrough episode of The Floral Hustle podcast, Jeni chats with Roberta from Hiawatha Floral Design Company. Roberta shares her journey as a sustainable florist, the challenges of balancing a full-time job as an x-ray tech with her passion for flowers, and her aspirations to grow her floral busines…
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5 Ways to Up Your Instagram Game for Florists
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Welcome to this week's minisode of The Floral Hustle Podcast! I'm Jen, and today I'm sharing five impactful strategies to elevate your Instagram presence. With the ever-changing algorithms and growing frustrations, it's essential to control what we can and maximize our Instagram efforts. From humanizing your brand to providing valuable, shareable c…
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Embrace Your Inner Bad*ss and Transform Your Floral Business
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Welcome to The Floral Hustle Podcast! In this empowering episode, Jeni takes you on a journey to discover and embrace your inner badass. Through personal anecdotes and practical exercises, she encourages you to live life by design, not by default. Learn how to identify what brings you joy, overcome limiting beliefs, and create a life and business t…
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Perks and Practical Tips for Running a Home-based Floral Business - Mini Episode
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Welcome back to The Floral Hustle, flower friends! 🌸 In this week's minisode, host Jen dives into the perks and strategies of owning a small floral business and operating it out of your home. Whether you're just starting your floral journey or looking to optimize your home-based studio, this episode is packed with valuable insights. Episode Highlig…
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How to Become the Richest Person You Know
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Welcome to another episode of "The Floral Hustle" with your host, Jen! This week, we delve into what it truly means to be rich. Spoiler alert: it's not just about financial wealth. Discover how living in your purpose, investing in your passions, and surrounding yourself with the right people can make you the richest person you know. Key Topics Cove…
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Measuring Business Success: Creating and Utilizing a Scorecard - Mini Episode
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Welcome to another insightful minisode of the Floral Hustle podcast with Jen! In today's episode, we dive deep into the practical ways you can determine if your floral business is thriving by using a scorecard. Episode Highlights: Introduction to Scorecards [00:00:02] Jen introduces the concept of a scorecard and its importance in tracking business…
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Redefining Floral Design: Inside Blue Blossom Academy's Silk Flower Revolution
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Welcome to the latest episode of the Floral Hustle Podcast! In this episode, your host Jeni sits down with Jacqueline from Blue Blossom Academy and Blue Blossom Rentals. They dive into an exciting new opportunity that promises to disrupt the floral industry: launching a silk flower rental business. Jacqueline shares her journey from finance to flor…
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When Everything Went Wrong: Lessons from a Chaotic Wedding Weekend - Mini Episode
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In this week's episode of The Floral Hustle podcast, Jeni shares her experience from a chaotic weekend with five weddings. From unexpected weather issues in Ecuador affecting rose supplies to logistical challenges and last-minute changes, Jeni delves into the importance of preparation, communication, and adaptability in the floral business. Tune in…
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Everything you need to know about Farmer-Florist Bootcamp
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Welcome! Today, Liz Fiedler from Sunny Mary Meadow podcast is joining Jeni from the Floral Hustle podcast to discuss their upcoming Farmer Florist Boot Camp. This workshop is designed to equip flower farmers and florists with the skills and confidence to seamlessly integrate wedding services into their businesses. Tune in to learn about the essenti…
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How to Pull off Multiple Weddings in a Weekend
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Welcome to the Floral Hustle Podcast! In this week's minisode, our host Jen dives into the strategies and tips for managing multiple events in a single weekend, a feat that amazes many freelancers and new florists alike. If you're looking to scale your floral business and efficiently handle several events, this episode is packed with valuable insig…
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All things productivity and scaling with Courtney from Coneflower Designs
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Welcome back, flower friends! 🌸 Today, we have a special guest, Courtney from Coneflower Designs, a successful floral business owner who started her journey at Texas A&M University. Courtney shares her inspiring story, from creating wedding flowers for friends to running a thriving floral business. Tune in to discover valuable insights on navigatin…
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How to Overcome Anxiety and Thrive in Your Floral Business and Life - Mini Episode
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Welcome to this week's minisode of the Floral Hustle Podcast! In this empowering episode, host Jen dives into a topic many florists face but rarely discuss openly: anxiety. Discover how to manage anxiety effectively and thrive both in your floral business and personal life. Jen shares personal stories and practical strategies to help you shift your…
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Business Breakthrough - Wanting to grow your wedding floral business with Candi's Precious Petals
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Episode Summary: In this episode of "Floral Business Breakthrough," Jeni welcomes Candi from Candi Specialist Petals, a fellow Minnesota-based florist, for a business coaching session. Candi shares her journey from managing daily floral orders to her aspirations of expanding into the wedding market. Tune in to hear valuable insights on balancing da…
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Curious about using AI in your floral business? Listen here!
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Episode Highlights: Introduction to AI in Floristry: Jen introduces the topic of AI and its potential to revolutionize floral businesses. ChatGPT Versions and Functionality: Explanation of the free and paid versions of ChatGPT and the benefits of using the paid version for more up-to-date data sets. Practical Uses of ChatGPT in a Floral Business: U…
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How to attract and build deeper relationships with wedding planners
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Welcome to the Floral Hustle podcast! In this episode, your host Jen dives into strategies for attracting more wedding clients and maximizing your marketing investments. Listen in as Jen shares valuable insights from her Florist Foundations course, discussing why traditional wedding fairs might not be the best investment and how to effectively reac…
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Welcome, flower friends, to another minisode of the Floral Hustle podcast with your host, Jen! 🌸 In this episode, Jen dives into the vital importance of consistency in both your floral business and personal life. From planning your week to tracking your progress, discover actionable tips and strategies to help you stay consistent and achieve your g…
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Mastering Difficult Conversations with Clients
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Welcome to another episode of the Floral Hustle Podcast! This episode delves into the sometimes-dreaded aspect of floral business management—having difficult conversations with clients. Whether you're dealing with unappealing aesthetic requests or handling clients with unrealistic budget expectations, Jen shares invaluable insights and practical ad…
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Mother's Day Debrief: Essentials for Every Florist's Success
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Episode Overview: In this episode of the Floral Hustle Podcast, Jeni discusses the importance of assessing the success of major floral holidays like Mother's Day to prepare for future events. She emphasizes the need for florists to evaluate what worked, what didn’t, and how to effectively document and utilize this data to enhance business strategie…
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How to understand if your marketing is working for you!
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Welcome to another insightful episode of the Floral Hustle Podcast with your host, Jeni. This episode is a treasure trove for florists aiming to refine their marketing strategies and see tangible results. Whether you're a seasoned florist or just starting out, understanding the nuances of digital marketing is crucial to your business growth. Dive i…
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Having magnetic consultations - Mini Episode
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Welcome to another empowering minisode of the Floral Hustle Podcast, where your host Jeni shares expert insights and real-life anecdotes to help florists thrive in their businesses. This week, we dive into the art of conducting magnetic consultations that not only charm your clients but also boost your bookings and business growth. Key Highlights: …
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Welcome to The Floral Hustle, the go-to podcast for florists and creative entrepreneurs! In today’s episode, we delve into a live coaching session with Whitley, a budding floral designer from Mississippi. Join us as Jeni, our host, helps Whitley navigate the complexities of starting and scaling a floral design business. Whether you're a seasoned fl…
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Welcome to "The Floral Hustle," where we explore innovative strategies to enhance your floral business. In today’s episode, host Jeni shares her secret to boosting efficiency through a simple yet powerful approach: batching. Whether you’re crafting arrangements, managing social media, or scheduling client meetings, discover how this technique can t…
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From Rock Bottom to Floral Rockstar: Tyler Keeno’s Story
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Introduction: Welcome to another exciting episode of the Floral Hustle Podcast, where we dive deep into the blooming world of floristry. Today, your host Jeni is joined by the vibrant and talented Tyler Keno of TK Floral Designs, based in the picturesque Hudson Valley, New York What You'll Learn: What defines a "luxury wedding" in the floral indust…
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Want to freelance? Looking for freelancers? Start here!
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Episode Summary: In this minisode, Jeni dives into the topic of freelancing for florists during the bustling wedding season. Whether you're considering freelancing to fill up your schedule or seeking freelancers to boost your team, this episode offers practical advice and tips drawn from real-life experiences and discussions within the florist comm…
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Welcome to another episode of the Floral Hustle podcast, where we dive deep into the world of floral entrepreneurship. This week, your host Jen shares invaluable insights on boosting your floral business's profits amidst a slower year for bookings. Whether you're a budding florist or an experienced flower arranger looking to elevate your business, …
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The one thing that could change you getting ghosted! - Mini Episode
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Episode Summary: In this week's Floral Hustle podcast, Jen shares invaluable insights on a common challenge for florists: being ghosted by clients. Drawing from her extensive experience in sales, including the automotive industry, Jen reveals one straightforward strategy to drastically reduce the chances of client ghosting. This episode dives deep …
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Want recipes, ordering and picking up flowers without overspending - start here!
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01:12 Recipe and Ordering Simplification 02:10 The Art of Simplifying Flower Formulation 02:42 Layering Techniques for Stunning Arrangements 03:20 Exploring the Six Foundational Bloom Types 05:42 Filler Flowers and Greenery 08:01 Coverage Blooms 09:17 Mastering Pricing by Square Foot 09:34 Installation Pricing and Planning 15:06 Incorporating Fun a…
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Introduction In this empowering episode of The Floral Hustle Podcast, join host Jen as she dives deep into a transformative approach to managing life and business with serenity and efficiency. Drawing from her own experiences of personal hardship, neurodiversity, and an unyielding work ethic rooted in farm life, Jen shares how adopting a 'Do Not Di…
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Episode Summary In this week's episode, Jen dives into the realities of quitting your day job to pursue your dream of running your own floral business. Drawing from personal experiences and the stories of those she's coached, Jen discusses the importance of building a financial and strategic runway before making the leap. Learn about managing expec…
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Freaking out about 2024 bookings? - Mini Episode 72
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In this empowering minisode of the Floral Hustle Podcast, host Jen dives into the power of positive thinking, strategic planning, and staying present as keys to flourishing in the floral industry, especially in light of the anxieties surrounding the 2024 wedding season. Jen shares insightful advice on focusing on what you can control within your bu…
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In this enlightening episode of the Floral Hustle Podcast, host Jen dives deep into a common issue plaguing floral designers—selling themselves short. Whether it's financially, creatively, or personally, Jen sheds light on the detrimental impact of underestimating your worth and provides actionable strategies to claim the profits and recognition yo…
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Investing in Yourself for Business Growth - Mini Episode
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Welcome to this week's minisode of the Floral Hustle Podcast, where we dive deep into the essentials of building a strong foundation for your floral business. Whether you're a budding florist or an experienced one looking to refresh your approach, this episode is packed with valuable insights and actionable advice. In This Episode: The Importance o…
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Three Systems in your Business that will Make or Break your 2024 Wedding Season
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Welcome back to the Floral Hustle Podcast, where we dive deep into the world of floristry, offering tips, insights, and inspiration to help your floral business thrive. I'm Jen, your host, and in this week’s episode, we’re unpacking three critical systems that are essential for a successful 2024 wedding season. Drawing from my years of experience a…
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Welcome to this week's minisode of The Floral Hustle Podcast, hosted by Jen, your guide in the floral business journey. Today, we're diving deep into how unapologetic confidence is not just a trait but a key business strategy that can lead to increased trust, value, and ultimately, revenue. Whether you're a florist, a wedding planner, or an entrepr…
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Welcome to the Floral Hustle podcast, where we dive deep into the heart of the floral industry to help you grow your business and passion for flowers. In this episode, our host Jen shares invaluable insights and personal experiences on transforming a floral business from struggling to thriving. Whether you're new to the floral world or looking to e…
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Strategies to stay in budget for your events
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In today’s mini episode, we delve into a common challenge for florists: the temptation to overbuy or overorder at the wholesaler. Drawing from personal experience and industry knowledge, Jen shares invaluable strategies for managing budgets without sacrificing creativity and quality. This episode is a must-listen for florists at any stage of their …
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Can you actually make money being a florist?
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Welcome to the Floral Hustle Podcast with your host, Jen! In this week's episode, we dive deep into the world of floristry to debunk myths and uncover the truth about the profitability of running a floral business. Whether you're dreaming of leaving your day job to embrace the floral industry or aiming to scale your flower business to six figures, …
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Should you start your floral business? - Mini Episode
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In this inspiring mini-episode, Jen dives into the pivotal question many flower enthusiasts grapple with: "Should I finally start my floral business?" Whether you've dreamed of turning your passion for flowers into a thriving business or find yourself hesitating to take that first step, this episode is crafted for you. Jen shares invaluable insight…
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