We’re Jess + Tamara - entrepreneurs, career coaches, and moms. We empower success-driven women to master their time, live with intention, and pursue a path rooted in purpose. If you have topics you'd like us to discuss, reach out to us at: RootedinPurposePodcast@gmail.com
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Healthy Competition: Product Marketing | Competitive Intelligence | Strategy
Andy McCotter-Bicknell
This show has one simple goal: help you stand out and win in B2B tech. So in each episode, we interview founders, investors, and industry leaders to walk us through their businesses, differentiators, and how they stay on top of their markets + competitors. www.healthycompetition.co
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Jack R Reilly and Miks Everitt share voice memo’s between each other, sharing personalised stories about their favourite new Australian music. Images designed by Miks. Theme music from Adam Jones.
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Helping moms find flexible, meaningful, high paying work in tech. We offer training, interviews and strategies to help you find the tech job of your dreams!
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listen :-)
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Join us as we untangle the roots of confidence, drawing parallels between internal trust and external vulnerability. From coaching soccer with pseudo-confidence to planning high-profile events with quiet confidence, we explore the power of saying ‘yes’. Gain a deeper understanding of the core principles that contribute to unshakeable confidence, an…
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April Dunford: Nailing Competitive Positioning
36:02
36:02
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April Dunford is the world's leading expert on positioning for B2B tech companies and the author of 'Obviously Awesome' as well as the newly released 'Sales Pitch.' We focused on how competitive intel and positioning intersect in business: - bashing "approaches," not competitors - the importance of positioning your competitors - when to mention com…
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Lessons From Scaling a YC-Backed Startup w/ Emir Atli (Co-Founder & Chief Revenue Officer @ HockeyStack)
24:23
24:23
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Emir Atli is the Co-Founder and Chief Revenue Officer at HockeyStack, a GTM analytics platform for B2B companies to analyze, forecast, and optimize their marketing. I joked with Emir that I feel like HockeyStack came out of nowhere but are now a constant presence in my LinkedIn feed. We dove into the reason for that, as well as Emir's thoughts on: …
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Getting Ahead as a Product Marketer With AI w/ Jess Petrella (Director of PMM @ Unbounce)
29:44
29:44
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Jess Petrella is the Director of Product Marketing at Unbounce and the creator of multiple templates dedicated to helping Product Marketers succeed with AI. In this episode, we dove into: her favorite PMM workflows that incorporate AI her favorite AI tool among the many that she's tested mistakes she made during her AI research that you can avoid A…
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Behind the Curtain: Mastering the Art of Big Product Launches w/ Jason Oakley and Tamara Grominsky
55:21
55:21
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In this episode, I was joined by Jason Oakley and Tamara Grominsky. They're both career Product Marketers that have led a ton of great launches over the years for companies like Klue, Unbounce, and Kajabi. We're all working together on a course for Product Marketers called Ready for Launch - The PMM's Guide to Product Launches, so I thought it'd be…
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Join us for a candid conversation that delves into the dance between doubt, victories, and the subtle art of celebration. In this episode, we dive into the challenges of our multi-path careers and how self-doubt often sneaks in unexpected corners. Gear up for an unfiltered discussion as we explore age-related pressures, societal expectations, and f…
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Building a Content Marketing Agency & Managing External Threats w/ Brooklin Nash (Co-Founder of Beam Content)
17:39
17:39
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Brooklin Nash is the Co-Founder of Beam Content, a content marketing agency that helps B2B SaaS companies create expert-driven content so that they can build trust with their buyers. Brooklin shared a great blog the other day that prompted me to reach out titled, "I gave a generative AI tool, a content farm, and a writer the same prompt. Here's wha…
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In this engaging episode, we take a closer look at distractions and their impact on our pursuit of purpose. Join us as we discuss the various forms distractions can take, from digital devices to self-doubt. Gain valuable insights on redirecting your attention towards intention-driven actions and find out how to navigate life’s twists and turns with…
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Evidence-Based Marketing as a Competitive Advantage w/ Evan Huck (Co-Founder & CEO of UserEvidence)
31:01
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Evan Huck is the CEO & Co-Founder of UserEvidence, the customer voice platform that automates social proof for GTM teams, generating verified case studies, testimonials, and stats in minutes. I’ve been a fan of UserEvidence for a while, so it was great to sit down with Evan and hear about their growth and how they’re standing out in a sea of GTM to…
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Finding Your Dream Job in Product Marketing or Competitive Intelligence w/ Yi Lin Pei
39:53
39:53
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This session was recorded live in the Healthy Competition community (healthycompetition.co). If you're into this kind of content, we'd love to have you! Yi Lin Pei is a career coach for product marketing, marketing and no-code tech roles. And in this live session, we chatted about what folks can do to find their dream jobs. A few topics we discusse…
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How HubSpot Does Competitive Intelligence w/ Jessica Davis (Manager of CI @ HubSpot)
40:37
40:37
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This session was recorded live in the Healthy Competition community (healthycompetition.co). If you're into this kind of content, we'd love to have you! Jessica Davis is the Manager of Competitive Intelligence at HubSpot, and she shared a ton of great details about the program that her team has put together. how they got buy-in from their leadershi…
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In this episode, we explore the transformative journey from competition to collaboration among women. From dance studios to corporate boardrooms, we share personal stories of the negative impact of female rivalry, and highlight how Olympian Shalane Flanagan, Gwyneth Paltrow, Rihanna and others have shown that empowering others leads to greater succ…
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Part 1: What Product Marketers Can Learn From Rockstars w/ Harvey Lee (VP of PMM at the Product Marketing Alliance)
45:38
45:38
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Harvey Lee is the VP of Product Marketing at the Product Marketing Alliance. He's also a musician and spent lots of time in the music industry. I'm a musician too, so we geeked out about all things rock n' roll—history, specific bands, moments in time—and tweezed out what we felt PMMs could learn from them. Here are some specific topics we covered:…
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Part 2: What Product Marketers Can Learn From Rockstars w/ Harvey Lee (VP of PMM at the Product Marketing Alliance)
1:06:54
1:06:54
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Harvey Lee is the VP of Product Marketing at the Product Marketing Alliance. He's also a musician and spent lots of time in the music industry. I'm a musician too, so we geeked out about all things rock n' roll—history, specific bands, moments in time—and tweezed out what we felt PMMs could learn from them. Here are some specific topics we covered:…
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Behind the Scenes of a Viral Guerrilla Marketing Campaign w/ Eldad Postan-Koren (Co-Founder & CEO of WINN.AI)
26:05
26:05
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Eldad is the Co-Founder & CEO of WINN.AI, a real-time AI assistant that helps sales teams save time on busywork and win more deals. I learned about WINN.AI through a viral guerilla marketing campaign—they coordinated with 100+ sales influencers to record and post videos smashing their keyboards. It completely took over my LinkedIn feed, and I had t…
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Building a GTM Operating System w/ Derek Osgood (Founder & CEO of Ignition)
32:01
32:01
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Derek Osgood is the Founder & CEO of Ignition, a collaborative hub to plan, execute, and measure go-to-market launches. He worked as a Product Marketer across multiple industries, such as gaming, banking, and SaaS, and now he's building the platform he wished he always had. In this interview, we talked about: what it was like being a PMM for Playst…
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Integrating Your Passions: An interview with Tamara
42:01
42:01
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Join us for Tamara’s journey as she weaves her passions into a vibrant tapestry of purpose and impact. In this episode, she reveals how integrating multiple paths, from a children’s charity to a prebiotic soda company and more, has shaped her multi-path career. With candid reflections and heartfelt stories, Tamara shares the transformative power of…
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Competitive Intel lessons from Oracle, AWS, and Databricks w/ Mayur Palta
28:07
28:07
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Mayur Palta has led Competitive Intel at some of the world's most valuable companies. And he just published a book with the lessons he learned along the way. In this episode we dive into: what CEOs don't understand about Competitive Intel memorable competitive campaigns between Oracle, AWS, and Salesforce how to build your "compete" muscle with the…
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Embodying Your Soul Work - An Interview with Jess
49:40
49:40
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Join us for a heartfelt episode as Jess takes us on her transformative journey of integrating passions and embracing soul work. Discover how she identified her true loves, let go of false beliefs, and aligned with her calling, with Gandhi serving as an inspiration. Listen to Jess’s journey to awakening, her role in nurturing her family, and pursuit…
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Ranee is a Product Marketing leader with 17+ years experience developing marketing and product strategy for global brands and VC-backed tech startups. In this episode, we discuss burnout. Specifically: why it plagues Product Marketers how to detect if you're burnt out (vs. just having a bad day / week) what to do when you feel it creeping into your…
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Becoming a PMM Creator w/ Tamara Grominsky (VP Product Marketing at Kajabi)
40:57
40:57
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Tamara is the VP Product Marketing at Kajabi, an all-in-one platform that helps creators and entrepreneurs package their knowledge into profitable online courses, coaching programs, membership sites, and more. Tamara is also a creator herself, writing a newsletter and moderating a community both called PMM Office Hours. Here's what we chatted about…
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Ep. 177 - Consulting, Client & Delivery Ops Oh My with Jess Carter
31:18
31:18
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Jess Carter, VP of Client Experience and Delivery Ops at Resultant, is a data-driven consulting leader with 10 years of experience in the industry and guess what, she can’t write code, not even a little bit. And yet, that hasn’t stopped her from thriving in tech. In this episode, Carter shares her journey from project manager to VP and provides adv…
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In this episode, we’ll lean into the practice of creative visualization. Using your imagination and all of your senses to step into the world you want to create for yourself can be a powerful motivator for making it happen, provided it’s combined with taking action. We'll also discuss the science and history behind this practice. Don’t miss out on …
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Pivoting From Government to Corporate Competitive Intel w/ Sam Rinaldo (CI at Lucid) & Tracy Berry (CI at Freshworks)
38:16
38:16
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This episode was recorded live in the Healthy Competition community with Sam Rinaldo, Competitive Intel at Lucid, and Tracy Berry, Competitive Intel at Freshworks. Both Sam and Tracy spent a portion of their careers in the government intel space before pivoting to the corporate side. After listening through, you'll learn: how their backgrounds gave…
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On this episode, our host Ellen Twomey discusses the importance of authenticity and courage in the workplace through the lens of her personal experiences. She also touches on the challenges of entering the tech workforce, overcoming limiting beliefs, and the value of continuously learning new skills. Tune in for these valuable insights and more! Re…
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Anand Sanwal: What Software Buyers REALLY Think About Their Vendors
36:00
36:00
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Anand Sanwal is the Co-Founder & CEO of CB Insights, a tech marketplace platform that enables organizations to make buying decisions quickly and with confidence. We covered lots of ground in this episode—there should be something in here for just about anyone: lessons from growing the CB Insights newsletter to nearly a million subscribers "human-in…
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Ep. 175 - People Side of Tech with Erin Boomer
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26:38
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So often, people will say, “I’m more of a people person. Tech isn’t for me.” But believe it or not, the people side of the tech industry is just as important as the techy side. In this episode, Erin Boomer, VP of Business Operations at NTT, explains why the stereotypical image of people spending their days with their fingers flying across keyboards…
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Bobby Pinero: Building a Business Alternative to Excel
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Bobby Pinero is the CEO & Co-Founder of Equals, the only spreadsheet with built-in connections to any database, versioning, and collaboration. I've joked that every company's biggest competitor is Excel, so it was fun to learn how Bobby and the team at Equals are actually positioning against it. There's a lot to learn from this interview: identifyi…
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Anthony Kennada: Owned Audience as a Competitive Moat
25:40
25:40
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Anthony Kennada is the Co-Founder & CEO at AudiencePlus, the first owned media software for marketers, enabling companies to build, engage, and monetize an owned audience. In this episode, you'll learn how some of the most successful companies today own their audiences vs. rent them on social media platforms or paid ads. As well as: the community-t…
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In this episode, we discuss how understanding our ‘why’ at its root is foundational to everything that follows. Discovering our north star and where the energy of our being is pulling us creates the guideposts that help us stay in alignment with our desires, values and beliefs, and makes it easier to quickly course correct when we get out of sync. …
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Ep. 173 - Your Mental Hygiene Model in Practice
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“All of your thoughts are choices.” - Brooke Castillo That simple but powerful quote can change your life if you’re ready to start getting intentional about what you’re thinking and why. Listen in to hear about The Model, a practice of cleaning out all of the thoughts and feelings crowding your brain and then deciding how you will react ahead of ti…
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In this episode, we’ll explore the importance of discovering your own version of success - what holds us back, how our version of success is unique and will shift over time based on our experience and growth, and how we can find our best version of success when we push back against our fears and follow our joy. Listen in as we share how you can exp…
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Ep. 172 - ENCORE: Founding a Tech Startup with Diane Bloodworth
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22:14
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Diane Bloodworth has driven multiple tech ventures across a variety of products. Join us as Diane shares her experience working and succeeding in tech and gives her advice to find your own success. Resources: Get more info about our upcoming events Join our FREE Facebook GroupBy Ellen Twomey
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Ryan Sorley is the Founder of DoubleCheck Research, a win-loss analysis provider that was recently acquired by Klue. We talked about all things (you guessed it) win-loss and broke down everything you need to build a successful program. Some other topics we touched on: behind Ryan's decision to grow DoubleCheck and eventually join Klue vs. staying s…
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How do you go from receptionist to Head of HR? What steps do you take to understand your financial goals and go achieve them? Kim Seals, Senior Partner at West Monroe and General Partner at The JumpFund has the answers to those questions and more on this episode. Listen in for expert advice on how to hire, grow, and lead an organization. Resources:…
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In the tech world, the name of the game is iteration. That applies to your portfolio as well. We encourage our students to get their portfolio’s to an MVP stage where they can share it and get feedback and then, you guessed it—iterate. Listen in for best practices for creating a portfolio that will help you get hired faster and for more money. Reso…
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Product Marketing President's Club w/ Mayur Palta from Databricks & Tirrah Switzer from Community Brands
35:56
35:56
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President's Club isn't just for Sales anymore! In this live session from the Healthy Competition community, I spoke with Mayur Palta, Competitive Intel Lead from Databricks, and Tirrah Switzer, Sr. Director of PMM at Community Brands—both recently made President's Club at their companies. We discussed their company's requirements for making Preside…
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The Secrets to Succeeding With 3rd-Party Analyst Firms w/ Jarod Greene
42:14
42:14
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Jarod Greene is the VP of Product & Customer Marketing at Highspot. Prior to becoming a PMM, he worked as a Research Director at Gartner. Analyst Relations has always been a big question mark for me (and a lot of PMMs that I know), so we made sure to cover how to build a successful AR program and what to do if you aren't ranked highly on a grid or …
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Ep. 169 - Chunking - A Little Bit of Tech
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A major challenge in tech is the tendency to make problems too big—way too big. That can seem extremely daunting, but there is a simple solution, chunking. Breaking down roadblocks into manageable pieces and tackling them one at a time. This episode explains how to leverage chunking so you can nail down pesky problems when they pop up and get you o…
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Ep. 168 - Your Own Personal Assistant with Tamara Lucas
25:27
25:27
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Tamara Lucas, Founder and CEO of My Panda, saw a need—busy people in need of a little assistance and an obvious solution—capable people looking for part-time work. Step by step, she combined the two. Listen in as she describes her winding path into the tech startup world and why not diving too deep into the technical portion of the business has all…
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Juan Mendoza: Building A Newsletter-Based Media Company
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Juan Mendoza is the CEO & Editor of The Martech Weekly, a curated newsletter of everything that happens in marketing and technology. In this episode, he shared his backstory of starting a weekly newsletter, the power of social media, what he thinks about imposter syndrome, and why he's glad he didn't start a Substack. Follow Juan: LinkedIn Subscrib…
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PLG Product Marketing Masterclass w/ Madison Leonard & Anthony Pierri
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This is "the PLG episode" and I was joined by two powerhouse PMMs to guide me through it. Madison Leonard is a PLG Product Marketer & advisor to early & late-stage startups and Anthony Pierri is a Co-Founder at Fletch PMM, a Product Marketing advisory for early stage B2B SaaS startups. We talked through common PLG misconceptions, how to structure a…
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Ep. 167 - Home Chefs for All with Erica Tuggle
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Have you ever found providing healthy meals for your family without sacrificing the precious time you want to spend with them to be a challenge? Well, so did this episode’s guest, Erica Tuggle. She decided to do something bold about it! She started a concierge home cook service for the everyday family.…
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May Habib: How To Win In the Generative AI Space
26:42
26:42
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May Habib is the Co-Founder and CEO of Writer, a generative AI platform that keeps content consistent and on-brand. We dove into May's background in natural language processing, spotting the opportunity for an application like Writer, navigating the AI hype cycle, what they're doing to stand out, and why doubling down on marketing teams helps them …
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By Ellen Twomey
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Running a Competitive Intelligence Program Without a Competitive Intelligence Platform
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33:33
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I'm hearing a lot of "do more with less" lately. And although many of us might wish we had more resources like a dedicated Competitive Intelligence tool (e.g. Klue, Crayon, Kompyte, CompeteIQ, etc.), it's sadly not something that we can always get buy-in on. So in this session, we were joined by four Product Marketing and Competitive/Market Intelli…
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Ep. 165 - Building a Business with Tracy Davis
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By Ellen Twomey
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Devon O'Rourke: Building a Product Marketing Consultancy
36:17
36:17
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Devon is the Founder & Managing Partner at Fluvio, a consultancy that helps software and technology businesses find product-market fit, establish go-to-market strategies, and deliver high-impact marketing campaigns. He shared how he transitioned from a full-time Product Marketing career to building his business, how he got his first clients (and ho…
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If you think that your husband is so frustrating, this episode might just have you rethinking what’s really on your mind. When finding our way through challenging growth, it’s easy to use our loved ones as a scapegoat. You’ve got the way, if this is the obstacle.By Ellen Twomey
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