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Welcome to The Business of Reselling, a podcast to help vintage & collectibles resellers grow their businesses, become full time, scale up, increase profits, and learn more about the lifestyle of 6-figure resellers. Your host Jessica Oman is an MBA graduate and co-owner of Storage Warrior, an online reselling business based in Canada, that was recognized as eBay Canada’s Micro Multi National Entrepreneur of the Year in 2019, and we are also eBay 25th Anniversary Hall of Fame inductees. Join ...
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The Business of Reselling
It's frustrating that in our reseller business there are people who just don't like what we do. Most of the time, experiences are positive, but some people feel there is a bit of a stigma about reselling - that it's gross, or dirty, or someone dishonest. In this episode Jess explores the psychology behind that behavior as well as some GREAT stories…
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The Business of Reselling
So it’s tax time and you might be pulling your hair out trying to figure out what numbers to put where in your tax return. And I recently had a question from a listener asking me to do an episode on “What organizing your books looks like from a business standpoint. Everything from inventory to taxes to receipts and any programs you use to make life…
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The Business of Reselling
This week learn about limiting beliefs: what they are, how to recognize them, how to shift your thinking. Jess shares some of her deeply personal limiting beliefs, both ones that she's dealt with, and others that still constrain. How does this matter to your reselling business? You might be keeping yourself from growing your business and not even k…
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In this week's just the tip, I'm challenging resellers NOT to get caught up in the bright shiny object that is ChatGPT, and offer a different solution for getting listings done faster. Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling ARTICLES & RESOURCES: Practice Your Typing Speed: TypingTest.com OTHER LINKS: S…
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This week's episode is all about Bulk Buys, or Volume Purchasing! But first, Jess dives into her first "month in review" update with a quick talk about how Storage Warrior did in January. Want more updates like this? Leave a comment on our YouTube channel and ask for more! Buying in bulk is critical to scaling up your reselling business and it's re…
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Based on listener requests, I'm doing this week's episode on all things shipping! Specifically, why Canadians are at a disadvantage when it comes to shipping (especially rural Canadians) and how we can ALL think about shipping strategically to both please our buyers and make sure we aren't losing a ton of money. Subscribe to the podcast anywhere yo…
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I'm finally back with my first episode of 2023! I got a late start on things after losing my dearest little furbaby early in the year, but we're finding a path forward and it feels really good to be getting back into the content creation routine. I have a variety of topics to chat about this week including how a lack of systems failed us during har…
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The Business of Reselling
As we wrap up 2022, Jess has some tips for you on how to frame your 2023 business goals in terms of the systems you'll create to help you achieve them. It's one thing to set a goal, but it's really hard to achieve it if you aren't seeking incremental improvements all the time to help you get there. And that means creating processes and systems that…
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In today's episode, Jess explores why some people act rude and aggressive online and how it might affect your business and your feelings towards it. Recently Jess was called a scammer for selling in US dollars despite being in Canada, with the buyer implying that it was illegal to do so (it isn't). The person took their complaints away from eBay an…
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The Business of Reselling
It's Giving Tuesday! Today Jess recaps a fun night at the Binners' Project fundraising event and gives you "one weird trick" to boost your sales this week. Try it!ARTICLES & RESOURCES:Donate to the Binners Project: https://www.binnersproject.org/donate.htmlCheck out this new video about the Binners Project including a spotlight on binners and their…
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The Business of Reselling Episode 17: Miscellaneous Thoughts on Reselling, Helping Others and more
I wasn't really feeling psyched about any of the episode ideas I have in my list of potential episodes so instead this episode is about what's going on in our business at the present moment, what we're working on, how Black Friday sales are going but most importantly I want to talk about my favorite non-profit called Binners Project and what they'r…
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The Business of Reselling
This is a video episode! You'll get the most out of it if you watch it on YouTube. This week Jess runs an experiment to determine once and for all, the difference between Volume Pricing and Order Discounts on eBay. eBay's marketing tools are a great way to get more sales this holiday season - so this week's episode goes hand in hand with Episodes 1…
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As a followup to Episode 14 that was all about Black Friday and Cyber Monday sales strategies, this week we have a full episode on maximizing your sales during the holiday season. Jess dives into some forecasts about consumer spending at the end of 2022, and looks at what researchers say are going to be the big trends of this year's shopping season…
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The Business of Reselling
What's your Black Friday strategy? In this week's Just the Tip episode, we're talking about all the stress, anxiety and discounts associated with Black Friday and how you might be able to bring some of the key aspects that make in-person Black Friday sales successful into your online reselling business to have a great Black Friday sales weekend. Su…
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Here's your recap from the BOSS Reseller Remix and a whole episode on the benefits of networking with resellers and other business owners! It was an amazing week in Las Vegas, where I met hundreds of other resellers. It was an amazing feeling getting out of my bubble and talking business with so many likeminded people. What's great about networking…
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In this week's "Just the Tip" episode, Jess discusses why you should consider raising your prices. Whether it's a 5% increase, a 10% increase or more, there are two big reasons why it's a good idea to evaluate your pricing: 1) Inflation is real, and everyone's expenses are up, including yours; 2) Perceived value, where consumers may choose NOT to b…
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The Business of Reselling Episode 11: 6 Tips for Scaling Your eCommerce Business to 6 Figures and Beyond
Heads up! This is a video episode. If you're listening on Spotify, Apple or another podcatcher, you won't be able to see the slides. Check it out on YouTube instead! https://youtu.be/Cioq4hgKEG4For Episode 11 (our first video episode!), Jess is taking a quick break from her ongoing series on sourcing, to review her 6 Tips for Scaling your Reselling…
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The Business of Reselling
In this week's brief Just the Tip episode, Jess discusses how to keep sourcing while on vacation. Yes you can go to yard and estate sales, but there's another great sourcing method you can use on vacation, that can have fantastic results! Listen to find out what it is, why it works, and how it won't jeopardize your rest and relaxation. Also, join J…
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The Business of Reselling
Have you heard of "push" and "pull" strategies in supply chain management or in marketing? You might be wondering what this has to do with your reselling business or with sourcing, so bear with me. It's important! In the continuation of my series on sourcing strategies for 6 figure sales, I’m going to share how some proactive measures for finding i…
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The Business of Reselling
In this week's "Just the Tip" episode, Jess is talking about the art of negotiation. This episode continues the ongoing series Sourcing Strategies for 6-Figure Sales, covering all aspects of sourcing inventory for your reselling business. Sometimes it can be intimidating to start looking for bigger inventory hauls, so what do you do when you find y…
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The Business of Reselling
This is Part 1 of a series on Sourcing Strategies for 6-Figure Sales (and beyond). I'm not sure how many episodes will be in this series, so I'll just keep doing episodes until it seems like I've covered just about everything.Lots of resellers might tell you to source better items to grow your business, but what does that mean? How do you do it? Wh…
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The Business of Reselling
On this week's Just the Tip, Jess discusses a sticking point for Canadian sellers - whether to list on ebay.ca or .com. Spoiler alert - .com is almost always better, but it has a few drawbacks too. Jess shares what Storage Warrior does to get more USA sales without excluding Canadians, and shares some of the benefits of listing on .ca too.This epis…
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The Business of Reselling
This week Jess is discussing how to continue to be a successful reseller in spite of massive inflation and a possible looming recession. After defining what inflation means and how it affects consumer spending, Jess dives into how it might affect resellers specifically, and what we can all try in order to keep our businesses healthy over what could…
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The Business of Reselling
Online sales down, resellers? It's time to try some new marketing tactics. Today’s Just the Tip is about Audience building, specifically using an email list to market your eBay or online store. Jess discusses how email marketing works for Storage Warrior, how their email marketing system is structured, and what services they use to grow and nurture…
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In this week’s episode we’re talking all about how to say no to unreasonable requests. We’ll look at some of the psychology behind why we have trouble saying no and Jess will offer some suggestions on how you can practice saying no when you need to. Also, why learning to say no will make you more money!…
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In Episode 2, our first “Just the Tip” episode, I’ll share tips for how I revise older listings to improve conversion and sales. I have 5 things for you to look at: the title, the pictures, the description, the language, and other item specifics. Try these 5 revisions to your listings and increase your sales!Here are the 5 things to review when rev…
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It's the very first episode! To help listeners get to know me, I'll be doing some storytelling about how we got started with reselling, some of the interesting things that have happened along our journey. I have some big goals for the business and the podcast to share with you as well. Also: is it a good idea to start a podcast about reselling $1 m…
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In Episode 0, you'll meet your host Jessica, find out what this podcast is all about and why it exists, and get the chance to share your ideas for upcoming episodes! Get the lowdown on episode length, frequency and style, learn a bit about Jessica and her business Storage Warrior, and start thinking about what YOU want to learn about reselling that…
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