The Business of Reselling Episode 9: Push and Pull - Sourcing Proactively for Better Inventory

The Business of Reselling

Have you heard of "push" and "pull" strategies in supply chain management or in marketing? You might be wondering what this has to do with your reselling business or with sourcing, so bear with me. It's important! In the continuation of my series on sourcing strategies for 6 figure sales, I’m going to share how some proactive measures for finding inventory have worked for us, and how you might try some of the same tactics at different budgets. I'll define push and pull strategies and how you can apply them to your sourcing methods. I'll describe a few push strategies that we've had success with; these include Facebook ads, online classifieds, networking, and direct marketing via door hangers distributed to people's homes. And, because it's important to know what doesn't work, I'll talk about when these methods have failed us, and how we pivoted.