Jessica Oman public
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Welcome to The Business of Reselling, a podcast to help vintage & collectibles resellers grow their businesses, become full time, scale up, increase profits, and learn more about the lifestyle of 6-figure resellers. Your host Jessica Oman is an MBA graduate and co-owner of Storage Warrior, an online reselling business based in Canada, that was recognized as eBay Canada’s Micro Multi National Entrepreneur of the Year in 2019, and we are also eBay 25th Anniversary Hall of Fame inductees. Join ...
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We're clearing out and starting over....just like we do 2-3 times a year! In today's episode I'll spill all the details on why we do warehouse sales, how we set them up and why it's SO important to clear out your space periodically so you can be more productive. Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling A…
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Is it important to have a Mission and Vision statement as a reseller, or is it all business hogwash? Listen up to find out IF it matters, WHEN it matters and how knowing your purpose can fire you up to grow your reselling business. Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling And don’t forget, we’re always b…
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Feedback extortion: it happens. Seasoned sellers know how to deal with it, but it doesn't make it any less irksome. That's the intro to this week's episode, which is really about BIG PICTURE thinking and looking at strategy vs. tactics in reselling. What's the difference? Do you need both? Which comes first? All those questions and more will be ans…
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Had a question from a listener a few weeks ago about pricing and researching items you either know little about or can’t find comparable sold values for. So I’m going to walk you through a few things you can try, some tools you can use and what to do when you’re completely flummoxed. I also have a few mystery items I’ve never been able to identify …
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Returns are a common part of the reselling business, and understanding how to handle them is crucial for success. In this podcast episode, Jess discusses the reasons why returns happen and provides valuable insights for Canadian resellers. She explores the impact of return rates in different product categories, such as apparel and electronics, and …
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It's the first episode of Season 3 in 2024! To set the year off in a productive way, I'm talking aboat goals - what mine were last year, what we failed at and where we succeeded, and where we want to take Storage Warrior in 2024 as we inch closer to our $1 million sales goal. What about you? Did you achieve the goals you set for yourself last year …
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Don't forget to Like, Subscribe and Leave a comment on our YouTube channel to be entered to win a free eBay store review from Jess ($150 value)! youtube.com/@storagewarriorpodcast This week Jess dives into the idea of acquiring inventory through residential junk hauling and explores the pros and cons of expanding services to scale up the business. …
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Black Friday is coming! Don't make these 5 mistakes in your reselling business during this critical sales window. Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling And don’t forget, we’re always buying! Hook us up with a great pick in the Pacific Northwest or British Columbia and you’ll receive a gift! ARTICLES &…
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I'm back from my Portugal vacation! And super excited to share some details of what I did as well as how the business fared while I was away. And since I've been back, we've been really overwhelmed with inventory which got me thinking, is there ever a time to stop sourcing? Explore the pros and cons of taking a break from sourcing, and lend your ex…
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I've got a big dump of updates in this episode and then it's on to a listener question: Does reselling lead to hoarder issues? Let's explore that topic as well as some ways you can get creative with your inventory storage as you scale up. Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling And don’t forget, we’re a…
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Donate to BC or NWT Fire Relief Efforts Here: https://www.canadahelps.org/en/donate-to-charities-responding-to-the-british-columbia-wildfires/ Keeping it light this week with an episode all about the most annoying people who host yard sales. #2 is the person who says NO EARLY BIRDS and then lets in all the early birds. Tune in to find out the rest …
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Today Jess talks all about BRANDING. Do resellers need it? How much should it cost? What will it do for a reselling business? Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling ARTICLES & RESOURCES: Episode 29: Marketing for Resellers https://youtu.be/n-oSsNfsxsA Get your ticket to the BOSS Reseller Remix: https:/…
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Promotions and marketing episode! It's so hard to determine the best way to promote your items, whether on eBay or any other platform. How much do you spend? How do you track the results? How do you know what works? This week Jess dives into all this and more, in the context of the Marketing Mix - also known as the 4 P's of Marketing. Lots of juicy…
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It's been a few weeks since the last episode so this one is just an update on what's going on with our business and our lives, a recap of our vacation / picking trip in the USA as well as some tips on how to survive the dreaded SUMMER SLOWDOWN! Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling Start Selling on eB…
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It's frustrating that in our reseller business there are people who just don't like what we do. Most of the time, experiences are positive, but some people feel there is a bit of a stigma about reselling - that it's gross, or dirty, or someone dishonest. In this episode Jess explores the psychology behind that behavior as well as some GREAT stories…
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So it’s tax time and you might be pulling your hair out trying to figure out what numbers to put where in your tax return. And I recently had a question from a listener asking me to do an episode on “What organizing your books looks like from a business standpoint. Everything from inventory to taxes to receipts and any programs you use to make life…
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This week learn about limiting beliefs: what they are, how to recognize them, how to shift your thinking. Jess shares some of her deeply personal limiting beliefs, both ones that she's dealt with, and others that still constrain. How does this matter to your reselling business? You might be keeping yourself from growing your business and not even k…
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In this week's just the tip, I'm challenging resellers NOT to get caught up in the bright shiny object that is ChatGPT, and offer a different solution for getting listings done faster. Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling ARTICLES & RESOURCES: Practice Your Typing Speed: TypingTest.com OTHER LINKS: S…
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This week's episode is all about Bulk Buys, or Volume Purchasing! But first, Jess dives into her first "month in review" update with a quick talk about how Storage Warrior did in January. Want more updates like this? Leave a comment on our YouTube channel and ask for more! Buying in bulk is critical to scaling up your reselling business and it's re…
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Based on listener requests, I'm doing this week's episode on all things shipping! Specifically, why Canadians are at a disadvantage when it comes to shipping (especially rural Canadians) and how we can ALL think about shipping strategically to both please our buyers and make sure we aren't losing a ton of money. Subscribe to the podcast anywhere yo…
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I'm finally back with my first episode of 2023! I got a late start on things after losing my dearest little furbaby early in the year, but we're finding a path forward and it feels really good to be getting back into the content creation routine. I have a variety of topics to chat about this week including how a lack of systems failed us during har…
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As we wrap up 2022, Jess has some tips for you on how to frame your 2023 business goals in terms of the systems you'll create to help you achieve them. It's one thing to set a goal, but it's really hard to achieve it if you aren't seeking incremental improvements all the time to help you get there. And that means creating processes and systems that…
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In today's episode, Jess explores why some people act rude and aggressive online and how it might affect your business and your feelings towards it. Recently Jess was called a scammer for selling in US dollars despite being in Canada, with the buyer implying that it was illegal to do so (it isn't). The person took their complaints away from eBay an…
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It's Giving Tuesday! Today Jess recaps a fun night at the Binners' Project fundraising event and gives you "one weird trick" to boost your sales this week. Try it!ARTICLES & RESOURCES:Donate to the Binners Project: https://www.binnersproject.org/donate.htmlCheck out this new video about the Binners Project including a spotlight on binners and their…
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I wasn't really feeling psyched about any of the episode ideas I have in my list of potential episodes so instead this episode is about what's going on in our business at the present moment, what we're working on, how Black Friday sales are going but most importantly I want to talk about my favorite non-profit called Binners Project and what they'r…
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This is a video episode! You'll get the most out of it if you watch it on YouTube. This week Jess runs an experiment to determine once and for all, the difference between Volume Pricing and Order Discounts on eBay. eBay's marketing tools are a great way to get more sales this holiday season - so this week's episode goes hand in hand with Episodes 1…
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As a followup to Episode 14 that was all about Black Friday and Cyber Monday sales strategies, this week we have a full episode on maximizing your sales during the holiday season. Jess dives into some forecasts about consumer spending at the end of 2022, and looks at what researchers say are going to be the big trends of this year's shopping season…
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What's your Black Friday strategy? In this week's Just the Tip episode, we're talking about all the stress, anxiety and discounts associated with Black Friday and how you might be able to bring some of the key aspects that make in-person Black Friday sales successful into your online reselling business to have a great Black Friday sales weekend. Su…
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Here's your recap from the BOSS Reseller Remix and a whole episode on the benefits of networking with resellers and other business owners! It was an amazing week in Las Vegas, where I met hundreds of other resellers. It was an amazing feeling getting out of my bubble and talking business with so many likeminded people. What's great about networking…
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In this week's "Just the Tip" episode, Jess discusses why you should consider raising your prices. Whether it's a 5% increase, a 10% increase or more, there are two big reasons why it's a good idea to evaluate your pricing: 1) Inflation is real, and everyone's expenses are up, including yours; 2) Perceived value, where consumers may choose NOT to b…
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Heads up! This is a video episode. If you're listening on Spotify, Apple or another podcatcher, you won't be able to see the slides. Check it out on YouTube instead! https://youtu.be/Cioq4hgKEG4For Episode 11 (our first video episode!), Jess is taking a quick break from her ongoing series on sourcing, to review her 6 Tips for Scaling your Reselling…
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In this week's brief Just the Tip episode, Jess discusses how to keep sourcing while on vacation. Yes you can go to yard and estate sales, but there's another great sourcing method you can use on vacation, that can have fantastic results! Listen to find out what it is, why it works, and how it won't jeopardize your rest and relaxation. Also, join J…
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Have you heard of "push" and "pull" strategies in supply chain management or in marketing? You might be wondering what this has to do with your reselling business or with sourcing, so bear with me. It's important! In the continuation of my series on sourcing strategies for 6 figure sales, I’m going to share how some proactive measures for finding i…
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In this week's "Just the Tip" episode, Jess is talking about the art of negotiation. This episode continues the ongoing series Sourcing Strategies for 6-Figure Sales, covering all aspects of sourcing inventory for your reselling business. Sometimes it can be intimidating to start looking for bigger inventory hauls, so what do you do when you find y…
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This is Part 1 of a series on Sourcing Strategies for 6-Figure Sales (and beyond). I'm not sure how many episodes will be in this series, so I'll just keep doing episodes until it seems like I've covered just about everything.Lots of resellers might tell you to source better items to grow your business, but what does that mean? How do you do it? Wh…
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On this week's Just the Tip, Jess discusses a sticking point for Canadian sellers - whether to list on ebay.ca or .com. Spoiler alert - .com is almost always better, but it has a few drawbacks too. Jess shares what Storage Warrior does to get more USA sales without excluding Canadians, and shares some of the benefits of listing on .ca too.This epis…
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This week Jess is discussing how to continue to be a successful reseller in spite of massive inflation and a possible looming recession. After defining what inflation means and how it affects consumer spending, Jess dives into how it might affect resellers specifically, and what we can all try in order to keep our businesses healthy over what could…
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Online sales down, resellers? It's time to try some new marketing tactics. Today’s Just the Tip is about Audience building, specifically using an email list to market your eBay or online store. Jess discusses how email marketing works for Storage Warrior, how their email marketing system is structured, and what services they use to grow and nurture…
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In Episode 2, our first “Just the Tip” episode, I’ll share tips for how I revise older listings to improve conversion and sales. I have 5 things for you to look at: the title, the pictures, the description, the language, and other item specifics. Try these 5 revisions to your listings and increase your sales!Here are the 5 things to review when rev…
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It's the very first episode! To help listeners get to know me, I'll be doing some storytelling about how we got started with reselling, some of the interesting things that have happened along our journey. I have some big goals for the business and the podcast to share with you as well. Also: is it a good idea to start a podcast about reselling $1 m…
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In Episode 0, you'll meet your host Jessica, find out what this podcast is all about and why it exists, and get the chance to share your ideas for upcoming episodes! Get the lowdown on episode length, frequency and style, learn a bit about Jessica and her business Storage Warrior, and start thinking about what YOU want to learn about reselling that…
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