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Welcome! I'm Jim McGinnis and this is a place for thoughts and musings of an old Floridian. At its heart, stories, and reflections on the lives of Americans. Oftentimes, my studio is my back porch, where there are frequently sounds of crickets, birds, barking dogs, and trains. So I apologize for the raw recordings, but that’s me—unbridled and unvarnished.
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In this episode of the How to Scale a Business podcast, host Casey Haakinson sits down with William (Bill) McGinnis, founder of K2 Transportation, and Jim Gussman, sales executive, to explore the fascinating story behind this Chicago Land Area logistics company. Bill shares his journey from being introduced to the industry by his father-in-law to s…
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Zack Zeller is a sales expert who achieves high-ticket sales without relying on traditional sales calls. He’s here today to talk about a fresh approach that leverages strategic communication and targeted messaging to close significant deals. This conversation is a game-changer for anyone struggling with outdated sales tactics! Tune in to revolution…
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In this episode of "How to Scale a Business," host Casey Haakinson sits down with Joe Thull, CEO and head of American operations at Radaro, a company revolutionizing logistics and trucking. Joe shares his unique background, starting with his time scaling Geek Squad at Best Buy, to now leading Radaro in North America. He discusses the biggest challe…
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Welcome to another episode of the How to Scale a Business podcast! Today, Casey Haakinson sits down with Chris Walcher, Senior Director of Sales at CollectCO & Cedar Financial, to delve into the revolutionary debt collection platform, CollectCO. Chris explains how CollectCO's unique two-phase system combines a flat fee and contingency model to save…
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In this episode, Danielle Bornowski shares her journey from a nonprofit communications director to a successful entrepreneur. She explains the importance of clear messaging using the StoryBrand framework and offers lead generation and sales strategies. Danielle also discusses the significance of nurturing client relationships and building a support…
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John Baker, a well-established sales executive and recruiter, shares his expertise on managing a seasonal business. He discusses the importance of early planning, strategic advertising, and the role of a supportive team in achieving business success. John also talks about the value of passion over monetary motivation and how delegation of tasks can…
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Ernesto Mandowsky, creator of the Million Dollar Machine, reveals how business owners can break free from stagnation and propel their operations to new heights. Drawing from his extensive experience in the restaurant industry, Ernesto shares his insights on turning chaotic business practices into streamlined systems that drive consistent success. H…
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In this episode, Allen Kopelman shares his journey from being a chef to founding a successful payment processing company. He discusses the challenges and changes in the industry, from the early days of phone-line credit card machines to the current era of WiFi-enabled devices. Allen explains the importance of adapting to technological advancements …
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Ryan Redding is here to share his unexpected journey from an accidental marketer to a key player in revamping home service businesses. Ryan explains how a simple side project turned into a thriving enterprise, dramatically increasing revenue for clients by focusing on customer experience and effective digital strategies. He discusses how important …
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Jason Lee, founder of Concierge Business Advisors, shares the strategies he uses to make business decisions. Jason explains how principles like the "minimum effective dose" can be used to make the best of business systems and achieve huge results with minimal effort. He discusses pitfalls that a lot of people experience in business growth, the impo…
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Dan Mott shares his journey from a marketing professional who despised sales to a social selling expert who has mastered the art of relationship-building on LinkedIn. Dan discusses his proven three-step approach: creating engaging content, developing an effective engagement strategy, and implementing a proactive prospecting system. He shares how th…
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Paden Squires, a seasoned CPA, talks about how important year-round tax considerations are for entrepreneurs. He discusses common tax pitfalls and stresses the importance of proactive planning to prevent end-of-year panic and financial disarray. Paden gives advice on setting up simple, effective systems to manage business finances, ultimately leadi…
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Dustin Riechmann shares his journey from traffic engineer to successful digital marketer and entrepreneur. Dustin discusses the challenges of balancing family life with professional ambitions, his experiences with starting and scaling multiple online businesses, and his foray into podcasting and digital marketing. He offers insights into the power …
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Ross McDaniel, co-founder of Trellis Coffee Bar and Fencepost’s growth marketer, is here to share his journey of balancing two seemingly unrelated ventures—a coffee shop and a digital marketing agency—while focusing on the importance of community impact and strategic growth. Ross discusses four key factors for business success: visibility, competen…
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Jeff Price, VP at Communications Advisory Service Ltd., shares his journey from musician to AV technology expert, highlighting the often-overlooked impact of audio and video solutions in business. Jeff talks about how effective collaboration and communication tools can improve a company’s operations and drive growth. He talks about the importance o…
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George Torres, the founder of Siembra Academy and a notable figure in the Latin community is dropping by to share his inspiring journey from growing up in East New York, Brooklyn, to becoming a media influencer and cultural pioneer. He discusses the origins of his storytelling website, Sofrito for Your Soul, which started as a college project and q…
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Find out why TREUCxO is a business owner X-Factor Links And Resources: Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…
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Isaac Stegman, the founder and CEO of Kaizen Coaching, unpacks the art of turning average into exceptional. From the nuances of building a performance coaching empire to strategic insights on leadership and team dynamics, Isaac discusses the universal truths that underpin successful business transformations. Discover how focusing on value alignment…
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Yousaf Yunes, a seasoned expert in pay-per-click advertising and e-commerce growth, is here to discuss the intricacies of PPC strategies. He shares how small businesses can leverage paid advertising to scale effectively and increase their return on ad spend. Yousaf offers great tips on creating compelling ad content, the importance of organic sales…
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Sales expert Kevin Lawson is here to talk about transforming standard sales operations into powerful systems for substantial business growth. Kevin shares insightful anecdotes from his own experiences, from humble beginnings in a garage-run family business to developing sophisticated sales strategies that significantly enhance organizational perfor…
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This episode features the multifaceted entrepreneur, Eric Farewell. Eric shares his exhilarating journey from an internet-savvy teenager selling airplanes to becoming the visionary behind the world’s largest paramotor training school, Aviator Paramotor. Eric opens up about his philosophy of combining life's passions with business ventures, his stra…
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Brady McCarty is revolutionizing the sales industry by helping high-ticket coaches and course creators make more sales.He is here to discuss moving beyond traditional sales tactics through a deep dive into behavioral science, hypnosis, psychology, and more. His approach, centered around emotional communication, aims to inject fun back into sales, t…
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Michael Bigos, a visionary branding specialist whose expertise transcends the conventional gives us a look into the intricacies of creating a brand that resonates, telling us about a lot of the psychology behind visual and verbal clarity. From his early days in the military to becoming a beacon of branding wisdom, Michael shares his journey and the…
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Multifaceted entrepreneur, Brian Lofrumento, went from a soccer-obsessed college student to a global digital marketing guru and he is nothing short of inspiring. Brian pulls back the curtain on the realities of entrepreneurship, emphasizing the significance of mindset, resilience, and the art of monetization beyond the conventional paths. Through r…
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Giselle Hudson, a renowned clarity strategist and consultant, is here to discuss the transformative power of clarity in business. Giselle shares her journey from a diverse career background to becoming a beacon of clarity for her clients, emphasizing the crucial mantra, "Clarify before you amplify." She explains how understanding oneself and one's …
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Hector Santiesteban sits down with Trent Booth, the innovative mind behind Veritas Leadership Group, shares how emotional intelligence (EQ) is the secret ingredient for thriving in leadership and business growth. Transitioning from a high-achieving career at Cutco to developing cutting-edge coaching strategies, Trent reveals how EQ can transform no…
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Digital marketing maestro Rich Brooks is here to talk to us about the power of digital strategies in scaling businesses. Rich, with his wealth of experience from founding Flyte New Media and Agents of Change, discusses SEO, content optimization, and the pivotal role of AI in revolutionizing marketing approaches. Rich shares his journey from website…
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Dr. Felix Bertram, CEO and owner of Skinmed, takes us through his extraordinary journey from a passionate dermatologist to a successful entrepreneur in various creative projects, including a two Michelin star restaurant. He tells us the importance of diversification, the interconnectivity between health, beauty, and business, and his unique approac…
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Adam Wakeling, a seasoned product manager and host of the Product Development Podcast, is here to discuss the intricate process of transitioning from traditional print publishing to the forefront of digital innovation and SaaS product development. Adam shares his firsthand experiences and the lessons learned from steering a publication through the …
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Bulent Osman is a tech founder whose entrepreneurial journey embodies the quintessence of innovation and resilience. He’s here to share his experiences, from the inception of his SAS platform in the UK to breaking into the US market, and ultimately achieving a lucrative exit before the unforeseen pandemic. Bulent talks about the pivotal moments of …
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Jake Mayell, head of growth at Hex Digital Agency London and startup advisor, shares his extensive experience in growth marketing, revealing the transformative power of paid traffic strategies across digital platforms. From his early days of navigating his way through the maze of affiliate marketing world to spearheading paid social initiatives for…
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Troy Assoignon is a seasoned consultant and digital nomad whose journey from the construction fields of Canada to the global digital marketing arena embodies the transformative power of embracing a location-independent lifestyle. Troy shares a glimpse into the pivotal role of brand development, the significance of creating impactful marketing strat…
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Dr. Darnyelle Jervey Harmon is taking us on a trip to the intersection of spirituality and entrepreneurship, illuminating her journey from a high-powered corporate executive to a beacon of spiritual and financial guidance for service-based entrepreneurs. She highlights the importance of aligning your spiritual practice with practical business strat…
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"Deciduous Man..." Thanks, Shane Bullard for a little inspiration on this one. A few years ago, Shane was playing some good tunes here on social media...just strumming his 6-string and singing some great old country songs. I haven’t heard much from him in a while. I sure hope he starts playing again. For now, he sits and thinks about the fight. The…
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Tyler Ryan is an expert on the often-overlooked metric of Lifetime Value (LTV) who went from being a NASA software engineer to a leading voice in maximizing customer value. Tyler shares his evolution into the world of business. He shines a light on how understanding and optimizing LTV isn't just about crunching numbers; it's a holistic approach to …
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Doug Gray, a seasoned expert in family business and change management, shares his profound knowledge about the essence and impact of change across various aspects of life and industry. He talks about the criticality of managing change proactively, embracing technological advancements, and the importance of curiosity and humility as indispensable hu…
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Todd Juneau and Kelly Maguire, the co-founders of Vuja Dé Digital, share their compelling journey of transitioning from working under corporate constraints to embracing the challenges of entrepreneurship. They unveil the foundational moments that led to the inception of Vuja Dé Digital, a venture aimed at redefining the standards of digital busines…
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Matt Hepburn, founder of Focus Visibility, takes us into the ever-changing world of SEO. Matt shares his transition from traditional direct mail marketing to mastering digital visibility and establishing thought leadership within any niche. The conversation covers the evolution of SEO practices, the importance of adapting to Google's algorithm chan…
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Nyce Jonez is the co-founder of Empower610 and he’s here to tell us about his multifaceted journey from the advertising world to education, and finally to media production. Jonez shares his insights on the power of storytelling, the significance of community in business, and the transformative role of media in education. His unique path, marked by …
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Egidijus Pilypas, founder of Exacaster and host of CVM stories podcast, discussing his journey in business, customer value management, and artificial intelligence. Egidijus explains his journey starting with a failed attempt at using machine learning to predict financial markets to finding success in predicting customer behavior. Egidijus provides …
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Introduction: In this episode of the Intelebee Podcast, host Casey Haakinson welcomes Adhithi Aji, the visionary Founder and CEO of Adrich, a pioneering data and analytics platform leveraging intelligent packaging to transform the consumer packaged goods industry. Join us as we dive deep into the journey of Adrich, from its inception to becoming a …
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Dale Zwizinski shares his journey from a "recovering coder" to an entrepreneurial force behind Revenue Reimagined. His transition from coding to sales, and eventually to leadership, uncovers a fundamental insight: the crux of many business challenges lies not within the sales team but with the leadership and their strategies impacting the end custo…
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From the slopes to the boardroom, Chris Simmance knows how to navigate the challenges of scaling a business with grit and vision. In this episode, he reveals how he went from being a snowboard guide to building a digital agency empire, and what it takes to succeed in the dynamic world of digital marketing. He shares his insights on how to detach em…
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Chris Cooper, the founder of Two-Brain Business and a master of business scaling. Chris tells you how he went from a broke gym owner to a sought-after business mentor, and how he used media to grow his brand and reach. Chris reveals the secrets of building an audience, creating engaging content, and using media to stand out in a crowded market. His…
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How do you go from working in a boiler room to building a successful outsourcing business in construction? That’s the incredible story of Anthony Amunategui, a serial entrepreneur who never gave up on his dreams. Anthony walks us through his remarkable journey of overcoming obstacles, learning new skills, and seizing opportunities. Anthony reveals …
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How do you go from producing hit songs in Nashville to managing security operations for some of the world’s biggest tech companies? That’s the fascinating story of Jay Franze, a former music industry executive who made a bold career switch to Silicon Valley. In this episode, Jay reveals how he applied the same skills and principles that he learned …
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