How Chris Simmance Utilizes Strategic Planning for Business Growth

How to Scale a Business

From the slopes to the boardroom, Chris Simmance knows how to navigate the challenges of scaling a business with grit and vision. In this episode, he reveals how he went from being a snowboard guide to building a digital agency empire, and what it takes to succeed in the dynamic world of digital marketing. He shares his insights on how to detach emotions from business choices, how to manage growth sustainably, and how to bounce back from setbacks with resilience. He also explains how strategic planning can help you shape your future, how cross-industry knowledge can give you an edge, and how resilience can fuel your long-term goals. This episode is packed with valuable lessons for aspiring and established entrepreneurs alike.

Chapters:

• 00:00:00 - Introduction: Meet Chris Simmance, Digital Marketing Innovator
• 00:00:58 - The Entrepreneurial Shift: From Snowboard Guide to Marketing Leader
• 00:03:45 - Navigating Business Through the Pandemic: A Resilience Blueprint
• 00:04:55 - Decision-Making in Business: The Case for Emotional Detachment
• 00:06:00 - Crafting a Vision: The Bedrock of Entrepreneurial Success
• 00:07:12 - Metrics Matter: Using Data to Drive Business Decisions
• 00:08:02 - Strategic Thinking: The Pathway to Sustainable Growth
• 00:13:29 - Building Resilience: Essential Insights for Entrepreneurs
• 00:17:55 - Leadership in Action: The Entrepreneur's Role in Business Resilience
• 00:23:10 - Wrapping Up: Key Takeaways for Business Longevity and Success

Links And Resources:

• OMG Center
• LinkedIn
• Twitter / X
• OMG Center on Twitter / X
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!