Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I'll be exploring that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music and science.
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You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.
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Become a Successful Podcaster With Bruce Chamoff - Audience growth, monetization, marketing & more!
Bruce Chamoff
As the owner of the first and largest podcast network in the world, the New York City Podcast Network, podcaster Influencer Bruce Chamoff sees hundreds of podcasts including what they do right, what they do incorrectly and the difference. His podcast shows podcasters how to succeed with their shows. New episodes are launched twice per week every Monday and Thursday. If you are a podcaster who wants more success, listen to and subscribe for success advice, special guest, tips, strategies, on ...
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Audio is quickly taking the marketing world by storm. Branded podcasts, social audio, microcasts and more. However, finding the right audio marketing strategy to grow your business can be a challenge. Listen to our conversations with brands and experts, as we explore the best strategies, tools and techniques for using audio to grow our business, and yours. Brought to you by Rumble Studio.
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Beyond the Microphone is a podcast about podcasters and the stories of how their shows came together, grew, and what they discovered along the way. Whether you got into podcasting out of a personal passion or you're using podcasting to monetize your business, the shared experience of creating your podcast concept, planning your launch, and working to grow your podcast is something we can all relate to as podcasters. Listen in and discover the stories behind the podcasts, find out from experi ...
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How To Read Without Sounding Like You're Reading with Jodi Krangle.
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Some people can "riff" off the top of their heads, while others need a script. Do whatever works for you, but when it SOUNDS LIKE YOU'RE READING, it can lose listeners. Today, I bring in Professional Voiceover Artist Jodi Krangle to give us some tips on how to sound natural. She also shares some insights on the voiceover industry and her pet peeves…
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In the Clubhouse: Sound in Social Media - Part 1
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“People either have a vision of a Utopian wonderland out there, that we’re going to create all this amazing stuff with AI, or, on the flip side, everybody thinks it’s going to be a dystopian wasteland when we start using AI, and everybody’s going to be out of work, and the robots are going to take over... And it’s very difficult to find anybody tha…
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AI and its Impact on Audio Quality: A Conversation with Jamie Muffett - Part 2
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“Specifically as it relates to voiceover, that was, the whole industry has shifted hugely, as you know, and it has democratized the industry a huge amount, which is, you know, I appreciate. You know, some people made a lot of claims about their studio when COVID first happened, and it wasn’t true. And so they would go on to live sessions, and there…
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Stephanie Graham Tests The Podcast Hot Seat
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Today's episode is an exciting one as we introduce a brand-new show, "Podcasting Hot Seat." This fresh concept blends the best elements of the Podcast Review Show and the Podcast Rodeo Show. Our inaugural guest on Podcasting Hot Seat is the multi-talented Stephanie Graham. We will discuss her engaging podcast, "Nosy AF," her vibrant art practice, a…
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The Journey from Music to Voiceover to Podcasting: A Conversation with Jamie Muffett - Part 1
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“There was one we did a few years ago. This was while COVID was going on and it was with Nicolas Cage. And he was such a surprising guy. I mean, we all know, kind of… He’s an unusual fella. His films run the gamut really, and stylistically and genre. But he showed up early to get the tech right. He was super chatty. I always gauge, like, how someon…
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Maximize Listener Engagement with Effective Podcast Interview Strategies
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How to Ensure Your Podcast Guests Shine: Understanding your audience is non-negotiable when crafting an exceptional podcast. All good podcasters start by clearly identifying their audience. Are you catering to 24-year-old women or 59-year-old women? Knowing your audience is essential to producing content that resonates. This involves diligent resea…
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How to Improve Your Podcast Audio to Engage Listeners: A Conversation with Chris Stone - Part 2
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“People are actually tuning in from their phones or, like, listening on Spotify or whatever while they’re shopping. And they actually measured how conscious people were of what they were spending. So yeah, it’s just really fascinating. It influences us in so many ways that I don’t even think we’re conscious of.” “Oh, absolutely. I totally agree wit…
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Today we talk about if your show is feeling stale, maybe a change of input could help. One form of content that might be getting overlooked is books. In addition to libraries, there are online tools. In Ohio we have Libby and Hoopla Digital that allow you to listen audiobooks for free. Spotify has recently added audiobooks to their service and Amaz…
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S3 S21 - All Podsafe Music Featuring Matt Malone, Ian McFarland, Formwandla, Mike Fox, Bruce Chamoff, Shari Post
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This is all podsafe music on the World Podcast Podcast Network. Play these artists on YOUR podcast. Matt Malone - The Ruins Ian McFarland – Plus One To Heaven Formwandla – The Well of your Love Mike Fox - Strong Bruce Chamoff - Unicorn Bruce Chamoff & Shari Post - Embrace --- Support this podcast: https://podcasters.spotify.com/pod/show/successful-…
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Why Podcast Sound Quality Matters and How to Improve Yours: A Conversation with Chris Stone - Part 1
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“An intro video needs to let people know, ‘Hey, this is who the show’s for, and this is what you’re about to see, what you’re about to witness.’ And that audio is a huge component of it. It has to really, just, it has to just feel right. There’s really not a way to explain it, even though that’s kind of my job here on a podcast is to explain it. Bu…
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Opinions Matter and Yours Needs to Be Heard
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Why are reaction videos so popular? I mean, I can watch or listen to something and have my own reaction? Today I tie this into podcasting and how sharing your opinion can help you build your community. I play clips from a show I like, one that drives me nuts, and one that will potentially offend you as it deals with pronouns (which is the whole poi…
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Sell Your Brand with Effective Storytelling: A Conversation with Mark Wonderlin - Part 2
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“I think the biggest mistake most people, most businesses make when they go into that project is they think it’s a story about them, but the reality is it’s a story about your customer and how you help them in their story. And that’s the way we try to frame it. With the narration, with the visuals, with the music, from the story. It’s really trying…
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Growing Your Podcast Starts With WOW Content
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How do you grow your audience? I hear this every day in every Facebook group. It starts with your content. It can't be good. It can't be great. I needs to be WOW content that your audience HAS to share. Today we talk about the ingredients that make up wow content from the book Platform: Get Noticed in a Noisy World by Michael Hyatt. I also talk abo…
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Audio Branding and its Impact on Consumer Recall: A Conversation with Mark Wonderlin - Part 1
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“I think a part of that is because, you know, 75% of people, like, on Facebook, will not listen to sound, so they don’t really equate it as much, or they don’t understand the value of it. However, sound is very, like, people are very unforgiving when it comes to sound. So people take in 50% of the experience through sound and that’s a combination o…
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Podcast Lessons From 400 Episodes with Matt Cundill
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Today, we're thrilled to have Matt Cundill of the Sound Off Podcast as our guest. With over 25 years of experience in radio and having embarked on his podcasting journey back in 2016, Matt has reached an incredible milestone with his Sound Off podcast hitting 400 episodes. In this conversation, we delve into his early challenges, the critical impor…
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The Power of Healing Through Music: A Conversation with Jonathan Taylor - Part 2
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“The piano is the same way. The piano has a hammer that goes like that on the string. The harpsichord has a pintrip that is plucked, all right? What do you do on the guitar? You actually pluck the string or hit it like a hammer in a way. So, in a certain way of thinking, the guitar is not the stringed instrument that everyone thinks it is. On the o…
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Podcasters' Insights on Leveraging YouTube for Enhanced Visibility
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In this episode, we look at how podcasters use YouTube to enhance your podcast. I asked: A) Are you not using YouTube at all? B) Are you creating static videos? C) Are you creating full videos? I also talk about a way to find more content using YouTube even if you're not making videos. Join the School of Podcasting Community Risk-Free Are you looki…
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The Musical Journey of Guitarist Jonathan Taylor: A Conversation with Jonathan Taylor - Part 2
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“And so the concert comes, and, about the ending piece of the concert. I didn’t know who I was. All that vanity and ego, ‘I’m a classical musician,’ all of that stuff, those labels go right out the window. And why is that? Because it’s down to survival time now.” -- Jonathan Taylor This episode’s guest is a California native who’s currently represe…
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The Impact of Your Podcast Stories and Strategies
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Today I talk Mark Lawley from the Practical Prepping Show. I brought Mark on as he is a "regular guy" (retired Police Officer) who started a podcast with his wife Krista and the ball has been rolling along as their show grows (they have 14000 people in their Facebook group). Mark shares his journey from initial struggles to unexpected success, reve…
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Insights for Succeeding in Today's Music Industry: A Conversation with Carl Bahner - Part 2
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“The way to get your rates up is to make them realize that you’re like the supply, and demand works in your favor if the supply is one, right? If you’re the only person doing this thing, not the only person mixing, not the only person doing, I don’t know, a Scottish Gen Z accent, I don’t know what the equivalent would be. It’s not just the only per…
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Adjusting Attitudes: Harnessing Persistence for Podcasting Success
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Today, I dive into the essence of keeping a positive and persistent approach to podcasting. I play guitar, and one of the reasons I'm pretty good is my attitude when learning to play. Share how you can do the same in podcasting. This gets you further than launching and keeps you going. In this episode, I share stories from his insightful visit to t…
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Finding Guests on the World Podcast Network with Shari Post S3 E20
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In this episode, Shari and I talk about the newly designed guest exchange on the World Podcast Network and how podcasters can find find guests for podcast interviews. We also play the podsafe music of: Rosie V Empress JK22 and MadFocused Bruce Chamoff --- Support this podcast: https://podcasters.spotify.com/pod/show/successful-podcaster/support…
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Turning Passion into Profit in the Music Industry: A Conversation with Carl Bahner - Part 1
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“It was when I started figuring out, without knowing what it was called, because I also didn’t have any marketers in my life growing up. But when I was finding gigs for myself when I was the freelancer, mercenary, playing with a bunch of different people, I had to learn what these people are looking for. How do I figure out how to let them know tha…
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The Truth About Podcast Growth: It's a Marathon, Not a Sprint
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Today we do a deeper dive into why podcasters quit before getting to 10 episodes. What causes this? We also look at topics that can turn up the heat and controversies around your show. JOIN THE SCHOOL OF PODCASTING COMMUNITY Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our c…
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The Sound Of Shopping: How Music Influences Our Spending Habits
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When you think about shopping, what sound comes to mind? It might be the carts rolling up and down the aisles, or maybe the beeps of the scanners when you’re standing in the check-out line. Music might not be the first thing that crosses our minds, but it’s almost always in the background of our shopping trips, and it can have a surprising impact. …
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Mastering Podcast Rebranding: Lessons from the Front Lines
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In this episode, we'll dive deep into the "why" behind rebranding your podcast and how vital it is to know your audience intimately, as these elements profoundly influence the content and success of your show. I revisit the significance of knowing your WHY before changing a podcast’s identity and content approach. I also peel back the curtain on pa…
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With Jeremy Fisher from This Is A Voice Podcast | S3 E19
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Jeremy Fisher from the United Kingdom is a podcaster, a vocal coach and an author. Along with his wife Gillyanne, they have this amazing podcast called This Is The Voice, which also had me as a guest. He also is putting me in his upcoming book. This podcast is on everything including projection, singing, getting over public speaking, podcasting and…
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Collaboration, Technology & Music Production: A Conversation with Jeff Bohnhoff - Part 2
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“If you take the, you know, Foley work and the soundtrack out of a movie and just show, you know, the film with just the dialogue, even a great movie, it just, it completely falls emotionally flat, right? It just it’s, you know, if George Lucas had not hired John Williams to do the score for Star Wars, it would probably be a little-remembered, B-gr…
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Podcasting's Deep Connection With Alban Brooke
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Alban Brooke has been at Buzzsprout for almost ten years and is the head of Marketing. Today we talk about some new features to manage your show in Buzzsprout along with the attitude and expectations to make it in the long game of podcasting. Connect with Alban Brooke Check out Buzzcast Connect with Alban on Twitter @albanbrooke Some of the links o…
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Fortune Cookie Readings for the 20 Most Active Podcasters on the World Podcast Network!!! S3 E18
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On this podcast episode of Become A Successful Podcaster, we highlight the 20 most active podcasters on the World Podcast Network at https://WorldPodcast.Network and we read their fortune cookie messages. These fortune cookie messages are special fortune cookies that you cannot get in a Chinese Restaurant. We had them special ordered and they are "…
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The RIGHT Social Network For Your Podcast | S3 E17
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What is the right social media for your podcast? Is it Facebook/Meta, Instagram, TikTok, X (Formerly Twitter), LinkedIn? In this episode, I reveal the way to find your social network. Just because your podcast is on a specific social network and it is doing well there, does that really mean your podcast is on the right one? I reveal ways to find th…
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Technology & the Evolution of Music: A Conversation with Jeff Bohnhoff - Part 1
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“I know, like, Apple Music is offering that, so you don’t have to have anything but a pair of headphones in order to listen to most music. And it’s even possible on some computers. I know, like, Apple MacBook Pros, if you just play through the speakers in the computer, it’s astonishing. It gives it, it’s got DSP built in that, just, basically, it s…
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Mastering Social Media for Podcast Growth with Expert Katie Brinkley
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Welcome to the School of Podcasting! In today's exhilarating episode, we dove deep into the art of leveraging social media to supercharge your podcast. Join me, Dave Jackson, and social media strategist Katie Brinkley as we unpack the power of the 4 pillars strategy—awareness, education, elaboration, and storytelling—to captivate your audience. Dis…
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Does your podcast have TOO Many Guests With Shari Post? S3 E16
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On this episode of Become A Succesful Podcaster, we talk about why having too many guests on your podcast be detrimental to its success. We also discuss why some podcasts benefit from alternating between having a guest and doing a "just-host" format.This episode features the music of:Bruce Chamoff - UnicornSophia Stephens - FervorJenya Carter with …
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How Podcasters Can Succeed By Following Hulu's Strategy | S3 E15
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Hulu blew me away with their strategies and it made me think about how podcasters can do the same to get people coming back to them and paying their monthly fee. I left Hulu in 2023 and came back to them in 2024 all because of oen thing they did. It was HUGE for me. Sign Up Your Podcast for the Webinar on 10 Ways To Monetize Your Podcast at https:/…
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Building and Growing Your Podcast: A Conversation with Dave Jackson – Part 2
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“I was, like, on tour, I spent twenty hours driving all over Ohio, talking to different places. And I work from home, so I don’t drive a ton. And now I was, and I was listening to all these podcasts, and I was amazed how many times I had to ride the volume knob because somebody would be talking, and then somebody would come in and they’re much, a m…
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Insights and Surprises: Podcast Movement Reflections with Dave Jackson
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I'm back from Podcast Movement Evolutions in LA. I learned some cool stuff, and YouTube did a presentation and I point out the good, the bad, and the confusing. I also point out some people who got busted doing things that could really damage podcasting's integrity. My friends Harry and Kevin boil down podcast monetization to a single question. I'v…
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Podcasting Do’s & Don’ts: A Conversation with Dave Jackson - Part 1
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“And I hit play on it, and I hear ‘Hello, Dave, this is Michael Van Lahr from Nuremberg, Germany.’ I’m in the basement of my brother’s house. This is where I started. And that, which goes back to, it doesn’t matter. Just, just start. And my brother goes ‘Did he say Nuremberg, Germany?’ And I go ‘Yeah.’ And we just sat there for the longest time, ju…
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Crafting Engaging Content: Insights from Joe Pulizzi
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I am so excited to have Joe Pulizzi on the show today. Joe has been creating great podcasts like Content Inc., and This Old Marketing show for years to coincide with his amazing books like Content Inc., Epic Content and The Content Entrepreneur. Joe also created and sold the Content Marketing Institute and is now the man behind the Content Entrepre…
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Creating a Connection with Sonic Branding: A Conversation with Valentin Fleur - Part 2
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“I think sound has this ability. We talked about meaning, we talked about engagement, we talked about flexibility, versatility... but I feel like people are used to visual communication. They understand that there’s logo, animation and everything is like the sign, the bottom of the page, et cetera. I feel like you add this extra layer of surprise a…
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What is Podcasting 2.0? Transforming Listener Engagement and Earnings
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Welcome to another enlightening episode of the School of Podcasting, where your host, Dave Jackson, invites you on a deep dive into the exciting world of Podcasting 2.0. Join us as we explore the dramatic shift from traditional podcast monetization to earning directly through satoshis, capturing the real impact of this new revenue model with person…
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The Psychology of Sound in Branding and Behavior: A Conversation with Valentin Fleur - Part 1
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“I think, right now, I’ve noticed kind of two opposite trends. I don’t know if they’re opposite, but they’re very, very different. On one hand, I feel like my clients, my clients, they want to talk to their audiences for a longer period of time. They want to engage in a more conversational way. So, you know, they want to find the proper tone. We’re…
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Ep. 35: Adam Discusses Growing Your Audience, and From Park Ranger to Podcasting Pro: Jody Maberry's Journey
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In this insightful episode of Beyond The Microphone, host Adam Baruh sits down with Jody Maberry, the host of The Jody Mayberry Show and a former park ranger turned branding expert. They delve into Jody's transition from the great outdoors to the podcasting studio and explore the evolution of podcasting from its early days to the present. Jody shar…
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I get the question, "Should I start a video podcast? " Should I be on YouTube? along with "I uploaded my video and it's not appearing on Spotify" daily, so this episode is to help those struggling with the idea of video. I will also help you avoid a big headache and announce a new way to consume my book. Thinking of Starting a Podcast? Are you cons…
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Ep 34: Adam Discusses The Tools of Podcasting, Then Speaks With Jodi Krangle, Host of "Audio Branding: The Hidden Gem of Marketing"
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In this insightful episode of Beyond the Microphone, host Adam Baruh explores the evolving landscape of podcasting tools and time management, emphasizing the role of AI in streamlining podcast production. Adam shares his personal experiences with PodTask, an AI-integrated platform that aids in content creation. Later, Adam engages in a fascinating …
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The Art of Audio Branding: A Conversation with Laurence Minsky - Part 2
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“Why not brand the sound so people know that they’re with a certain bank? Why not make it a little bit more ‘here’s your money’, which is a little bit more successful sounding, versus ‘don’t forget your card,’ which could be a little bit more alarming sounding. But you don’t want a bank to sound like a perfect human being. You don’t want an ATM to …
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Maximizing Your Podcast's Tax Deductions with Expert Ralph Estep Jr.
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In Episode 922, financial expert Ralph Estep Jr. joins me to discuss a topic that often trips up content creators: taxes. This episode delves into vital financial considerations for podcasters, emphasizing the importance of recognizing potential tax deductions, proactive financial tracking, and leveraging various tools. Thinking of Starting a Podca…
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Let's Explore the Power of Sound: A Conversation with Laurence Minsky - Part 1
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“I was just looking at a LinkedIn post. And they’re talking about branding and strategy, and everything in there was visual. There was nothing about sound, nothing about texture, nothing about taste. And it all goes together in the brand and brand perception. But sound is so strong compared to sight. It directs. It helps direct sight. It helps inte…
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Ep 33: Embracing Hope and Growth: Adam Speaks With Dr. Mya Fields on Transforming Grief into a Legacy for Hannah
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In this moving episode of Beyond The Microphone, host Adam Baruh speaks with Dr. Mya Fields, an educator and grieving mother who has turned her profound personal loss into a beacon of hope for others. Dr. Fields shares the story of her daughter Hannah, whose life, though tragically short, inspired the creation of the Hey, Hannah podcast. This conve…
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Podcast Saturation: Is Your Playlist Bursting at the Seams?
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Today I asked my audience how full is their playlist? Are they looking for more shows? Happy with the Current Line up? Or are you already behind on the shows you follow? Is it harder to grow a podcast today than, say 5 years ago? I also talk about an Evernote alternative (as their price is going WAY UP) and how when things evolve, some will like it…
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