Podcast by Joe Apfelbaum
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A Q&A podcast interviewing the CEO of Ajax Union, Joe Apfelbaum, about his book “High Energy Marketing.” Each episode will review a different chapter of Joe’s book sharing valuable tips on everything you need to know to properly grow your business online.
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The Breakthrough Maze is a show hosted by Joe Apfelbaum focused on helping anonymous callers overcome roadblocks. Bringing his experience of working with coaches and the many times entrepreneurs have asked Joe for guidance he began to consider ways to expand his impact. Using Facebook live to invite anonymous callers to his conference line Joe invests his undivided attention towards helping small business owners, entrepreneurs and thought leaders take their life to the next level by overcomi ...
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The #1 show for top players in B2B sales. Sales Players features actionable ideas for sellers and breaks down the mindset, habits, and tools used by top performers to generate more leads, close more deals and build wealth in sales.
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We interview entrepreneurs and ex-entrepreneurs on their biggest, unforeseen failures and how to avoid for would-be entrepreneurs in the future. Hosted by @OneChrisHanson https://linktr.ee/onenetworkgg
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The Ajax Union B2B Marketing Podcast, features the fastest growing companies in the US and our CEO Joe Apfelbaum speaks to the CEO’s about what they did to grow their business from a sales and marketing perspective. We don’t want tips, we want you to show us how you did it. Joe takes them through a journey where you can discover what they did to grow their companies to double in a few years and some to 10x. Joe got inspired to interview 178 CEO’s and leaders of this years INC 5000 after spea ...
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Your ultimate guide for making the leap from corporate leader to entrepreneur. Deb Boulanger is an executive leader, entrepreneur, and founder of The Launch Lab for women entrepreneurs. Is it your time to break through the glass ceiling once and for all and claim your ticket to the C-suite? Come back each week to get leading strategies, advice and tools that will give you the skills and confidence you need to replace your corporate paycheck and make an even bigger impact through your work. A ...
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Welcome to ThriveMore with Roger Martin! Our mission is to help you live your best life in every aspect possible - financially, physically, and mentally. Together, we'll explore the latest tools and best thinking to help you thrive in all areas of your life. Our lineup of industry experts will be sharing cutting-edge information, so get ready for valuable insights and actionable advice! With the right mindset and resources, anything is possible. Thank you for joining us on this adventure. Le ...
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Ajax Union is a full service digital marketing agency based in Brooklyn, New York.
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Step into the AI arena with Brand Bots, a new podcast that showcases the latest in AI from a marketing perspective. Featuring focused conversations with marketing experts, each episode synthesizes today's AI developments into actionable strategies that you and your teams can implement today. Guests include AI experts, developers, creators, and best-in-class marketers translating their own AI implementation strategies into easy-to-follow workflows. Whether you're starting out or scaling up, w ...
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Joe Apfelbaum of evyAI, Growing Your Exposure with GenAI
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Joe Apfelbaum is the Founder of evyAI and the author of High Energy Networking. Based in Brooklyn, NY, Joe joins the Sales Players to share how AI will change the way sellers build pipeline and close deals. SPONSORS: • evyAI (AI Content Assistant for LinkedIn) - https://evyai.com/?via=salesplayers • Leadfeeder (Turn Page Views into Pipeline) - …
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E93: Michael Beecher: Keeping Your Business Safe: The Reality of Cyber Threats
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Roger Martin sits down with Michael Beecher, president of EscapeWire Solutions, about the essential topic of cybersecurity for businesses. Michael delves into the prevalent cybersecurity threats such as email phishing and ransomware, stressing how these threats can cripple companies and even disrupt entire economies. He also shares his own journey …
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Dan Goodman, Understanding: Comp Plans, PIPs, Severance, Equity Grants & Commission Issues
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Dan Goodman is the founder of Dan Goodman Employment Advisory. Based in Boston, MA, Dan has been a fierce and passionate advocate for employees for over three decades. Dan joins the Sales Players to share his mission is to provide truth and transparency around the employer/employee relations. SPONSORS: • Leadfeeder (Turn Page Views into Pipeline) -…
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E92: Dr. J.J. Peterson: How to Create Marketing that Rivals the World’s Top Brands
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In this episode, Roger sits down with Dr. J.J. Peterson, the head of StoryBrand to discuss the vital elements of storytelling in marketing and branding. J.J. elaborates on how the StoryBrand framework can help businesses clarify their message, making it so compelling that customers are naturally drawn to their products or services. They delve into …
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Krysten Conner, Closing More Complex Deals
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Krysten Conner spent 12 years in Enterprise sales as an Account Executive with multi-billion dollar tech companies like Salesforce, Tableau and Outreach. Based in Dallas, Texas, she helps sellers close more complex deals. She joins the Sales Players to share insights from her career, content and trainings. SPONSORS: • Leadfeeder (Turn Page Views in…
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E91: Stephen Campolo: The Hard Truth (and Lies) About Fad Diets
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In this episode, Roger sits down with fitness and nutrition expert Stephen Campolo to discuss effective weight loss strategies and the mindset needed for long-term success. Stephen shares his personal journey from being 100 pounds overweight as a child to becoming a fitness coach and bodybuilder. The conversation covers the pros and cons of various…
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180. Is Your Big Idea Big Enough? with Jess Sato
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Are you ready to transform your passion into a purpose-driven business that makes a real impact? In today’s episode, we dive deep into the world of women entrepreneurs and explore how to uncover and cultivate your "big idea" that can set you apart in today's crowded marketplace. Deb’s guest, Jessica Sato, shares her expertise on how aspiring female…
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E90: Jenn Drummond: Scaling Life's Summits: A Climber's Insights on Living a Life of Significance
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In this episode, Roger enjoyed interviewing Jenn Drummond, a mother of seven and a world record holder who has climbed the second-highest peaks on all seven continents, plus the iconic Mount Everest. Jenn shares insights from her incredible journey, discussing the transformative experience following a near-fatal car accident in 2018. This event res…
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JC Pollard of Holistic Sales Co/Gong, Finding Balance & Community in Sales
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JC Pollard is an AE at Gong and Co-Founder of Holistic Sales Co. based in Austin, TX. In this episode, JC shares how he got his start in sales, going from SDR to leading a paid sales community. SPONSORS: • Leadfeeder (Turn Page Views into Pipeline) - https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=salesplayers…
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Heatmap Founder on Serial Founding, Reaching $10M+k, IQ Tests, Good and Bad Souls
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This is one rare podcast where I learned more then I expected. Hiring has been a big challenge for me for all of my companies - people who know me personally or have been involved with Hanson Ventures over the last 10 years have seen the churn and burn. Join us as we dive into the remarkable entrepreneurial journey of Dylan Ander, the founder of He…
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179. Charting Your Post-Corporate Spiritual Journey with Ronda Renee
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Are you ready to unlock the hidden potential within yourself and revolutionize your professional journey? Take a listen to this conversation between Ronda Renee and Deb Boulanger where they talk about the transformative power of aligning with your soul and embracing soulful leadership. They explore the concept of "divine coordinates" and how it can…
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Simon Penson's Journey: From 90s Startup to B2B Success - Lessons in Adaptation, Scaling, and Purpose
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24:48
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Simon Penson, a B2B expert and exited founder, shares his journey in the business world, from starting in the late 90s to building and selling a successful content marketing agency. He emphasizes the importance of adapting to the changing landscape of marketing and building a B2B company. Penson also discusses the challenges of scaling a company, h…
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Optimize Your LinkedIn for Lead Generation: Expert Tips from Colin Gallagher
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Colin Gallagher shares insights on optimizing LinkedIn profiles and using the platform to generate leads.He emphasizes the importance of having a professional and attractive profile, with a focus on the top header, value proposition, and headline. Gallagher also discusses the significance of building connections on LinkedIn and leveraging them for …
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178. New Season: How to Survive the Great Shakeout
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How can you cut through the noise and truly connect with your audience in today's saturated digital landscape? In this episode you’ll hear host Deb Boulanger emphasize the importance of amplifying your message and engaging with your audience in multiple formats. She reveals that potential customers need about 7 hours of exposure to your content bef…
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E89: Mike Calise: EV's May Save the Planet, but Capitalism Saved EV's
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In this incredibly compelling episode, Mike Calise shares his extensive expertise in the electric vehicle (EV) industry and its evolving infrastructure. As a former CEO with deep roots in the EV sector, Mike discusses his early involvement with Tesla and the significant advancements in EV charging technology. He sheds light on the industry's growth…
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Jayden Belcher 1080s, 1099s and Balancing Sales Leadership as a Competitive Snowboarder
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By day, Jayden Belcher leads Enterprise GTM at Britive and by night she competes as a sponsored, pro snowboarder. Based in Phoenix, AZ, Jayden shares with the Sales Players how she balances her day-to-day sales leadership with competitive snowboarding. SPONSORS: • Leadfeeder (Turn Page Views into Pipeline) - https://www.leadfeeder.com/?utm_…
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Joe Apfelbaum on Building Success: LinkedIn Strategies, Storytelling, and Resilience in Business
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Joe Apfelbaum, CEO of Ajax Union and founder of evyAI, shares his entrepreneurial journey and insights on leveraging LinkedIn for business growth. He emphasizes the importance of strategy and recurring revenue in building a successful company. Joe also discusses the power of building relationships and trust in sales, as well as the significance of …
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Reviving US Manufacturing & Lessons from a Serial Entrepreneur | Reg Zeller's Journey
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Reg Zeller, CEO of CaneKast, shares his journey as a serial entrepreneur in the manufacturing space.He discusses how he started his own business to bring manufacturing back to the US and the challenges he faced in acquiring and running multiple companies.Reg emphasizes the importance of building trust with employees and taking care of customers. He…
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E88: Dave Reggina: Embracing the No Snooze Mindset
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This week Roger sits down with Dave Reggina, a motivational figure who champions the 'No Snooze' philosophy. Dave is best known for his popular No Snooze podcast, which is streamed across 75 countries and followed by over 40,000 people on Instagram. In this chat, Dave emphasizes the importance of starting each day by attacking your goals and dreams…
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Shane Jamison, Why Sales Skills Are Life Skills
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Shane Jamison is a Dallas-based, high performance sales coach who helps sellers blow past quota. He joins the Sales Players to share lessons in selling, business ownership and life in general. SPONSORS: • Leadfeeder (Turn Page Views into Pipeline) - https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=salesplayers…
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From Content Creator to CEO: Kidous Mahteme's Journey with Inframail
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In this conversation, Chris interviews Kidous, is the co-founder and CEO of Inframail, a cold email software company. Kidous shares his journey into entrepreneurship, starting with content creation and reselling, and eventually transitioning into the agency and software space. He discusses the importance of learning from successful entrepreneurs an…
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Scaling Leadgen agency to 150+ clients | Nick Abraham.
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Nick Abraham shares his journey of starting a lead generation agency and provides insights into the tactical side of the game. He started his entrepreneurial journey at a young age, selling custom Nike elite socks and organizing basketball tournaments.He then ventured into Instagram growth for doctors and plastic surgeons, learning outbound sales a…
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E87: Terry L. Fossum: Applying The Oxcart Technique to Achieve Your Goals
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In this episode, Roger welcomes Terry L. Fossum, a bestselling author, survival reality show winner, and accomplished businessman who shares his powerful three-step framework for setting and achieving goals. Terry's method, which is outlined in his book The Oxcart Technique, emphasizes both the carrot and the stick—using failure scenarios to fuel a…
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Sarah Brazier of Dimmo, Building an Audience on LinkedIn & Going from Seller to Co-Founder
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Sarah Brazier is the Co-Founder of Dimmo a solution for watching SaaS demos without jumping into sales cycles. SPONSORS: • Lemlist (The only cold outreach tool that helps you reach inboxes and get replies) - https://www.lemlist.com/?utm_source=podcast&utm_medium=social&utm_campaign=influ_salesplayers • Leadfeeder (Turn Page Views into …
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Charles Cormier, a serial entrepreneur, shares his journey and philosophy for building businesses. He started his entrepreneurial journey after being rejected from law school and was inspired by his father's marketing consultancy. He now helps startups make money and generate leads in the B2B space. Charles discusses his podcast funnel, where he in…
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Jack Howatson, a personal branding and social media expert, shares his journey into entrepreneurship and building a personal brand on Twitter. He emphasizes the importance of consistency and high-quality content in growing an audience. Jack also discusses the challenges of monetizing a large following and the need to focus on the quality of followe…
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David Garfinkel is a legendary copywriter well known for his “copy critiques” and 30 years of creating marketing writing that works.Starting at Mcgraw Hill, he has had a lengthy career being responsible for creating many memorable, and sophisticated, copywriting angles. We get into his backstory and how business owners can apply principles of copyw…
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E86: Relationships are your Chips in the Poker Game of Business
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This week Roger is flying solo to unpack key principles of loyalty and the importance of formalizing business relationships upfront. Pulling from just some of the lessons in his book, An Insider's Guide to Business: Secrets from an Entrepreneur's Journey, Roger illustrates how loyalty serves as a key competitive advantage. Roger highlights 'relatio…
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Carson, a serial entrepreneur, shares his journey of learning to code and building successful projects. He started with no-code tools, but quickly ran into limitations and transitioned to custom coding. Chapters 00:00 Introduction and Background03:06 Transitioning to Custom Coding07:00 Building a Personal Brand on Social Media11:45 The Importance o…
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Secrets of Building Business on X with Modern Mindset
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Sebastian Rózga, a marketing Twitter coach, shares his journey as an entrepreneur and his approach to helping clients stand out in their niches. Sebastian discusses his experience with Twitter growth and networking, highlighting the value of connecting with high-quality individuals and exchanging audiences. Chapters 00:00 Introduction and Backgroun…
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Alex Heiden: Pick Up The Phone And Start Dialing
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Alex Heiden, a serial entrepreneur and online personality, shares his journey of starting his first company, Closeify, and his transition into the no-code space. He discusses the inefficiencies he observed in the sales recruitment process and how he created a hiring platform to connect business owners with experienced sales reps. He also talks abou…
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Ukraine to Miami - Building E-Commerce Brands with Alex Fedotoff
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Alex Fedotoff, an e-commerce entrepreneur, shares his journey from starting his first business in Ukraine to building successful e-commerce brands. He emphasizes the importance of taking risks and learning quickly, even without prior experience or skills. Alex discusses the challenges of hiring and scaling a company, highlighting the need for delib…
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Ross Rich of Accord, Driving Execution Excellence for Sales
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Ross Rich is the CEO & Co-Founder of Accord, which helps revenue teams drive execution excellence by enforcing their standards for how they sell, onboard, and expand w/ customers. SPONSORS: • Lemlist (The only cold outreach tool that helps you reach inboxes and get replies) - https://www.lemlist.com/?utm_source=podcast&utm_medium=soci…
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@AlexBerman became an entrepreneur because he saw his parents build a business from scratch through cold calling. He always saw having a job as a stepping stone to starting his own business. He was inspired by Tim Ferriss, Ramit Sethi, Seth Godin, and real founders of successful businesses. Upon a move to New York to pursue a tech startup - he used…
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From Pro Gamer to Cold Email Expert: Christian Plascencia's Journey to Entrepreneurship
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Chris, a former skater turned pro gamer, shares his journey from gaming to entrepreneurship and becoming a cold email expert. He started playing the game Counter-Strike during high school and became obsessed with becoming a pro gamer. After years of playing and not making money, he realized he wanted to build something legitimate and started explor…
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E85: Joe Apfelbaum: AI-Powered LinkedIn: Secrets to Turning Connections into Customers
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In this episode, Roger interviews Joe Apfelbaum, a digital marketing expert, author of High Energy Marketing, and CEO of Ajax Union, about leveraging AI on LinkedIn to build a network and grow a business. Joe elucidates on how to use AI tools, like his creation evyAI, to streamline LinkedIn interactions and convert them into profitable business opp…
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From Marine to Landscape Mogul: Nolan Gore's Journey to Business Success in Lawn Care | Family, Challenges & Expansion Plans
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Nolan Gore, a serial entrepreneur and marine turned landscape operator, shares his journey of starting and growing his business. He discusses the challenges and rewards of running a hyper-local, human-intensive business. Nolan emphasizes the importance of family entrepreneurship and having a support system. He also talks about the marketing strateg…
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Building a Global Outsourcing Empire: Reef Coleman's Journey with We Assist
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Reef Colman, founder of WeAssist, shares his journey as an entrepreneur and the development of his company. He started as a young entrepreneur, selling and fixing items he found in dumpsters. Reef then worked in marketing and saw a need for outsourcing services, which led him to start WeAssist. WeAssist provides international headhunting services, …
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Mastering Sales with Alex Zastre: Frame Control, Closing Deals, and Scaling Fast
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Alex Zastre, CEO of Savvy Capital, shares his journey as an entrepreneur and his sales strategies. He started as a young entrepreneur shoveling driveways and later ventured into sales jobs and running his own gig. His first foray into online business was through Instagram page growth and meme pages, which led to the idea of offering this service to…
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From Small Projects to Major Brands: Frasier Cottrell on Scaling a Creative Agency
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Fraser Cottrell shares his journey of starting and growing his marketing agency, Fraggle, and the strategies he used to acquire and retain clients. Frasier discusses the impact of COVID-19 on the business, the transition to creating content for Facebook and TikTok ads, and their core acquisition strategies. He also shares insights on client acquisi…
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E84: Victoria Pelletier: Creating Lasting Impact Through Personal Branding
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In this episode, Roger sits down with Victoria Pelletier, a seasoned corporate executive, board director, public speaker, and bestselling author of Influence Unleashed. The discussion begins with answering the essential question: Is personal branding narcissism or a necessity in today's business world? Victoria delves into her rapid career progress…
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Scaling a Cold Email Agency: Insights from Mailscale Founder Yasin Baum
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The conversation covers Yassin Baum's journey from e-commerce to founding Mailscale his experience in entrepreneurship, scaling a Pinterest marketing agency, transitioning to a cold email agency, and the development of MailScale. The discussion also delves into the challenges of cold email outreach, team building, technology management, and the fut…
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Balancing a Nonprofit and Family Life with Tobi Emonts-Holley: CEO Insights
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Tobi Emonts-Holley, CEO of a nonprofit organization, shares his journey and insights on building a successful nonprofit, managing a team, and balancing work and family life. He emphasizes the importance of having a clear vision and being strategic as a leader. Tobi also discusses the value of networking and building relationships, as well as the po…
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These Are the Tools We Can't Live Without As Sellers
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The Sales Players share the tools they cannot live without when doing deals. SPONSORS: • Leadfeeder (Turn Page Views into Pipeline) - https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=salesplayers SP fans use this link for an extended, 21-day free trial • Lemlist (The only cold outreach tool that helps yo…
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Scaling Your Marketing Agency: Expert Insights with Tyler Bevacqua
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Tyler Bevacqua, an agency ops specialist, shares his journey from reselling to managing social media pages and running ads for various clients. He emphasizes the importance of speed, systems, and culture in agency growth and success. He also discusses client retention, effective communication, and dealing with upset clients. Tyler's approach to s…
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Maximizing B2B Client Acquisition: In-Depth Strategies with Lukas Maxen from Agency Evolution
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Lukas, the founder of Agency Evolution, shares insights on lead generation tactics, pricing strategies, team management, and lessons learned in the client acquisition space for B2B. He emphasizes the importance of ICP and offer the role of unique offers, and the significance of volume in lead generation. Lukas also discusses pricing models, deliver…
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E83: Fly Your Business Three Mistakes High: Why Cash Flow Is the Oxygen That Fuels Success
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In today’s episode, Roger continues sharing business insights and wisdom from his book, An Insider's Guide to Business: Secrets from an Entrepreneur's Journey. In this installment he delves into some crucial financial principles for small to mid-sized business owners, emphasizing the importance of cash flow management. Roger discusses the four lead…
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How to Scale Your Business with Chin Gregory: From Agency Burnout to High-Ticket Clients
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Chin Gregory shares his journey as an online entrepreneur, from his early entrepreneurial spirit to his professional rugby career and transition into internet-based side hustles. He delves into his experience in digital marketing, men's dating niche, and the launch of his e-commerce agency. The conversation explores the challenges of agency managem…
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Mor Assouline, From Copywriting to Closing
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Mor Assouline is the Founder of From Demo to Close (FDTC). He helps AEs and Sales Teams Win More with Training, Enablement, and Coaching. SPONSORS: • Lemlist (The only cold outreach tool that helps you reach inboxes and get replies) - https://www.lemlist.com/?utm_source=podcast&utm_medium=social&utm_campaign=influ_salesplayers • Le…
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From $10k to $90M: Ron Shah on Entrepreneurship, Marketing, and Building Obvi
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Ron Shah, CEO and co-founder of Obvi, shares his journey as an entrepreneur and offers valuable insights for early-stage entrepreneurs. Obvi is a health and wellness brand that focuses on making wellness products more exciting and fun. Ron discusses the challenges of starting a business with limited capital, the importance of building a strong team…
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