Welcome to the Tip of the Law podcast, where legal insights meet practical advice. In each episode, we bring you stories, insights, and tips straight from the legal industry's brightest minds.
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The Agents of Change Digital Marketing Podcast
Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market
Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!
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Welcome to “Fingerprints on Success,” the podcast that highlights the distinctive imprints left by influential business leaders, mentors, and thriving entrepreneurs. Your host is none other than Bill Barrett, an award-winning corporate and business law attorney, and the CEO of Mandelbaum Barrett PC. Join us every week as we explore the captivating stories and insights of a diverse array of serial entrepreneurs, seasoned professionals, inspiring leaders, and accomplished coaches. Together, we ...
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The Reputation Matters podcast will feature business owners and marketers to talk all about reputation management - the good and the bad. We’ll talk all about the obvious, and not so obvious, strategies people can use to improve the online reputation. We’ll also share examples of businesses that have done a great job of managing their reputation, and some that haven’t, so you can learn more about how and why to keep the reputation of your business in great shape.
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Unlocking Digital PR Strategies with Joe Giovannoli
30:27
30:27
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In today’s episode, we’re diving into the dynamic world of digital PR with Joe Giovannoli, founder and managing partner of 9Sail, a growth marketing agency that prides itself on being digital rainmakers. If you’ve ever wondered how to amplify your online presence and secure those coveted backlinks, you’re in for a treat. Joe shares his insights on …
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19 | Joe Giovannoli | The Secrets to Thriving in Law Firm Marketing
59:10
59:10
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Ever wondered what it takes to transform a startup into a thriving business? Join me as I sit down with Joe Giovannoli, founder of 9Sail, a marketing powerhouse for law firms and healthcare companies. Joe’s story is one of passion, perseverance, and pivoting in the face of challenges. In this episode, Joe shares his journey from launching a social …
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Elevate Your Legal Marketing with Strategic Evaluation | Ron Latz
33:35
33:35
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33:35
In this episode of the "Tip of the Law" podcast, Joe Giovannoli, founder and CEO of 9Sail, discusses effective legal marketing strategies with Ron Latz from LegalFenix. They talk about setting clear expectations for marketing goals, managing client relationships, and the importance of personal branding for attorneys. Here’s a detailed recap of thei…
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Mastering LinkedIn Ads: Strategies for Success with Devin Littlefield
30:23
30:23
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30:23
Discover how to leverage LinkedIn's native retargeting functions and align your audience with your ideal customer profile (ICP) and buyer personas for ad success. Devin Littlefield of Market Vantage helps unlock the full potential of LinkedIn marketing. https://www.theagentsofchange.com/544 Grab your discounted ticket to the Agents of Change Digita…
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Building a Successful Legal Marketing Team | Lynn Tellefsen-Stehle
41:54
41:54
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41:54
In this episode of the Tip of the Law podcast, host Joe Giovannoli, founder and CEO of 9Sail, talks with Lynn Tellefsen-Stehle, an experienced legal marketer and business development expert. Lynn shares her unique journey in the legal industry and offers practical insights into effective legal marketing and business development strategies. Key Take…
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Practical Strategies for Effective Employee Onboarding and Engagement | Howard Matalon
35:47
35:47
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35:47
In this episode of the Tip of the Law podcast, host Joe Giovannoli, founder and CEO of 9Sail, sits down with Howard Matalon, an employment law expert and partner at OlenderFeldman. Howard shares his journey into employment law, his passion for working with wolfdogs, and practical strategies for effective employee onboarding and engagement. Key Take…
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Boost Your Website Conversions with Ayat Shukairy
33:47
33:47
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Driving more conversions is crucial for marketers, but it takes a well-researched strategy backed by data – and patience. Marketing experimentation expert Ayat Shukairy reveals her techniques, such as heatmapping, client interviews, and the SHIP methodology, to help you optimize your website for better performance. https://www.theagentsofchange.com…
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Building Successful Cross-Sell Strategies | Angela Pandolfo Roy
36:43
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In this episode of Tip of the Law, Joe Giovannoli and Angela Pandolfo Roy discuss cross-selling strategies for law firms. Angela Pandolfo Roy, Chief Marketing Officer at Gibbons P.C., joined marketing executive and 9Sail founder Joe Giovannoli on the Tip of the Law podcast for a discussion on cross-selling strategies for law firms. As a veteran of …
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Mapping the Customer Journey with Kaitlyn Merola
29:01
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Welcome back, Agents of Change listeners! Today, I had the pleasure of chatting with Kaitlyn Merola, the CEO and founder of MOVE marketing. Kaitlyn is a seasoned pro when it comes to demand generation, customer experience optimization, and accelerating revenue growth. In this episode, we dive deep into one of my favorite topics: the customer journe…
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Future of SEO: Holistic Strategies and AI Impact with Amanda Jordan
31:44
31:44
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Amanda Jordan dives into the future of SEO, highlighting the shift from traditional checklists to a more holistic approach. We discuss the impact of AI on search visibility, how to engage with your customers across various platforms, and the importance of building your brand as a thought leader. Get ready for actionable insights that will help you …
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Modernizing Legal Operations | Eric Gros-Dubois
29:49
29:49
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29:49
In this episode of Tip of the Law, host Joe Giovannoli, founder & CEO of 9Sail, discusses innovative legal practices with Eric Gros-Dubois, founder of EPGD Business Law in Miami. Eric shares insights into his unique approach to the business of law, emphasizing direct client relationships and innovative billing practices.…
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18 | Amber Vilhauer | Finding Alignment in Business and Personal Growth
44:38
44:38
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Are you ready to be inspired by a story of resilience, transformation, and entrepreneurial success? In this episode of Fingerprints on Success, I sit down with Amber Vilhauer, a dynamic books and business strategist, bestselling author, and founder of NGNG Enterprises. Amber's journey from a challenging childhood to becoming a leading entrepreneur …
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Email Marketing Strategies for Better Deliverability with Tyler Cook
33:34
33:34
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33:34
Are you not getting enough ROI out of your email marketing? If so, is it your deliverability, your open rates, or are people just not taking action? Discover what’s not working and how to fix it with self-proclaimed Email Marketing Nerd Tyler Cook of HyperMedia Marketing, and start generating more business from your email marketing. https://www.the…
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Mastering Paid Search for B2B Companies with John Horn
30:38
30:38
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Unlock the secrets to successful paid search campaigns in the B2B landscape. Discover how to fine-tune your targeting to avoid spending non-relevant audiences, and leverage ad copy and bidding strategies to maximize your ROI. John Horn, of Stub Group, share why sometimes it’s better to not aim for the top spot on Google, and gives us his actionable…
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Harnessing Core Values for Legal Success | Jennifer Cona
36:38
36:38
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36:38
In this episode of the Tip of the Law podcast, host and founder/CEO of 9Sail, Joe Giovannoli, speaks with Jennifer Cona, a leading elder law and estate planning attorney based in New York. As founder of Cona Elder Law, Jennifer shares her professional trajectory in the field, her approach to client service, and the fundamental role of core values i…
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You Don't Have Enough Facts or Figures to Change Your Customer's Mind - Craig Andrews
33:37
33:37
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Take your sales game to the next level with strategies to close high-value deals quickly and efficiently. Craig Andrews shares how he applied his experience in a coma to a new way of approaching sales, and how a “scarecrow” fits into that equation. https://www.theagentsofchange.com/538 Grab your early bird ticket to the Agents of Change Digital Mar…
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Practical Business Tips for Law Firms | Elise Holtzman
31:56
31:56
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In a recent episode of the Tip of the Law podcast, host Joe Giovannoli, founder and CEO of 9Sail, engages in a compelling conversation with Elise Holtzman, former practicing attorney, founder of The Lawyer’s Edge and the Ignite Women's Business Development Accelerator, and host of the Lawyer’s Edge podcast. Elise shares her unique journey into lega…
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Unlocking Social Media Success with Karlyn Ankrom
32:00
32:00
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32:00
Struggling with your social media strategy? Tune into our latest podcast episode featuring Karlyn Ankrom from Oh Snap Social, who helps us break down the barriers to make social media manageable. Discover simple strategies to conquer your social media fears and start building your online presence with confidence. Karlyn’s unique Fan Firestarter Fra…
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Harnessing Strategic Focus in Legal Marketing | Roy Sexton
45:04
45:04
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45:04
In this episode of the Tip of the Law podcast, host Joe Giovannoli, founder and CEO of 9Sail, engages in an insightful conversation with Roy Sexton, Director of Marketing at Clark Hill and past president of the International Legal Marketing Association board. Roy shares his journey into legal marketing, his strategic insights, and the importance of…
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Streamlining Social Media Marketing with Autumn Wilson
34:32
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Wondering when to post on social media or what content catches the eye? If posting regularly is a challenge, it might be time to streamline your strategy. Today, we’re joined by social media expert Autumn Wilson, who shares her insights on maintaining an authentic and consistent online presence. With over a decade in the social media landscape, Aut…
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17 | Dr. Yooson Kim | How To Build A Thriving Dental Practice
58:42
58:42
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Ever wonder what it takes to transform a small dental practice into a thriving success? In today's episode of Fingerprints on Success, we delve into the extraordinary story of Dr. Yooson Kim, an immigrant who turned her dreams into reality by building a dental empire from scratch. Dr. Kim is a renowned dentist and entrepreneur who has built nine su…
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Marketing with Blockchain: What You Need to Know with Jimmy Haight
31:03
31:03
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31:03
In this episode of The Agents of Change, Rich Brooks interviews Jimmy Haight, a marketing professional at Chainlink Labs, who discusses the transformative potential of blockchain technology. Jimmy breaks down the concept of tokenization, explaining how this new technology can provide unique "superpowers" to businesses, allowing them to tokenize ass…
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16 | Chris Czarnik | Unlocking Talent - The Power of Continuous Learning and Growth
41:16
41:16
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41:16
In today's episode of Fingerprints on Success, Bill is joined by Chris Czarnik, a renowned speaker and consultant, and the author of 'Winning the War on Talent.' They discuss the critical importance of employee retention in today's workforce. Chris shares insights backed by data, highlighting a significant shortage of workers in the market and the …
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Building Internal Support for Legal Marketing Initiatives | Jacob Eidinger
32:42
32:42
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In this episode of the Tip of the Law podcast, host Joe Giovannoli, CEO and founder of 9Sail, sat down with Jacob Eidinger, a seasoned legal marketing professional and the new Marketing and Communications Manager at Outten & Golden LLP, the largest plaintiff-side employment litigation firm in the U.S. Jacob shared a variety of insights from his car…
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How to Create Content That Helps You Stand Out with Rachael Mattice
28:03
28:03
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28:03
One challenge that almost all of us face is differentiation. How do we stand out in a crowded marketplace? How do we get noticed, and remembered, by our ideal prospects? Rachael Mattice, of RM Creative Services, shares invaluable insights and creative strategies that she uses with her own clients, showing you how to elevate your digital presence an…
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Strategies for Successful Podcast Guest Appearances with Mischa Zvegintzov
39:04
39:04
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39:04
Join us on this episode of "The Agents of Change" where host Rich Brooks chats with Mischa Zveginzov, a seasoned expert in transforming podcast guest appearances into powerful tools for business growth. Discover Mischa's journey from yoga teacher to marketing strategist, and learn how you too can amplify your message, boost your SEO, and create com…
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15 | Ty Aldinger | Legacy Builders: Cultivating Meaningful Connections
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In today's episode of Fingerprints on Success, Bill is joined by Ty Aldinger, a seasoned leader with a rich background in military service, corporate leadership, and consultancy. Ty shares insightful anecdotes and wisdom garnered over his 50-year career, emphasizing the importance of mentorship, hard work, and the human connection in leadership. He…
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How to Craft Messaging for Multiple Audiences with Carolyn Beaudoin
24:48
24:48
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In today’s episode of 'The Agents of Change,' we’re joined by Carolyn Beaudoin, the creative mind behind Boxcar Agency's success. As a messaging strategist and conversion copywriter, Carolyn has revolutionized how subscription businesses communicate, tackling the complex challenge of engaging multiple audience segments with her innovative Hybrid On…
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14 | Sandee Markwith | Visionary Approach to Architecture and Design
43:00
43:00
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In today's episode of Fingerprints on Success, Bill Barrett has an insightful conversation with Sandee Markwith, the visionary founder of Studio 1200, a premier architecture and interior design firm based in Short Hills, New Jersey. Recognized as one of the top 50 Women in Business by NJBIZ and a two-time top real estate influencer by ROI and J, Sa…
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13 | Dr. Debra Gray King | Redefining Dentistry
29:18
29:18
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In today's episode of Fingerprints on Success, Bill Barrett talks to Dr. Debra Gray King, a pioneering cosmetic dentist whose innovative work has transformed smiles and lives. Dr. Debra's journey is remarkable. From initially contemplating a career in dentistry as a high school student to founding the Atlanta Center for Cosmetic Dentistry—a practic…
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Staying On Top of Google’s Algorithmic Changes with Adam Di Frisco
25:46
25:46
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Is your website struggling to maintain its visibility in search results post-Google's core update? It's time to revamp your SEO approach and prioritize user-centric strategies. SEO expert Adam Di Frisco helps us unravel the key insights and tactics for navigating Google's latest algorithm changes, from enhancing content quality to diversifying your…
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In today's episode of Fingerprints on Success, Bill Barrett interviews Fred Joyal, a renowned entrepreneur, author, and speaker. Fred is best known as the co-founder of the highly successful dentist referral service, 1-800-DENTIST, which became an iconic brand in the industry. He has authored several best-selling books, including his latest Wall St…
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Choice Hacking: Drive Sales Through Simplicity with Jen Clinehens
34:59
34:59
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Are you drowning in the sea of marketing complexities? Dive into this episode where Jen Clinehens, a wizard in the realm of Choice Hacking, reveals the blueprint to decluttering the customer journey. Discover the art of simplification to elevate your marketing and customer experience. Jen, with her vast experience helping giants like AT&T and Adida…
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11 | Dr. Jason Auerbach | From Surgeon to CEO: The Path of Leadership
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In today's episode of Fingerprints on Success, Bill Barrett interviews Jason Auerbach, the one and only "bloody tooth guy." If you haven't heard of him yet, Dr. Jason Auerbach is the founder of Riverside Oral Surgery and Co-CEO of MAX Surgical Specialty Management (MAX-SSM), driven by a mission to revolutionize healthcare in the Northeast. With 20 …
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