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Building a Successful Legal Marketing Team | Lynn Tellefsen-Stehle
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In this episode of the Tip of the Law podcast, host Joe Giovannoli, founder and CEO of 9Sail, talks with Lynn Tellefsen-Stehle, an experienced legal marketer and business development expert. Lynn shares her unique journey in the legal industry and offers practical insights into effective legal marketing and business development strategies.
Key Takeaways:
- Using the "five whys" technique can help identify the root causes of challenges and issues in order to drive organizational change. Asking "why" five times gets to the underlying reasons for problems.
- Providing lawyers with the insights, information, and tools they need can help address the challenge of lack of lawyer engagement in business development. Easy-to-use solutions that deliver timely relationship intelligence are important.
- Building and managing an effective legal marketing team requires experience in different roles, adapting lessons learned, and assembling specialists to meet the needs. It's also important to help the team work smarter through training and focus.
- Prioritizing tasks, owning one's time, and limiting distractions through techniques like using a timer can improve productivity and focus on what matters most.
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