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The Build a Vibrant Culture Podcast brings together amazing leaders, entrepreneurs, and experts to share the successes, challenges, and secrets to living and leading as a VIBRANT Leader. Tune-in each week as Nicole Greer interviews a new Vibrant Leader. Email her at nicole@vibrantculture.com
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The Agency Profit Podcast

Parakeeto, Marcel Petitpas

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Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing r ...
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Welcome back to the "Build a Vibrant Culture" podcast, where host Nicole Greer converses with the inspiring Robb Munger, founder of Exodus Place, a transitional housing facility for homeless men, and author of “Momentum: Getting One's Momentum Back!”. Robb, with an impressive background in finance and the military, shares his transformative journey…
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In the latest episode of the "Build a Vibrant Culture" podcast, host Nicole Greer engages in a thought-provoking conversation with Marcel Petitpas, the CEO and co-founder of Parakeeto. Marcel is an expert in agency profitability optimization and serves as the head strategic coach at SaaS Academy by Dan Martell. They delve into the controversial top…
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Points of Interest 00:01 – 00:58 – Introduction: Marcel Petitpas introduces the episode and guest Nicole Greer, founder and CEO of Build a Vibrant CultureTM. 00:59 – 02:14 – Guest Background: Nicole shares her journey and experience, highlighting her work with notable brands like State Farm and The Ohio State University. 02:15 – 04:05 – Importance …
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Points of Interest 00:01 – 00:40 – Introduction: Marcel Petitpas introduces Audrey Joy Kwan, a seasoned leadership coach and agency consultant, discussing her extensive experience in agency leadership development. Audrey shares her transition from law to marketing, leading to a significant career in agency leadership. 06:57 – 08:26 – Leadership Sty…
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How Can Mindfulness Enhance Your Leadership Skills? In this episode of the Build a Vibrant Culture Podcast, Nicole Greer interviews Pamela Marcheski about mindfulness and its application in leadership. Pam Marcheski is the principal owner of Intentions to Actions Leadership, a company specializing in mindfulness-based leadership. She has twenty-fiv…
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Points of Interest 00:00 – 05:32 – Opening Discussion: Marcel and Joey highlight the critical role of clear communication and the art of building client relationships in agency settings. 05:34 – 08:36 – Joey's Insights: Sharing his journey as an agency owner and creative director, Joey delves into why effective communication is foundational to stro…
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How Can Leaders Maximize Their Potential and Create High-Performing Teams? In this episode of the Build a Vibrant Culture podcast, Dr. William L. Sparks and host Nicole Greer explore the intricacies of leadership and team dynamics. Dr. Sparks discusses the concept of self-actualization in leadership, the impact of a leader's shadow on team culture,…
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How Can Leaders Create a Shared Vision in the Workplace? In this episode of the "Build a Vibrant Culture" podcast, host Nicole Greer interviews executive leadership consultant and author Sonya Shelton. They explore the critical role of vision in leadership, emphasizing the need for a shared vision that is actively lived by everyone in an organizati…
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Points of Interest 00:01 – 00:40 – Introduction: Marcel Petitpas introduces the episode and guest Jamie van Cuyk, an expert in hiring and onboarding, who shares her extensive experience in helping entrepreneurs effectively grow their teams. 01:20 – 02:43 – Company Overview: Jamie describes her role and the objectives of her company, Growing Your Te…
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Points of Interest 00:01 – 00:58 – Introduction: Marcel Petitpas introduces the episode and guest Kelly Campbell, a trauma-informed leadership coach. Discussion about Kelly’s new book, “Heal to Lead,” and their approach to trauma, leadership, and consciousness. 01:03 – 01:21 – Kelly Campbell’s Professional Background: Kelly shares their professiona…
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How Can You Lead with Intention, Integrity, and Purpose? In this episode of the Build a Vibrant Culture podcast, Nicole Greer interviews Alison Jones. Alison Jones is a leadership transformation speaker, coach, and author, and this book is a number one bestseller. Character Leadership. She's the founder and CEO of The Wellness Society, LLC, and she…
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Points of Interest 00:01 - 00:21 - Introduction: Marcel introduces the episode and guest Chris Rudolph, a business coach specializing in helping agency owners grow their businesses and improve their lifestyles. 00:21 - 01:05 - Chris’s Background: Chris shares his journey from starting in the fitness industry to coaching agency owners, emphasizing h…
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Is continuous learning the key to leadership and team building? In this podcast episode, Asher Haines from UNC Charlotte's School of Professional Studies and host Nicole Greer discuss the significance of continuous learning and personal growth. They highlight the supportive environment at the university, which assists students of all ages in pursui…
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How can you achieve a positive work culture through internal alignment? In this episode of the Build a Vibrant Culture Podcast, Nicole Greer talks with Dr. Joey Faucette, an executive coach and culture architect. We discuss Dr. Joey's strategies for fostering positive work environments, drawing from his book, Work Positive in a Negative World: Team…
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Points of Interest 00:01-00:23 – Marcel kicks off the podcast by introducing Pete Everitt, a friend of the show, multi-agency owner, and coach specializing in helping agency owners with client acquisition and retention through recurring revenue. 00:24-02:04 – Pete details his professional journey, from agency work in the UK to launching SEO Hive du…
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Points of Interest 00:01-00:46 – Marcel kicks off the podcast by introducing David Jenyns, the genius behind a global agency that specializes in building business systems. 00:47-02:12 – David opens up about his journey in the business world and what inspired him to pen down the book SYSTEMology. 02:13-03:07 – Marcel and David get real about the str…
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Points of Interest 00:01 – 00:40 – Introduction to the Episode and Guest: Marcel introduces Michael Wark and his expertise in finance for agencies. 00:40-01:00 – Michael’s Background and Passion for Agency Finance: Michael shares his excitement for the topic and his background in financial services. 01:00-01:45 – The Role of a Virtual CFO for Agenc…
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Points of Interest 0:00-1:20 - Introduction to Craig Cody, a tax strategy expert focused on helping agencies pay less tax. 1:21-2:12 - The unique focus of tax planning for marketing agencies. 2:13-3:04 - The role of business model in tax planning for agencies. 3:05-4:29 - Understanding the tax code and the importance of tax planning. 4:30-5:45 - Th…
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Are you struggling to hire the right employees? You may not have considered this talent pool: veterans. Less than 3% of veterans are unemployed, while more than 30% are underemployed… Veteran and award-winning businesswoman Kathy Gallowitz is here to share how civilians can champion veterans in the workforce. Kathy believes businesses can leverage …
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00:00 – 00:18 – Introduction and background information on Rob’s 25 years of experience in the agency industry. 03:15 – 05:05 – Rob shares his experience transitioning into the digital industry and the challenges faced in the early years. 08:22 – 13:02 – Rob shares two crazy experiences from his time in the digital industry, including a major websi…
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🌟 Dive into the world of vibrant leadership with Nicole Greer, your trusted Vibrant Coach! In this electrifying podcast episode, Nicole unpacks the secrets to building a vibrant culture through coaching and mentoring, guaranteed to revolutionize your leadership style and team dynamics. 🔍 Self-Discovery: Join Nicole as she explores the transformativ…
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How Can Coaching Transform Your Leadership and Management Style? It's Nicole Greer here, your guide on the journey to creating a culture that buzzes with energy and innovation. I've just wrapped up a special episode of the "Build a Vibrant Culture" podcast, and let me tell you, it's one you won't want to miss. I took a seat on the other side of the…
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0:00-2:00 – Introduction to the solo cast episode focusing on utilization rates, emphasizing its significance for agencies. 2:00-6:00 – Historical context of utilization, highlighting its relevance in the billable hour era and its evolving role in the modern agency landscape. 6:00-11:30 – Challenges in measuring utilization, emphasizing variations …
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Want an inside look at Chick-fil-A? In this episode, I’m joined by Steve Robinson, author of Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand. Steve is the former Executive Vice President and Chief Marketing Officer of Chick-fil-A, Inc. (1981 to 2015). During Steve's tenure, Chick-fil-A grew from 184 stores and $100 m…
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How can unwritten rules impact workplace culture? It's Nicole Greer, your guide to building a vibrant culture, and I've just wrapped up a riveting conversation with Glenn Akramoff, the mastermind behind Akramoff LLC and the insightful book "The Human Centered Team." I'm buzzing with excitement to share the golden nuggets from our latest podcast epi…
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