Best John Koetsier Podcasts (2024)

1
How do we know when a machine is smart? 29:53

2h ago29:53

29:53

Is an AI system smart when it can do what a human can do? Or … when it can do things humans can’t do?For years we’ve had the Turing Test … measuring AI’s ability to mimic being human. But is that really the right benchmark?In this TechFirst, host John Koetsier chats with a computer scientist who has been working in AI for more than a decade. He’s c…

1
From ATT to AdAttributionKit: The latest in attribution - Roy Yanai (AppsFlyer) 32:23

17h ago32:23

32:23

Questions Roy answered in this episode: What is AppsFlyer and what do you do for them? Can you define ATT for our listeners? How can mobile marketers increase user opt-in rates? Why do you think opt-in rates are increasing? What have you seen on the ad spend side since these shifts? Can you talk about Remerge and AppsFlyer’s test of the Protected A…

1
How to do your best work in growth marketing 34:17

4h ago34:17

34:17

How do you do your most impactful work as a growth marketer?How do you avoid being busy, checking off tasks, doing “good work” … but maybe not doing the most impactful things?In this episode of Growth Masterminds, Host John Koetsier is joined by Hannah Parvaz, an award-winning marketer and the founder of growth agency Aperture. They discuss how imp…

1
The science behind media mix optimization - Paul Kovalski (Self Financial) 16:00

7d ago16:00

16:00

What is media mix optimization and how do you do it well? Find out as Remerge host Patrick Eichmann chats with an expert on the subject. Paul Kovalski leads growth marketing for Self Financial, a fintech company with a mission to help people build credit. With a multi-channel media mix of TV, paid social, paid search, affiliates, and more, Paul bri…

1
Can cat qbits save quantum computing? 28:17

7d ago28:17

28:17

A whimsically-named quantum company named Alice & Bob actually has a quantum chip in the Google Cloud marketplace.Its "cat qbits" solve a massive issue that affects all other quantum chips. And it might just make quantum computing actually matterIn this episode of TechFirst, host John Koetsier explores the fascinating paradox of building a quantum …

1
1 thing we forget when growing games 30:48

17d ago30:48

30:48

What is the super-important topic we are not talking about in mobile gaming?Player motivations.We talk about a lot in growth marketing for mobile games ... retention ... CPI ... core loops ... game economies ... targeting ... and more.But we often forget to take player motivations into account.In this Growth Masterminds, host John Koetsier chats wi…

1
Mobile marketing for fintech: what's changing? 29:22

23d ago29:22

29:22

Fintech funding and valuations are down, but growth is still hot at 21% CAGR. In this episode of Growth Masterminds, host John Koetsier chats with Self Financial's growth marketing lead Paul Kovalski.Paul shares insights on the challenges and opportunities of multi-platform acquisitions, measurement complexities, and effective bidding and optimizat…

1
4000 developers on AI generating code 23:29

22d ago23:29

23:29

When will AI replace developers? Or is it an if?In this TechFirst we dive into a survey focused on how 4,000 software developers use AI to generate, test, and check code.Justice Erolin, the CTO of BairesDev, recently surveyed over 4,000 developers globally. The goal: exploreing how AI tools like ChatGPT and GitHub Copilot are being utilized in soft…

1
How to sell your mobile app 24:55

19d ago24:55

24:55

How do you sell your mobile app? Sometimes you're just not the right person or company to take your app to the next level. You need more cash, or you need marketing expertise that you don't have. Well, then you might need to sell your app to another publisher, studio, investor, or app aggregator. Welcome to Growth Masterminds! In this episode, host…

1
Driving Results: Full-Funnel Strategies for Mobile Marketing - Daniela Aschentrupp (DiDi), Diego Salazar (DiDi) 28:01

20d ago28:01

28:01

In this episode, we speak to Diego Salazar, the Paid Media Lead, and Daniela ‘Dani’ Aschentrupp, the Ad Ops & Acquisitions Lead, at DiDi, one of the world’s biggest mobility and food delivery apps. Get a full-funnel perspective with best practices for re-engaging lapsed users and top tips for acquiring new ones. This episode also covers creative st…

1
9-figure exit: how Idle Tycoon grew so big 33:33

28d ago33:33

33:33

How do you achieve a 9-figure exit in mobile gaming?In this episode of Growth Masterminds, host John Koetsier chats with Daniel Stammler, co-founder of Kolibri Games, known for the Idle Tycoon series. Daniel shares his journey from dropping out of university in 2016 to selling his game studio to Ubisoft for a nine-figure sum. They discuss the appea…

1
Boston Dynamics & the golden age of robots 33:42

1M ago33:42

33:42

Where does Boston Dynamics fit in the emerging golden age of robots? In a lot of ways we're entering a golden age of robots. We're seeing prototype humanoid robots from Apptronik, Amazon, Sanctuary AI, Figure.ai, Tesla, Fourier Intelligence, and probably more. And of course Boston Dynamics is the OG of humanoid bipedal robots with Atlas. But there …

1
Privacy Sandbox Simulator: see NOW what you'll get THEN 33:47

1M ago33:47

33:47

What data will you get when Google unleashes Privacy Sandbox for Android? And how will you need to set up your conversion models?Privacy Sandbox isn't fully here yet, but you can already check how you'll want to set up campaigns and what events or revenue you'd like to track.How?Using Singular's new simulator for Privacy Sandbox.As Google Ad ID pha…

1
Next-level ASO: How AI Is Revolutionizing App Discovery - Thomas Kriebernegg (App Radar) 20:37

1M ago20:37

20:37

Apptivate’s newest host, Taylor Lobdell, interviews Thomas Kriebernegg, the co-founder of App Radar, an App Store Optimization (ASO) platform. They talk about how mobile marketers can use generative AI to reduce production time, improve the outcomes of their ASO efforts, and elevate their paid user acquisition (UA) campaigns. Listen now for more de…

1
Do you need a Google-specific creative strategy? 35:45

1M ago35:45

35:45

Do you need a Google-specific creative strategy? In this episode of Growth Masterminds, we chat with a former googler, now UA consultant, about why the answer is ... YES.Her name is Ashley Black, and host John Koetsier chats with her to unravel the complexities of Google's ad platform. Ashley, who spent nearly a decade at Google, discusses the crit…

1
How to pick an offer wall for your mobile app 27:16

1M ago27:16

27:16

How do you pick an offer wall for your mobile app? There are dozens of tools and services ... how do you decide which one is best for you?In this episode of Growth Masterminds, we dive into the world of offer walls and their impact on app monetization and user acquisition. Join us as we chat with Alex Hrankin, CEO of Scrambly, and Massimo Caroli, f…

1
5 keys for influencer marketing in 2024 19:08

2M ago19:08

19:08

What are the 5 things you need to know to succeed in influencer marketing in 2024?In this episode of Growth Masterminds, host John Koetsier discusses the ever-evolving landscape of influencer marketing with Kristina Nikeenko, the Influencer Marketing Director at Zorka. They cover everything from the projected $24 billion market value in 2024 to pla…

1
World's tallest autonomous robot works in a warehouse 25:06

2M ago25:06

25:06

The world's tallest autonomous robot can scan a million square feet of warehouse and 100,000 pallets in a day. In this episode of TechFirst, we chat about AI and robotics with Andrei Danescu, the CEO of Dexory. Dexory's autonomous robot can scan a million of square feet daily, creating a digital twin of entire warehouses and significantly improving…

1
Privacy Sandbox for Android: The Protected Audiences API - John Koetsier (Growth Masterminds), Luckey Harpley (Remerge), Omri Gal (Singular) 29:03

2M ago29:03

29:03

This week, we bring you an episode from Singular’s Growth Masterminds Podcast about what targeting and retargeting will look like for mobile marketers on the Android Privacy Sandbox, featuring Luckey Harpley (Remerge’s Principal Product Manager), Omri Gal (Singular’s Head of Privacy), and host John Koetsier. Learn about the initial testing and camp…

1
What's hot in mobile gaming right now? 19:38

2M ago19:38

19:38

What is happening in mobile gaming in 2024?Apparently old people game more than young, casual’s growing everywhere. The market as a whole is growing, and daily engagement jumped back up after a decline last year.I recently saw that Adjoe put out a Mobile Games Index 2024 and I wanted to know more, so in this episode of Growth Masterminds, we discus…

1
Hello AdAttributionKit: what we learned from WWDC 2024 44:34

2M ago44:34

44:34

Goodbye SKAdNetwork, hello AdAttributionKit. Or AAK, or AdKit. In this special episode of Growth Masterminds, we dive into Apple's new ad attribution kit, announced at WWDC. We discuss the nuances of the new version, not exactly SKAN 5, and its support for third-party app stores and reengagement campaigns. The episode features in-depth insights fro…

1
Pioneering On-device Bidding for the Android Privacy Sandbox - Trenton Starkey (Google), Gaylord Zach (Verve Group), Pan Katsukis (Remerge) 31:03

2M ago31:03

31:03

How will mobile demand-side platforms (DSPs) and supply-side platforms (SSPs) bid on and sell ad placements via Google’s Privacy Sandbox for Android? Find out as Remerge’s CEO and Co-founder, Pan Katsukis, interviews Verve Group’s Head of Mobile Product, Gaylord Zach, and Google’s Android Privacy Sandbox’s Product Manager for the Protected Audience…

1
WWDC 2024 and the end of SKAN (maybe) 33:42

2M ago33:42

33:42

WWDC kicked off today and SKAdNetwork is nowhere to be found. Instead, we have App AdAttributionKit and Web AdAttributionKit (say that 3X fast, we dare you!) and not much detail about where SKAN is going. Out guest today, however, thinks that there' won't be a SKAN 5 or a SKAN 6, and that there will just be new AdAttributionKit releases from time t…

1
Moon first, then Mars: a chat with astronaut Jack Fischer 38:53

3M ago38:53

38:53

What is it like to go to space?Today we have a special privilege: we’re talking to an astronaut who has spent 136 days in the International Space Station and completed 2 space walks.He’s also the mission director for the recent Intuitive Machines lunar lander, the first US mission to the moon in more than 50 years.His name is Jack FischerIn this ep…

1
4 frameworks for killer mobile app retention 39:02

3M ago39:02

39:02

How do you achieve insane mobile app retention rates? One way is magic. Another is pure accident. The third is by applying smart frameworks to science (and magic) your way to better retention.In this episode of Growth Mastermind, host John Koetsier speaks with mobile growth expert Jacob Rushfinn about achieving high app retention rates. They discus…

1
Stop A/B testing? 19:35

3M ago19:35

19:35

Should you stop A/B testing creative right now?In this episode of Growth Masterminds, host John Koetsier chats with Ellad Matarasso, Director of Growth at Alison.ai. They discuss the limitations of traditional A/B testing in growth marketing and how Google and Meta do essentially massively multivariate simultaneous testing. Matarasso shares insight…

1
Building Your In-App Community - Amadeus Norén (Amity) 26:37

3M ago26:37

26:37

Amadeus Norén is the Director of Product Marketing at Amity. Amity’s platform provides customizable SDKs for every social feature imaginable so that app-based businesses can launch, grow, and monetize their in-app social community. In this episode, you’ll learn how to leverage this community, and why not doing so could be a missed opportunity for y…

1
AGI: solved already? 22:10

3M ago22:10

22:10

Have we already achieved AGI?OpenAI just released GPT-4o. It’s impressive, and the implications are huge for so many different professions ... not least of which is education and tutoring.It’s also showing us the beginning of AI that is truly present in our lives ... AI that sees what we see, doesn’t exist just in a box with text input, hears what …

1
Privacy Sandbox: is Protected Audiences the new Topics API? 28:11

3M ago28:11

28:11

Protected Audiences has grown a lot since it was FLEDGE, and even this year. As such, it’s going to be useful for much more than just retargeting, according to 2 experts.In this episode of Growth Mastermind, host John Koetsier explores the intricacies of Google's Privacy Sandbox with a particular focus on the Protected Audiences API. He’s joined by…

1
Water from air for 10 cents a gallon? 23:22

3M ago23:22

23:22

If our planet turns to Dune, how will you survive? We're already experiencing water crises in thousands of global cities, places like Flint Michigan, or even native reserves in Canada. How can you ensure you'll get good, healthy, clean drinking water? In this episode of TechFirst, we explore the critical global challenge of securing clean water, a …

1
Inside the Mobile Marketing Industry’s No-ID world - Catherine Perloff (AdWeek) 29:30

3M ago29:30

29:30

Catherine Perloff is the platforms reporter at Adweek, an American publication covering news related to the brand marketing ecosystem. In this episode, Catherine gives us the latest news on what’s happening within the murkiness of cookie depreciation and the advertising industry’s no-ID world. She also discusses emerging trends from AI-powered medi…

1
5 Jedi mind tricks for insane retention 29:13

3M ago29:13

29:13

Everyone needs better app retention. Especially in health and wellness categories.One app, Welltory, has an insane 56% retention rate for users over the last 3 years. As in ... people installed 3 years ago, and THEY ARE STILL USING THE APP today.How?Perhaps some Jedi mind tricks, which Asya Paloni, VP of Strategy, shares with us in this episode of …

1
Maximizing app engagement with AI agents 29:41

4M ago29:41

29:41

Should you have an AI agent assigned to every single app user?In this episode of Growth Masterminds, host John interviews Shaun Wheeler, a data scientist at Aampe. They focus on mobile user engagement and the innovative approach of assigning an AI agent to each app user. They discuss the limitations of traditional user engagement strategies, such a…

1
Robots in agtech: what's next? 29:21

4M ago29:21

29:21

In this episode of TechFirst, host John Koetsier explores the future of robotics and agricultural technology (agtech) with Kevin Dowling, managing director at Robotics Factory in Pittsburgh, Pennsylvania. They discuss the evolution of robotics in farming, from traditional methods to the modern use of drones, autonomous tractors, and AI-driven syste…

1
Why your game won't GROW 28:10

4M ago28:10

28:10

What are the most common blockers to growing games profitably? In other words, why won't your game grow?You built a game and it’s awesome, but it’s not growing like you want it to. What’s wrong? Maybe this episode of Growth Masterminds holds the answer.Today we’re chatting with who reminds me of Ben Affleck in The Consultant, because she’s called i…

1
How the Subway Surfers Game Handles User Privacy - Janos Perei (SYBO Games) 18:10

4M ago18:10

18:10

Janos Perei is the Head of Growth for SYBO Games, the mobile game developer responsible for Subway Surfers, one of the most downloaded mobile games on the planet. In this episode, you’ll learn how SYBO is navigating privacy regulations in the U.S. and Europe and the importance of working cross-functionally with your teams. Before joining SYBO, Jano…

1
IAP spend trends 2024: who will win? 34:27

4M ago34:27

34:27

Where is IAP spend going in 2024?It’s tough out there: inflation is still high, ad revenue is underpacing GDP, and GDP growth is softening in key countries including the USA.So what can we expect from in-app payers in 2024?In this episode of Growth Masterminds, host John Koetsier delves into the future of in-app spend and gamer loyalty with guest J…

1
World's first micro lunar rover 28:37

4M ago28:37

28:37

In January of this year, Peregrine Mission One launched with at least 22 payloads. One was intended to be the first American made rover to land on the moon since the Apollo days: 1972.It was called Iris, and it was also the first lunar rover constructed with carbon fiber. It was designed and built by students at Carnegie Mellon University.Today, we…

1
How to kill it on TikTok (even with a tiny budget) 25:21

4M ago25:21

25:21

How can you kill it on TikTok, generate more organic downloads, and build your community quickly? Oh ... and by the way ... you don't have a huge budget.In this episode of Growth Masterminds we meet Sarah Neill, founder and CEO of Mys Tyler, a platform connecting women with 'body doubles' to find clothing that fits perfectly, thus solving the commo…

1
Should Gaming Apps Use Playable Ads in their Marketing Mix? - Gokce Oguz (Playable Factory) 17:24

4M ago17:24

17:24

Gokce Oguz is the co-founder of Playable Factory, a Turkey-based company creating playable ads for gaming studios and brands with apps. Patrick interviews Gokce to learn all about playable ads for gaming studios and brands with apps. Find out what types of games or brands playables work best for, which types perform the best, when to iterate on you…

1
After AGI 33:27

4M ago33:27

33:27

What happens after AGI?AGI is artificial general intelligence: it’s when AI achieves human-level intelligence nd likely quickly thereafter super-human abilities, maybe even ushering in the Singularity.I was recently at the Beneficial AGI conference in Panama. One of the speakers was the founder of Emerj Artificial Intelligence Research. He’s interv…

1
Unified Measurement for iOS mobile attribution 17:15

4M ago17:15

17:15

In this episode of Growth Mastermind, host John Koetsier discusses the challenges of iOS mobile measurement in the era of privacy updates, focusing on the difficulty of distinguishing between organic and paid acquisition and the fragmentation of measurement across different methods: SKAN, IDFA, IDFV, MMP, and more.Guests Evyatar Ram and Kelsey Lee,…

1
Using AI to advertise mobile games - Günay Aliyeva (Gamelight) 27:37

5M ago27:37

27:37

Günay is the co-founder of Gamelight, a user acquisition platform for app developers and a game and app recommendation platform for users. Gamelight’s success can be attributed to its powerful AI algorithm. Learn how UA managers are leveraging tech to pair users with mobile games that they’ll love. Questions Günay Answered in this Episode: How does…

1
Women in growth: 5 extraordinary women 53:31

5M ago53:31

53:31

This special episode of Growth Masterminds features an all-women panel discussing their experiences and challenges in the growth industry. The guests share their career paths, biggest triumphs, and the key challenges they've faced, offering advice for women considering a career in growth. The panel comprises of five accomplished women from various …

1
No-notch iPhones, FaceID on Android, biometrics everywhere 32:59

5M ago32:59

32:59

If you have an iPhone, you've got a notch. Now there's tech that can get rid of that notch ... and the same tech can bring secure Face ID to Android: at a fraction of the cost.In this TechFirst, I chat with Metalenz CEO Rob Devlin about his meta surfaces product. Not only can they produce about 10,000 lenses on a single 30-centimeter wafer, just li…

1
Getting more data from your ad networks than they offer 12:55

5M ago12:55

12:55

How do you get more data from ad platforms than they offer? Simple: use Singular.No, we're not talking about anything underhanded or tricky. We're simply getting multiple dimensions and breakdowns that are individually available but not generally visible together. That lack of visibility has a cost: complexity, time, and your ability to see optimiz…

1
Billions of robots in 10 years 32:36

5M ago32:36

32:36

Billions of robots within a decade? A similar growth curve to smartphones? We currently have about 30 million robots on the planet, not counting Roombas and similar small bots. RobotLab CEO Elad Inbar says that will hit BILLIONS with a B within 10 years.We discuss the exponential increase in commercial robots globally and predict billions of robots…

1
The best ad networks on the planet 37:03

5M ago37:03

37:03

Welcome to a podcast crosspost from SplitMetrics' App Growth Talks. Host Lina Danilchik chats with usual Growth Masterminds host John Koetsier as they talk about Singular's ROI Index for 2024 highlighting the best ad networks on the planet.I chat about the significance of Singular's ROI Index, detailing the best mobile ad networks across various ge…

1
Women in Mobile: Boss Ladies Working in AI - Lana Dubinskiy (Women and AI) 28:29

5M ago28:29

28:29

As part of our Women in Mobile series celebrating Women’s History Month, Maria Lannon from Remerge talks to Lana Dubinskiy, an AI product advisor and a co-founder of Women and AI. Women and AI is an initiative highlighting women working in the field of artificial intelligence and providing relevant industry news. It was created so that women could …

1
Apple Vision Pro: future of surgical training? 20:21

5M ago20:21

20:21

Is the Apple Vision Pro the future of surgical training?In this episode of TechFirst, host John Koetsier discusses the transformative impact of virtual reality (VR) on surgical training, highlighting the cost-efficiency and effectiveness of VR in reducing the learning curve for surgeons. The conversation features Richard Vincent, CEO of Fundamental…

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