Welcome to the Mobile User Acquisition Show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. Each episode includes strategies, tips and pointers from the leading edge of mobile user acquisition that can help you unlock tremendous growth for your app.The Mobile User Acquisition Show is produced by the team at RocketShip HQ. With 8 figure UA spends managed and over 10,000 ads produced, we deliver profitable growth for break ...
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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.
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CHURN FM is the podcast for subscription economy pros. Every Wednesday we hear how the world’s fastest growing companies are tackling churn and using retention & engagement to fuel their growth.
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Welcome to The Business of Fun, where we explore the secrets of successful mobile games and discover what goes on behind the screens. With your host Jonathan Fishman, we invite a mobile gaming expert onto the show in each episode to break down their game's success strategy: how it works, why it works, and what they would do differently.
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Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
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DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you're interested in the stories behind your favorite consumer brands, this podcast is ...
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Join us as we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief busines ...
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Crypto news
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Welcome to The App Marketing Show, brought to you by Appnext. Join us as we dive into discussions with only the best in the Mobile Apps industry. We’ll share stories of the good, the bad, and the not-so-great to provide you with informative and actionable insights to help you grow your apps and reach new audiences. You never know what marketing and advertising tips you’ll learn!
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Join Hercules Capital in conversations with today’s top CEOs, CFOs, and investors in venture and private equity-backed companies. Learn about their strategies for financing rapid growth and scaling their businesses, as well as their unique interests and life stories that have shaped their paths to success.
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Tummelvision is a weekly salon-style podcast on how to live in a networked world.
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This is Oh Ship, the show where experts and leaders look back at their biggest moments of failure just so you can avoid making them. And there is no one better to squeeze the naked truth out of our charismatic guests than your host, Chameleon Collective Founding Partner, Freddie Laker.
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5 Bytes Podcast features some of the highlights in enterprise IT for the last week as well as some useful resources for IT Pros and more!
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The Techpoint Africa Podcast brings you the most important stories of the week on startups, technology and innovation in Africa. Listen in every Thursday afternoon (WAT). You can find us on Apple Podcasts, Google Podcasts, Spotify, Stitcher, TuneIn or anywhere else you get your podcasts
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Product Led Revenue is a monthly podcast for SaaS sales and revenue leaders. In each episode, you’ll hear innovative tactics and advice from professionals who are using product user insights to drive revenue growth through expansion and cross-sell.
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We created Enginears as a place to share Engineering stories and to aid knowledge sharing and discovery into how companies build their products. Hosted by Ausha. See ausha.co/privacy-policy for more information.
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Welcome to the Subscription League podcast hosted by Purchasely, a world-class no-code Growth Platform for Subscription Apps. Drawing on the industry experience of Purchasely’s three award-winning founders, we sit down with CEOs, innovators, and experts to discuss hands-on experiences, pitfalls, and actionable insights and strategies for success. This podcast aims to guide you through your app subscription business journey.
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Software Engineering Institute (SEI) Podcast Series
Members of Technical Staff at the Software Engineering Institute
The SEI Podcast Series presents conversations in software engineering, cybersecurity, and future technologies.
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The show about finding your very first customers. Learn sales, marketing, growth hacking, and customer acquisition strategies from real entrepreneurs and sales experts. Building a business that solves problems and creates jobs makes the world a better place. But it all starts with finding your very first customer. Hosted by Paris Vega, a digital marketer and entrepreneur with 20 years of experience.
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Geeks of the Valley connects with some of the brightest minds globally, who are leading their respective industries today. We discuss the hottest upcoming industry trends and how their work is affecting the global economy. Support this podcast: https://podcasters.spotify.com/pod/show/geeksofthevalley/support
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Most of my marketing experiments have failed. But, some have succeeded. From spending tens of thousands of dollars on print ads to hiring a Harvard data nerd to run Facebook campaigns, it’s quite possible I’ve experimented more in the last five years than the average advisor has in their entire career. And this is just the beginning. Join me as I explore the world of marketing in the financial planning industry. Follow along as I experiment with different ideas, share my successes and failur ...
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Freshly squeezed ideas to make your organization successful on its enterprise mobility journey. New episodes are posted every week covering a variety of topics related to mobility in the enterprise -- subscribe to make sure you don't miss an episode! This podcast is produced by Apperian, the mobile app management company.
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Over the last few years, Coditation has successfully built marketing analytics and BI, marketing operations, customer success, social video analytics, marketing video generation, social media analytics and hyper-personalization products/solutions for it's customers. Leveraging this ever expanding MarTech know-how and experience, team Coditation has come up with a series of Podcast episodes focused on MarTech with a focus on data and artificial intelligence driven solutions. For more informat ...
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Launched in 2013 in Nairobi, Kenya; Afrikoin aims to be the most innovative digital money and financial technology gathering in Africa tackling key technical, adoption, research and regulatory issues that innovators in Africa face. We aim to highlight important technology and business trends on the continent that underpin economic progress across many sectors from healthcare to ecommerce that are underpinned by digital financial services. In the last few years, billions of dollars have been ...
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Advertising Influencers: Conversations with Marketing Thought Leaders
Instapage: The Most Powerful Landing Page Platform | Ander Frischer
Marketing thought leaders, CMOs, and VPs from the heart of Silicon Valley and beyond, share their stories of breaking through the noise to build respected brands and successful businesses. Each episode focuses on the innovative ways these masters of marketing deliver the right message to the right audience — all with an emphasis on lowering the cost of customer acquisition. Your host Ander Frischer, Marketing Educator at Instapage, asks the questions you want answered and to gets the core of ...
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🔩 How to train your AI: strategies for high-impact prompting with Mike Taylor, Author and Prompt Engineer
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In this episode, we welcome Mike Taylor, an AI and prompt engineering expert. Mike shares his insights on the five key principles of prompt engineering, illustrating how these strategies can optimize AI performance and transform your projects. From practical tips to real-world applications, discover how to make AI work smarter for you. Don't miss t…
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Insights From Running $20M in Rewarded User Acquisition Campaigns
1:09:43
1:09:43
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In this live stream, we have Alexander Hrankin who has spent over $20M for 20 different rewarded ad channels before he decided to fix the problems he saw with rewarded user acquisition. You will discover the ins and outs of rewarded user acquisition, including when to integrate it into your marketing strategy Alex’s journey in the marketing and adv…
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$400,000 in Sales in 7 Months on Upwork Using AI
1:10:55
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This week's guest built an AI proposal tool that helped him generate $400K in sales through UpWork.. Daniel Reiling is the Co-Founder & CTO of Ecordia Studios - the company that helps you design, build, and launch your app fast. In addition, you will discover the power of data-driven product development and proven strategies to excel as a freelance…
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Ep. 132 - Overcoming SaaS Sales Challenges in Financial Institutions - with Will Robinson, CEO at Encapture
30:37
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To drive sales and growth, SaaS companies need to have clear messaging, target the right prospects, and leverage industry expertise. In this episode of the SaaS Backwards Podcast, we spoke with Will Robinson, CEO of Encapture, a platform specializing in intelligent document processing for industries like banking, lending, and insurance. Will discus…
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Is a mobile app for farmers dead on arrival?
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Today on the Techpoint Africa Podcast, our hosts discuss: Kenyan e-hailing drivers strike Nigeria's app for farmers Chowdeck's ad product Subscribe to The Modern Workplace/, Equity Merchants/, Techpoint Digest/ and Intelpoint's newsletter/ Link to Insight of the Week: Agriculture’s contribution to Nigeria’s GDP has been on a downward trend since 20…
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An Introduction to Capability-Based Planning
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Capability-Based Planning (CBP) defines a framework that has an all-encompassing view of existing abilities and future needs for strategically deciding what is needed and how to effectively achieve it. Both business and government acquisition domains use CBP for financial success or to design a well-balanced defense system. The definitions understa…
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#332 - Amazon Growth Tips from a Multi 7-Figure Seller: How to Increase Traffic, Clicks, and Conversions
55:30
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Mina Elias is a multiple 7-figure Amazon FBA seller and renowned PPC expert. He is also the founder of Trivium Group, a company that helps brands navigate and dominate the Amazon marketplace. In this episode of DTC Pod, Mina details a holistic approach to enhancing the presence and profitability of any brand on Amazon, focusing on three pillars: tr…
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#33 - How Corporate Venture Capital is Driving Healthcare Innovation | Vijay Patel
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Vijay Patel is an institutional investor turned corporate venture capitalist. He has spent the last decade at the intersection of finance and healthcare, changing the way CVS Health approaches innovation and strategic investments. His journey from traditional venture capital to leading CVS Health® Ventures has positioned him as a thought leader in …
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Potential Google Acquisition! Patch Tuesday Fallout! Newly Disclosed Citrix Vulnerabilities!
36:20
36:20
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In this episode, I cover several recent AI related news stories, stories about fallout related to the recent Windows Updates and much more!Reference Links:https://www.rorymon.com/blog/potential-google-acquisition-patch-tuesday-fallout-newly-disclosed-citrix-vulnerabilities/By Rory Monaghan
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Understanding Between Internal & External Employer Brand – Experiences from Meta & Spendesk | Enginears Podcast
48:05
48:05
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If you're keen to share your story, please reach out to us! 00:00 - Enginears Intro. 00:39 - Laura Intro. 02:20 - What is Employer Brand? 05:08 - What does Internal Employer Brand/Employee Engagement look like? 09:07 - What is Facebook Connections? 11:20 - What is Internal Mobility? 15:42 - How did you (Laura) ensure the process was being followed …
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E254 | Reactivation Tactics: Transforming Cancellations into Customer Retention Opportunities with Baird Hall
39:22
39:22
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Today on the show we have Baird Hall, the co-founder of Churnkey. In this episode, Baird shares his experience in developing effective reactivation campaigns and the importance of segmentation in retention strategies. We then discussed how small changes in retention tactics can have a monumental impact on high-volume subscription businesses, and th…
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🚀How to 10x your creative production: webinar with Poolday.ai 🛰
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Today’s episode is from a webinar we hosted with Alexei Chemenda from Poolday.ai. We talk about our playbooks—Alexei's and mine—and go deep into how we have turbocharged our respective creative production output using AI. KEY HIGHLIGHTS 🗒 Producing a high volume of creatives is essential to find successful ads and test more variables. 📈 Smaller com…
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Ep. 131 - Scaling SaaS Companies: SEO Strategies, ICP Expansion, & Product Marketing - with Janet Jaiswal, Global VP of Marketing at Blueshift
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Listen, assess, plan, execute, iterate. This week’s podcast guest Janet Jaiswal outlines these as the essential steps in developing and implementing successful marketing strategies in the SaaS industry. Janet Jaiswal is Blueshift's Global VP of Marketing and has 20 years of experience in B2B SaaS marketing, working with companies like IBM, eBay, an…
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Which fintechs are taking on Africa's $58 billion remittance market?
31:38
31:38
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Today on the Techpoint Africa Podcast, our hosts discuss: The OPay glitch Kuda, NALA, and Africa's remittance market UNDP's new fintech hubs Subscribe to The Modern Workplace/, Equity Merchants/, Techpoint Digest/ and Intelpoint's newsletter/ Timestamps 00:00 - Intro 00:42 - OPay glitch 06:18 - Kuda, NALA, and Africa's remittance market 17:28 - UND…
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#331 - Reimagining Creator Commerce with Fourthwall's Will Baumann
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Will Baumann is the co-founder and CEO of Fourthwall, a company that empowers creators to sell products online without needing to be e-commerce experts. At Fourthwall, they handle sales tax, supply chain, customer support, and more so creators can focus on making content and growing their community. In this episode of DTC Pod, Will shares his insig…
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How to Transform ANY Business into a Profitable APP Business
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Hear it straight from the source! This SubSummit interview dives into the groundbreaking strategy for creators to build a successful app and achieve PRODUCT-MARKET FIT. Discover: - The NEW Playbook for creators to launch the THRIVING app - How to leverage your audience for a successful PAID app launch - The SECRET to validating your app idea - Cruc…
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How to Build Relationships w/ Hiring Managers – Experiences from Google, Skyscanner & GetYourGuide! | Enginears Podcast
58:54
58:54
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If you're keen to share your story, please reach out to us! 00:00 - Enginears Intro. 00:43 - Toby Barnes Intro. 03:13 - What Engineering ethos'/principles did you (Toby) use to scale at Google? 04:44 - G-Hire ATS explained. 05:18 - ATS discussion. 06:17 - Understanding different communication styles of tech/hiring managers & how to best align commu…
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Next-level ASO: How AI Is Revolutionizing App Discovery - Thomas Kriebernegg (App Radar)
20:37
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Apptivate’s newest host, Taylor Lobdell, interviews Thomas Kriebernegg, the co-founder of App Radar, an App Store Optimization (ASO) platform. They talk about how mobile marketers can use generative AI to reduce production time, improve the outcomes of their ASO efforts, and elevate their paid user acquisition (UA) campaigns. Listen now for more de…
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E253 | Optimising Positioning, Messaging, and Buyer Enablement to Drive Customer Success with Jason Oakley
33:15
33:15
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Today on the show we have Jason Oakley, the founder of Productive PMM and former Director of Product Marketing at Klue and Chili Piper. In this episode, Jason shares his experience in building product marketing from the ground up, focusing on the critical areas of positioning, messaging, and buyer enablement. We discussed how these elements play a …
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OpenSSH Vulnerability Disclosed! Windows 365 DR Feature! Nintendo Gives AI a Miss!
27:35
27:35
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In this episode I cover provide updates on some major breaches, I talk about a recently disclosed OpenSSH vulnerability due to a regression, some new Microsoft feature releases plus more!Reference Links:https://www.rorymon.com/blog/openssh-vulnerability-disclosed-windows-365-dr-feature-nintendo-gives-ai-a-miss/…
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🔍 Challenges and Pitfalls in Shifting to Hybrid Games with Jan van Lamoen, Senior Producer at SOFTGAMES 🕳
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Our guest today on the Mobile Spotlight segment of the Mobile User Acquisition Show is Jan van Lamoen, a Senior Producer at SOFTGAMES. In this episode, he discusses the pitfalls of taking core games to casual audiences. KEY HIGHLIGHTS 🗒 Core to Casual often requires a deep dive into the core mechanics and translating part of this into familiarity. …
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Meta Ads Unlocked: How to Make Facebook Your Primary Growth Channel
1:26:49
1:26:49
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Our guest for this episode will reveal strategies to run successful ad campaigns on Meta. In this live stream, we have Marcus Burke, an expert in user acquisition and growth strategy with a focus on Meta Ads, Web2App flows, and creative strategy. Recognized as a Top 5 App Marketer of the Year by the App Promotion Summit and an App Leader by Busines…
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Ep. 130 - Building and Leveraging Communities for SaaS B2B Success - with Kathleen Booth, SVP of Marketing and Growth at Pavilion
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43:12
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A community can be a "cheat code" for rapid learning and career advancement, and this week’s guest knows that better than most. In this episode, we had the pleasure of speaking with Kathleen Booth, SVP of Marketing and Growth at Pavilion, the world's largest private community for go-to-market leaders. Our conversation explores the concept of commun…
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Can Mano win in Nigeria's food delivery market?
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Today on the Techpoint Africa Podcast, our hosts are joined by Olaleye Oladimeji, Partner, Legalpreneur Attorneys & Consulting and Founder, Registat.io to discuss: Kucoin to charge VAT in NIgeria Mano's move to food delivery Subscribe to The Modern Workplace/, Equity Merchants/, Techpoint Digest/ and Intelpoint's newsletter/ Link to Insight of the …
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The Ultimate Marketing Mix: An Omnichannel Approach to Winning Both Shelves and Screens
38:53
38:53
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Colin Flood is the Vice President of Marketing at Unreal Snacks, a better-for-you chocolate brand with widespread distribution across numerous retailers in the United States and an established direct-to-consumer platform. At Unreal, Colin plays a pivotal role in scaling e-commerce and D2C operations, as well as in expanding their presence into majo…
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E252 | Preventing Team Churn: Leadership Tactics for Retaining Talent with Mr Joe
50:20
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Today on the show we have Joe Leech, a Coach to CEOs with 18 years of tech experience, working with over 30 startups and FTSE100 giants. In this episode, Joe shares his insights on retaining top talent and preventing team churn. We discussed the common mistakes leaders make in micromanagement and hiring and we wrapped up by exploring effective onbo…
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New AVD Feature Available! Citrix DaaS Updates! Win11 Gaining on Win10!
21:19
21:19
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In this episode I cover more recent AI stories, Google missing an important goal, several vulnerability disclosures from the likes of Cisco and Juniper plus more!Reference Links:https://www.rorymon.com/blog/new-avd-feature-available-citrix-daas-updates-win11-gaining-on-win10/By Rory Monaghan
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Do you know that you may be ignoring a massive, untapped market for your app? Here's what you'll discover: -Essential iPad app optimization strategies to skyrocket conversions. -Monetization tactics specifically designed for the iPad user experience. -Real-world examples of successful iPad apps to inspire you. -Ready to unlock your iPad revenue pot…
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🛎 Apple’s Ad Attribution Kit(AAK): what’s new, and what marketers should do today 🔑
4:51
4:51
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We’re diving into one of the major announcements from WWDC 2024: Apple’s introduction of Add Attribution Kit, or AAK, which is set to replace SKAN. We’ll explore what this means for advertisers, the actual impact of these changes, and whether you need to make any adjustments to your current setup. Check out the show notes here: https://mobileuserac…
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Safeguarding Against Recent Vulnerabilities Related to Rust
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What can the recently discovered vulnerabilities related to Rust tell us about the security of the language? In this podcast from the Carnegie Mellon University Software Engineering Institute, David Svoboda discusses two vulnerabilities, their sources, and how to mitigate them.
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7-Figure App Exit: How It Happened & What He Did Next
1:07:31
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Today’s guest reveals his strategies for building, scaling, and exiting his app for 7-figures. Nordin has extensive experience leading teams at successful companies, developing and launching impactful products. You will discover: -Nordin's journey, passion for building apps, and the path that led him to success -The secrets behind achieving a 7-fig…
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Ep. 129 - Scaling SaaS: Shifting from PLG to Enterprise - with Juan Jaysingh, CEO of Zingtree
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30:24
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The transition from product-led growth (PLG) to an enterprise sales motion is a strategic shift that many SaaS companies are making in order to accelerate growth and enhance profitability. This transition is driven by a variety of factors, including the need to scale, reach new markets, and meet the evolving needs of customers. In this episode of t…
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NIMC data breach: Why you should be scared
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42:03
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Today on the Techpoint Africa Podcast, our hosts are joined by Samuel Ngwu, Privacy Lawyer to discuss: Another data breach in Nigeria New e-hailing prices in South Africa Subscribe to The Modern Workplace/, Equity Merchants/, Techpoint Digest/ and Intelpoint's newsletter/ Timestamps 00:00 - Intro 01:09 - Another data breach in Nigeria 28:54 - New e…
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#329 - The Crystal Ball of Commerce: Predicting Trends with Next Big Shop’s Founders
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David Hoffman and Samir Rayani co-founded Next Big Shop, where they leverage their expertise to analyze and interpret publicly available but hard-to-access e-commerce data for insights into retail success and product trends. As partners, they collaborate on developing data products that inform and guide direct-to-consumer strategies for various bra…
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#32 - The Future of Drug Affordability and Access | Peter Kolchinsky
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56:46
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In an era where breakthrough innovations coexist with concerns over drug affordability, Peter Kolchinsky, founder and Managing Partner at healthcare and life sciences investment manager RA Capital, joins us to shed light on the factors and paths forward. Hercules Capital's Janice Bourque engages with Peter on his No Patient Left Behind initiative, …
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Apple Gets GPT for Free! Windows Issues Confirmed! Executives Have Say on AI!
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21:40
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In this episode I cover several recent AI stories, confirmation of Windows 10 and Windows 11 issues by Microsoft, a PHP vulnerability that is being exploited and much more!Reference Links:https://www.rorymon.com/blog/apple-gets-gpt-for-free-windows-issues-confirmed-executives-have-say-on-ai/By Rory Monaghan
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How In-House Payments Can Support Custom Monetisation Across +50 Tools w/ +10M Users @ Semrush! | Enginears Podcast
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If you're keen to share your story, please reach out to us! 00:00 - Enginears Intro. 01:10 - Matteo Intro. 02:55 - Semrush Intro. 06:40 - Mindset of Semrush & role of Matteo. 11:05 - What are some of the engineering challenges Semrush (building payments system)? 16:00 - Why business logic is so important. 17:50 - Difference in technology usage betw…
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Privacy Sandbox for Android: The Protected Audiences API - John Koetsier (Growth Masterminds), Luckey Harpley (Remerge), Omri Gal (Singular)
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This week, we bring you an episode from Singular’s Growth Masterminds Podcast about what targeting and retargeting will look like for mobile marketers on the Android Privacy Sandbox, featuring Luckey Harpley (Remerge’s Principal Product Manager), Omri Gal (Singular’s Head of Privacy), and host John Koetsier. Learn about the initial testing and camp…
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