show episodes
 
The Pub Way Podcast explores the world of digital advertising, focusing on essential topics like consumer data privacy, revenue strategies, audience diversity, and the innovative approaches publishers use to deliver more relevant ads. Join us as we take a deep dive into the supply side of the adtech industry, exploring how publishers and advertisers navigate the ever-evolving landscape of digital advertising.
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We all know we need video in our businesses, but where do you start. Get inspiration listening to expert and novice marketers explain how they are using video in their businesses.
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show series
 
In the first episode of Season Two of "Pub way," hosts Tina Iannachino and Mike Villalobos sit down with Miles Fisher, Senior Director of Strategic Advertising Partnerships at Roku, to delve into the evolving landscape of Connected TV (CTV) and its implications for digital advertising. Having held significant positions at T-Mobile Advertising and G…
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In this episode of the Pub Way podcast, hosts Tina Iannacchino and Mike Villalobos welcome Katherine Tuluzova, the CEO of Sigma Americas, who brings 16 years of experience at Sigma Software. The conversation focuses on data management in the publishing industry, emphasizing the growing importance of data-driven decisions as publishers transition be…
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In the latest episode of the Pub Way, our hosts Tina Iannacchino and Mike Villalobos engage in an insightful conversation with Keith Gooberman, CEO, and Co-Founder of Pontiac Intelligence. The episode primarily explores the rapidly evolving landscape of contextual advertising, especially within the realm of Connected TV. Keith elaborates on how int…
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In this episode, our hosts Tina Iannachino and Mike Villalobos engage in an enlightening discussion with Nii A. Ahene, Chief Strategy Officer at Tinuiti. The episode navigates the complexities of the fast-paced digital marketing world, particularly emphasizing the challenge for brands to produce rapid, yet effective, content for vertical video plat…
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Relive the exclusive crossover episode of the AdTech Heroes x The Pub Way Podcast, live from the Cannes Lions in partnership with Campaign. In this special panel, our hosts, Dal Gill, VP of New Markets, and Tina Iannacchino, VP Publisher Partnerships, North America at Seedtag, were joined by industry leaders Natasha Byrne (Managing Partner UM World…
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In the latest episode of Pub Way, Tina Iannacchino and Mike Villalobos engage in an insightful discussion with Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson, boasting over 25 years of experience in the digital arena. Albert's expertise centers on simplifying digital marketing and technology for enhanced comprehension, …
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In this episode of The Pub Way podcast, our hosts Tina Iannachino and Mike Villalobos dive into the intricacies of digital marketing with a focus on the challenges publishers face due to the deprecation of third-party cookies. Their guest, Anthony Caccioppoli, brings his expertise from his experience working with innovative companies like Locker, M…
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In this episode of The Pub Way podcast, the hosts Tina Iannachino and Mike Villalobos sit down with Heather Petaccio, the CEO of AdWanted, to talk about the challenges and innovations in the publishing space. The conversation covers topics such as the impact of AI on publishers, transparency in advertising, the importance of hyper-local targeting, …
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In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Alan Chapell (President of Chapell & Associates) to discuss the legal side of the publishing industry. During the conversation, they discussed: - The concept of privacy sandboxes. - Apple vs Google on their approaches to implementing privacy. - Opportunities & challenges f…
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In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Tom Pachys (Co-Founder & CEO at EX.CO) to discuss how publishers can monetize within the news environment. During the conversation, they discussed: - Short discussion about the recent events in Israel/Palestine. - Common fears and concerns brands have regarding appearing o…
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In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Keith Petri (CEO & Co-Founder at Lockr) to discuss the rising use of synthetic data. During the conversation, they discussed: - How publisher's first party data can help brands succeed in a privacy-first world. - The rising use of synthetic data and the impact on advertisi…
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In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Robert Applegate (VP, Advertising and Revenue Operations at Tubi) to how AI is changing processes and strategies to enhance our yield efficiencies and outcomes. During the conversation, they discussed: - The evolution of OTT/CTV and streaming services: - How AI is impactin…
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In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Eric Shih (Chief Operating Officer at Cedara) to discuss the challenges surrounding sustainability for publishers. During the conversation they discussed: - What is the need to include sustainability partners in a publisher's future strategy, and why is deciding now so imp…
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In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Brett Goverman (Associate VP, Data Strategy at Penske Media Corporation) to discuss how to build the perfect contextual strategy. During the conversation, they discussed: - Sentiment targeting vs suitability an how to properly evaluate it. - The role of AI in improving ad …
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In this first episode of The Pub Way Podcast, our host's Tina & Mike sit down with Justin Barton (SVP, Digital Strategy & Partnerships at Black Enterprise) to discuss a publishers perspective on audience diversity. During the conversation, they discussed: - The publisher and advertiser relationship. - The contextual strategy, within the publishing …
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You can find Catherine on LinkedIn here: Catherine Hyde The Hyde and Speak sessions are announced via the company page, great for Businesses seeking legal advice in the UK. You can visit Catherine and her team to find out if they have service you need just here at www.Hooperhyde.com The Catherine Hyde on Instagram is here. This is HooperHyde on Fac…
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Pascalle Bergmans runs a company called PresenTales which you can find here; https://www.presentales.com/ Follow or link up with her on LinkedIn here; https://www.linkedin.com/in/pascalle-bergmans-%F0%9F%A7%9A%E2%80%8D%E2%99%80%EF%B8%8F-285924154/ The B2B Video Lab series is filmed and recorded at Film Studio A in Trowbridge Wiltshire.…
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You can find Kathryn on Linkedin here; https://www.linkedin.com/in/kathryn-vinclaire-bb0a24159/?trk=public_profile_browsemap&originalSubdomain=uk Her website for bookings is just here; https://www.voiceovervinclaire.com/ The B2B Video Lab series is filmed and recorded at Film Studio A in Trowbridge Wiltshire.…
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Alex B Sheridan, the founder of Impaxs marketing, known for a signature video style that is often copied, delivers his verdict on how companies are missing out by holding back. Inspiring takeaways include his method of hook+bullet+CTA on short form B2B video, and why experimenting makes him successful. Alex features on the LinkedIn news feed with r…
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You can follow up and look at Jon Franko and his agency Gorilla 76 in these places; https://www.gorilla76.com/industrial-marketer/jon-franko/ https://www.gorilla76.com/the-manufacturing-marketer-podcast/ https://www.linkedin.com/in/jonfranko/ https://www.gorilla76.com/industrial-marketing-live The B2B Video Lab series is filmed and recorded at Film…
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Contract lifecycle management, or CLM for short, is a hot topic in the world of in-house legal. With Leeway being a CLM provider, we know how important it is for legal teams to prove the return on investment of their chosen tool to the relevant stakeholders. But often, people don’t know where to start. In this episode, we’re joined by legal tech en…
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The words “fun” and “law” don’t often come in the same sentence. --- But what would it mean if we started weaving fun into the day-to-day of in-house legal? --- Sure, it might sound a bit flippant at first, but more and more studies are proving the value that a fun approach to tasks can have on the quality of the output and the fulfilment and susta…
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I think we can all agree that there’s a lot of room for improvement when it comes to in-house legal. --- And if we want to progress your legal team, your business or the industry more generally, we’re going to need to challenge conventional thinking. --- This means we need more in-house legal professionals to have an entrepreneurial spirit, to be a…
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In this day and age, I think we can all appreciate the value of great leadership. --- And yet, leadership isn’t usually taught in law school. --- In fact, most leaders in the world of legal have stumbled upon the opportunity, and it’s often a big learning curve. --- So why should in-house legal folks care about leadership? And what are the guiding …
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By now, there’s no denying the rise of legal tech in the in-house legal community. And the most popular category in legal tech is, of course, contract management solutions (or CLM for short). With Leeway offering a CLM platform, we can’t help but get excited about the huge potential of CLMs for in-house legal teams and their businesses. However, on…
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Whether you’re moving to a new city, shifting from private practice to in-house, or it’s your first experience in the world of legal all together, it’s likely that it’ll take some adjusting. Often, a new environment or new responsibilities can leave you feeling out of your depth. This persistent inability to believe that your success is deserved or…
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Legal tech has become an integral part of scalable legal functions. When chosen correctly and integrated thoughtfully, technology can help teams work more efficiently, become more productive and free up time to work on higher-value tasks. In some shape or form, legal tech has been around for a good while now. But in this new era of in-house legal, …
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The value of diverse teams has been a hot topic over the last few years - with greater diversity offering faster and more innovative approaches to business, as well as a fairer environment for everyone to thrive. To date, the legal industry has been lagging when it comes to Diversity, Equality and Inclusion. Yet, the unique position of in-house leg…
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When should legal get involved? Traditionally, checking with legal was the last step in business projects. But we're now seeing legal teams becoming more and more integrated into the business. And when legal is embedded in the day-to-day running of a business, you can better manage risk and spot opportunities. So how can Legal get involved at an ea…
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Contracts have been long, confusing and dare I say, boring documents for too long now. This makes it difficult to identify and retain key information, or build strong, trusted business relationships. Verity White is the Founder and Chief Contract Enthusiast at Checklist Legal. She is a commercial lawyer turned legal innovation expert, with a passio…
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What does a typical legal career look like? News flash. There is no strict career path anymore. There are now so many options for those with a legal background. Traditionally, legal professionals would start their careers in private practice. But now we’re seeing more and more in-house lawyers, legal ops consultants, legal recruiters, legal tech fo…
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General Counsel isn’t the role it was 10 years ago. In fact, GCs now have the potential to add huge value to a business. And yet, they still tend to be an underutilized executive. So how can GCs take a step up? What skills are becoming increasingly important for in-house lawyers and GCs? This is what we’re exploring in this episode of Legal Means B…
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Contracts are broken. They’re too long, they kill deals, and they take up a whole load of time for the legal team, the business and counterparties. The result? The process is either super slow, the deal doesn’t get closed or the relationship becomes damaged. Working in the contract tech space, it obviously kills me to see this happening all too oft…
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Let’s face it. Legal traditionally isn’t the business's favourite team. But thanks to developments in legal operations, legal tech and, of course, mindsets, legal teams are increasingly delivering significant business value. That said, it can be an uphill battle if the business isn’t open to receiving this new era of legal support. So how can in-ho…
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The obvious difference between working in-house and working in private practice is that in-house legal teams work INSIDE the company. And when you work INSIDE a company, you have to work well with other teams if you expect to know what’s going on and to best serve the needs of the business. But for a department that’s worked in silo for decades, an…
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There’s no denying that legal departments have been seen as the “department of no” for too long now. But while in-house lawyers are eager to add business value, it can be tricky to know where to begin. Thankfully, today we’re joined by Arnaud Gouachon, the Chief Legal Officer from Contentsquare - a company described by Gartner as one of the 4 Most …
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To achieve great things as a legal team, you need to align your actions with the wider business objectives. So how should you set goals within the legal function? How do you identify your priorities, and define the steps needed to achieve your legal ambitions? One goal-setting technique that’s proven effective is called OKRs. And this is exactly wh…
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These days, especially in the tech space, legal functions have to scale fast. But often, their headcount doesn’t grow at the rate of the business. So how can you keep pace, deliver sound legal outcomes and create real business value? One way for a legal team to focus on higher-value work is to embed and use “distributed ownership”. I know, I know, …
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Blockchain has been around for well over a decade. And yet many in-house professionals still know very little about it. Gartner forecasts that blockchain will generate annual business value of more than $3 trillion by 2030. And it suggests that 10-20% of global economic infrastructure will be running on blockchain-based systems by that same year*. …
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The tech industry moves fast. So setting up your legal function in a way that enables scale is absolutely critical. This means designing legal processes that are both fast AND effective. This is exactly what Luke O’Leary is on a mission to achieve. Luke is the Legal Expert at European fintech unicorn Qonto. And he believes that a key aspect of lega…
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In-house legal leadership has a critical role to play for legal teams to create positive impact within a business. But taking on a leadership role can be more difficult that you might think. And, let’s be honest, most of us don’t like to dwell on our mistakes. But learning from times when we haven’t performed at our best is a hugely valuable resour…
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The global climate crisis and biodiversity breakdown demands an entirely new way of doing business. And environmental, social and governance matters (or ESG) is fast becoming a hot topic for lawyers all over the world. ESG is not only an increasingly necessary requirement for our planet, but it’s also an opportunity for in-house lawyers to lead cha…
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Working in-house with an ever-increasing workload and heightening pressure can be a little stressful. And yet, the more worried and run down we become, the less productive we can be. Today, we’re joined by lawyer and life coach Angela Han as we explore how to prioritise wellness to thrive in a more sustainable way when working in-house. As an in-ho…
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If you've come across Electra Japanos on LinkedIn or through one of her many talks online - you've almost certainly heard her talk about "legal design" And how applying "design thinking" can lead to massive efficiency gains as well as costs reductions. But: A) What is legal design? And... B) How do you practically implement it? Well, in todays epis…
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LinkedIn can be a game-changer for in house lawyers. Both from a networking and career up-levelling perspective. Yet so few know how to properly get the most out of the platform. Which is why for today's conversation we invited on Mat Jakubowski, legal technologist at Silvertown Legal, to break down how he's built up his audience on the platform as…
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What does it take take to buildout a successful legal ops function... from scratch? 🤔 What should those first 90 days look like in the role? 🤔 In this podcast were joined by Marie Widmer (Legal Ops Lead at Dapper Labs) to help us uncover the answers to both of those questions. During the conversation, Marie breaks down: ✅ The CLOC audit and why you…
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