The AI in Business Podcast is for non-technical business leaders who need to find AI opportunities, align AI capabilities with strategy, and deliver ROI. Each week, Emerj AI Research CEO Daniel Faggella and team interview top AI executives from Fortune 2000 firms and unicorn startups - uncovering trends, use-cases, and best practices for practical AI adoption. Visit our advertising page to learn more about reaching our executive audience of Fortune 2000 AI adopters: https://emerj.com/advertise
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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
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Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad ...
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Tune in to learn the tips, tricks, and new insights that the top players in the digital marketing world are using to grow their brand and business. www.marketingspeak.com
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Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this we ...
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AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
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The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
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Digital Politics with Karen Jagoda is a non-partisan podcast featuring thought leaders and industry pioneers with insights about innovative approaches to political campaigns, voter engagement, mobilization, fundraising, persuasion, and GOTV. Topics include the power of mobile devices, leveraging social networks, message testing and targeting, cross-media advertising, grassroots organizing, and big data.
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Learn powerful and profitable high-ROI marketing tips from Tim Cameron-Kitchen, founder of the relentlessly high-impact digital marketing agency, Exposure Ninja. Visit https://exposureninja.com/podcast for show notes and links.
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Pransform specializes in helping startups and traditional SMEs leverage digital technologies to propel sustainable business growth. We take pride in becoming active stakeholders in our partners’ digital transformation journeys. Our complete suite of business support services include: Digital Strategy, Digital Marketing & Advertising, Website & App Development, Digital Content Creation, Outsourced Accounting and Tax Preparation.
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6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.
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Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms ...
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The Marketing Freaks podcast by Overdrive Digital. Join us for a series of expert interviews and tons of tips on how you can improve your digital marketing performance. If you enjoy it, please do subscribe :)
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The Current Podcast returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing uncover candid stories from these executives on everything from how they landed their roles to moments of redemption to innovations they're excited about and more. New episodes are released every Wednesday.
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Sam Littlefield and Steve Roop chat agency and client happenings as well as cover digital marketing trends and news every Wednesday, live from Littlefield Studios in Tulsa, Oklahoma.
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Interviews, insight & analysis on digital media & marketing
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History Uncovered is brought to you by the digital publisher All That’s Interesting, where we explore all things weird and bizarre in the natural world and the world past. Each Wednesday, we take a deep dive into a topic we haven’t been able to stop thinking about. Dive deeper into these stories on All That's Interesting Follow our page on Facebook: HistoryRevealed Follow us on Instagram: @realhistoryuncovered credits: https://allthatsinteresting.com/podcast-credits Please contact advertisin ...
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10 minutes of expert insights every weekday. Your morning ritual for staying ahead in retail media.
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Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen
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Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
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From privacy concerns to limitless potential, AI is rapidly impacting our evolving society. In this new season of The Brave Technologist Podcast - we’re demystifying artificial intelligence, challenging the status quo, and empowering everyday people to embrace the digital revolution.
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How to do it, who is doing what and how to succeed in the wild world of digital marketing. Every day we scour the world for the best stories on Digital Marketing. Tune in each week day to get new ideas and techniques.
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Get the latest on legal marketing! Join our host, Toby Rosen, to find out what's hot in legal tech and digital advertising for law firms. We cover everything from automation to viral marketing, and dive in on some of the latest legal marketing stories. For more information or to subscribe, please click here. The website: rosenadvertising.com
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A digital marketing podcast focused on local lead generation strategies and insights. Your search for in depth discussions, tips and tactics has led you to the right place.
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A multiple story, horror-themed audio storytelling podcast, spun-off from Chilling Tales for Dark Nights and its popular YouTube channel of the same name. The show features master storyteller Otis Jiry and Malcolm Blackwood, and the work of dozens of independent and previously-published contributing authors. Find this and our other great programs at: https://www.simplyscarypodcast.com. We wanna make the podcast even better, help us learn how we can: https://bit.ly/2EcYbu4 For advertising opp ...
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Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.
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The Medico Digital Podcast is your go-to resource for all things healthcare marketing. Hosted by industry experts, we explore the strategies, insights, and innovations shaping the future of healthcare brands. From digital advertising and SEO to patient engagement and brand positioning, we break down what works (and what doesn’t) in an industry where trust, compliance, and competition are everything. Whether you’re a healthcare marketer, clinic owner, or agency professional, expect candid con ...
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Interviews with some of the Digital Marketing Industry's brightest about all aspects of Contextual Advertising. Brought to you by ShowHeroes and The Digital Distillery
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The Freshlink Deep Dive Podcast takes a deep dive into today's digital marketing strategies for online coaches, content creators, influencers, musicians, and other solopreneurs and brand builders focused on growing their digital presence.
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Glint Advertising brings a branding, advertising, and marketing perspective to help marketers and business owners learn about the crazy world of advertising. The Glint Standard provides unexpected insights about culture, clients, and careers. Glint Advertising is from the Dallas, Fort Worth area and has been inspiring brands since 2000. If there's a topic or story you'd like us to discuss, email us: [email protected]
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Shopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.
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Digital Advertising and Marketing make work.
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This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. This online master’s program is designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at ...
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Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.
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What's working in marketing RIGHT NOW. A deep dive into real marketing problems and the solutions to fix them.
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This podcast helps Marketing Leaders who work at Tech Companies get their brands found via transparent, measurable digital marketing. Tech Marketing leaders join our host Kerry Guard to discuss what challenges they're currently facing and the creative solutions they've found to solve them. It's presented by MKG Marketing - a digital advertising agency of experts who specialize in SEO, Digital Advertising, and Analytics. Be sure to subscribe so you catch every episode as soon as it drops each ...
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Chris Schaeffer, Certified Google Ads Specialist
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
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A marketing conversation for business owners. In these brief conversations with marketing pros from around the world we discuss digital and traditional marketing, web design, technology and life as an entrepreneur. - Marketing Podcast.
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Created by Vuja Dé Digital, Contrary to Popular Opinion brings you provocative topics and novel perspectives around leadership, business, and marketing. The podcast delves into the latest industry topics featuring insights from marketing experts and industry leaders, along with Vuja Dé Digital’s co-founders. Subscribe and tune in weekly to stay in the know about everything important across business, advertising, and performance marketing!
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An advertising technology and digital media podcast with Noor Naseer for marketers looking to stay on top of trending topics impacting the digital marketing industry. Powered by Basis.
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With a mission to educate and empower automotive dealers across the United States, Andrew and his panel of industry thought leaders are the ultimate source of solution-driven insights for all things automotive marketing. From cutting-edge marketing techniques to proven sales strategies, they'll share their insights and expertise with you, giving you the tools you need to succeed. Auto dealers can get immediate and useful advice on increasing sales and service opportunities and drive their di ...
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Unveil the hidden layers of AI in marketing, specifically tailored for government contractors, agencies, and associations. Our weekly episodes break down complex AI algorithms, data analytics, and machine learning models into actionable insights that you can apply directly to your marketing strategies. Stay ahead of the curve and drive unparalleled results with AI Decoded.
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A podcast for home improvement contractors to help you crush your lead goals and take your business to the next level. Join us each episode as we give you powerful insights and practical tips on the best digital marketing strategies to help you grow your home improvement business.
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A weekly show where we talk about the big things we're watching in marketing, social media, pop culture and sports. We also talk through signals we’re seeing that could inform the future of digital marketing. You can catch the podcast every Friday wherever you listen or watch it on YouTube. Be sure to follow us on Instagram or TikTok for updates on every episode.
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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Joe Pulizzi & Robert Rose
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
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Real and relevant discussions on business, marketing, technology and digital. Vera Shafiq talks with a diverse community of thinkers and doers including industry thought-leaders and grass roots professionals who are striving for the same thing - doing marketing the RIGHT way and being PROUD of the work they do. Now with a focus on franchise marketing!
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First hand interviews of creative, digital, advertising, and marketing agency owners that have walked the talk of running an agency business. These are riveting stories of the thrill of starting up, hardships faced, and the keys to a successful business from agency owners around the world.
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1
The Evolving World of Digital Advertising - The Glint Standard Podcast
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21:42Send us a text Craig and Roman sit down to discuss the evolving world of digital advertising. Let us know what you think in the comments and what we should talk about next! Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.facebook.co…
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Buster Kantrow - EVP of Business Development, Lamar Advertising
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45:11In Episode 2 of this season’s Digital and Dirt podcast, Buster Kantrow, Lamar’s Executive Vice President of Business Development, joins Ian to discuss Lamar’s ongoing investments in digital billboards and the evolution of the Digital Out of Home industry. Buster also shares his passion for sports and details the fascinating career journey that took…
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Transforming Digital Marketing: AI in Advertising and TikTok's Influence
5:51
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5:51Digital Marketing Today Podcast Description Digital Marketing Today Welcome to the latest episode of Digital Marketing Today, where we dive deep into the evolving world of digital marketing techniques and innovations. In this segment, we explore some of the most groundbreaking advances that are shaping the future of marketing. Revolutionizing Digit…
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Digital advertising is becoming increasingly competitive and costs are rising. It's crucial that you know how the field is changing and how AI and automation might be the key to maximising your ad spend and increasing your ROAS. In this podcast, I cover: - How to analyse your market's ads - How to create ad creative using AI tools - Why data collec…
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An Unexpected Email, an Unplanned Deal, and 60 New Clients - Crowd Digital Marketing
32:43
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32:43Were you inspired by this story? Got an idea, thought or otherwise? Let us know, send us a text! Most agency acquisitions are long, strategic, and carefully planned—but what if a growth opportunity landed in your inbox out of nowhere? That’s exactly what happened to Alex Schupp, founder of Crowd Digital Marketing. One day, an unexpected email led t…
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Navigating the Digital Frontier: Strategies for SMB Success
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5:10Podcast Description - Digital Marketing Today Podcast: Digital Marketing Today Welcome to the latest episode of Digital Marketing Today, where we explore the cutting-edge trends and strategies shaping the digital marketing landscape. In this episode, we dive into the dynamic ways small to medium-sized businesses (SMBs) are establishing their presen…
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Ask Me Anything Ep. 1 - with Arlen Robinson
10:42
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10:42In this special "Ask Me Anything" episode of the eCommerce Marketing Podcast, host Arlen Robinson answers listener questions about scaling an eCommerce business, increasing customer retention, optimizing paid ads, and mastering SEO. If you're looking to improve your online store’s marketing strategy, this episode is packed with actionable insights …
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317 | Creating Connection Beyond The Product | with Brandi Corbello
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22:48Brandi Corbello is the founder and CEO of Melan, a sunscreen brand redefining sun care with a focus on comfort, fun, and giving back to melanoma and skin cancer research. As a melanoma survivor, Brandi’s journey inspired her to create a clean, effective sunscreen that makes sun protection effortless and enjoyable. After facing her own battle with s…
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How SEO Works in 2025 — A Marketing Leader’s Guide
28:28
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28:28I saw SEO change more in 2024 than I ever expected, and in 2025 it’s going to be even bigger.Google might still have 8.5 billion daily searches, but OpenAI’s ChatGPT is catching up quickly with 1 billion daily messages (January 2025).Not only is Google facing a wave of new platforms — it’s also contending with agentic AI, where your audience isn’t …
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Stop Wasting Time, Start Scaling: 3 Ways to Automate NOW
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12:37Stop Wasting Time, Start Scaling: 3 Ways to Automate NOW This episode explores how legal marketing automation can save time, reduce errors, and improve client experiences in law firms. We discuss strategies for streamlining client intake, automating email campaigns, and scheduling social media posts to maintain consistency and engagement. Subscript…
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Shopper marketing in the age of retail media
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6:43In this episode, Kiri focuses on the evolution of retail media spending. The discussion covers various data points from IAB Australia, highlighting how retail media budgets are being reallocated from traditional and social media channels, as well as trade retail budgets. Examples include Tillamook's strategy of keeping trade funds and retail media …
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Mythbusters Tackle Media's 'Heavy' Investments, Digital Unprofitability, and Reliance on 'Local' Audiences
22:15
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22:15In this mythbusters-styled episode, the hosts focus on three oft-stated facts: Many legacy media companies are investing heavily in digital; the unprofitability of digital products is curtailing their sales; and their core strength is tied to large audiences of local consumers. Gordon & Corey are joined by longtime sales expert Jim Brown, who helps…
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How Google Ads Keyword Matching Works (Episode 450)
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27:04Do you really understand how Google Ads works? This week Chris Schaeffer discusses the basics behind the very complex and changing system of how Google Ads keyword matching works. You can read the official Google documentation at the link below. Google Document: https://services.google.com/fh/files/misc/unlock_the_power_of_search_2022.pdf Try Opteo…
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S16E21 - "Fractured Fables" – Scary Stories Told in the Dark
2:56:28
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2:56:28To watch the podcast on YouTube: http://bit.ly/ChillingEntertainmentYT Don’t forget to subscribe to the podcast for free wherever you're listening or by using this link! http://bit.ly/ScaryStoriesPodcast If you like the show, telling a friend about it would be amazing! You can text, email, Tweet, or send this link to a friend: http://bit.ly/ScarySt…
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Empowering Your Digital Presence: Insights from the Latest Educational Initiatives
3:54
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3:54Digital Marketing Today: Unveiling Transformative Initiatives for Online Success In this insightful episode of Digital Marketing Today, we delve into two groundbreaking educational initiatives that are shaping the future of digital marketing. These programs are designed to empower businesses with cutting-edge techniques and innovations to excel in …
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#1126 - Ignore Good Advice and Other Marketing Mistakes with Matt Nettleton
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12:40You know that sinking feeling when you realize you’ve been ignoring great advice or giving up on something that actually worked? We’ve all been there, myself included. That’s why I loved this conversation with Matt Nettleton. As my most frequent podcast guest, Matt brought his signature blend of insight and candor to our “What Went Wrong?” series. …
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#1125 Goals Make a Plan Real | Small Business Tips
3:29
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3:29When I was Vice President of Creative Services at Conseco, we were always out of literature for key products. In the insurance business literature is all you have to sell, so these outages would cripple our sales team. Out out of stock list was routinely close to 300 different items and climbing. While we had numerous meetings on the subject nothin…
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Protecting Data from Increasing Sophistication of Cyberattacks with Ben Katz ISPolitical
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22:42Ben Katz, Chief Architect of ISPolitical, is concerned about the inadequate data and systems security measures political and advocacy organizations, political campaigns, and government organizations have in place. The first step is to audit current security practices and all the people who have access to the organization's databases, financial syst…
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Copy This IMPACTFUL Brand Marketing Strategy in 2025
1:01:41
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1:01:41The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- To hit your ambitious marketing goals this year you'll need to have three things perfected: - Your branding - Your positioning - Your marketing With consumer expectations constantly evolving, AI tools eating into Google's share of search, and social platforms becoming …
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Episode #069 - Can brands harness adaptable advertising techniques to drive profitability while still cultivating a recognizable brand presence across digital marketplaces? In this episode, Justin welcomes Advertising Specialist Zach Bican to discuss a transformative advertising strategy for a boating brand. They talk about how Zach shifted the bra…
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YouTube 20 Years Later, feat. Jamie Gutfreund
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41:16This week, Lauren is joined by special cohost Jamie Gutfreund (Forbes; Creator Vision) to look back at 20 years of YouTube through the lens of their 2025 letter from CEO Neal Mohan. Then: Netflix pursues podcasters, Poppi tarte-d at the Super Bowl, and Buzzfeed invests in hopecore via a new social media platform. Here's more detail on what we cover…
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Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part One)
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34:11Super Bowl ads aren’t just commercials—they’re a cultural moment, a case study in brand impact, and a $7 million gamble for 30 seconds of airtime. In this episode, Ralph and Lauren break down the best, the worst, and the most effective ads from this year’s game. From Wanda Sykes flipping the script on shock marketing to Tom Brady’s Duracell-powered…
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Panel: The Biggest Retail Media Heartbreaks—Insights from 4 Brand Leaders
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6:20In this special Valentine's Day episode, brand side leaders from companies like Quickfire, Monster Energy, Petmate, and U Beauty reveal the moments that broke their hearts in retail media. Scott Oshman discusses the chaos caused by the shift to GA4, Ben Galvin highlights the confusion from closed loop attribution models, and Darren Silverman critic…
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Super Bowl Ad Winners & Highest Ratings in History (467)
1:07:10
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1:07:10Our Super Bowl predictions were dead on, as Joe predicted an Eagles win and Robert predicted a Kendrick Lamar controversy. But more importantly, who were the advertising winners and losers? And...is the Super Bowl the last remaining moment where everyone comes together to watch television at the same time? In other news, BuzzFeed launches a social …
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Nav-er A Dull Moment. Google Ads is Cracking Down on LPs
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50:37Google Ads Cracks Down on Landing Pages & More Digital Marketing News Marketing O’Clock Episode 369This week on Marketing O’Clock, we do our best to Navigate a landing page announcement in Google ads that could have a big impact on advertisers. Apparently, TV has surpassed mobile and is now the primary device for YouTube viewing in the US. Plus, al…
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Transformative Partnerships and AI Innovations in Digital Marketing
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5:34Digital Marketing Today: Innovations and Transformative Shifts in Digital Marketing Welcome to another insightful episode of Digital Marketing Today, where we delve into the latest news and innovations transforming the digital marketing landscape. In this episode, we spotlight significant expansions and strategic partnerships that are shaping the f…
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When an ad shows up next to illegal content, there is often not a single point of failure. Adalytics Krzysztof Franaszek walks us through why he found ad showing up next to the worst kind of criminal content -- and the simple and complex solutions to this problem.
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I love games. Whether it’s playing cards with family, a quick round of trivia, or even the occasional video game, there’s something so engaging about the world of play. But I’ve never really thought about applying the principles of games to business—until I spoke with Rob Alvarez of Professor Game. Gamification, as Rob explains it, is about using e…
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1
How to Create a QR Code for a Link: A Step-by-Step Guide
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7:27Curious about the meteoric rise of QR codes and how they're transforming the digital landscape? Discover the secrets behind these turbocharged barcodes with insights from Freshlink, leaders in QR code and branded link solutions. From linking to websites, downloads, and contact details to tracking user behavior in aggregate, we'll break down the nut…
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Retail Media's Next Challenge: Proving Real Results
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10:24In this episode, Kiri delves into the complexities of transparency in retail media, extending beyond basic reporting to the control brands have over their campaigns and success measurements. Insights from Jordan Witmer, Managing Director of Retail Media at Nectar First, highlight the challenges with ad placement performance transparency, while Alex…
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AI-Driven Strategies in Modern Marketing: Insights from Guillaume Dumortier
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36:48Join us for an enlightening conversation with Guillaume Dumortier of Maestrix.AI as he unveils his journey from traditional marketing to the forefront of AI-driven strategies. Guillaume shares how he transformed his marketing approach from the early days of Google AdWords to today's sophisticated, data-driven methodologies. Discover the growth mark…
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AI-Driven Innovations: Appier's Strategic Expansion and Content Transformation
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5:29Digital Marketing Today Podcast Description Digital Marketing Today Welcome to the latest episode of Digital Marketing Today, your go-to podcast for the latest news and innovations in digital marketing techniques. In this episode, we're diving into two pivotal developments that are dynamically reshaping the digital marketing landscape. Episode High…
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Social media algorithms control what content gets seen—and what gets lost in the noise. So how do you make sure your brand’s message reaches the right audience? In this episode, Joe Ennis sits down with Artform Agency’s Megan Goontz and Hunter Waring to break down the secrets to mastering social media algorithms. They explore: The role algorithms p…
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488. The Secret to Viral Success with Brendan Kane
49:10
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49:10Think you need to be a celebrity or have a massive budget to go viral? Think again. In this Marketing Speak episode, Brendan Kane shares how he helped transform ANY brand to go viral. Brendan's data-driven strategies have generated 60 billion views and 100 million followers across platforms. After analyzing 10,000 hours of viral content, he's crack…
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The EU’s Approach to Digital Policy and Lessons Learned From The GDPR
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50:36Kai Zenner, Head of Office and Digital Policy Adviser for German Member of the European Parliament Axel Voss, discusses the emerging regulatory landscape for artificial intelligence in Europe and its implications for innovation and consumer safety. He also discusses implementation hurdles of the EU AI Act, specifically the shortage of AI experts an…
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American Express’ Jessica Ling on tapping into Gen Z fandom with Olivia Rodrigo
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21:12Amex’s Jessica Ling sits down with The Current Podcast to discuss the biggest differences between marketing to business and to consumers, and how the brand considers the effectiveness and efficiency of marketing investments. She also touches on how Amex is reaching Gen Z by tapping into their passions and fandoms, such as a partnership with Olivia …
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Premium Brand Recommendations for Advertising
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11:32Episode #068 - How can brands with premium pricing stand out? In this solo episode, Justin shares his strategic tactics and considerations that contribute to a brand's enduring success–emphasizing the importance of Amazon DSP and Amazon Marketing Cloud (AMC) in efficiently targeting and engaging audiences. "The importance of DSP to get back in fron…
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How to Enhance Your E-commerce Packaging for Maximum Impact
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11:12Ready to revolutionize your e-commerce packaging? Discover how a simple box can transform into a memorable, shareable experience for your customers. Join us as we explore the frontier of custom packaging with Freshlink's innovative solutions that go beyond aesthetics, turning unboxing into a strategic brand moment. Learn how a boutique skincare com…
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More retail media spend = More measurement scrutiny
7:17
7:17
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7:17In this episode, Kiri explores the rapid growth of retail media, which is expected to see over $10 billion in new ad spending in the US by 2025. Despite its increasing importance, brands face significant challenges in measuring the effectiveness of their investments, due largely to disparate data systems between retailers. Kiri delves into insights…
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In this episode, we take you behind the scenes of our brand-new Healthcare Power Rankings—an initiative we’ve launched to assess and highlight private healthcare providers based on the quality of their digital presence. Join us as we discuss why we decided to rank websites rather than clinical outcomes, how we established our methodology, and what …
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#EP171 - How to Make Sales Love Your Marketing, with Kate Neuens
36:58
36:58
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36:58Send us a text In this episode of the Marketing Freaks podcast, Jon sits down with Kate Neuens, Senior Digital Marketing Manager at Frontegg, to explore the complexities of B2B marketing in businesses with long sales cycles. Jon & Kate discuss the challenges of aligning marketing and sales, the impact of different lead generation channels, and prac…
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Marva Sadler - Making a difference for small businesses | S2 E3
33:21
33:21
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33:21In this episode of thePransform Podcast, we sit down withMarva Sadler, Managing Director atMLSOdyssey LLC, to explorethe strategic decisions that shape small business success. With decades of experience—from transforming struggling businesses to scaling high-growth firms—Marva sharespractical insights on overcoming challenges, driving growth, and m…
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Mastering Digital Marketing: Residential Proxies & Google Business Profile Optimization
7:59
7:59
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7:59Podcast Description - Digital Marketing Today Digital Marketing Today Episode Summary: Unlocking the Power of Residential Proxies and Google Business Profiles In this enlightening segment of the Digital Marketing Today podcast, we dive deep into the cutting-edge strategies revolutionizing the digital marketing arena. Our conversation focuses on two…
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Winning Franchise Owner Buy-In for Digital Marketing Investments
16:04
16:04
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16:04Winning Franchise Owner Buy-In for Digital Marketing Investments In this episode of the Vera Shafiq podcast, host Vera Shafiq delves into innovative strategies for garnering franchise owner enthusiasm and commitment towards digital marketing. She emphasizes using AI-powered storytelling, interactive dashboards, and gamification to demonstrate the v…
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Super Bowl LIX ad recap: The good, the bad and the ugly
28:08
28:08
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28:08In this episode of the Little Talks, Sam and Roop keep tradition alive with their annual ad recap for Super Bowl LIX. With a record-setting 126 million viewers tuned in to the big game, the advertising stakes were once again pretty high, and the gang breaks down this year's creative hits and misses. From celebrity-packed spots to high-concept (body…
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Measurement Real Talk, With INCRMNTAL’s Maor Sadra
55:22
55:22
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55:22Many measurement companies are promoting marketing mix modeling as an easy-to-use solution to overcome signal loss. But that couldn’t be further from the truth, says Maor Sadra, CEO and co-founder of incrementality measurement startup INCRMNTAL.
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How “The 4 C’s” Will Catapult You to Your 10X Goal in 2025
27:46
27:46
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27:46Ralph and Lauren skip the small talk and jump right into one of the most overlooked (and misunderstood) topics in digital marketing—how to actually set up standard events, custom conversions, and the Meta pixel the right way. Spoiler alert: most businesses are getting it wrong! Whether you’re running an eComm store, selling info products, or trying…
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