Tracey Wallace talks about how she launched a bed pillow company while having a full time job, planning a wedding, selling a condo, and buying a house, all at the same time. She walks us through exactly how she built out the business plan. We'll also dive into the economics of bed pillows and the sleep industry –– and why foam has dominated sin ...…

Ramit Rawat from Frictionless Commerce noticed at a young age how complex the decision-making process was for shoppers, and became fascinated by understanding what goes into the sales process. Understanding buyer’s psychology is important for anyone who sells a product or service, and today Ramit tells us why, and how we can take advantage of t ...…

Kaleigh Moore is a world-class freelance writer who creates blog content for ecommerce platforms and the software that integrates with them. She also contributes to publications like Glossy and Fast Company and is the co-teacher of the Creative Class (a course on the business side of freelancing) with Paul Jarvis. Today, she gives us a little i ...…

Today’s guest, Ari Messer from Littledata, has some frightening news: our Shopify data is broken! But don’t worry too much – Ari is going to teach us how we can fix it. It can already feel like you’re drowning in data when you’re running an online store, so you might be wondering why you’d ever want MORE data – and the simple answer is that the ...…

Why do some ads delight us, yet others frustrate us to no end? As an experienced entrepreneur and current CEO of Shoelace, the world-class retargeting solution for Direct-to-Consumer businesses, Reza Khadjavi wants all marketers to consider that question. The days of annoying ads are numbered. Instead the path forward for successful brands is t ...…

Cyndi Thomason is a Certified Master Profit First Professional, and the founder and president of bookskeep, a virtual company that provides bookkeeping and Profit First consulting services to ecommerce clients all over the world. Cyndi also just released a new book, Profit First for Ecommerce Sellers: Transform Your Ecommerce Business from a Ca ...…

Anthony Blatner, founder and Advertising Director at ModernMedia.io, started delivering newspapers when he was 11 – and has been hooked on advertising ever since. He’s learned a lot since then and, now, he helps other entrepreneurs leverage Facebook ads, create eCommerce sales funnels, and build successful lead generation campaigns. Today, Anth ...…

Shibo Xu is the co-founder and COO of Refersion, a fantastic application that helps retailers start and manage private affiliate and referral networks. Shibo runs us through a quick and dirty Affiliate Marketing 101 course today, teaching us how to set ourselves up for success and and use affiliate marketing and influencers to add revenue to ou ...…

Ready to improve the profit margins of your Shopify store, reduce waste, and take an unplugged vacation? Well, you’re in luck! Because today we’re talking to Adrienne Dorison, who co-founded Run Like Clockwork™ with Mike Michalowicz, author of the show-favorite book Profit First and Clockwork. Their goal is to help CEOs design a business and te ...…

Vincent Phamvan is the Head of Growth at Simplr, where he helps high-growth companies engineer unforgettable customer experiences through top-notch human + AI-powered customer service. Vincent previously led business development and innovation for Asurion, where he helped launch several company initiatives, engineering operational business proc ...…

Jessi Roberts is the Founder, President and Boss Lady at Cheekys Brand and author of the new book Backroads Boss Lady. She founded Cheekys in 2011 with her life savings of $7,000 – and, today, the company employs 30 people in rural New Plymouth, Idaho (population 1538), with revenues exceeding $20 million dollars! Cheekys made the 2018 Inc. 500 ...…

Caroline Danehy is the co-founder and Chief Creative Officer of Fair Harbor Clothing, a lifestyle brand that makes swimwear out of recycled plastic bottles. Caroline shows us that, although Shopify is an online platform, it is still valuable to merchants who do in-person sales. Fair Harbor Clothing does a lot of trunk shows, and Caroline says h ...…

Are you interested in building a relationship with your customers and, in the process, creating a recurrent revenue stream in your Shopify store? Then you need to learn more about subscription models! Rob Barr leads partnerships and enterprise sales at ReCharge, a subscription billing platform for Shopify. He manages strategic relationships wit ...…

Nathan Hirsch is a serial entrepreneur and expert in remote hiring and eCommerce. He started his first eCommerce business out of his college dorm room and, since then, has sold over $30 million online. He is now the co-founder and CEO of FreeeUp.com, a marketplace that connects businesses with pre-vetted freelancers in eCommerce, digital market ...…

Philippe Roireau, Head of Partnerships at Gorgias, joins the show to teach us about how we can turn customer service into a revenue generator for our eCommerce store. To learn more, visit: https://electriceye.io/podcast Resources: Learn more at Gorgias.io/electriceye LinkedIn: https://www.linkedin.com/in/philipperoireau/ Honest eCommerce is pro ...…

Jeff Couret is the founder of SEOak, a company that helps established brands explode their web store's sales. At SEOak, they have over a decade of experience optimizing websites, and in that time, they’ve seen both a number of successes and failures – so they know from experience what works and what doesn’t. And over the past two years, SEOak h ...…

Karan Jassar is the founder & CEO of Socioh.com, which specializes in social media marketing for online stores. We talk about setting up retargeting correctly on Facebook and Instagram, creating retargeting funnels, how to think about various potential audiences, the role of creative, and much more. To learn more, visit: https://electriceye.io/ ...…

Sean Campbell is a Project Manager with Out of the Sandbox, which you are likely already familiar with if you are currently a Shopify user (and if you aren’t, your life is about to get a whole lot easier). Out of the Sandbox has been designing robust and revolutionary themes for the Shopify ecommerce platform since 2011. They create feature-ric ...…

Nick Raushenbush is the cofounder of Shogun, and today he teaches us about the power of building a mobile first website. Shogun is a powerful page builder that seamlessly integrates into platforms like Shopify and BigCommerce. This allows anyone to easily build out their store with a drag and drop editor, no code required. Nick is also generous ...…

Brennan Dunn is the co-founder of RightMessage, a software company that helps bring on-site personalization to the masses by integrating your existing website with your email marketing database. Today, Brennan shares why it's important to segment your audience by who they are and what they need – along with what to do once you have that data. T ...…

Kassia Meador began surfing at 14, and by 17 she was a sponsored pro-longboarder, traveling the world and competing in surf events globally. Known for her graceful surf style, Kassia was crowned the “queen of noseriding” by the New York Times and, in 2011, ranked 2nd on the WSL women’s longboard tour. In 2013, Kassia left sponsored surfing to b ...…

Kai Davis is a lead generation expert who is enamored with the concept of becoming a niche celebrity, or a celebrity in a very small, specialized target market. He’s spent much of the last decade studying what it takes to build a personality-powered business in the eCommerce and information marketing spaces, and today he’s going to share what h ...…

Nick Disabato is the writer and designer behind independent interaction design consultancy Draft and the newly released book Value-Based Design. If you are a designer in any kind of organization, or if you run an organization that hires designers, this book is a must-read. It’ll help you understand how a designer proves their worth, turning des ...…

Kurt Elster does one thing (and he does it very well): help Shopify merchants make more money. After working with hundreds of Shopify merchants, Kurt can look at almost any store and identify what it’s missing and how it can make more money. Today, he shares some of what he learns so that any eCommerce entrepreneur can make the most out of Shop ...…

Chase Clymer and Annette Grant share their honest, actionable advice with Shopify store owners. Learn more at electriceye.ioBy Chase Clymer and Annette Grant from Electric Eye.