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35:56

In this premiere episode of "The God Hook," host Carol Costello introduces the chilling story of Richard Beasley, infamously known as the Ohio Craigslist Killer. In previously unreleased jailhouse recordings, Beasley portrays himself as a devout Christian, concealing his manipulative and predatory behavior. As the story unfolds, it becomes clear that Beasley's deceitfulness extends beyond the victims he buried in shallow graves. Listen to the preview of a bonus conversation between Carol and Emily available after the episode. Additional info at carolcostellopresents.com . Do you have questions about this series? Submit them for future Q&A episodes . Subscribe to our YouTube channel to see additional videos, photos, and conversations. For early and ad-free episodes and exclusive bonus content, subscribe to the podcast via Supporting Cast or Apple Podcasts. EPISODE CREDITS Host - Carol Costello Co-Host - Emily Pelphrey Producer - Chris Aiola Sound Design & Mixing - Lochlainn Harte Mixing Supervisor - Sean Rule-Hoffman Production Director - Brigid Coyne Executive Producer - Gerardo Orlando Original Music - Timothy Law Snyder SPECIAL THANKS Kevin Huffman Zoe Louisa Lewis GUESTS Doug Oplinger - Former Managing Editor of the Akron Beacon Journal Volkan Topalli - Professor of Criminal Justice and Criminology Amir Hussain - Professor of Theological Studies Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://evergreenpodcasts.supportingcast.fm…

AdExchanger

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AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

232 episodes

AdExchanger

156 subscribers

updated a day ago

Series home•Feed

232 episodes

#Tech News #Adtech #Advertising #Marketingtech #AdExchanger #AdExchanger Talks #News #Digital Marketing #Tech #Business #Marketing #Industries #MarTech

All episodes

1
The Behavioral Economist’s POV On Marketing Measurement 49:51

1 day ago49:51

49:51

Marketing measurement is messed up – it’s hard to argue otherwise – and most people agree on the reasons why: vanity metrics, imperfect models, unrealistic expectations. But there’s another issue at play, argues Julian Runge, an assistant professor of marketing at Northwestern University – and that’s a simple lack of communication.…

1
The Outcomes Era Is Dead. Long Live The Quality Era 53:25

8 days ago53:25

53:25

Emet Advisory’s Erez Levin explains why the digital ad industry should transact on media quality signals like attention instead of optimizing to outcomes, conversions and flawed attribution models. The former Googler also weighs in on the ruling that Google operates an ad tech monopoly and reacts to the company’s latest cookie pivot.…

1
How Ecommerce Brands Are Finding Customers During A Tempest Of Headwinds 38:12

15 days ago38:12

38:12

Americans are dealing with tumultuous change. For an ecommerce ad agency, that means navigating the same tariff craziness, the Meta ad platform going haywire, seeing Temu ads pulled from the US market and AI solutions making a bid to replace human agency services.

1
Straight Talk With Mediaocean CEO Bill Wise 51:43

22 days ago51:43

51:43

In 2017, Mediaocean CEO Bill Wise predicted the demise of supply-side platforms. The category survived, but he’s sticking to his theory that pureplay SSPs are a thing of the past. Plus: An update on Mediaocean’s $550 million Innovid acquisition and Wise’s counterpoint to recent criticisms of The Trade Desk.…

1
AI Isn’t Something To Fear – Or Rush Into 52:03

29 days ago52:03

52:03

AI isn’t something a marketer “does.” It’s not a singular action or task, and there is no AI easy button. And so AI researcher and consultant Cecilia Dones tries to “get underneath” the reasons behind why marketers want to integrate AI into their businesses.

1
‘Real-Time Creativity,’ With Brandtech CEO David Jones 1:01:16

5 weeks ago1:01:16

1:01:16

To say that David Jones, CEO and founder of The Brandtech Group, is bullish on generative AI would be an understatement. “Every single facet of marketing can be done better, faster and cheaper using technology and AI,” Jones says. “I’d rather have a fast, efficient machine than a slow, grumpy creative with a big ego.” Tune in for more zingers.…

1
Bob Lord Is A Holdco Skeptic 52:08

6 weeks ago52:08

52:08

As the newly appointed president of Horizon Media Holdings, Bob Lord is dubious that megamergers between holding companies are actually good for the client. “Bigger is not always better,” Lord says.

1
Rob Wilk Is All Charged Up About Yahoo’s O&O 44:53

7 weeks ago44:53

44:53

Microsoft ad sales vet Rob Wilk joined Yahoo last year to lead revenue for the company’s advertising business with one main goal in mind: to evangelize Yahoo’s owned-and-operated properties. Most advertisers just aren’t aware of the inventory Yahoo has to offer – and that’s on Yahoo.

1
Teads On The Brain 41:30

8 weeks ago41:30

41:30

Now that Teads and Outbrain are one, the vision, explained CEO David Kostman when the deal was first announced, is to become an “end-to-end, full-funnel platform for the open internet.” But what does that mean in plain English?

1
What It Means To Measure ‘True ROI’ 49:07

9 weeks ago49:07

49:07

What does it take to serve mid-size brand clients; how is AI transforming media buying; and why – for the love of god – is measurement still so messed up? Mediastruction CEO and Founding Partner Marilois Snowman has a few thoughts.

1
How Publishers Can Place Safe Bets In A Rigged Programmatic Game 52:40

10 weeks ago52:40

52:40

For publishers, digital advertising is a lot like playing craps, says Aditude’s Justin Wohl. It’s all about tuning out the noise while placing safe bets that work for your monetization strategy.

1
The Power Of Creative Data 51:56

11 weeks ago51:56

51:56

According to CreativeX, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined. So why doesn’t creative get the credit it deserves? Until recently, says Anastasia Leng, CEO and founder of CreativeX, technology wasn’t advanced enough to measure creative decisions at scale.…

1
Measurement Real Talk, With INCRMNTAL’s Maor Sadra 55:22

12 weeks ago55:22

55:22

Many measurement companies are promoting marketing mix modeling as an easy-to-use solution to overcome signal loss. But that couldn’t be further from the truth, says Maor Sadra, CEO and co-founder of incrementality measurement startup INCRMNTAL.

1
Brands, It’s Time To Test Those Alt IDs 40:57

13 weeks ago40:57

40:57

Agencies now have more breathing room to think carefully and be strategic about signal loss solutions, because signal loss isn’t just a third-party cookie thing, says Sisi Zhang, chief data and analytics officer at Razorfish. Specifically, she says, brands need to spend more time testing alternative identifiers.…

1
What The World Looks Like To Smaller Agencies 43:12

14 weeks ago43:12