Best AdExchanger Podcasts (2024)

1
Brand Safety Is Critical – But Don’t Overdo It 49:15

2h ago49:15

49:15

It’s time for advertisers to get more nuanced with their approach to brand safety, says Mia Libby, The Wall Street Journal’s SVP of enterprise. It’s okay to be cautious, but excluding all news from programmatic media plans isn’t the answer.

1
Travelers Just Want To Spend 56:41

2d ago56:41

56:41

Once consumers are ready to travel, they’re often ready to spend on almost everything, from beauty and booze to electronics and streaming services. And that creates a unique opportunity for advertisers to reach a new audience with high intent, says Christine Maguire, global VP of commercial business at TripAdvisor.…

1
The PET Project That Mozilla Acquired - E299 41:31

7d ago41:31

41:31

This week, we bring on the CEO and CTO of privacy tech startup Anonym, which was acquired by Mozilla, to talk about PETs (privacy-enhancing technologies) and how Mozilla plans to use its tech to create a more private internet.

1
MediaMath (By Infillion) Rides Again 45:16

9d ago45:16

45:16

It’s been almost one year since MediaMath went out of business. Two months later, Infillion acquired the assets out of bankruptcy. Now it’s time for the next phase, says Infillion CRO and CMO Laurel Rossi.

1
Cannes Lions, Generative AI Edition 40:19

18d ago40:19

40:19

At the Cannes Lions, generative AI applications for advertising were out in force. Plus: takes from the Croisette on retail media and cookie conspiracies.

1
Measure Me This 51:22

16d ago51:22

51:22

Shoppable TV ads may encourage sales, but they lack the measurement and performance benchmarks advertisers expect. Buyers must create their own benchmarks – and can only do so by actually testing these new ad units, including with their upfront budgets, says Mike Fisher, executive director of investment innovation at GroupM US.…

1
Nope, We Haven’t Hit Peak Retail Media Yet - E297 43:05

25d ago43:05

43:05

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

1
Practical Ethics For Generative AI 54:51

25d ago54:51

54:51

It’s hard to set a strategy for AI adoption without getting a little hands-on experience first, says Betty Louie, a partner and general counsel at The Brandtech Group. You have to play around with the different tools before you even know where the guardrails are, she says.

1
Ranking The Open Web - E296 41:33

1M ago41:33

41:33

SPO is moving from efficiency to curation to ranking the top 500 publishers. We talk through industry reactions to The Trade Desk’s SP500+ product. Plus: Seedtag acquired Beachfront, a deal that’s emblematic of multiple trends in CTV, privacy and the rise of contextual.

1
The Case Against Last Click 58:37

1M ago58:37

58:37

If there’s one thing that makes advertising measurement consultant Andrew Covato roll his eyes and shake his head, it’s the endurance of last-click attribution. Last click may seem “simple” and “tidy,” Covato says, but it doesn’t reflect the full funnel.

1
The Shrinking Open Web 40:01

1M ago40:01

40:01

The open web is getting smaller, with the squeeze happening in two directions. Curated deals are skimming the cream off the open web, and exposed made-for-advertising websites are shuttering.

1
Lotame’s Next Phase 53:24

1M ago53:24

53:24

Signal loss is real, but don’t write an elegy for data management platforms just yet, says Andy Monfried, CEO and founder of Lotame, which turned 18 this year. Also in this episode: Lotame’s reinvention of itself as a data collaboration platform.

1
‘Incrementality’ Is The Buzzword That Stole Prog IO 27:19

2M ago27:19

27:19

Our other “a-ha” moments from the conference, including observations on CTV, the state of commerce media, programmatic transparency – and the lack thereof. (Oh, and as an aside, somebody at the show told me they’d fed my AdExchanger articles into an LLM that could practically reproduce my work in a snap. Which is cool. Not.)…

1
Don’t Call It A Comeback 36:38

2M ago36:38

36:38

With the rise of generative AI software and major changes to search platforms even in just the past year or two, SEO and SEM tactics are back. Everyone and their mother is trying to figure out how to make search work and what the new world of search marketing even looks like. Enter Navah Hopkins.

1
Measuring Muck - E293 36:35

2M ago36:35

36:35

Made-for-advertising sites are roosting in reputable publishers’ subdomains. IDs are declared inconsistently. And the established third-party measurement companies are sitting on the sidelines.

1
A Sandbox Skeptic 59:00

2M ago59:00

59:00

What is Google’s true motive in launching the Chrome Privacy Sandbox? An optimist might give Google credit for not dropping the hammer like Apple did. But it’s hard not to be a little cynical about Google’s goals, according to Samantha Jacobson, chief strategy officer at The Trade Desk.

1
Data Dazzles Ahead Of The Upfronts 39:50

2M ago39:50

39:50

Will data dazzle media buyers at this year’s TV upfronts? Plus: Why recent changes to Google search results have decimated traffic for some digital publishers – and rewarded others.

1
Is The Alt Video Currency Juice Worth The Squeeze? 59:30

2M ago59:30

59:30

Alternative TV currencies are ready for prime time from a technology standpoint. But media buyers aren’t quite there yet when it comes to adoption, says Josh Chasin, VideoAmp’s former chief measurability officer.By Alyssa Boyle

1
Privacy Sandbox Yellow Flags - E291 31:47

2M ago31:47

31:47

Debrief on the CMA’s biggest issues with the Privacy Sandbox highlighted in its latest report. Then, a vibe check on the Newfronts.

1
Roblox Breaks Into Programmatic 50:57

2M ago50:57

50:57

Roblox’s head of immersive media Ashley McCollum explains how the online gaming giant built its ad platform with demand for programmatic video in mind. And she previews Roblox’s ambitions to grow an ecommerce platform for real-world purchases.

1
The Third Delay For Third-Party Cookies Leaves Ad Tech In Limbo 35:44

2M ago35:44

35:44

Cookies aren’t going anywhere. Behind Google’s third missed deadline to remove third-party cookies from Chrome and what it means for ad tech.

1
Question Everything 47:33

2M ago47:33

47:33

Quad Media President Joshua Lowcock asks all ad tech partners for log files as a matter of course. And if a company isn’t willing to hand them over, that’s a sign it’s probably hiding something. Plus: The fallacy of scale and pondering the true role of a third-party verification partner.

1
Retreat To MMM 42:53

3M ago42:53

42:53

One side effect of signal loss? Media mix modeling is coming back in fashion. Google’s Meridian is the latest entrant in the MMM space, which is being embraced by large ad platforms and startups alike. Plus: Differentiating between shoppable TV and T-commerce.

1
Turning Signal Loss Into A Gain 50:35

3M ago50:35

50:35

Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younger company to build new privacy-preserving targeting technology and grab market share, according to Remco Westermann, CEO of Verve Group’s parent company, MGI.…

1
Hidden Made-For-Advertising (MFA) - E288 39:40

3M ago39:40

39:40

Inside Forbes’ hidden MFA site, and the industry reactions to the ad-crammed subdomain. Plus: a dispatch from the Global Privacy Summit in Washington D.C., where ad tech is a hot topic.

1
A New Day For Targeting And Analytics 48:39

3M ago48:39

48:39

Jeromy Sonne only began bootstrapping his ad optimization and analytics startup Daypart.AI in 2023, having missed the heady days of low interest rates and easy money. Still, there’s gold in them thar hills for a programmatic startup that isn’t exactly a DSP, isn’t built on cookie-based data and is native to cloud-based advertising.…

1
Ad Tech’s Performance Review 39:35

3M ago39:35

39:35

TV ad buying platform Cadent acquires AdTheorent, setting its sights on omnichannel. Also in this episode: The less-than-kosher attribution game that retail media networks are playing with brands.

1
All Marketing Is Performance Marketing 1:00:04

3M ago1:00:04

1:00:04

If Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing” would be retired. There isn’t a line [between] brand and performance,” he says. “It all performs.”

1
Bot Or Not? 30:33

3M ago30:33

30:33

Inside the Nubai Ventures lawsuit against Outbrain. Plus: The broadcaster-backed joint industry committee and the Media Rating Council clarify their complementary roles.

1
Bloomberg Media Went Direct And Has No Regrets 43:05

3M ago43:05

43:05

It’s been more than a year since Bloomberg stopped running third-party programmatic display ads on its website – and it was the right move, says Christine Cook, Bloomberg Media’s global CRO.

1
Goodbye, Outstream: The Digital Video Classification Shakeup - E285 34:19

4M ago34:19

34:19

More granular video classifications are replacing outstream video. But the move may devalue some inventory. Plus: GPTs are coming for contextual.

1
The Privacy-Utility Trade-Off 49:07

4M ago49:07

49:07

Businesses will always need to find a compromise between privacy and utility, but it’s more than possible to strike a healthy balance, says Graham Mudd, president and chief product officer at privacy startup Anonym.

1
MFA: The A Is For Arbitrage … And Adalytics - E284 37:57

4M ago37:57

37:57

Why the 4A’s is hosting secret meetings to redefine MFA from “made for advertising” to “made for arbitrage.” Plus, a new report from Adalytics reveals that MFA-blocking solutions aren’t as effective as tech vendors claim.

1
From ‘Big Data’ To Business Intelligence 44:05

4M ago44:05

44:05

It’s not that enterprise analytics is broken. The bigger issue, says Obele Brown-West, president of data intelligence platform Tracer, is that enterprise analytics was never all that functional to begin with.

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