Best AdExchanger Podcasts (2024)

1
Turning Signal Loss Into A Gain 50:35

2d ago50:35

50:35

Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younger company to build new privacy-preserving targeting technology and grab market share, according to Remco Westermann, CEO of Verve Group’s parent company, MGI.…

1
Retreat To MMM 42:53

17h ago42:53

42:53

One side effect of signal loss? Media mix modeling is coming back in fashion. Google’s Meridian is the latest entrant in the MMM space, which is being embraced by large ad platforms and startups alike. Plus: As Differentiating between shoppable TV and T-commerce.

1
Hidden Made-For-Advertising (MFA) - E288 39:40

7d ago39:40

39:40

Inside Forbes’ hidden MFA site, and the industry reactions to the ad-crammed subdomain. Plus: a dispatch from the Global Privacy Summit in Washington D.C., where ad tech is a hot topic.

1
A New Day For Targeting And Analytics 48:39

9d ago48:39

48:39

Jeromy Sonne only began bootstrapping his ad optimization and analytics startup Daypart.AI in 2023, having missed the heady days of low interest rates and easy money. Still, there’s gold in them thar hills for a programmatic startup that isn’t exactly a DSP, isn’t built on cookie-based data and is native to cloud-based advertising.…

1
Ad Tech’s Performance Review 39:35

15d ago39:35

39:35

TV ad buying platform Cadent acquires AdTheorent, setting its sights on omnichannel. Also in this episode: The less-than-kosher attribution game that retail media networks are playing with brands.

1
All Marketing Is Performance Marketing 1:00:04

16d ago1:00:04

1:00:04

If Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing” would be retired. There isn’t a line [between] brand and performance,” he says. “It all performs.”

1
Bot Or Not? 30:33

22d ago30:33

30:33

Inside the Nubai Ventures lawsuit against Outbrain. Plus: The broadcaster-backed joint industry committee and the Media Rating Council clarify their complementary roles.

1
Bloomberg Media Went Direct And Has No Regrets 43:05

23d ago43:05

43:05

It’s been more than a year since Bloomberg stopped running third-party programmatic display ads on its website – and it was the right move, says Christine Cook, Bloomberg Media’s global CRO.

1
Goodbye, Outstream: The Digital Video Classification Shakeup - E285 34:19

28d ago34:19

34:19

More granular video classifications are replacing outstream video. But the move may devalue some inventory. Plus: GPTs are coming for contextual.

1
The Privacy-Utility Trade-Off 49:07

1M ago49:07

49:07

Businesses will always need to find a compromise between privacy and utility, but it’s more than possible to strike a healthy balance, says Graham Mudd, president and chief product officer at privacy startup Anonym.

1
MFA: The A Is For Arbitrage … And Adalytics - E284 37:57

1M ago37:57

37:57

Why the 4A’s is hosting secret meetings to redefine MFA from “made for advertising” to “made for arbitrage.” Plus, a new report from Adalytics reveals that MFA-blocking solutions aren’t as effective as tech vendors claim.

1
From ‘Big Data’ To Business Intelligence 44:05

1M ago44:05

44:05

It’s not that enterprise analytics is broken. The bigger issue, says Obele Brown-West, president of data intelligence platform Tracer, is that enterprise analytics was never all that functional to begin with.

1
Privacy Sandbox Isn’t Passing The Test - E283 29:36

1M ago29:36

29:36

In a world without cookies, ads aren’t viewable and yield goes down. But it’s still early days. Mediavine SVP Amanda Martin shares early results from its Privacy Sandbox tests.

1
Unpacking ‘Performance TV’ 53:10

1M ago53:10

53:10

Advertisers expect direct proof of performance from their streaming ad buys. But even though most people don’t shop via their TV screens (yet), new ad formats can still help brands boost consideration, says MediaLink Managing Director Mark Wagman.By Alyssa Boyle

1
When Generative AI Makes The Ad 31:26

2M ago31:26

31:26

Need ad creative? Here’s what you need to know about using a generative AI startup to make your ad. Plus: Reddit opens its books before a planned IPO.

1
Straight Shooting With Invisalign 56:12

2M ago56:12

56:12

If you’re an ad tech or martech vendor thinking about pitching a marketer, then Kamal Bhandal, global VP of brand and consumer experience at Invisalign, has some important advice for you.

1
When Walled Gardens Collide - E281 37:11

2M ago37:11

37:11

Walmart bought Vizio for a foothold in streaming – a move that will take the retailer’s ads business to new levels. Then, a deep dive into the “sky bridges,” a new term for partnerships between walled garden platforms.By Alyssa Boyle

1
Dispelling Multicultural Myths 43:18

2M ago43:18

43:18

“There is no scale in multicultural media.” Lashawnda Goffin, CEO of Colossus SSP, has heard that statement many times – and it simply isn’t true. Yet the misperception persists, in part because of problematic programmatic practices.

1
The Temu Bowl - E280 32:53

2M ago32:53

32:53

After Temu’s 5+ Super Bowl ads and billions in ad spending, will people shop like a billionaire? We discuss the strange profligacy of the discount shopping app.

1
#NoFilter With Eyeo’s New Chief Product Officer 48:21

2M ago48:21

48:21

Do people hate ads? No, according to Vegard Johnsen, who joined eyeo as chief product officer last summer after nearly a decade at Google. What people don’t like, he says, is having no real choice over what they see and not being treated with respect.

1
Finding Holes In The Privacy Sandbox - E279 37:47

2M ago37:47

37:47

The gap analysis of the Privacy Sandbox is out. And the gap is…large. Then, a case for why hype about first-party data hasn’t been matched in reality.

1
Inside Ally Financial’s Big Bet On Generative AI 52:00

2M ago52:00

52:00

Lots of marketers are playing around with generative AI. But for Ally Financial, generative AI is a serious investment, not a game or a gimmick, says CMO Andrea Brimmer.

1
The Stages Of Cookie Grief - E278 33:35

3M ago33:35

33:35

After going through denial and anger over the death of third-party cookies, the ad tech industry enters the bargaining stage. Plus, top takeaways from the FTC's first-ever AI tech summit.

1
Generative AI Is Moving From Hype Into ‘Serious Mode’ 51:04

3M ago51:04

51:04

Over the summer, Gartner placed generative AI at the peak of inflated expectations on its hype cycle covering emerging technologies. Sounds about right. But at the same time, marketers are getting more serious about AI adoption, says Abhay Parasnis, CEO and founder of Typeface.ai.

1
Personalization Put-Offs - E277 34:52

3M ago34:52

34:52

Getting personalization right remains tricky, and AI will only make it trickier. Then, inside Privacy Sandbox testing and the rise of curation tech.

1
AWS Wants To Be The Backbone Of Independent Ad Tech 51:54

3M ago51:54

51:54

Rather than a competitor to data clean rooms, Amazon Web Services – which has a data clean room offering of its own – considers itself to be a facilitator of ad tech companies, says Adam Solomon, global head of biz dev and go-to-market for AWS Clean Rooms. Guess there are no competitors in ad tech, only frenemies.…

1
Programmatic Excess, From Bid Duplication To VideoAmp’s Reckoning - E276 43:04

3M ago43:04

43:04

This week’s theme is programmatic excess. We start with bid duplication and end with VideoAmp’s fall back to Earth.

1
A Healthy Dose Of Programmatic, With Doceree’s CEO 44:15

3M ago44:15

44:15

Meet Doceree, a programmatic health care marketing platform with a twist. Rather than allowing brands to target patients on the open web, Doceree has a specialized DSP for targeting doctors with secure messages on physician-only platforms, says CEO Harshit Jain.

1
Streaming Services Take On CES - E275 31:55

3M ago31:55

31:55

As the ad world descends upon Vegas for CES, streaming services from Netflix to Amazon to Disney are turning out in force. Then, all the intrigue unearthed from the lawsuit that pitted LG Electronics against the startup it acquired, Alphonso (now LG Ads).

1
Why Semafor Embraces The B2B Publisher Mindset 48:21

3M ago48:21

48:21

Reaching a scaled audience is important for publishers, but scale at all costs is just a race to the bottom in disguise. When publishers have a deep and direct relationship with their readers, advertisers see stronger performance, says Semafor CRO Rachel Oppenheim.

1
The Cookieless Expanse Ahead - E274 34:10

4M ago34:10

34:10

The end of third-party cookies is upon us, and independent ad tech is diverging on the best approach for cookieless targeting. Meanwhile, agencies and marketers are zooming out from programmatic to a bigger picture that’s focused on first-party data.

1
Don’t Talk Yourself Into A Downturn In 2024 1:03:15

4M ago1:03:15

1:03:15

Ad revenue in the US is set to grow in 2024. So pour one out for 2023 – and try not to make the same mistake as last year. Despite a more-than-decent ad market in 2023, media executives nearly manifested a recession out of fear that one was coming, according to professional advertising prognosticator Brian Wieser.…

1
Recapping The Year In SPO And Data Privacy 39:07

4M ago39:07

39:07

In 2023, supply-path optimization took off, brands took their scalpels to made-for-advertising websites and DSPs and SSPs launched SPO products to cut down on hops. Plus: lessons from the year in data privacy.

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