show episodes
 
The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
 
Marketers know it’s the connections we make - between ideas, people, and brands - that make all the difference. Each week, Happy Marketer Connection invites you to connect with Sue Frech, Martech pioneer and unfailing optimist, as she and her fellow passionate marketers explore engaging and inventive marketing strategies and toast brands making impactful consumer connections. Kick back, relax, and join our happy (half) hour of marketing inspiration and positivity and come away a happier and ...
 
The advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by executive editor Zach Rodgers, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
 
Discover the latest and greatest growth marketing tools and technology. Each week, join Nicholas Scalice from Earnworthy, as he interviews marketers, product creators, startup founders, marketing technologists, and more. During the interviews, Nicholas will unbox the marketing tools they make, market, and use. You’ll be sure to walk away with actionable insights, as well as a long list of new tools to add to your marketing stack.
 
The Sales Lift is a podcast for revenue leaders ready to scale. Revenue leaders are founders, executives & managers responsible for the bottom line and creating a repeatable sales system. Listen as Tyler Lindley talks to thought leaders in marketing, sales, and customer success to give you actionable strategies to drive your revenue engine forward. We’ll discuss Sales Enablement which is everything you do to empower your sales team to sell better, faster, and with more useful resources. We’l ...
 
Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your finger tips. Think of this podcast as talking to the speaker right across the table and walk away with con ...
 
A bi-weekly podcast that explores the evolving MarTech scene through in-depth interviews with top analysts and marketing practitioners. Hosted by ITWC’s CMO, Fawn Annan and supported by global IT intelligence leader IDC, each fast-paced, forward-looking 40-minute podcast challenges top marketing leaders to share their perspective on issues ranging from AI-powered analytics to account based marketing strategies. Every podcast will explore how our guests will drive customer experience and valu ...
 
As Marketers – B2B, B2C, Enterprise, SMB – we can’t help being somewhat overwhelmed by just how much is going on in MarTech! Make sense of Marketing Technology & Digital Marketing headlines with the Talking Stack experts - David Raab, Anand Thaker & handpicked Guests - and host Chitra Iyer. We promise practical connections between the Big News & your life as a marketer. It’s 20 minutes of honest, educative, thought-provoking - and often entertaining - discussion about all the latest in Digit ...
 
The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives including the career journey they’ve taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer’s Journey features amazing conversatio ...
 
From digital transformation to customer experience to MarTech, marketing is increasingly complex with data and technology at the centre. But it is still about human experience and brand experience. There’s an infinite number of ways that brands interact with customers today and thousands of tools to enable better CX. How do you as a CXO keep track of all that’s going on? That’s where I come in. I am Namrata Balwani, a Digital and Customer Experience Consultant, with a 20-year career & leader ...
 
A rotating roster of industry influencers discusses the latest technology, trends, products, platforms, strategies, and tools in digital media marketing — with an emphasis on the often misunderstood practice of programmatic media. Spirited discussions and expert insights explore how the advertising industry is changing and what the future challenges and opportunities may be for brands, marketers, and consumers. Produced by Xaxis, a leading programmatic media agency since 2011.
 
The MADWomen Podcast is produced by mBolden, the global network for women in digital. We seek out inspiring and insightful conversations with some of the smartest women in marketing and advertising, asking them to share their successes, their failures, and the many lessons they've learned on the path to success. Join podcast host and mBolden President Lara Mehanna as she speaks with some of the brightest luminaries from the agency, brand, martech, adtech, publishing, and startup worlds about ...
 
Taking you inside TechMedia conferences with interviews featuring speakers including Rand Fiskhin of Moz and Jason Miller of LinkedIn. Each event brings together technology and marketing thought leaders and executives. Founded by entrepreneurs for entrepreneurs, TechMedia has been highlighting and networking the technology, entrepreneurial and venture capital communities in the Southeast and Mid-Atlantic since 2001. Through conferences, media, and networking forums, TechMedia’s goal in life ...
 
DMN covers all aspects of digital and data-driven marketing. A resource for marketing and senior sales professionals, decision-makers and key influencers within their organizations. Readers depend on our brand for unbiased, clear, incisive reporting on the topics that matter most to their profession, including innovative use of data, strategy, and technology across all marketing channels.
 
Join me, Fiona Jensen, Director at Market Recruitment as I interview inspirational and charismatic B2B marketing leaders, and ask the career questions you can’t get the answers to elsewhere. Whether you’re searching for your first gig after University, looking to move from Exec to Manager level, getting your first people management position, trying to up-skill yourself or stepping into a senior leadership role, let our Mentors give you the advice to make a success of it.
 
On Marketer + Machine, you will get an in-depth look at the creative, strategic, and innovative ways marketing leaders from around the world are not only acquiring but also retaining customers in today’s uber-competitive marketplace. Each weekly episode features an interview with a marketing leader, as well as their actionable insights, innovative perspectives, and predictions for the future of marketing. We’ll learn how they are bridging the gap between the marketer and the machine to deliv ...
 
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show series
 
Today we discuss the technology behind improving your media buying efficiency. Joining us is Lauren Hutton, who is the VP of Technology at Audience X, which is an integrated advertising and marketing agency driven to empower marketers, engage audience and elevate advertising by empowering people with the strategic support. In part 2 of our conversa…
 
In this Martech Zone Interview, we speak to Mary Koberstein, Director of Integrated Marketing and Experience Management Practices at Avionos. Mary helps partners define the go-to-market strategy, drive new business development, build delivery best practices and manage client relationships for CMS, analytics, personalization, marketing automation an…
 
It's super easy to over-engineer lifecycle and to underthink sales component. JT you've done this project a ton in HubSpot & Marketo both client-side and in-house. Who usually leads this internally (sales, marketing, other functions)? I can explain it to you but not understand it for you; this project is a distraction to sales; sales sees themselve…
 
Brian Moseley of Databox shares about the exponential boom in marketing software available, and best practices when building your own Martech stack. Danny: Alright, so let’s jump into this episode. We have Brian Moseley from Databox who’s joining us today. Brian, hey, thank you so much for coming and joining us. For those who don’t know you, if you…
 
Like other manufacturers, Eric was initially skeptical about migrating Circuitronix to digital marketing… but tangible results won him over! Danny: All right, let’s jump in today’s episode, we have Eric Shumway from Circuitronix all the way from Mesa, Arizona. Eric, thank you so much for coming here, he’s the VP of Sales and Marketing if I didn’t s…
 
Today we discuss the technology behind improving your media buying efficiency. Joining us is Lauren Hutton, who is the VP of Technology at Audience X, which is an integrated advertising and marketing agency driven to empower marketers, engage the audience and elevate advertising by empowering people with strategic support. In part 1 of our conversa…
 
In our third and final episode with Steve, we discuss the different ways of monetizing content, how digital media is driving monetization, and analyzing if ads and sponsorship are the only lucrative way to be profitable with podcasting. Show Notes Connect With: Steve Olsher: Website // LinkedIn The MarTech Podcast: Email // Newsletter // Twitter Be…
 
Please enjoy this podcast that will discuss key litigation support/eDiscovery considerations during mergers. Specifically, the podcast will cover the following key considerations: Business continuity for electronic discovery to support firm/corporation needs Technology and software Data and documentation integration Staff and roles Normalization of…
 
In our second episode with Steve, we discuss building influence and bringing them in the monetization net, the value of a core visibility strategy instead of spreading yourself thin in different channels and developing relationships with other icons as the most cost-efficient path to building profitable influence in the podcast. Show Notes Connect …
 
MediaMath has completed the first phase of its SOURCE initiative, which CEO Joe Zawadzki describes in this episode as the industry’s first fully-transparent supply chain. “You can look at everyone that’s involved in the transaction. You know the price that they’re charging. You know the value they’re creating. That hasn’t existed in my 25-year care…
 
This episode explores the business of technology distribution and the power of “smarketing” for not only growing your customer base and ensuring excellent customer experiences. Jennifer Villers, Marketing Head for Ingram Micro Canada, covers a myriad of aspects in her job, from targeting the new opportunities with SMEs to future investments in ecom…
 
In this episode, we’ll talk about how brands and businesses take advantage of the podcast space by having clarity of your profit path, understanding the value of a captive audience specific to podcast channels, and driving visibility, leads, and meaningful revenue. Show Notes Connect With: Steve Olsher: Website // LinkedIn The MarTech Podcast: Emai…
 
Mauticast Newsletter Mauticast Newsletter: https://mauticast.com/newsletter/ Mautic 3.2.2 Xmas Release Github: https://github.com/mautic/mautic/releases/tag/3.2.2 Major Security Updates for Mautic 2 and Mautic 3 Scheduled for 14. Jan at 15:00 UTC (=UK time) Announcement on Slack: https://mautic.slack.com/archives/C07A4CU91 Advisory: https://www.cve…
 
In our second episode with Kristina, we discuss the things that drive the most value out of marketing automation, the right communication to develop, and some of the best practices in assigning value to your marketing automation efforts. We also talked about the role of understanding multi-touch attribution in the overall scaling process. Show Note…
 
On this episode of The Marketer’s Journey, I interview Allison MacLeod, EVP of Global Marketing at Flywire. Allison rose to her current role by constantly pursuing education and ensuring she was advocating for herself and putting her hand up for new opportunities. On this episode, we discuss her career journey and philosophies before diving into th…
 
In this Martech Zone Interview, we speak to Kyle Hamer, the CEO of the Hamer Marketing Group. Kyle became a marketer through a path we often don't expect... from sales. We discuss how the sales and marketing, when coordinated and strategic, perform far better than traditional siloed organizations. Kyle provides insight into what sales people need v…
 
Some interesting tidbits of Christopher Lochhead shared with Yaag and Manish about marketing podcasts:If you are a B2B business and you don't have a podcast - you are insane :)Missionaries and mercenaries - you need to know which one are you!Brands don't define a category, category design makes a brandIs category creation a go-to-market strategy wh…
 
Welcome to my 3-minute Think Tank where I share what I’m thinking about and ask you to think about it too. Of course, I can't get the attacks on Capitol Hill off my mind. Forty-five percent of Republicans say they approve of the recent terrorist attack. This does not bode well for our future and the future of the Biden presidency. Also read importa…
 
In this first episode with Kristina, we discuss the pitfalls of integrating sophisticated marketing tools, the value of having holistic marketing knowledge in the implementation, and understanding the trajectory of your business when choosing the right marketing toolset. Show Notes Connect With: Kristina Alexandra: Website // LinkedIn The MarTech P…
 
TikTok has many imitators, but what makes TikTok, well, TikTok? It’s the content, says Matty Lin, TikTok’s managing director of monetization and partnerships. Because TikTok isn’t based on a social graph, it’s able to stay laser focused on keeping the content experience authentic. Lin shares more on that, plus TikTok’s priorities for 2021, includin…
 
Today we continue talking about marketing in the manufacturing industry by getting specific with industry strategies and channel mix. Joining us again is Jeff White, who is a Principal at Kula Partners, which helps leading manufacturers digitally transform their marketing and sales processes to grow their competitive edge. In part 2 of our conversa…
 
Today we discuss the marketing landscape in manufacturing and how you can optimize your marketing for growth in the manufacturing industry. Joining us is Jeff White, Co-founder, and Principal at Kula Partners, which helps leading manufacturers digitally transform their marketing and sales processes to grow their competitive edge. In part 1 of our c…
 
In this episode with Steve, we discussed the key changes that happened in the fashion and retail industry, building a CRM, a marketing mix, and data analytics. We also talked about creating compelling content as part of the innovation piece, managing influencer relationships, and brand loyalty. Show Notes Connect With: Steve Hartman: Website // Lin…
 
In the second episode of AdExchanger’s Industry Preview series, Sheri Bachstein describes the high stakes for advertisers as they rush to adopt privacy-friendly data strategies. She says AI is in a sweet spot to address the challenge. Bachstein is global head of IBM Watson Advertising, overseeing the company’s two media brands, The Weather Channel …
 
In this episode, Ben and Erik analyzed the big marketing shifts that happened in 2020, if the high online sales are marketing-driven or organic growth, and what’s next for the advertising spend. They also discussed some predictions for 2021 and what’s the best way to think about the prominence of digital marketing and avoid the noise. Show Notes Co…
 
Publishers are in a strong position going into 2021, but only if they can break their long-running dependency on big tech companies. This week's guest, Somer Simpson, has worked on challenges faced by media companies since the late 90s. In this episode, she describes the high stakes these companies face as they take on challenges like privacy compl…
 
In our second episode with Erik, we discussed what are some of the most important metrics we need to look at for an attractive martech investment. We also talked about why in terms of investment strategy what should matter is the return and not the valuation, the rise of AI-driven site optimization, and the role of intent data companies in the mart…
 
Today we're going to discuss how to effectively use video to improve your ad efficiency. Joining us is Bob Regnerus, a Co-Founder at FeedStories, which is a Facebook video advertising agency that crafts compelling stories about your business. In part 2 of our conversation, we're going to talk about the secret to making compelling videos for adverti…
 
On this episode of The Marketer’s Journey, I interview Deborah Singer, CMO of Girls Who Code, a unique and groundbreaking non-profit organization focused on getting more girls into STEM-focused education and career paths. Though Deborah started her career in the tech/startup world before joining Girls Who Code, she said one of the things that attra…
 
You once told me you don’t care about the tools. I remember when I started working with you, we talked about pardot and marketo and hubspot, and you said you’d use carrier pigeons and smoke signals if that’s all you had. We’re Martech geeks -- of course you’re going to say to deploy a lead scoring model -- but why is it important to imagine a unive…
 
Ken Lempit, President of Austin Lawrence Group, joins the final Happy Marketer Connection to discuss Business Manifestation. Hear how to manifest success in your business and life, lower your churn rate, the most common mistakes CEOs make, how to grow as a SaaS company, and Ken’s transition from the corporate world to his family business. Connect w…
 
#29: Listen as Jason Reichl, CEO of Go Nimbly, details his vast experience with Revenue Operations in high-growth B2B SaaS companies. We discuss the definition of RevOps, giving modern buyers a personalized buying experience, SaaS company growth, and the four skills of a great revenue operator.By Tyler Lindley
 
In the kickoff episode of AdExchanger’s Industry Preview audio series, we talk with Sebastian Tomich, global head of advertising and marketing solutions at The New York Times. He says, "It’s pretty clear that in the future of media, we’re heading to a direct-to-consumer model that is going to be winner take most.”…
 
In this episode, Justin Gray, the CEO of LeadMD joins Yaag and Manish to discuss RevOps. Justin dives deep into sharing how to go about building your revenue operations, the responsibilities of a RevOps, and he even goes to share a framework. If you want to connect with Justin after listening to this episode, his twitter handle - @jgraymatter…
 
Today we're going to discuss how to effectively use video to improve your ad efficiency. Joining us is Bob Regnerus, a Co-Founder at FeedStories, which is a Facebook video advertising agency that crafts compelling stories about your business. In part 1 of our conversation, Bob is going to tell us why video performs so well on Facebook and other ad …
 
We continue to discuss how to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. Yesterday, Cindy told us how marketers should decide be…
 
Tom Ryden, Executive Director of Mass Robotics, shares the story of how he got into robotics, and some of his career’s most pivotal moments. Danny: Hello, and welcome to today’s IndustrialSage Executive Series. I am joined by Tom Ryden. He is the executive director of Mass Robotics all the way up in Massachusetts. Tom, thank you so much for joining…
 
Today we're going to discuss the way to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. In part 1 of our conversation, Cindy is going…
 
Setting the right tone for the year is Ben’s core message on this first day of 2021. Ben talks about building systems around things that you are inherently good at and acknowledging that nothing is guaranteed. What matters the most, is the relationships you have with the people around you. Show Notes Connect With: Benjamin Shapiro: Website // Linke…
 
In this year-end episode, Ben shares some personal insights about the value of setting goals, breaking them into categories, and making them quantifiable to help you keep track. It’s about facing 2021 with a clean slate and reshuffled priorities about what matters the most. Show Notes Connect With: Benjamin Shapiro: Website // LinkedIn // Twitter T…
 
ILTA Radio Tune in and hear from three of the five 2020 ILTA Influential Women in Legal Tech Honorees discuss how COVID-19 has impacted the lawyer's role in the business of law in this 48-minute podcast.Episode 1 includes Jackie Nagtegaal, Futurist & Managing Director at Law for All as moderator and Alice Namuli Blazevic, Partner at Katende, Ssempe…
 
At this end of the year series, Ben talks about 2020’s impact from a podcast growth perspective, our business goals and revenue goals, and then stumbling upon a great growth channel that strengthened our core infrastructure which helps us be more confident and positive about our business for the next year. Show Notes Connect With: Benjamin Shapiro:…
 
In this second episode, we will discuss the importance of understanding your standards and knowing your audience from the perspective of intrinsic branding. We also talked about lead quality and why it is a commonly overlooked metric, how the brand and the business model inform each other as well as understanding the psychographic profile of your a…
 
Okay, you’ve got everyone to agree on a flow chart; you look like a wizard for building it all out, now the easy part, right? Is it the easy part? It should be the easy part but what I’ve often seen is that folks deploying lifecycle are doing it for the first time; often they are unsupported except some high level guides from vendors. Once you get …
 
Michael Neuendorff, Executive Coach, Trainer, and President of Build and Balance, joins Happy Marketer Connection to discuss Connection. Hear how to connect with your audience, tips for optimizing your LinkedIn profile, how businesspeople connected before LinkedIn, how to stay dedicated to your work, and how Michael has kept his entrepreneurial spi…
 
There are several growth strategies such as sales-led growth, product-led growth, founder-led, marketing-led, etc. Which one makes more sense? What do each of those strategies even mean? And what's the best option for your business? In this episode, Yaag and Manish analyze and give their perspectives on all four of them.…
 
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