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B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
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Making Sense of Martech

Juan Mendoza + Jacqueline Freedman

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Unfiltered takes on the biggest shifts in marketing technology. We spotlight what matters, who's leading (or lagging), and what's next. In Martech, clarity is power — and we're here to deliver it.
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Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel custom ...
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Humans of Martech

Phil Gamache

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Future-proofing the humans behind the tech. Follow Phil Gamache and Darrell Alfonso on their mission to help future-proof the humans behind the tech and have successful careers in the constantly expanding universe of martech.
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The Everyday AI podcast is a daily livestream, podcast and free newsletter where we help everyday people grow their careers with AI. The Everyday AI podcast is hosted by Jordan Wilson, a former journalist who's now the owner of a boutique digital strategy company with 20 years of martech experience. Our main focus is to help you keep up with AI trends to make your job easier. Get your work done faster. Increase your output. - Sign up for our free Prime Prompt Polish ChatGPT course: https://p ...
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The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
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Ops Cast

MarketingOps.com

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Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu
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As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view. Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space. Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including: Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can market ...
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AdExchanger

AdExchanger Talks

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AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
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What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies. From navigating the balance between automation and human touch to leading teams through unprecedented transformation, you’re getting an unfiltered look at the lessons and ideas driving the industry forward. Whether you're leading a team or aspiring to ...
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Brands, Beats & Bytes

Brand Positioning Doctors

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Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck
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Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game. I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t bu ...
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Misadventures in Marketing

American Marketing Assocation - San Francisco Chapter

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Misadventures in Marketing is a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago and Steve Haney, veteran Silicon Valley marketing executives, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and colleagues.
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Anewgo of New Home Sales

Anya Chrisanthon and John Lee

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John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction i ...
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Delighted to welcome Tom Fishburne, the founder, and CEO of Marketoonist - you can't have missed them, they’ve been featured in all the big business publications and of course, you may recognize the style in several brand campaigns as well
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Dads Talk Data

Dads Talk Data

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Two dads. Too much data. Questionable humour. If you’re into Adobe, data, or just enjoy watching two grown men pretend they have their lives under control - this is your podcast. Join Kasper Andersen (Accrease) and Casper Noreen Frid (Accutics) as they navigate the wild intersection of Adobe Experience Cloud, data strategy, and the everyday chaos of business-life. Expect sharp takes, pragmatic insights, and the occasional existential crisis over broken tracking… all generously sprinkled with ...
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Welcome to The Marketing Technology (MarTech) Data Lab, a podcast at the intersection of the rapid rise of the marketing technology as a discipline, the importance of data to help drive transformational change at organizations, and a culture of experimentation and innovation required to stay ahead of future challenges. Hosted by Samuel Itin. Support this podcast: https://podcasters.spotify.com/pod/show/martechdatalab/support
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MarTech? Marketing Operations? CRM? You have come to the right place! 17 year industry vet, Mike MacFarlane, hosts this weekly show talking with other indie marketers who have ”gone out on their own” in the world of MarTech consulting. Have a listen, will ya?
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Trillion Dollar Ads

Jayesh Easwaramony

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Top trends and challenges facing the advertising industry, especially in Asia. Eminent speakers, thought-provoking questions, hard-hitting insights. Subscribe to learn about the future of adtech, martech and digital marketing.
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"What do the best online stores know that you don’t?" - If you sell online, run a DTC brand, or plan to launch — this podcast reveals the strategies top ecommerce operators are using right now to grow sales. Discover what’s working in 2026 to sell across Amazon, Shopify, and beyond, with insights on MarTech, D2C, B2B, social media, paid ads, AI, dropshipping, and more. Hear how successful ecommerce marketers think, test, and scale fast — and get the insider marketing & sales tactics to grow ...
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The CariConnect Podcast: Island-flavored Innovation

Five Finger Solutions MarTech Agency

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CariConnect is a passion project with a goal to cultivate a community of innovative Caribbean-based or born business owners that want to create exceptional online experiences for their customers. This podcast tells stories of the impact that collaboration, online business and digital marketing have had on the economic community. Tune in to learn more about MarTech for business and get inspired to grow and develop your own business.
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Audiolizar is a technological podcast focused on highlighting up and coming MarTech startups, discussing exciting new developments in the digital marketing sector and chatting with industry leaders.
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Two awkward best friends/co-CEOs discuss all things Marketing and MarTech. The official podcast from Ragnarok, Inc. Subscribe for more thought leadership, insights on incorporating tech solutions and automations into your marketing programs, and lots of laughs.
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Funnel Building Strategies for Online Business Owners

Lacey Cribb | Funnel Building, Launching, Operations, and Tech Expert

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Welcome to Funnel Building Strategies for Online Business Owners!If you’re an entrepreneur looking to create a successful, high-converting online business, you’re in the right place.I’m Lacey, a funnel builder, marketing tech expert, and business strategist with years of experience helping online business owners attract leads, build relationships, convert clients, and launch offers through simple, strategic systems and automation.This podcast will provide valuable insights into topics like:✨ ...
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** Find our new episodes at the Community Powered Marketing podcast: https://podcasters.spotify.com/pod/show/communitypoweredmarketing Marketers know it’s the connections we make - between ideas, people, and brands - that make the difference. Happy Marketer Connection invites you to connect with Sue Frech, Martech pioneer and unfailing optimist, as she and her fellow passionate marketers explore engaging and inventive marketing strategies and toast brands making impactful consumer connection ...
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Never GTM Alone

Rick Currier

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Welcome to Never GTM Alone—the podcast where tech marketing gets personal. Hosted by Rick Currier, founder of PartnerVista and longtime partner marketing strategist, this show cuts through the noise of go-to-market jargon to bring you unfiltered conversations at the intersection of partnerships, technology, and human connection. Whether you’re a partner marketer navigating complex ecosystems, a founder building your first co-sell motion, or a tech exec wondering why sales still doesn’t get i ...
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Added Value Podcast

Added Value Podcast

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A podcast about all things adtech, martech, advertising, digital, and technological. Come laugh a little while learning about life on the the front lines. Brought to you by Drawbridge.
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Today we welcome special guest Siara (pronounced Sai-ra) Nazir, who is Head of Digital Marketing at Autodesk - a company we are all familiar with because of products like Autocad (that is just one of the hundreds of its brands of course)…Siara herself has been a marketer for close to two decades, and has done it all, from above the line to below the line and now digital marketing. We’re excited to be speaking with a practitioner to get a different perspective on martech and the challenges th ...
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Over the last few years, Coditation has successfully built marketing analytics and BI, marketing operations, customer success, social video analytics, marketing video generation, social media analytics and hyper-personalization products/solutions for it's customers. Leveraging this ever expanding MarTech know-how and experience, team Coditation has come up with a series of Podcast episodes focused on MarTech with a focus on data and artificial intelligence driven solutions. For more informat ...
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The Yaag Project

Yaagneshwaran Ganesh

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The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
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From digital transformation to customer experience to MarTech, marketing is increasingly complex with data and technology at the centre. But it is still about human experience and brand experience. There’s an infinite number of ways that brands interact with customers today and thousands of tools to enable better CX. How do you as a CXO keep track of all that’s going on? That’s where I come in. I am Namrata Balwani, a Digital and Customer Experience Consultant, with a 20-year career & leader ...
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MediaVillage, the industry's leading B2B knowledge and content platform for the media, marketing and advertising communities, is home to insightful podcasts and interview series Legends & Leadership with Jack Myers; WomenAdvancing with Kate Byrne; Emerging Leaders with Juan Ayala; Multicultural InSites, Behind the Scenes in Hollywood, and more! Subscribe today never to miss the latest entries of these insightful series!
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Legends of Adtech Podcast

The Digital Voice™

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Adtech moves fast. Yesterday’s innovation is today’s warm-up act. Welcome to Legends of Adtech, created in conjunction with The Digital Voice™ and Adtech Juice: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story. The Legends of Adtech podcast is where the industry's biggest vo ...
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In today’s conversation, we are going to discuss “cringe marketing” and data hygiene issues that can go to the extent of causing emotional distress to the consumers along with discussing the future of identity resolution & CDPs in a cookieless world and understanding what the advertisers and marketers have instore for the cookiepocalypse. Going ahead in the conversation we are also going to throw some light on the next big thread joining the customer experience journey with personalization w ...
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Real and relevant discussions on business, marketing, technology and digital. Vera Shafiq talks with a diverse community of thinkers and doers including industry thought-leaders and grass roots professionals who are striving for the same thing - doing marketing the RIGHT way and being PROUD of the work they do. Now with a focus on franchise marketing!
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woz

wozcdp

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Woz is a leading cloud-based CDP and marketing technology company. Our Data Transformation and Activation Platform, powered by AI, enables enterprises to collect, transform, and leverage data seamlessly. With 100+ Martech and Adtech integrations, we prioritize data privacy while optimizing campaigns across various platforms. Our Predictive AI analyzes trillions of touchpoints, helping businesses enhance customer acquisition, foster growth, and optimize retention. Woz is the strategic partner ...
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The B2B Mix Show

Stacy Jackson | Alanna Jackson

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Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand. (Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)
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Hosted by Chris Lavoie, each episode dives deep with the sharpest minds in partnerships—from founders to channel leaders—to uncover what’s actually working. No fluff, no theory. Tactical playbooks, real stories, and battle-tested lessons from the front lines of ecosystem growth.
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Marketing technology stacks are expanding faster than teams can manage them. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, explains how 5,384 martech tools now exist despite 8.6% vendor churn. He discusses context engineering as the evolution beyond prompt engineering, combining structured workflows with LLM cap…
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Email feels free, but the economics are brutal: zero-cost sending makes abuse infinitely scalable. In this episode, Jacqueline sits down with Mariska and Jakub to unpack the "bot layer" that's quietly wrecking modern email: security scanners, crawlers, and malicious automation that inflate clicks, poison dashboards, and trigger the wrong automation…
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What’s up everyone, today we have the honor of sitting down with the legendary Scott Brinker, a rare repeat guest, the Martech Landscape creator, the Author of Hacking Marketing, The Godfather of Martech himself. (00:00) - Intro (01:12) - In This Episode (05:09) - Scott Brinker’s Guidance For Marketers Rethinking Their Career Path (11:27) - If You …
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"Despite the global opportunity available to so many businesses, most are constrained by finite resources. So, the more interesting question isn't "what should we translate?" but rather, "what's the real cost of not localizing the right customer touchpoint, and how do you even begin to calculate that risk?" Agility requires more than just speed; it…
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In this episode of Playbook Broken, host Marc sits down with Myriam Jessier, SEO Exec at Pragm and Neurospicy to explore why traditional SEO strategies are collapsing in an AI-driven search world. Myriam breaks down what’s actually changing, why privacy-first SEO matters, how to build authority when zero-click results dominate, and what brands must…
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In this episode of Partnership Mastermind, host Chris Lavoie sits down with Scott Brinker, creator of the MarTech Landscape and one of the most influential voices in platform strategy. Together, they explore the mechanics of moving from product to platform, the power of long-tail partners, and the organizational rewiring required to build a truly c…
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What if I told you that for every new dollar you’ve added to your marketing budget in the last two years, your actual impact on customers has gone down? Agility requires moving beyond the muscle memory of simply increasing ad spend. It demands a continuous reassessment of what truly connects with customers and a willingness to pivot creative strate…
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Album 8 Track 1 - How to future-proof your career in 2026 with Jack Myers In this episode of Brands, Beats and Bytes, hosts DC and LT sit down with Jack Myers to kick off our 8th album! The perfect start to a new year, bringing insight and inspiration to the virtual building. Meet Jack Myers, THE Media Futurist & Visionary Jack Myers is a master st…
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Why wasn't 2025 the year of the agents? 🙅 Cuz enterprise companies were trying to copy-and-paste human roles with general purpose agents that weren't ready. But you know what won the agentic race? Narrow, purpose-built agents. You know.... those built off large swaths of data to do one very specific thing well. As a VP of Engineering at LinkedIn, P…
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This episode is brought to you by Novi. Novi is the infrastructure powering brand growth in AI commerce. By connecting brands, certification bodies, and major retailers, Novi ensures verified product data is accurate, consistent, and surfaced where shoppers and AI models search, turning credibility into authority, visibility, and conversion. Learn …
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Hey, have a topic for us? In this episode, we challenge one of the most overused (and unhelpful) phrases in data: “garbage in, garbage out.” We talk about how a negative data narrative can actually sabotage data-driven ambitions, and why constantly focusing on what’s broken creates friction instead of progress. Instead, we argue for a mindset shift…
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Hate to say it: you're not using ChatGPT right. 🫣 We've helped millions better leverage the tech, and see the same common mistakes. So, here's the no-nonsense guide on how to ACTUALLY use ChatGPT the right way in 2026. (Because even the way you were using ChatGPT last month won't work anymore.) Don't miss this show. How to actually use ChatGPT in 2…
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Looking for a simple AI note-taking tool to capture client meeting notes and transcripts without using meeting bots? In this episode of Funnel Building Strategies for Online Business Owners, I’m sharing a free AI meeting note-taking tool called Granola. I use it to record client call transcripts, organize meeting notes, and stay prepared for weekly…
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The websites that win today are not the ones with the most content. They are the ones that deliver a fast, clean experience in the very first second a visitor arrives. Josh Koenig, Co-Founder and SVP of Marketing at Pantheon, joins Stephanie Postles on Marketing Trends to break down what he is seeing across thousands of high-traffic sites and why m…
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Marketing technology strategy faces unprecedented complexity as AI transforms customer behavior. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, explains how 2026 will shift power from marketers to AI-empowered buyers. He covers context engineering as the evolution beyond prompt engineering, combining deterministi…
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2025 was the year AI stopped being a "lab project" and started doing real work. In this year-end wrap-up, Kevin sits down with fellow podcast host Lisa Martin (CMOs Unscripted) to compare notes on the dozens of conversations they've had with founders, marketers, and executives over the last 12 months. They unpack how the winners of 2025 moved from …
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In this episode of the Partnership Mastermind podcast, I sit down with Marco De Paulis, Senior Director of Partnerships at Loop Returns, someone I’ve respected for years as the "Pipeline King." Marco is the definition of anti-fluff, and in this conversation, we strip away the vanity metrics to talk about what actually drives revenue and retention. …
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In this episode, we explore how to launch a fashion brand without the risk of buying huge amounts of inventory upfront. Paul Yu, Founder and CEO of eProlo, explains how modern supply chains allow sellers to start small and test products before committing to large orders. He shares how his platform helps over 1.6 million sellers use custom branding …
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With AI poised to generate nearly infinite content, personalization, and experiences, is the single most important thing marketers should be focused on actually something that can’t be automated at all? Agility requires not just adopting new technologies, but knowing when and how to double down on timeless human principles. It’s about integrating t…
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Send us a text In this episode of Anewgo of New Home Sales, John Lee sits down with industry veteran Myers Barnes for a deep, no-fluff conversation on what AI really means for homebuilders heading into 2026. After decades in the industry, Myers stepped away to fully immerse himself in AI-logging thousands of hours studying how it’s reshaping sales,…
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You still using AI to..... write emails? 🤔 You know these things can like.... access your dynamic data, plan, use tools and create work outputs just like us, right? Chances are, you're still using LLMs like a back-and-forth chatbot straight outta November 2022. But 2026 is gonna slap you in the face, because the rate of adaption is gonna be undenia…
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MarTech faces an 8.6% vendor churn rate despite AI expansion. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, shares insights on navigating the evolving landscape where AI didn't consolidate MarTech but fragmented it further. He discusses context engineering as the evolution beyond prompt engineering, combining de…
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Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a thoughtful conversation on a topic that rarely gets enough attention in Marketing Ops: values-based leadership. Their guest is Jaime López, Head of Mar…
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Meta just made a multi-billion acquisition for AI agents. 🤖 OpenAI might wanna make pens and buy .... Pinterest? 🎯 And why is Grok generating explicit images of minors? 🤮 Weird (and gross) week in AI. If you missed anything, don't worry. On Mondays, we bring you the AI News that Matters so you can be the most up-to-date person in your company when …
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MarTech stack complexity is exploding despite consolidation predictions. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, reveals why AI added 1,200 new vendors while eliminating just as many in 2025. He explains how agentic AI is shifting power from marketers to customers, breaking traditional sales playbooks as b…
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What if the foundation of your digital strategy, your corporate website, is becoming less important than the conversations happening about your brand in places you don't control? Agility requires a fundamental shift in mindset, moving beyond just broadcasting your message on owned channels to actively shaping the narrative across an entire ecosyste…
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Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-host Mike Rizzo for a candid conversation about why most Account-Based Marketing programs fail and how teams can fix them. Their guest is Mason Cosby, Founder and CEO of Scrappy ABM, a lea…
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Might internal memos be a thing of the past? When you can just build something as fast as writing a memo about it, why wouldn't you just build the demo? In this episode of Everyday AI, we sit down with Google Cloud’s Richard Seroter to break down five simple ways to use AI with Google. No technical background needed. We talk faster research, better…
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As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one! What could your CX teams do to strategically move your brand forward if they weren’t tethered to dashboards? Agility requires CX teams to move beyond reactive reporting and embrace proactive insight delivery. In an era where insights are instant…
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Send us a text Kicking off the new year with a listener favorite. In this replay episode of the Anewgo of New Home Sales Podcast, we revisit one of our most downloaded conversations-our deep dive into the iBuyer model with leaders from Offerpad. Recorded during a pivotal moment for PropTech, this episode breaks down how OfferPad reimagined the way …
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Bet you didn’t know you could do THAT in Google Sheets. 👀 You mighta slept on this the past few months, but AI functions are live inside of Google Sheets thanks to Gemini. I know what you're saying... AI functions? I can barely spread the sheets! Lolz. That's the beauty of it. With a simple =AI of your keyboard, you can talk to your spreadsheets in…
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Farewell, 2025 — what a year. It marked the revival of Making Sense of Martech, and we owe it all to you and the incredible guests who took a chance on us. Here are a few standout moments. Wishing you happy holidays and a brilliant new year! Connect & Subscribe Subscribe to Making Sense of Martech wherever you get your podcasts. Engage with the com…
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As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one! What if bankruptcy, a global financial crisis, and other hurdles along the way aren’t the end of your brand, but instead a way to help you define what it truly is? Agility requires a willingness to experiment and adapt, not just in your technolo…
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One of the scariest parts of AI? 😰 Who (or what) gets left out. As a result, LLM outputs are heavily skewed toward the perspectives and content most common in their training data and the people who supervise them. Which is almost always an absolutely terrible thing. So, who gets written out of the AI future? And how do we fix it? Join us to find ou…
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A $20 billion AI deal while you were away? 🤯 Yes. Even though this week may be considered a 'slower' week in AI news..... ↳ NVIDIA made a splash with a $20 billion pseudo acquisition ↳ Amazon partnered with some big names for its Alexa+ and ↳ Microsoft's Copilot is reportedly struggling so much that its CEO is acting as a product manager. Miss anyt…
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As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one! AI can create immersive, human-centric experiences that not only drive sales but also foster enduring brand relationships in a rapidly evolving market. Today we’re going to talk about how AI-driven personalization allows retailers to move beyond…
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As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one! Customer lifetime value is a critical KPI, but with customer acquisition costs rapidly rising, what can brands do to successfully build long-term value for the business? Agility requires seeing past vanity metrics to the durable value hidden in …
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Album 7 Track 26 - BBB Marketing Awards (Part 2 - Brand Bangers) Welcome to our first annual Brands, Beats & Bytes Marketing Awards for 2025 which are categorized as either Brand “Bangers” or “Brand Busts!” We thought this would be fun, engaging and where we would also like to hear from you on our Linkedin pages including the BPD LinkedIn page. Sta…
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Merry everything and more. Here's your very own present from us to you! Connect & Subscribe Subscribe to Making Sense of Martech wherever you get your podcasts. Engage with the community on Reddit and follow Making Sense of Martech on LinkedIn, and don't forget to like and subscribe on YouTube. Leave a review, share with your team, and send us your…
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In this episode I’m going to do something a little different. As we wind down for the year, we’re going to be running some of our favorites from 2025 until the new year begins. Let’s take a look back at some of the overall themes discussed and point out a few highlights for me. I won’t be able to highlight everything of course but I found 5 themes …
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