show episodes
 
The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
 
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CMO Talks

1
CMO Talks

IT World Canada

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A bi-weekly podcast that explores the evolving MarTech scene through in-depth interviews with top analysts and marketing practitioners. Hosted by ITWC’s CMO, Fawn Annan and supported by global IT intelligence leader IDC, each fast-paced, forward-looking 40-minute podcast challenges top marketing leaders to share their perspective on issues ranging from AI-powered analytics to account based marketing strategies. Every podcast will explore how our guests will drive customer experience and valu ...
 
MediaVillage.com, the leading knowledge and content platform for the media, advertising and marketing communities, presents Multicultural TV Talk and Behind The Scenes in Hollywood. Featuring interviews with talent and creatives from across the entertainment industry, discovering their stories and how their work is changing the face of stardom.
 
AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by senior editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
 
Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck
 
The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
 
Do you want to fulfill your true marketing potential? In “B2B Marketing and More With Pam Didner,” you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation, and more. As a B2B Marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. In each episode, she shares her personal stories, templates, and frameworks ...
 
The Website Intelligence Podcast brings together leading marketers and digital entrepreneurs from around the globe to discuss all things website - outreach, onsite, in sync. Hosts, Matt Sarson, CMO, and Dragos Gal, Head of Partnerships at Visitor Analytics, take their guests on a journey through their younger years, first jobs, key lessons learned, and more; prior to digging deeper into the role of websites and martech; before ending on some final advice for budding marketers and business ow ...
 
Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with cont ...
 
John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction i ...
 
The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives including the career journey they’ve taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer’s Journey features amazing conversatio ...
 
Over the last few years, Coditation has successfully built marketing analytics and BI, marketing operations, customer success, social video analytics, marketing video generation, social media analytics and hyper-personalization products/solutions for it's customers. Leveraging this ever expanding MarTech know-how and experience, team Coditation has come up with a series of Podcast episodes focused on MarTech with a focus on data and artificial intelligence driven solutions. For more informat ...
 
Chats with Fascinating People in Tech. 🔥SaugaTalks is featured in “70 Podcasts from Thinkers360 Thought Leaders You Should Listen To in 2022” and “50 Podcasts Thought Leaders Should Listen To In 2021” by Thinkers360's. 🤩 At SaugaTalks, Irene discusses a wide range of technology trends with futurists, experts, influencers, and entrepreneurs in Artificial Intelligence, Machine Learning, Intelligent Automation, Blockchain, Metaverse, Digital Transformation, Martech, HRTech, and the Future of Wo ...
 
CariConnect is a passion project with a goal to cultivate a community of innovative Caribbean-based or born business owners that want to create exceptional online experiences for their customers. This podcast tells stories of the impact that collaboration, online business and digital marketing have had on the economic community. Tune in to learn more about MarTech for business and get inspired to grow and develop your own business.
 
We will discuss all things martech and marketing automation. We'll look at why we are doing automation, what tools we are using to achieve our marketing goals. We will discuss marketing goals and how to automate the reporting to make sure those marketing goals are achieved.
 
Marketers know it’s the connections we make - between ideas, people, and brands - that make all the difference. Each week, Happy Marketer Connection invites you to connect with Sue Frech, Martech pioneer and unfailing optimist, as she and her fellow passionate marketers explore engaging and inventive marketing strategies and toast brands making impactful consumer connections. Kick back, relax, and join our happy (half) hour of marketing inspiration and positivity and come away a happier and ...
 
Today we welcome special guest Siara (pronounced Sai-ra) Nazir, who is Head of Digital Marketing at Autodesk - a company we are all familiar with because of products like Autocad (that is just one of the hundreds of its brands of course)…Siara herself has been a marketer for close to two decades, and has done it all, from above the line to below the line and now digital marketing. We’re excited to be speaking with a practitioner to get a different perspective on martech and the challenges th ...
 
From digital transformation to customer experience to MarTech, marketing is increasingly complex with data and technology at the centre. But it is still about human experience and brand experience. There’s an infinite number of ways that brands interact with customers today and thousands of tools to enable better CX. How do you as a CXO keep track of all that’s going on? That’s where I come in. I am Namrata Balwani, a Digital and Customer Experience Consultant, with a 20-year career & leader ...
 
Real and relevant discussions on business, marketing, technology and digital. Vera Shafiq talks with a diverse community of thinkers and doers including industry thought-leaders and grass roots professionals who are striving for the same thing - doing marketing the RIGHT way and being PROUD of the work they do.
 
In today’s conversation, we are going to discuss “cringe marketing” and data hygiene issues that can go to the extent of causing emotional distress to the consumers along with discussing the future of identity resolution & CDPs in a cookieless world and understanding what the advertisers and marketers have instore for the cookiepocalypse. Going ahead in the conversation we are also going to throw some light on the next big thread joining the customer experience journey with personalization w ...
 
J
Julius Profiles

1
Julius Profiles

Julius, Influencer Marketing

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Influencer marketing moves at the speed of culture and it’s vital to put people first. Each month, Julius’ Danny Palestine interviews industry experts who do just that. Want to learn about the nuances of influencer marketing? This is the podcast for you.
 
A brutally honest look at marketing and mobile engagement, plus interviews with some of the brightest minds around technology, social media, marketing technology, MarTech, and customer experience. Hosted by VentureBeat's Stewart Rogers and Travis Wright.
 
A rotating roster of industry influencers discusses the latest technology, trends, products, platforms, strategies, and tools in digital media marketing — with an emphasis on the often misunderstood practice of programmatic media. Spirited discussions and expert insights explore how the advertising industry is changing and what the future challenges and opportunities may be for brands, marketers, and consumers. Produced by Xaxis, GroupM Nexus' advanced programmatic solution.
 
A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).
 
As Marketers – B2B, B2C, Enterprise, SMB – we can’t help being somewhat overwhelmed by just how much is going on in MarTech! Make sense of Marketing Technology & Digital Marketing headlines with the Talking Stack experts - David Raab, Anand Thaker & handpicked Guests - and host Chitra Iyer. We promise practical connections between the Big News & your life as a marketer. It’s 20 minutes of honest, educative, thought-provoking - and often entertaining - discussion about all the latest in Digit ...
 
As CMO, Monica is responsible for developing and leading SOCi’s marketing and communications functions, as well as ensuring the company is uniquely positioned in the highly crowded social media and reputation management marketplace. Monica’s tenure in the industry includes nearly 20 years of digital marketing, advertising and research experience, including a solid foundation in sales, strategy and data analytics. Prior to SOCi, she served as Global CMO at GroundTruth (formerly xAd, Inc), whe ...
 
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show series
 
Greg Writer, Founder and CEO of Launch Cart, talks about how to scale an eCommerce business. Influencers and celebrity endorsements can be powerful tools for driving traffic and increasing brand trust, ultimately contributing to business growth. However, before deciding to invest in any of the two options, several factors need to be taken into cons…
 
Ask any marketer with CX and martech in their remit to prove the return on those investments and it can get a little awkward. But CFOs are increasingly asking the same question. Here’s a full and frank download from a marketer doing exactly that: assessing ROI on its customer experience strategy - on and offline - after going all in on Salesforce, …
 
A conversation with Juan Baron. In this episode, I am joined by another Juan…. Juan Baron! Juan is the Director of Business Development and Strategy for media and advertising at Decentriq. Decentriq calls itself The “Switzerland” of data that is coincidentally also headquartered in Switzerland..... Founded in 2018, the company is inventing novel te…
 
What’s up everyone today we’re talking about marketing roadmaps. Rodmaps are usually more common with tech product teams and they are also very common in the project management world. It’s about giving your team the big picture and helping everyone align on project goals. Anyone who’s been in marketing knows that this is something super useful that…
 
Award-winning journalist, Chief Investigative Correspondent of Inside Edition and now author Lisa Guerrero joins us to talk all about her new memoir Warrior: The Path To Being Brave, a tell-all about her most vulnerable moments and how she overcame them. Though Lisa is nowhere near the end of her career, the usual point in time for memoirs to be wr…
 
In this episode, we talk with Andrea Lechner-Becker and Drew Smith about attribution reporting. Andrea is currently the Head of Marketing at Toolio. Prior to Toolio, Andrea worked in consulting, and was CMO of Shift Paradigm. Drew is currently Founder and CEO of Attributa, a consulting firm that specializes in attribution and marketing analytics. P…
 
Greg Writer, Founder and CEO of Launch Cart, talks about how to scale an eCommerce business. Launching and scaling an eCommerce business can be difficult and expensive, especially with plug-in-dependent platforms. Fortunately, some eCommerce platforms have essential features built-in, allowing entrepreneurs to streamline their launches and achieve …
 
Michael Solomon, Professor of Marketing at Saint Joseph’s University, concludes discussions on changes to how we communicate with our customers. The ability to communicate with customers and collect their feedback at scale is a marketer’s dream. When the same piece of technology can cost you your job, it becomes a marketer’s nightmare. Today, Micha…
 
Michael Solomon, Professor of Marketing at Saint Joseph’s University, talks about changes to how we communicate with our customers. Like customer needs, brand perceptions are bound to change over time. How do we attract new customers while nurturing our existing customer base? Today, Michael discusses staying alert to tomorrow’s customer experience…
 
Keely Jeppson, Vice President of Engagement at Fetch, talks about what made the leading omnichannel performance marketing platform refresh its company's name. Despite initial concerns about the cultural relevance of Mean Girls, Fetch went ahead with their decision to reference the movie in their rebranding campaign. The result was a successful and …
 
Assemblage: The Art and Science of Brand Transformation by Emmanuel Probst About the Book: Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in. Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cult…
 
Album 5 Track 9 - What's Poppin? March Madness, The Brand View Brand Nerds, it's March Madness...but has the NCA lost their "madness?" The guys are diving into the history of March Madness, the power of the uber-brands, and standing up for what you know is right for the company. Bringing stories from their time at Coke, laugh, and jew-els you can't…
 
Keely Jeppson, Vice President of Engagement at Fetch, talks about what made the leading omnichannel performance marketing platform refresh its company's name. The rebranding process is more than just changing a logo; it involves a change in how a company presents itself. Likewise, rebranding a company can have a significant impact on its relationsh…
 
Australia will escape a recession this year but not a downturn, per Sky News Business editor, Ross Greenwood. But the impact of rate rises means the average mortgage payer is now $20k out of pocket. If fewer people move home, fewer white goods and consumer electronics get bought – creating a negative cycle and something of a two-speed economy as th…
 
In honor of Women’s History Month, we are thrilled to be joined by the leading ladies of The CW’s Kung Fu: series star Olivia Liang, her onscreen sister Shannon Dang, her mentor Vanessa Kai, and their villain Yvonne Chapman. Fresh off their season 3 finale earlier this month, the four actresses reflect on the past three years they’ve worked togethe…
 
Keely Jeppson, Vice President of Engagement at Fetch, talks about what made the leading omnichannel performance marketing platform refresh its company's name. Rebranding a well-established brand with a large following can be risky, as it can alienate loyal customers. However, Fetch managed to rebrand in a way that resonated with customers and drove…
 
n this episode, we sit down with Jonathan Klein, founder of Proptech Consulting, to explore the rapidly evolving landscape of real estate technology. Together, we delve into the latest proptech trends and how they're shaping the industry, from data-driven decision-making to emerging customer experience technologies. Jonathan shares insights on the …
 
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's martech news. Salesforce is an accomplished player in the martech field, having expanded beyond its original focus on customer relationship management and sales through a series of acquisitions. Given this evolution, it may be time for the company to consider a rebrand…
 
Meet Sandeep John, Director of DemandGen at Outplay, as he chats about turning branding campaigns into successful lead generation machines. Sandeep discusses the importance of branding in building demand and shares insights on his background in sales and marketing. Connect with Maeva on LinkedIn: https://www.linkedin.com/in/maevaeverywhere Previous…
 
Pam Didner: Hello everyone. Welcome to another episode of B2B Marketing and More with Pam Didner. Yay. I haven't done a lot of episodes lately. That's because I was busy, I don't know, writing a novel! Yes, I'm writing a novel. I will tell you more little later in a different episode, but today I have a special guest for you and she is a Director o…
 
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's martech news. Cookies were originally developed by Netscape, one of the first eCommerce retailers on the web, to ensure they could remember a user when they go from page to page on a website. But, as cookies have become maligned over time, many companies are looking fo…
 
The killer combination of Covid and voluntary administration decimated Virgin Australia’s marketing team to a handful but under its new private equity owners, Bain Capital, Virgin’s head of paid media, Ben Will, finally got to deploy a massively scaled and personalised programmatic ad campaign that he had been dreaming about for years – but it near…
 
Merkle B2B’s Global CEO, Michael McLaren, wraps up discussions on B2B marketing in 2022. Similar to the evolving nature of B2C customer experience, B2B customer experiences are also evolving rapidly. B2B marketers must keep up or risk being left behind in this digitally-driven, competitive space. Today, Michael explores the evolution of B2B custome…
 
Michael McLaren, Merkle B2B’s Global CEO, discusses B2B marketing in 2022. We’re moving into an age of millennial influenced marketing departments. We’re also seeing an increase in their buying power, which brings with it new expectations. Today, Michael talks about the rise of the millennial B2B decision-maker. Show Notes Connect With: Michael McL…
 
In this episode, Sean sits down with Nemanja Zivkovic, founder & CEO of Funky Marketing. He is a wonderful demand creator who constantly makes a real connection. They dive into why Nemanja started Funky Marketing. They go deeper into his experiences and how Funky Marketing has evolved over the last 3 years. Nemanja gives some great insights how cre…
 
In this episode, Sean sits down with Erik Deckers, president of Pro Blog Service. He is a content writer and editor with over 30 years experience. They dive into why Erik thinks ChatGPT won't take away entry level jobs soon. They go deeper into his experiences and how he tested out ChatGPT with this own writing process. Erik gives some great insigh…
 
In this episode, Sean sits down with Tim Hickle, a management coach who helps remote and hybrid teams move faster, get more done, and feel less busy. They dive into why Tim started Your Remote Work Coach. They go deeper into his experiences with remote work and why he is focused on directors and managers. Tim gives some great insights how he used h…
 
Ian Kay, Executive Director at Fifth Third Bank, talks about the recent turbulence in the banking industry and what it means for the martech industry. SVB was the 16th largest bank in the US, and the largest tech bank. Its collapse will significantly impact the innovation economy and the startup community, but it also highlights the need for compan…
 
Myths of Branding: Dispel the Misconceptions and Become a Brand Expert by Andy Milligan and Simon Bailey About the Book: A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by reno…
 
Album 5 Track 8 - What Up Doe? Challenger Brand Connoisseur - Detroit’s Own, Howard Handler Brand Nerds! What Up Doe? With that phrase alone, you know we have a Detroit native in the virtual building! Howard Handler brings jew-els from his career experience. From Quaker Oats to MLS and the NFL, to MTV and SNL, and in his current career role, Presid…
 
Emmy-winning star of stage and screen Loretta Devine joins us to talk about her upcoming film, A Snowy Day Oakland, where she plays the hilarious local gossip Jeanette, with an all-star cast including Nicole Ari Parker, Michael Jai White, Kimberly Elise, Tony Plana, Keith David, and Jackée Harry. A Snowy Day In Oakland is in theatres March 17th. --…
 
Ian Kay, Executive Director at Fifth Third Bank, talks about the recent turbulence in the banking industry and what it means for the martech industry. Silicon Valley Bank (SVB), a tech-focused bank, was taken down by a classic banking problem, a run on the bank. However, many argue that SVB would have never been in that situation if its management …
 
Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. With platforms such as Amazon and Peacock offering in-show product purchases, the convenience of instant gratification has become the norm for consumers. For advertisers, this presents an opportunity to capitalize on a stronger attribution model and potentially revo…
 
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