Josh Becerra Podcasts

Tamara joins Josh Becerra in episode 37 to share her story of turning her passion for video production into a successful podcast and video marketing agency. Her expertise ranges from idea generation to podcast SEO and Youtube optimization, and she touches on the main points to acknowledge throughout the process. Plus: What is Micro-Content: Tactica…

Jenna Zeng is a serial entrepreneur that specializes in business optimization through automation. She is the co-founder of a SaaS company, StaffNet, that allows business owners to focus on the things they’re truly passionate about while keeping their business organized. Jenna joins Josh Becerra to share how her experience in the industry brought he…

Scott Baradell is a writer, entrepreneur, and seasoned c-suite executive with experience in journalism and PR. Scott is the CEO of his agency, Idea Grove, and is the author of “Trust Signals: Brand building in a post-truth world.” Scott joins Josh Becerra in episode 35 to discuss building brand trust in a world of fake news and gatekeeping. He shar…

Full podcast and transcript: https://augurian.com/blog/how-i-work-karan-ferrell-rhodes/ Karan Ferrell-Rhodes is the founder of Shockingly Different Leadership, a global human capital professional services firm that helps organizations quickly locate trusted expertise to get their “people projects” done. She is also the best-selling author of Lead a…

Ramona Shaw has expertise in leadership and executive coaching, and is a former VP of a global private equity firm, she leverages her experience to help new managers become leaders. She is a best-selling author, podcast host, and has developed a 12-week curriculum on the foundations of leadership. Ramona and Josh dove into the foundations of leader…

Zeze Peters is the founder and CEO of Beam.city, a unified advertising automation platform that uses artificial intelligence and algorithms to help businesses plan and optimize their ads, automatically. How I Work, Episode 32 with Zeze Peters (Beam.city) Zeze Peters is a rocket-scientist turned CEO who joined Josh Becerra to share how marketing tru…

Nikki Bradley is a brand strategist and authentic messaging expert who helps businesses and individuals build their brands, which she says, is simply your reputation. With over 20 years of experience in marketing, she founded Nichely, LLC a brand strategy and business growth advisory firm. Nikki sits down with Josh Becerra to challenge people to th…

Joseph Pergolizzi is a business advisor and M&A broker with over 25 years of entrepreneurial experience. He has helped over 1,000 entrepreneurs successfully scale and exit their businesses throughout his career and has experience from small start-ups to some of the biggest household names today. Joseph and Josh Becerra discussed leaning into the re…

Corey Walker is the co-author of Instagram For Dummies and Instagram For Business For Dummies, a how-to guide for using Instagram to market your business. She is also the owner of The Marketing Specialist, a digital marketing agency where she helps businesses achieve success in the digital world. Corey sat down with Josh Becerra in episode 29 of Ho…

Andrew Forman is the founder and CEO of Givz, an e-commerce marketing platform that provides a platform for brands and merchants to offer a replacement to traditional discounts. He worked in investment banking and was the treasurer of a non-profit before starting his own business combining the two – a social impact tech startup. Andrew joined Josh …

Kathy Guzmán Galloway is a girl mom, entrepreneur, educator, strategist and 20 year veteran of the CPG marketing world. She is the CEO at kgalloway consulting, where she helps startups to Fortune 500 organizations drive growth with strategy and innovation. Kathy joins Josh Becerra in episode 27 of How I Work to discuss the importance of taking over…

Ashleigh Wilson is the founder and CEO of AuditMate, the first-ever elevator auditing system built to empower property managers and owners to get the full value of their elevator maintenance contract. Ashleigh is a self-proclaimed elevator nerd that grew up in the industry, saw a need for improvement, and created it. Ashleigh joins Josh Becerra in …

Esra Kucukciftci is a pricing and monetization strategy consultant that founded Pricing Innovations, a boutique product consultancy. Esra is the creator of the the Pricing Canvas™ and prior to founding Pricing Innovations, she worked in technology, e-commerce, and numerous SaaS businesses, How I Work, Episode 25 with Esra Kucukciftci (Pricing Innov…

Michael Diego is the Co-Founder and CEO of Wise Assistant, a word-of-mouth marketing platform that helps aspiring creative solopreneurs start and run their business, grow, and monetize their personal brands. Michael has experience building teams, products, and businesses from the ground up all around the world, and much insight into the benefits of…

Andrew Davies is the CMO of Paddle, a payments infrastructure platform for high-growth SaaS companies serving over 3000 customers. He has more than 20 years of experience in start-ups ranging from leading global demand, advisory and consultancy, and even teaching. How I Work, Episode 23 with Andrew Davies (Paddle) Andrew joins Josh Becerra in episo…

Bryan Clayton is the CEO and Co-Founder of GreenPal, an online marketplace connecting homeowners with local lawn care professionals. He’s a dedicated entrepreneur who started in the landscaping industry, started a business that was later acquired, and proceeded to excel in tech. Bryan joins Josh Becerra in episode 22 of How I Work to discuss why he…

George Hadjiyanis founded Launch Avenue to lead small to mid-sized B2B organizations throughout early and growth stages. George is a SaaS and cloud marketing executive with over 20 years of experience in business development, marketing, and product management for B2B software and services companies. How I Work, Episode 21 with George Hadjiyanis (La…

Peter Zaballos is a Fractional CMO at Authentic Brand, a community of Fractional Chief Marketing Officers helping growing businesses build revenue and achieve healthy growth through a unique business model. Peter is a seasoned CMO that turned his 2.3 college GPA into a laundry list of SaaS success stories ranging from small tech startups to unicorn…

How I Work, Episode 19 with Jeff Imm (Click360) Jeff joins Josh Becerra in episode 19 of How I Work to talk about how finding a product core and sticking to it is his superpower for SaaS success – and fine-tuning the ICP, ideal customer profile, and utilizing that to perfect your product. Plus: Using Churn Rate to know if your business is on track …

Chasing Curiosity and Doing Data Right: ‘How I Work’ EP18 with Joseph Rueter (Vivront) Joseph Rueter is the founder and CEO of Vivront, a cutlery sharpening service by mail that simultaneously supports school nutrition challenges. He’s a dedicated entrepreneur having founded multiple companies leveraging software innovation, product development, an…

Chris Bixby is the VP of Growth at Sezzle, a purpose-driven digital payments company with a point of sale financing option for consumers that other traditional forms of credit have typically left behind. Chris is the jack of all trades with entrepreneurial experience, years of marketing expertise, and a recent transition into the sales side of thin…

Sean Higgins is the founder and CEO of BetterYou, a cutting-edge AI companion that helps users spend more time on the things that matter despite the noise of our digital era. He’s a serial SaaS entrepreneur in the HR and productivity space with expertise in behavior change. Sean joins Josh Becerra in episode 16 of How I Work to share marketing and …

Episode 15 of 'How I Work' features Josh Becerra talking SaaS marketing with Ryan Truax, Director of Marketing over at Sportsdigita - a cloud based sales enablement program for the sports and enterprise industry. Ryan explains the differences he has experienced working in both B2B and B2C organizations, goes into depth on his leadership approach st…

In this episode of 'How I Work', Josh talks SaaS marketing with Troy Thibodeau, CMO of Ascentis - a provider of Human Resources Software Solutions. You'll learn Troy's approach to competing against VERY large competitors in the HR Software sector, the power of Ascentis's webinar strategy, how they pivoted during COVID and how they're ensuring align…

In this episode of How I Work, Josh talks with Ben Sailer, Inbound Marketing Director at CoSchedule - a family of agile marketing tools that help marketing teams stay focused and deliver projects on time. Tune in to hear Ben's ideas on creating and sustaining a finely tuned seo and content program. Explore more content from leaders in the marketing…

In this episode of 'How I Work', Josh talks with Kara Kanis, VP of Growth Officer at GovDocs, Inc. Kara provides a ton of thought leadership on how she's leveraged advisory boards and how they've benefited her company. She also describes GovDocs organizational structure that centralizes sales, marketing, product and client services under 1 leader. …

In this episode of 'How I Work', Josh talks with Ken Marshall, Chief Growth Officer and Managing Partner at RevenueZen. Ken's shares his perspectives on why SEO and Content Strategy are so important - especially for SaaS companies. He identifies some of the finer points of SEO that he believes Saas marketers need to pay attention to. Ken also talks…

In this high-energy and fun episode of 'How I Work' Josh talks with Billy Cripe, VP of Marketing at CIBO - a B2B SaaS company in the regenerative agriculture and carbon credit space. You'll hear Billy's story about how he jumped from coding to being a marketer. He also compares and contrasts what its like to work at big corporations vs lean start-u…

In this episode of 'How I Work' Josh talks with Chip House, CMO at SharpSpring, about the early days of digital marketing in the early 90's. They discuss how digital has changed and the explosive growth of the MarTech landscape. Chip also talks about what he's most excited about adding to the marketing mix in 2021 and shares his thoughts on what it…

Episode 8 of How I Work features a conversation with Arttu Haho, CEO of TrustMary USA, a SaaS company that provides customer feedback platform that helps companies gather feedback, measure NPS, get more reviews and use social proof to improve conversion rates. You'll learn how to roll your "rr's," how TrustMary grew out of a full service business i…

Episode 7 of How I Work features a conversation with Eva Dixon, Director or Marketing at Kipsu, a SaaS company that provides a unique customer relationship platform through messaging. You'll learn how Kipsu integrates their sales and marketing into a single holistic 'Customer Partnership' model and all about their unique approach to email marketing…

In our sixth episode of How I Work, Josh sits down with Raza Hasan, President and CEO of Timesolv Corporation. You’ll learn about how Timesolv came to be and how it's grown into a company with clients in 30+ countries. Raza will share some of the pivotal moments along the way, including building an entirely virtual company with employees all over t…

We're back with episode five of How I Work! Hear from Amber Christian of Wonderly Software about how she went from consulting to founding a SaaS company, where the inspiration of her first product Bella Scena came from. Hear about the insights she's drawing from marketing experiments she's been running as well as advice for those looking to start t…

In our fourth episode of How I Work, Josh sits down with Madeline Blasberg, Digital Marketing Manager at Leadpages. You'll learn about the importance of a diversified paid media strategy, how to overcome challenges SaaS marketers are facing today and how to harness the power of content to boost your SaaS business to success. Learn more about Leadpa…

We're back with the third episode of How I Work! Hear from Nate Grahek of Sticky Marketing Tools about how to use video to scale sales. You'll learn how to be agile with video, engage viewers early on in your videos, and educate your audience with webinars. Subscribe to make sure you don't miss out on our next episode – and check out https://youtu.…

In the second episode of How I Work, Augurian chats with Josh Werner from Calabrio about his role as the Director of Demand Generation. Watch to find out about how his team bridges the gap between marketing and sales, from crafting powerful SEO content to managing a robust tech stack. Subscribe to make sure you don't miss out on our next episode – …

In this first episode of Augurian's SaaS Scoop series, 'How I Work', we're chatting with Tom Kincheloe from SureSwift Capital. Tom tells us a little about where he's seeing great returns on marketing dollars – and which tools he's found most valuable for road-mapping SaaS customer success. Listen to this episode to find out more about the challenge…