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B2B Demand Generation or Lead Generation in 2023? Ep 40 W/ Deanna Shimota
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Revamp your demand generation strategy with Deanna Shimota, CEO of GrowthMode Marketing. Learn how to map customer journeys, create behavioral campaigns and more. Discover the difference between demand and lead gen. Tune in to How I Work and boost sales with expert insights.
Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
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Chapters
1. B2B Demand Generation or Lead Generation in 2023? Ep 40 W/ Deanna Shimota (00:00:00)
2. Growth Architects (00:01:02)
3. Leaders through Mergers and Acquisitions (00:03:20)
4. Lead Gen vs Demand Gen (00:08:10)
5. How to do Demand Gen in the Customer Journey (00:12:57)
6. Unique POVs to find the best fit (00:18:30)
7. Deanna’s favorite resources (00:24:16)
62 episodes
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