Best Shinhee Son Podcasts (2024)

1
How to Fully Commit to Your Marketing Strategy EP61 32:04

18h ago32:04

32:04

Send us a Text Message. Today, we're talking about how to do things the right way and how to fully commit to your marketing strategy. Discussing topics like ICP research, marketing budgets, educating stakeholders, Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and i…

1
Alignment, Accountability, and Agency Responsibility 36:40

16d ago36:40

36:40

Send us a Text Message. In this episode, Shinhee Son and Josh Becerra explore how to achieve company alignment beyond just focusing on keywords. They delve into the dynamics of agency-client relationships, emphasizing the importance of high accountability for a successful partnership. Plus, Josh explains what he considers an "expensive order taker"…

1
Small But Mighty Marketing Teams: Podcast Evolution 29:30

1M ago29:30

29:30

Send us a Text Message. Podcast Update - moving from "How I Work" to "Small But Mighty." Josh Becerra and Shinhee Son share insights on ways to prioritize learning over metrics and connect digital marketing to your business’s bottom line. This episode discussion revolves around the importance of having a structured framework for marketing, highligh…

1
Freelance, Consultant, or Fractional CMO? Mastering Marketing: EP58 W/ Terra L. Fletcher 26:57

5M ago26:57

26:57

Send us a Text Message. Terra emphasizes the pivotal role of communication and collaboration between marketing and sales teams, highlighting their significance in driving effective lead generation and customer engagement. Moreover, Terra's advice on selecting external vendors underscores the importance of aligning expertise, values, and organizatio…

1
2024 The Era of Disruption: EP57 W/ Debbie Schwake 25:33

5M ago25:33

25:33

Send us a Text Message. Full Interview and Transcript: Welcome to our latest How I Work episode featuring Debbie Schwake and Josh Becerra! In this insightful discussion, we delve into the challenges of leadership amidst disruption, exploring topics such as generational behaviors, organizational vision, and effective marketing strategies. Debbie sha…

1
A Fractional CMO's Guide to Business Growth: EP56 W/ Barb Bertsch (Authentic) 26:51

6M ago26:51

26:51

Send us a Text Message. Barb Bertsch from Authentic sits down with Josh Becerra in episode 56 of How I Work. Barb is a Fractional CMO with over 20 years of experience in the marketing industry. She emphasizes the value of collaboration and learning from other marketing professionals. At the core, she highlights the holistic nature of marketing and …

1
Business Partnership Alignment Both Internally and Externally EP55: An Interview W/ Wendy Sorquist 25:28

6M ago25:28

25:28

Send us a Text Message. Podcast Interview and Transcript: https://augurian.com/how-i-work-wendy-sorquist/ In episode 55, Josh Becerra interviews Wendy Sorquist, the Director of Marketing over at Blaine Brothers, Inc who shares her wealth of experience and wisdom with us. Wendy's journey is a testament to the power of strategic thinking, innovation,…

1
Mastering Demand Gen: ‘How I Work’ EP54 w/ Stephanie Alles (Uponor) 18:49

8M ago18:49

18:49

Send us a Text Message. Full episode at: https://augurian.com/blog/how-i-work-stephanie-alles/ In this episode, join Josh Becerra and Steph Alles, the Director of Demand Generation at Uponor, as they dive into topics like demand generation, content marketing, and navigating challenges in the B2B manufacturing space. Steph shares insights on buildin…

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Am I Empowering or Micromanaging? EP53 W/ Jennifer Jones, CMO 32:37

8M ago32:37

32:37

Send us a Text Message. Full podcast and transcript: https://augurian.com/blog/how-i-work-jennifer-jones/ Jennifer Jones, VP of Marketing at TIDI Products LLC, draws from her two-decade medical devices career in a compelling interview. She highlights her passion for leadership development, advocating team empowerment. In episode 53 of "How I Work,"…

1
Discovering Your Passion: Journey from Corporate to Freedom | EP52 W/ Heather Boschke 23:25

9M ago23:25

23:25

Send us a Text Message. In episode 52 of "How I Work," host Josh Becerra interviews Heather Boschke, a strategic marketing leader with over 20 years of experience that spans Fortune 20 companies to nonprofit organizations. In 2021, she left the corporate world and started her own marketing organization called Vogel Venture with the mission to help …

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Building a Life of Purpose, Resilience, and Growth: EP51 W/ Colleen Kranz 29:11

9M ago29:11

29:11

Send us a Text Message. In Episode 51 of "How I Work," host Josh Becerra delves into an enlightening conversation with Colleen Kranz, a dynamic and innovative strategic marketing and growth leader. Colleen's career journey serves as an inspiring testament to the pivotal role of resilience, purpose, and meaningful connections in achieving profession…

1
Unlocking Success: Susan Rylances's Key Insights for Business Growth EP50 25:52

9M ago25:52

25:52

Send us a Text Message. Josh Becerra from Augurian interviews Susan Rylance, a business marketing growth strategist with a track record of helping SMBs and Fortune 500 companies build their marketing and digital teams. Susan's expertise has empowered businesses to focus on their overarching strategies and goals while maximizing revenue and profitab…

1
Unlocking Leadership Wisdom: Dena Mayne's Journey from 3M to Keystone EP49 26:23

10M ago26:23

26:23

Send us a Text Message. Full blog and podcast: https://hubs.la/Q01N4jJ40 In this episode of How I Work, our host, Josh Becerra from Augurian, sits down with Dena Mayne, the Chief Operating Officer of Keystone Group International. Prior to her role at Keystone, Dena enjoyed a remarkable 25-year career in large corporate environments, including renow…

1
Career Coach Shares: From Debt to Millions Ep48 W/ Jeanne Omlor 24:16

10M ago24:16

24:16

Send us a Text Message. In this exclusive interview, Josh Becerra meets with Jeanne Omlor, a business strategist and online coach. At 54, she turned her life around, going from a single parent in debt to organically creating a multi-million-dollar business in four years. Jeanne emphasizes the importance of soul-to-soul connection in networking and …

1
Real Estate Success and Tech-Centric Growth EP47 W/ Greg Sax 27:28

11M ago27:28

27:28

Send us a Text Message. Full Blog: https://augurian.com/blog/how-i-work-greg-sax/ Welcome to the captivating world of real estate growth and innovation! In this exclusive interview, we sit down with the brilliant mind behind decades of experience and success in the industry—Greg Sax. As the Director of Growth Management at RESO (Real Estate Standar…

1
Explore the Universe of Earth Observation & Geospatial Analytics EP46 W/ Andrew Mullin 32:11

12M ago32:11

32:11

Send us a Text Message. Join us in this captivating episode of 'How I Work' as Josh Becerra sits down with Andrew Mullin, VP of Marketing of EarthDaily Agro, a pioneering #EarthObservation #GeospatialAnalytics growth stage company. Discover the wonders of space science, cutting-edge technology, and how EarthDaily Agro leverages satellite data for e…

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Emotional Intelligence at Work and Understanding Your Emotions EP45 w/ Ryan O'Keeffe 25:10

12M ago25:10

25:10

Send us a Text Message. Full Blog and Transcript: https://augurian.com/blog/how-i-work-ryan-okeeffe/ In this informative video, join Josh Becerra from Augurian in an insightful interview with Ryan O'Keefe as they explore the topic of emotional intelligence and its relevance in the workplace. Discover what emotional intelligence is and how it impact…

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Entrepreneur Motivation: Scaling a Digital Marketing Startup EP44 W/ Molly Lopez 28:52

1y ago28:52

28:52

Send us a Text Message. Full Blog & Podcast: https://augurian.com/blog/how-i-work-molly-lopez/ In this episode of How I Work, join host Josh Becerra as he interviews Molly Lopez, a successful entrepreneur and owner partner of Hite Miami office. Molly shares her journey of starting her own digital marketing agency and scaling it to seven figures in …

1
Finding Job Satisfaction & Changing Careers EP43 W/ Dr. Benjamin Ritter 31:29

1y ago31:29

31:29

Send us a Text Message. Welcome to "How I Work" Episode 43 with Dr. Benjamin Ritter, where we delve into the realm of self-development and positive thinking to help you transform your mindset and find happiness and fulfillment at work. In this episode, we tackle topics such as job satisfaction, attitude at work, burnout, stress management, mental h…

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Copywriting in 2023: 10 Tips, Examples, and AI's Intrusion: EP42 w/ Sara Rosinsky 29:52

1y ago29:52

29:52

Send us a Text Message. Join Josh Becerra as he interviews renowned copywriter Sara Rosinsky as they discuss copywriting for beginners in 2023. Gain valuable insights and master the art of persuasive writing with the top 10 tips and tricks shared by Sara. Explore the fundamental concepts of copywriting, learn from the best copywriting examples, and…

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How The Rise of AI Will Affect Jobs and the Economy in 2023: EP41 W/ Steven Rothberg 33:22

1y ago33:22

33:22

Send us a Text Message. Full blog and transcript: Welcome to "How I Work" Episode 41 with Steven Rothberg, where we dive into the impact of artificial intelligence (AI) on jobs and the economy in 2023. Join us as we explore the insights of Steven Rothberg, an accomplished entrepreneur and Chief Visionary Officer of College Recruiter. With over 27 y…

1
B2B Demand Generation or Lead Generation in 2023? Ep 40 W/ Deanna Shimota 28:26

1y ago28:26

28:26

Send us a Text Message. Revamp your demand generation strategy with Deanna Shimota, CEO of GrowthMode Marketing. Learn how to map customer journeys, create behavioral campaigns and more. Discover the difference between demand and lead gen. Tune in to How I Work and boost sales with expert insights. Explore more content from leaders in the marketing…

1
How to see SaaS Startup Success and Avoid Web Dev Mistakes: EP39 ft. Ken Vermeille 33:22

1y ago33:22

33:22

Send us a Text Message. Are you looking to increase your productivity and avoid common web dev mistakes? Look no further than this How I Work interview with Josh Becerra and Ken Vermielle! In this video, we'll discuss the biggest developer time wasters and mistakes that SaaS founders make. From productivity mistakes to programming time wasters, Ken…

1
Workplace Diversity, Recruitment, and Retention in 2023 22:56

1+ y ago22:56

22:56

Send us a Text Message. Full transcript and blog Madeline joins Josh Becerra to discuss DEI in the workplace and discuss recruitment and retention tips in 2023. Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas. Want to learn more about Augurian? Reach out to…

1
Podcasts, Micro-Content, and Video Marketing: EP37 W/ Tamara Thompson 34:13

1+ y ago34:13

34:13

Send us a Text Message. Tamara joins Josh Becerra in episode 37 to share her story of turning her passion for video production into a successful podcast and video marketing agency. Her expertise ranges from idea generation to podcast SEO and Youtube optimization, and she touches on the main points to acknowledge throughout the process. Plus: What i…

1
Turning Pain Points into Startups: EP36 w/ Jenna Zeng 17:16

1+ y ago17:16

17:16

Send us a Text Message. Jenna Zeng is a serial entrepreneur that specializes in business optimization through automation. She is the co-founder of a SaaS company, StaffNet, that allows business owners to focus on the things they’re truly passionate about while keeping their business organized. Jenna joins Josh Becerra to share how her experience in…

1
Brand building in a Post-Truth World: EP35 w/ Scott Baradell 19:38

1+ y ago19:38

19:38

Send us a Text Message. Scott Baradell is a writer, entrepreneur, and seasoned c-suite executive with experience in journalism and PR. Scott is the CEO of his agency, Idea Grove, and is the author of “Trust Signals: Brand building in a post-truth world.” Scott joins Josh Becerra in episode 35 to discuss building brand trust in a world of fake news …

1
7 Tactics of Successful Leaders: EP34 W/ Karan Ferrell-Rhodes 26:56

1+ y ago26:56

26:56

Send us a Text Message. Full podcast and transcript: https://augurian.com/blog/how-i-work-karan-ferrell-rhodes/ Karan Ferrell-Rhodes is the founder of Shockingly Different Leadership, a global human capital professional services firm that helps organizations quickly locate trusted expertise to get their “people projects” done. She is also the best-…

1
Leading With Confidence: EP33 W/ Ramona Shaw 26:20

1+ y ago26:20

26:20

Send us a Text Message. Ramona Shaw has expertise in leadership and executive coaching, and is a former VP of a global private equity firm, she leverages her experience to help new managers become leaders. She is a best-selling author, podcast host, and has developed a 12-week curriculum on the foundations of leadership. Ramona and Josh dove into t…

1
Unifying Your Marketing Channels & MarTech Consolidation: Ep 32 W/ Zeze Peters 13:34

1+ y ago13:34

13:34

Send us a Text Message. Zeze Peters is the founder and CEO of Beam.city, a unified advertising automation platform that uses artificial intelligence and algorithms to help businesses plan and optimize their ads, automatically. How I Work, Episode 32 with Zeze Peters (Beam.city) Zeze Peters is a rocket-scientist turned CEO who joined Josh Becerra to…

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Showing Up: Professionally and Authentically: EP31 W/ Nikki Bradley 0:24

1+ y ago0:24

0:24

Send us a Text Message. Nikki Bradley is a brand strategist and authentic messaging expert who helps businesses and individuals build their brands, which she says, is simply your reputation. With over 20 years of experience in marketing, she founded Nichely, LLC a brand strategy and business growth advisory firm. Nikki sits down with Josh Becerra t…

1
Leaning Into The Relational Side of Acquisitions: EP30 W/ Joe Pergolizzi 17:21

1+ y ago17:21

17:21

Send us a Text Message. Joseph Pergolizzi is a business advisor and M&A broker with over 25 years of entrepreneurial experience. He has helped over 1,000 entrepreneurs successfully scale and exit their businesses throughout his career and has experience from small start-ups to some of the biggest household names today. Joseph and Josh Becerra discu…

1
Instagram for Dummies: EP29 W/ Corey Walker (Author) 25:23

1+ y ago25:23

25:23

Send us a Text Message. Corey Walker is the co-author of Instagram For Dummies and Instagram For Business For Dummies, a how-to guide for using Instagram to market your business. She is also the owner of The Marketing Specialist, a digital marketing agency where she helps businesses achieve success in the digital world. Corey sat down with Josh Bec…

1
Are Discounts Dead? EP28 W/ Andrew Forman (Givz) 19:19

1+ y ago19:19

19:19

Send us a Text Message. Andrew Forman is the founder and CEO of Givz, an e-commerce marketing platform that provides a platform for brands and merchants to offer a replacement to traditional discounts. He worked in investment banking and was the treasurer of a non-profit before starting his own business combining the two – a social impact tech star…

1
Brand Fundamentals and Inclusive Responsibilities: EP27 w/ Kathy Guzmán Galloway 33:25

1+ y ago33:25

33:25

Send us a Text Message. Kathy Guzmán Galloway is a girl mom, entrepreneur, educator, strategist and 20 year veteran of the CPG marketing world. She is the CEO at kgalloway consulting, where she helps startups to Fortune 500 organizations drive growth with strategy and innovation. Kathy joins Josh Becerra in episode 27 of How I Work to discuss the i…

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Putting People First: ‘How I Work’ EP26 w/ Ashleigh Wilson (AuditMate) 19:34

2y ago19:34

19:34

Send us a Text Message. Ashleigh Wilson is the founder and CEO of AuditMate, the first-ever elevator auditing system built to empower property managers and owners to get the full value of their elevator maintenance contract. Ashleigh is a self-proclaimed elevator nerd that grew up in the industry, saw a need for improvement, and created it. Ashleig…

1
Pricing Doesn’t Mean Prices: ‘How I Work’ EP25 w/ Esra Kucukciftci (Pricing Innovations) 40:38

2y ago40:38

40:38

Send us a Text Message. Esra Kucukciftci is a pricing and monetization strategy consultant that founded Pricing Innovations, a boutique product consultancy. Esra is the creator of the the Pricing Canvas™ and prior to founding Pricing Innovations, she worked in technology, e-commerce, and numerous SaaS businesses, How I Work, Episode 25 with Esra Ku…

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The Benefits of Influencer Marketing: 'How I Work' EP24 w/ Michael Diego 26:09

2y ago26:09

26:09

Send us a Text Message. Michael Diego is the Co-Founder and CEO of Wise Assistant, a word-of-mouth marketing platform that helps aspiring creative solopreneurs start and run their business, grow, and monetize their personal brands. Michael has experience building teams, products, and businesses from the ground up all around the world, and much insi…

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The Entrepreneurial Journey - Failure, Acquisitions, and Unicorns: EP23 w/ Andrew Davies (Paddle) 23:37

2y ago23:37

23:37

Send us a Text Message. Andrew Davies is the CMO of Paddle, a payments infrastructure platform for high-growth SaaS companies serving over 3000 customers. He has more than 20 years of experience in start-ups ranging from leading global demand, advisory and consultancy, and even teaching. How I Work, Episode 23 with Andrew Davies (Paddle) Andrew joi…

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One-Channel Distribution & Asynchronous Mentors: ‘How I Work’ EP22 with Bryan Clayton (GreenPal) 23:07

2y ago23:07

23:07

Send us a Text Message. Bryan Clayton is the CEO and Co-Founder of GreenPal, an online marketplace connecting homeowners with local lawn care professionals. He’s a dedicated entrepreneur who started in the landscaping industry, started a business that was later acquired, and proceeded to excel in tech. Bryan joins Josh Becerra in episode 22 of How …

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Startup Acquisitions and Effective Testing: ‘How I Work’ EP21 with George Hadjiyanis (Launch Avenue) 20:57

2y ago20:57

20:57

Send us a Text Message. George Hadjiyanis founded Launch Avenue to lead small to mid-sized B2B organizations throughout early and growth stages. George is a SaaS and cloud marketing executive with over 20 years of experience in business development, marketing, and product management for B2B software and services companies. How I Work, Episode 21 wi…

1
“User-Manuals” and “Right-a-Lots”: ‘How I Work’ EP20 with Peter Zaballos (Authentic Brand) 22:57

2+ y ago22:57

22:57

Send us a Text Message. Peter Zaballos is a Fractional CMO at Authentic Brand, a community of Fractional Chief Marketing Officers helping growing businesses build revenue and achieve healthy growth through a unique business model. Peter is a seasoned CMO that turned his 2.3 college GPA into a laundry list of SaaS success stories ranging from small …

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Finding a Product Core and Sticking To It: ‘How I Work’ EP19 with Jeff Imm (Click360) 17:01

2+ y ago17:01

17:01

Send us a Text Message. How I Work, Episode 19 with Jeff Imm (Click360) Jeff joins Josh Becerra in episode 19 of How I Work to talk about how finding a product core and sticking to it is his superpower for SaaS success – and fine-tuning the ICP, ideal customer profile, and utilizing that to perfect your product. Plus: Using Churn Rate to know if yo…

1
Chasing Curiosity and Doing Data Right: ‘How I Work’ EP18 with Joseph Rueter (Vivront) 36:16

2+ y ago36:16

36:16

Send us a Text Message. Chasing Curiosity and Doing Data Right: ‘How I Work’ EP18 with Joseph Rueter (Vivront) Joseph Rueter is the founder and CEO of Vivront, a cutlery sharpening service by mail that simultaneously supports school nutrition challenges. He’s a dedicated entrepreneur having founded multiple companies leveraging software innovation,…

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Bridging The Gap Between Sales and Marketing: ‘How I Work’ EP17 with Chris Bixby (Sezzle) 21:34

2+ y ago21:34

21:34

Send us a Text Message. Chris Bixby is the VP of Growth at Sezzle, a purpose-driven digital payments company with a point of sale financing option for consumers that other traditional forms of credit have typically left behind. Chris is the jack of all trades with entrepreneurial experience, years of marketing expertise, and a recent transition int…

1
The Mom Test and Sparking Behavior Change: ‘How I Work’ EP16 with Sean Higgins (BetterYou) 20:29

2+ y ago20:29

20:29

Send us a Text Message. Sean Higgins is the founder and CEO of BetterYou, a cutting-edge AI companion that helps users spend more time on the things that matter despite the noise of our digital era. He’s a serial SaaS entrepreneur in the HR and productivity space with expertise in behavior change. Sean joins Josh Becerra in episode 16 of How I Work…

1
Ryan Truax / B2B vs B2C, Leadership Approach Styles, 90 Day Goal Setting Cadence 20:47

2+ y ago20:47

20:47

Send us a Text Message. Episode 15 of 'How I Work' features Josh Becerra talking SaaS marketing with Ryan Truax, Director of Marketing over at Sportsdigita - a cloud based sales enablement program for the sports and enterprise industry. Ryan explains the differences he has experienced working in both B2B and B2C organizations, goes into depth on hi…

1
Troy Thibodeau / Competing Against Large Competitors, Webinar Strategy, Ensuring Alignment Between Sales & Marketing 23:16

2+ y ago23:16

23:16

Send us a Text Message. In this episode of 'How I Work', Josh talks SaaS marketing with Troy Thibodeau, CMO of Ascentis - a provider of Human Resources Software Solutions. You'll learn Troy's approach to competing against VERY large competitors in the HR Software sector, the power of Ascentis's webinar strategy, how they pivoted during COVID and ho…

1
Ben Sailer / Creating and Sustaining a Finely Tuned SEO and Content Program 27:52

2+ y ago27:52

27:52

Send us a Text Message. In this episode of How I Work, Josh talks with Ben Sailer, Inbound Marketing Director at CoSchedule - a family of agile marketing tools that help marketing teams stay focused and deliver projects on time. Tune in to hear Ben's ideas on creating and sustaining a finely tuned seo and content program. Explore more content from …

1
Kara Kanis / Thought Leadership, Centralizing Departments Under One Leader, SaaS Tips and Tactics 20:18

2+ y ago20:18

20:18

Send us a Text Message. In this episode of 'How I Work', Josh talks with Kara Kanis, VP of Growth Officer at GovDocs, Inc. Kara provides a ton of thought leadership on how she's leveraged advisory boards and how they've benefited her company. She also describes GovDocs organizational structure that centralizes sales, marketing, product and client s…

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Shinhee Son Podcasts

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