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The Mom Test and Sparking Behavior Change: ‘How I Work’ EP16 with Sean Higgins (BetterYou)
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Sean Higgins is the founder and CEO of BetterYou, a cutting-edge AI companion that helps users spend more time on the things that matter despite the noise of our digital era. He’s a serial SaaS entrepreneur in the HR and productivity space with expertise in behavior change.
Sean joins Josh Becerra in episode 16 of How I Work to share marketing and SEO growth ideas like how “The Mom Test” can get to the core of what people really think about your product or service and the value in zeroing in on your customer journey to test brand messaging. Plus:
- How the Keyword Golden Ratio helps him decide which topics to write about for SEO
- 3 answers to have when approaching buyers: Why anything? Why us? and Why now?
- The 3 ingredients needed to change human behavior: Motivation, Ability, and Prompt
Learn more about Sean Higgins and BetterYou: https://www.betteryou.ai/
Explore more 100% free, curated content from leaders in the SaaS marketing community at https://augurian.com/saas-scoop. Or visit our blog to find more digital marketing tips and ideas. Want to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
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