The Published Author Podcast will teach you how to write a book so that you can grow your business. Entrepreneur, author, and speaker Josh Steimle reveals how entrepreneurs can create exciting opportunities by writing a book and creating a thought leadership system. Enjoy interviews with authors and book publishing professionals, including literary agents, editors, ghostwriters, cover designers, publishers, PR experts, and marketers. Josh Steimle is founder and CEO of the 7 Systems of Influe ...
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The mission of this podcast is to help individuals and organizations find their audience, make connections, and seek fulfillment, through marketing strategy and communications.
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#0115 AJ Harper on Reader First Philosophy, Working with a Ghost Writer
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Josh and AJ talk about how she got connected to Mike Michalowicz and became his ghostwriter and now writing partner, her course, and why she decided to finally write her own book. Also, a bit of banter about ideal audience and memoir writing.By Josh Steimle
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#0114 Thought Leadership Deep Dive w/ Peter Winick
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Peter Winick is the founder and CEO of Thought Leadership Leverage. For the past two decades, he’s helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. His…
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#0113 Marketing Professor Kim Whitler Talks Positioning For Advantage
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Kim Whitler is a Professor of Business Administration at the University of Virginia's Darden School of Business and the author of "Positioning for Advantage: Techniques and Strategies to Grow Brand Value". Kim spent nearly 20 years in the private industry in strategy and marketing roles at Procter & Gamble, as the general manager of the Breakfast D…
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The 5 Languages of Appreciation in the Workplace w/ Dr. Paul White
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If you’ve read Gary Chapman’s book The 5 Love Languages, then The 5 Languages of Appreciation in the Workplace is the business/workplace version. Co-authored by Chapman and today’s guest Dr. Paul White, The 5 Languages of Appreciation in the Workplace is all about improving workplace relationships by learning your coworkers’ language of appreciatio…
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Circle of Impact and Overcoming Adversity in the Process w/ Ed Brenegar
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Ed Brenegar is a keynote speaker and leadership consultant focused on teaching people to become people of leadership within their workplace and social circles. He’s worked with senior executives for 30 years and authored ‘Circle of Impact: Taking Personal Initiative To Ignite Change’. Using his proprietary Circle of Impact model, Ed provides the to…
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The One Sales Book Every Salesperson Should Read w/ Mareo McCracken
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Mareo McCracken is the Chief Revenue Officer at Movemedical where he guides sales, marketing, and customer success efforts. Prior to this, he was the top-performing salesperson at multiple companies in various industries including financial services, marketing, logistics, manufacturing, and commodities. And he’s now the new author of the book Reall…
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How Female Entrepreneurs Can Launch Books and Publishing Companies w/ Adriana Monique Alvarez
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Adriana Monique Alvarez is the CEO and Founder of AMA Publishing, where she teaches women how to start highly profitable publishing companies. She’s the author of 15 books (and counting) including How To Start A Six Figure Publishing Company: A Guide for Ambitious Female Entrepreneurs Who Are Ready to Transform a Formerly Male-Dominated Industry. I…
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Self-Publishing a Highly-Visual Book on Data w/ Ben Salmon
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Ben is the author of Your Number’s Up! Getting a grip on Data and Measurement to accelerate your Direct to Consumer ecommerce sales. Ben is highly qualified to write this book, having held global roles with leading marketing technology companies like Unica, Chordiant, smartFOCUS, and Pitney Bowes Software, as well as leading the data charge at big …
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How To Edit Your Own Book w/ Allison K Williams
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Allison Williams is an editor, book coach, and speaker, and she’s the author of Seven Drafts, Self-edit like a pro from blank page to book. She has edited & coached writers to publication with Big Five, literary, and indie presses. Her own writing has appeared in the New York Times, and on National Public Radio and CBC-Canada. A former circus acrob…
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Five Pillars of the Freedom Lifestyle w/ Curt Mercadante
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Curt helps entrepreneurs and wannapreneurs design, manifest, and grow their freedom businesses. For 25 years, he has counseled small businesses, entrepreneurs, as well as some of the largest corporations and associations in the country. He’s built three profitable businesses, including a 7-figure PR and ad agency. In this episode, Curt talks about …
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Collaborative Homeschooling w/ Matt Beaudreau
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Matt Beaudreau is the founder of multiple Acton Academy campuses and author of Collaborative Homeschooling. He’s also the founder of Apogee and host of The Essential 11 Podcast, as well as an international keynote speaker. In this episode, Matt explains his philosophy of education and how he went from being a public school teacher to trying to find…
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Content-Based Networking w/ James Carbary
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James is the founder of Sweet Fish Media, a podcast agency for B2B brands, and Showcase, a SaaS product for podcasters. He's also the Executive Producer of two podcasts: B2B Growth & Young Married Christian. James published Content-Based Networking to show how you can use the content production process to connect with clients, partners, mentors, an…
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Kate is a “tech humanist” and the author of A Future so Bright as well as three other books. She speaks globally to audiences about how data and emerging technologies like AI are shaping the future of human experiences, and she’s addressed organizations like Google, IBM, Coca-Cola, Colgate, Cambridge, Yale, and audiences of world leaders at the Uni…
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Las Vegas Entrepreneur Ron Coury On Writing His Memoir, Tenacity
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Special Episode: Today's episode is about Ron Coury's recent memoir. We generally don't interview people about memoir-type books on the Published Author Podcast, but Ron's story is an interesting one and he has some great advice for anyone looking to publish a book. After retiring from the U.S. Marine Corp, Ron Coury became an entrepreneur in Las V…
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Leadership, Flow, and Connection w/ Peri Chickering
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Peri is the author of Leadership Flow: The Unstoppable Power of Connection. She’s also a coach, consultant, herbalist, and leadership educator. Working for years in the field of wilderness-based leadership, she ran her own leadership school in Colorado, as well as in South Africa and Bulgaria, and has worked with clients in private, governmental, a…
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Kindlepreneur Dave Chesson Shares Top Amazon Tips
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Dave Chesson became an author as a way to spend more time with his family. As he developed expertise writing, publishing, and marketing books, he shared lessons learned on his Kindlepreneur.com website, which eventually became his main focus. In this episode, Dave shares his author journey, how he started Kindlepreneur, as well as some of his top t…
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Find Your Book Idea And Make It Irresistible w/ Tamsen Webster
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How do you come up with the right idea for your book? How do you make sure that idea is irresistible? In this episode, Tamsen shares answers to those questions, taken from her book Find Your Red Thread: Make Your Big Ideas Irresistible. Her strategies and tactics are the same ones she’s used to work with organizations like Johnson & Johnson, Harvar…
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Build Trust By Focusing On Problems, Not Solutions w/ Ari Galper
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What will convince your customers to work with you, talking about their problems or about your solution? Ari Galper, the world’s top authority on trust-based selling, says it’s all about the problem. Think about it—if someone trusts you enough, you could say, “I’ve got the solution to your problem, let’s sign you up,” and you wouldn’t even need to …
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Trademark Battles and Selling Like A Human w/ Sarah Santacroce
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While her new book, Selling Like We’re Human, isn’t about trademark issues, it was a trademark dispute the Swiss Sarah Santacroce got dragged into that led to the title. In this episode, you’ll hear how Sarah chose her first title and then had to rebrand her book, herself, and her business received a letter from a US-based trademark lawyer (those d…
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Publisher Takes On Just One Book Per Year—Find Out Why
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Bard Press only takes on one new book project per year, but when they do, they blow it out of the water with bestsellers like The ONE Thing by Gary Keller and Jay Papasan or Jeffrey Gitomer’s Little Red Book of Selling. Bard Press is managed by Todd Sattersten and in this episode, he’ll talk about how his publishing company chooses who to work with…
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Your Intro To Hiring An Editor w/ Carolyn Roark
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Do you need to hire an editor for your book? (short answer = YES) When should you hire an editor? What kind of editor(s) should you hire? How much will it cost? These are just some of the questions Carolyn Roark, developmental editor, ghostwriter, and book coach, answers in this episode. If you’ve got questions about hiring a book editor, this is w…
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3 Ingredients For Business Book Success w/ Jose Palomino
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Jose is the founder of Value Prop Interactive, a consulting firm he started over 15 years ago, and the creator of the "Revenue Throughput System", a process that diagnoses the volume and velocity at which a business converts opportunities into revenue. He’s an adjunct Professor of Marketing with the Villanova University MBA program and author of Va…
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Use The Creator Mindset To Make Your Book Better w/ Nir Bashan
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We’re all born creative and capable of achieving incredible things—that’s just part of the message Nir Bashan shares in this episode, as he talks about his book The Creator Mindset (McGraw/Hill, 2020). Nir has worked with Hollywood and music stars like Woody Harrelson and Rod Stewart as well as companies like AT&T, Microsoft, Ace Hardware, NFL Netw…
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Andrew Miller, Author Of The Startup Growth Book, Shares His Best Book Marketing Secrets
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Andrew is a prolific bootstrapped startup marketing expert who has driven three VC-backed startup exits, and dozens of successfully funded startups. In this episode, Andrew talks about his new book, The Startup Growth Book: 50+ Proven Ways to Scale Your Business Without a Marketing Budget, and how he’s applying the lessons from the book to market t…
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Don’t Sweat The Small Stuff w/ Kristine Carlson
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Kristine Carlson is a New York Times bestselling author and renowned speaker recognized worldwide for the global success of The Don’t Sweat the Small Stuff book series she co-authored with her late husband Dr. Richard Carlson. Her memoir has become a Lifetime movie starring Heather Locklear titled, Don’t Sweat the Small Stuff: The Kristine Carlson …
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Adam Houlahan Launched A LinkedIn Agency With The LinkedIn Playbook
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Adam Houlahan’s first book, Social Media Secret Sauce, launched his speaking career and helped him build a strong personal brand and platform. When Adam decided to launch his LinkedIn Agency, he already knew he was going to write a book to help him grow it. In this episode, you’ll hear how the book’s reception outstripped his expectations and has a…
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“I know my book isn’t going to be a bestseller,” Drew says. So why did he write it? Because although his book targets B2B chief marketing officers, a small, niche audience, all Drew has to do is attract the attention of a small slice of that audience to produce massive success for him and his agency.…
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Why Your Employees Should Write Books with Jason Falls, Author of Winfluence
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Jason Falls leads digital marketing strategy at Cornett, a full-service advertising agency based in Lexington, Kentucky, which was named the Southeast’s Small Agency of the Year by Ad Age in 2021. He’s also the author of the new book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand.By Josh Steimle
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Ken has been in the publishing industry for more than five decades and has helped hundreds of executives, entrepreneurs, and others to become thought leaders. In this episode Ken talks about how he came to the conclusion that every thought leader needs a book, as well as how he became an author himself. Listen in for some great tips on why and how …
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Author Charlie Gilkey Will Teach You How To Start Finishing
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Drawing from his military service to a PhD in Philosophy, Charlie Gilkey teaches entrepreneurs, small business owners, and professional creatives how to get stuff done. In this episode Charlie talks about how his first book, The Small Business Lifecycle: Taking the Right Steps at the Right Time to Grow Your Small Business, wasn’t the first book he …
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Book Prompts and The Joy Of Writing w/ Book Coach Lisa Tener
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As a young girl, Lisa was a slow reader but knew she wanted to be a writer. A career in writing led to coaching others to write nonfiction, and today Lisa’s clients have been featured on Oprah, NPR, Today, Good Morning America, and scores of other media outlets.By Josh Steimle
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Dorie Clark was fired by her first literary agent after every publisher she pitched turned her down and told her she needed “a platform.” Not one to back down, when the front door was slammed in her face, Dorie says, “I went in the window instead.”By Josh Steimle
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Disruption Proof, New Book By Bestselling Author Of The Lean Entrepreneur
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Brant Cooper’s front-row seat to the dot-com boom and crash and subsequent experiences with startups led him to write a series of books to help entrepreneurs build more successful startups. More recently, he’s turned his attention to how startups prepare for the long term by making sure they survive the short term with his new book, Disruption Proo…
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Dr. Tracey Jones Talks Tremendous Leadership
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From the Air Force (with time in the First Gulf War and Bosnian War) to an MBA and then a PhD in Leadership, Dr. Tracey Jones has seen a lot, and written about what she’s learned in 10 books (and counting). In this episode she talks about her author journey to her latest book, SPARK: 5 Essentials to Ignite the Greatness Within, as well as what she’…
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Lessons From Interviewing 274 Marketing Book Authors
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Douglas Burdett isn’t an author, but he’s interviewed 274 of them. Douglas is the host of The Marketing Book Podcast, and in this episode we chat about the experiences he’s had and lessons he’s learned from talking to authors like Seth Godin, Mark Schaefer, Anne Janzer (see Ep. #5), and Jay Baer. How valuable is going on podcasts to an author? (sho…
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40x Entrepreneur Les McKeown Turned Predictable Success Into A Bestselling Book And A Business
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Les McKeown is the CEO of Predictable Success LLC. A renowned speaker, author and advisor on accelerated business growth, Les started over 40 companies in his own right, and has guided hundreds more worldwide.By Josh Steimle
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Author Chris Voss Tells How He Wrote Bestseller Never Split The Difference
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A former kidnapping negotiator with the Federal Bureau of Investigation (FBI) is the ideal person to write a book on negotiating. After all, what could be more challenging than negotiating the life of a hostage?By Josh Steimle
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Coaching And Consulting Success Driven by Four Bestselling Books
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Michael Zipursky is the co-founder and CEO of Consulting Success, a global leader in coaching and training entrepreneurs. In the past 20 years he’s worked with thousands of clients, and he’s the author of four bestselling books, including last year’s Act Now: How Successful Consultants Thrive During Chaos and Uncertainty.…
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From Refugee To Skin-Care Entrepreneur And Bestselling Author
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Suhein Beck is the founder of ELAJ, a natural skincare company, and a bestselling author. She’s also a Syrian refugee, hosted an international talk show in the Mideast where she had to literally dodge bombs, has been involved in multiple FBI sting operations, and is now an American entrepreneur.By Josh Steimle
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Author Aims to Eradicate Generational Poverty By Helping Entrepreneurs Build Businesses
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John Meese is the author of the new book Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One). John is also the CEO of Cowork.Inc, Co-founder of Notable, and host of the Thrive School podcast. John is an economist-turned-entrepreneur on a mission to eradicate generational poverty by helping entrepreneurs create…
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Infusionsoft (Keap) Master Funnel Builder Talks Building An Author Email List And Much More
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Way back in episode 67 with Wendy Keller, Wendy referenced Paul Sokol, explaining that Paul is an expert at building funnels—essential for authors building their audience and contacts. Paul talks about this and lots more in this episode, including the new book he’s working on.By Josh Steimle
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Author Of Sway Talks About G.R.I.T. Marketing Method, How She Wrote Her Book
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Christina Del Villar is a Silicon Valley marketing executive, consultant and author of the new book Sway: Implement the G.R.I.T. Marketing Method to Gain Influence & Drive Corporate Strategy. Christina has wanted to write the book for a long time, having worked on many teams and discovering that lots of people don’t understand what marketers bring …
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Carol Roth: How She Wrote The War On Small Business
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She is author of a new book The War on Small Business: How the Government Used the Pandemic to Crush the Backbone of America, published by HarperCollins. In this episode we talk about Carol’s book, her work as an author and why she wrote her first book, the bestselling The Entrepreneur Equation, and how she promotes her books in the media.…
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John Kotter, Harvard Business School Professor, Talks About Publishing 21 Books
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In his youth, John Kotter didn’t intend to become a writer of bestsellers and a professor at Harvard Business School. But early on in his career he fell in love with digging into a topic very deeply and finding value for readers. His first book, Mayors In Action, kicked off a life-long love affair with research and writing. John, a Harvard Business…
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Miriam Schulman Found Her Book Niche By Reading Bad Book Reviews On Amazon
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The devastating terrorist attacks on the World Trade Centre in 1993 and 2001 were traumatic for thousands of people. They also changed many people’s lives. Some left New York City, never to return. Some left the corporate world. Today’s guest, Miriam Schulman, was one such woman. She tells Published Author Podcast host Josh Steimle that she was alw…
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Psychiatrist Dr. Drew Ramsey Wrote Four Bestsellers On Mental Health, Including A Cookbook
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Years ago, psychiatrist, Dr. Drew Ramsey saw first-hand the impact of the second-generation of antipsychotic drugs on his patients. While the drugs may have alleviated the symptoms of psychiatric illnesses, they were hard on the body and mind. Patients gained excessive weight and developed problems with the lipid balances in their blood. It didn’t …
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Author Of The Hype Handbook on Using Hype To Create a Better World
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People have never been so susceptible to propaganda and persuasion as they are today. Hype truly runs our world. But imagine if you could generate and leverage hype for positive purposes—like legitimate business success, helping people, or facilitating community change. Michael F. Schein is a writer, international speaker, founder and president of …
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Experts Never Chase: A Game-Changer For Lead Generation
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You're lying in bed in the wee hours, feeling anxious because you have no idea where your next client will come from. Does this sound like you? If so, today’s Published Author episode is something you definitely want to hear! Host Josh Steimle talks to Tobin Slaven, author of the book Experts Never Chase: The Hassle-Free Guide for Expert-Based Entr…
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Finding The Right Agent And Getting The Best Deal With a Traditional Publisher
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Authors who aspire to getting picked up by a traditional publisher should find an agent first, given that about 80 percent of books from publishing houses are sold by agents. Agents are the ones with relationships with editors, developed carefully over the years. An agent knows what a publisher is looking for, and how to present an author and their…
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Author of Built to Sell Shares How His Book Launched A Business
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For some author-entrepreneurs, success isn’t planned. Instead, it comes from a series of events and being able to see opportunities in those events. This is definitely the story with John Warrillow. He built a successful market research business, with more than $6 million in revenue. Clients included The Bank of America and American Express, and be…
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