Your guide to motorsports sponsorship
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FAREWELL EPISODE!!! After 3.5 years and 228 episodes with Josh Wiese, the Sponsored Rider Club Podcast is coming to an end. Tune in for some reflections on the past and a glimpse into the future. This live experience is powered by 4 Wheel Parts, but the ENTIRE experience was powered by YOU. Have fun and ride safe.…
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Finally! It is time for ME to answer the question I have been CONSTANTLY asking the guests on the show... If I could sponsor anyone in the world, who would I choose and why? Tune in for my answer. Who would you sponsor and why? This live experience is powered by 4 Wheel Parts.By Impact Fuel
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#226 - Jeff Vanasdal of Topthepodium.com is back to tell us about his new company, social media bots, and lead generation
44:13
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In his 4th guest appearance on the show, Jeff Vanasdal is back to talk about his latest adventures and how you should be thinking about lead generation. We also discuss social media bots and Jeff's latest online magazine. Powered by 4 Wheel Parts. Brought to you by: AMSOIL Crash Addict Industries Topthepodium.com…
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In past episodes, we have discussed the surge in iRacing and eSports, and urged you to consider getting into the mix given the current pandemic. Not everyone is ready for the surge, and some racers have learned the hard way. This show is intended to give you some insights into mistakes racers have made and how you can avoid those and properly lever…
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#224 - Camren Sorensen talks youth racing and what it means to be sketchy
20:46
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In Part 3 of the Sorensen Series, 8 yr. old racer Camren Sorensen of Sorensen Motorsports joins us to talk about the crazy things he does in youth motorsports. He also shares the work he is doing to develop his personal brand, That's Sketchy, and his YouTube channel. Powered by 4 Wheel Parts. Brought to you by: AMSOIL Crash Addict Industries Topthe…
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#223 - Amanda Sorensen talks competition, multi-discipline sponsorship, and managing distraction
59:11
59:11
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In Part 2 of the Sorensen series, Amanda Sorensen of Sorensen Motorsports joins us to discuss multiple facets of motorsports marketing. We chat about managing sponsors across racing disciplines, turning negative energy into positive energy, showing your failures, and the importance of competition. Powered by 4 Wheel Parts. Brought to you by: AMSOIL…
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In our 51st live show, Josh Wiese is discussing how the coronavirus has created a new surge in eSports and what that could mean for you. Powered by 4 Wheel Parts.By Impact Fuel
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#221 - Utilizing quarantine to improve your sponsorship program
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During the COVID-19 pandemic, the world is changing daily. Many people are in quarantine, looking for opportunities to fill their time. This show discusses 5 tips to help you utilize this coronavirus quarantine time to improve your skills and ultimately your sponsorship program. This live experience is powered by 4 Wheel Parts.…
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#220 - Branden Sorensen talks supporting R&D, having a Plan B, and treating your sponsor like it's YOUR business
44:09
44:09
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44:09
Branden Sorensen of Sorensen Motorsports joins us to discuss a variety of motorsports marketing and sponsorship topics. As the youngest professional drift driver and a member of a family devoted to motorsports, we get a ton of info on how to treat your sponsors, supporting development testing, and what it means to have a backup plan. Stay tuned for…
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#219 - Mia Chapman talks UTV racing, being a Redbull athlete, and why sponsors like desert racing
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Mia Chapman takes you behind the wheel to understand how she has leveraged her racing, networking, and social media skills to become a rising star in the UTV racing world. Powered by 4 Wheel Parts. Brought to you by: AMSOIL Crash Addict Industries Topthepodium.comBy Impact Fuel
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#218 - Basil Khaja of Midwest Offroad Expeditions talks event planning, photo sharing, and sponsorship connection
56:32
56:32
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By Impact Fuel
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By Impact Fuel
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#216 - What is livery and why should I care?
6:27
6:27
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By Impact Fuel
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By Impact Fuel
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#214 - Back to the basics; 6 motorsports sponsorship fails to avoid
17:46
17:46
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By Impact Fuel
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By Impact Fuel
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#212 - Hunt the Front co-creator and kart racer Joshua Joiner talks storytelling, Patreon, and vlogging
58:33
58:33
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By Impact Fuel
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#211 - Chris Keller of Nomad Overland talks social media tools, affiliate marketing, and consistency
1:19:19
1:19:19
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By Impact Fuel
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By Impact Fuel
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#209 - Jay Tilles of Banks Power and the Truck Show Podcast talks sponsorship management, your look, and what companies are really thinking
1:22:19
1:22:19
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By Impact Fuel
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#208 - Jim Beaver talks eSports, Vision Wheel brand management, podcasting, and becoming a racer agent
58:31
58:31
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By Impact Fuel
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#207 - Are you playing the Infinite Game?
10:29
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By Impact Fuel
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By Impact Fuel
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#205 - Nate Mclean returns to discuss sand dune adventures and revised content strategies
1:03:33
1:03:33
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By Impact Fuel
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By Impact Fuel
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#203 - Brennen Shermer shares his process for using snowmobile watercross to overcome PTSD
53:20
53:20
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By Impact Fuel
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By Impact Fuel
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#201 - Justin Krabben talks snowmobile watercross, 5M Tik Tok views, and sponsorship lessons learned
1:03:06
1:03:06
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Justin Krabben joins us to share what he has learned from this podcast over the years and how he has leveraged Tik Tok to gain 5M video views! He also offers us a behind the scenes understanding of the fascinating sport of snowmobile watercross! Powered by 4 Wheel Parts. Brought to you by: SolderWeld AMSOIL Crash Addict Industries Topthepodium.com…
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Have you ever considered starting your own podcast? It is a great way to share your message and extend your brand. It seemed fitting that this milestone 200th episode would cover the fundamental elements of starting a podcast. Powered by 4 Wheel Parts. Brought to you by: SolderWeld AMSOIL Crash Addict Industries Topthepodium.com…
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#199 - What's Next in Motorsports Sponsorship?
48:28
48:28
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On the eve of our 200th episode, it felt appropriate to ask the questions... What does our industry have in store for us in the future? What trends in motorsports sponsorship should we be paying attention to? What should we be prepared for? Tune in to find out. Powered by 4 Wheel Parts. Brought to you by: SolderWeld AMSOIL Crash Addict Industries T…
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#198 - George Hammel is back to talk about his 19 lives, strategic planning, and the Dirt Life
59:20
59:20
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George Hammel is back again to share how he has overcome some serious challenges in his racing career, and ultimately what you can learn from it. Powered by 4 Wheel Parts. Brought to you by: SolderWeld AMSOIL Bold Racing Crash Addict Industries Topthepodium.comBy Impact Fuel
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#197 - A step toward discovering your brand; the Personal Mission Statement
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9:20
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We hear guests on the show talk CONSTANTLY about being yourself and living your brand. How do you know what your brand is though? Who are you really? Let’s get a tool in your hand to help answer those questions. This live experience is powered by 4 Wheel Parts and Bold Racing.By Impact Fuel
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By Impact Fuel
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#195 - Keith Hook of UTV Sports Mag on the importance of emotion and stories in content creation
1:05:50
1:05:50
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Keith Hook, owner/publisher of UTV Sports Magazine, joins us to share his perspective on the fundamental of good content creation. We discuss a newer video platform and some of the critical elements in telling a digital. Powered by 4 Wheel Parts. Brought to you by: SolderWeld AMSOIL Bold Racing Crash Addict Industries Topthepodium.com…
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This episode dives into something most of us struggle with at one point or another...burnout. So many expectations...not enough time or energy. We offer validation of this feeling, as well as some tips to help you dig out. Powered by 4 Wheel Parts. Brought to you by: SolderWeld AMSOIL Bold Racing Crash Addict Industries Topthepodium.com…
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SEMA is an incredible show packed full of opportunities and lessons learned. This episode dives into 5 key motorsports marketing and sponsorship takeaways from SEMA 2019. Powered by 4 Wheel Parts. Brought to you by: SolderWeld AMSOIL Bold Racing Crash Addict Industries Topthepodium.comBy Impact Fuel
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#192 - 5 ways to make your sponsorship program legit
12:05
12:05
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Josh Wiese is live discussing some fundamental tips for running your sponsorship program like a legit business. Let us know your thoughts in the comments. Like, share, and tag your friends! This live experience was powered by 4 Wheel Parts and Bold Racing.By Impact Fuel
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#191 - Ferenc Elekes of Overland Site spews insights on social media, website, and blogging
1:11:16
1:11:16
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Ferenc Elekes of Overland Site joins us to share is crazy overland adventures and give us some very tangible advice on how you can utilize keywords, social media planning tools, and Pinterest to boost your overall exposure to the motorsports community. Powered by 4 Wheel Parts. Brought to you by: SolderWeld AMSOIL Bold Racing Crash Addict Industrie…
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#190 - Is the World of Motorsports BIG or SMALL?
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Is the world of motorsports sponsorship BIG or SMALL? Join Josh Wiese live to unpack this question. He also has an update and an opportunity for YOU to be interviewed at SEMA. Powered by 4 Wheel Parts and Bold Racing.By Impact Fuel
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You have to make a choice when a sponsorship deal or contract is presented to you. Is saying "NO" and option? If so, how can you recognize and communicate that? This show unpacks the reasons you might say no to a sponsorship deal and how you might go about saying it. Powered by 4 Wheel Parts. Brought to you by: SolderWeld AMSOIL Bold Racing Crash A…
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#188 - Taylor Heiman is back to discuss supercross futures, women in motocross, and marketing tips
40:09
40:09
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Taylor Heiman is back for the 4th time to discuss her new role as a sponsor for female supercross racers. We also cover the 2019 Vegas to Reno race, her new partners, and some overall marketing tips you need to know. Powered by 4 Wheel Parts. Brought to you by: SolderWeld AMSOIL Bold Racing Crash Addict Industries Topthepodium.com…
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#187 - The 31 terms you NEED to know AND use
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This show dives into some of the basic business terms that can help add a professional edge and more credibility to your sponsorship program. Powered by 4 Wheel Parts. Brought to you by: SolderWeld AMSOIL Bold Racing Crash Addict Industries Topthepodium.comBy Impact Fuel
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#186 - Ronnie Anderson hits on foundational elements that you CAN'T ignore
40:24
40:24
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Offroad racer Ronnie Anderson talks to us about a key to success: managing stress so that you can ultimately have fun. We also hit on some of the cool things he is doing with RJ Anderson from a content creation standpoint. Powered by 4 Wheel Parts. Brought to you by: SolderWeld AMSOIL Bold Racing Crash Addict Industries Topthepodium.com…
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#185 - You are the average of the 5 people you spend the most time with
1:43
1:43
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We briefly explore the concept of the impact the people around you have on your personal brand. This live experience is powered by 4 Wheel Parts and Bold Racing.By Impact Fuel
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#184 - 4 Tips to improve your professional online presence
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9:26
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We are live discussing some simple steps you can take to bolster your professional online presence. Powered by 4 Wheel Parts and Bold Racing.By Impact Fuel
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#183 - Gunnar Sterne explains how Street Fighter 5, pretzels, and orienteering can get you sponsored by Red Bull
1:05:20
1:05:20
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Gunnar Sterne brings his ice oval racing experience to this show along with an insider look at being a Red Bull athlete. We discuss organic integration, local company sponsors, and...orienteering. Lots of fun and great info. Powered by 4 Wheel Parts. Brought to you by: AMSOIL SolderWeld Bold Racing Crash Addict Industries Topthepodium.com…
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#182 - Honda off-road racer Jeff Proctor discusses carpe diem and building a legit sponsorship program
1:04:26
1:04:26
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Can cycle trader ads, random run-ins, and a marketing agency propel your motorsports career? Find out how Honda off-road racer Jeff Proctor built his awesome sponsorship program and financial acumen in this knowledge-packed episode. Powered by 4 Wheel Parts. Brought to you by: AMSOIL SolderWeld Bold Racing Crash Addict Industries Topthepodium.com…
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#181 - Chuck Foreman of Pro Eagle talks contingency, brand ambassadors, and seeing the big picture
1:05:23
1:05:23
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Chuck Foreman of Pro Eagle joins us to talk about his expectations of brand ambassadors beyond the track. We also get to hear the story of how the Pro Eagle jack company got started, which is frankly pretty awesome. Powered by 4 Wheel Parts. Brought to you by: AMSOIL SolderWeld Bold Racing Crash Addict Industries Topthepodium.com…
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#180 - Monster Energy's Matt Burroughs takes us behind the sponsorship scenes
1:10:02
1:10:02
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Matt Burroughs, desert racer and Senior Vice President at Monster Energy, joins us to share his stories as a UTV desert racer. We get into some cool examples of what it really takes to race and support events for your sponsors. Powered by 4 Wheel Parts. Brought to you by: AMSOIL SolderWeld Bold Racing Crash Addict Industries Topthepodium.com…
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#179 - Does your look matter to motorsports sponsors?
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In this live show, we answer the question "Does your look matter to motorsports sponsors?" Powered by 4 Wheel Parts and Bold Racing.By Impact Fuel
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