Named "Best Realtor Podcast" by Feedspot, The Real Look is your all-access ticket into the real estate industry! Tune in each week with hosts Bruce Hardie and Chase Williams as they bring you 'Northern Lights' interviews with Mega Agents in the Northwest. Learn best practices, challenges, and everything in between in raw discussions about the journey to the top. Plus, look for our mid-week Trending News episodes where our hosts break down the latest industry headlines you need to know. If yo ...
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Trending News: State of the Industry - July 2024
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In this special edition of Trending News, Bruce and Chase discuss the state of the industry for July 2024. They cover three key metrics the Fed and the government use to measure the economy's health: unemployment, GDP growth, and inflation. Link to the State of Industry slide deckBy KW Northwest Region
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Northern Lights: Natalie Lemas Hernandez on Building a Thriving Business and Giving Back
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LISTEN: We are joined by Natalie Lemas Hernandez Owner/CEO and Realtor at Commercial Northwest Property Management with Keller Williams Realty Boise in Boise, Idaho. She shares her journey from initially not wanting to get into real estate business to building a thriving commercial property management company as well as an active property investor.…
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Pending home sales plummet to an all-time low in May. Also, the REcolorado board fired as shareholders revealed the new buyer. Finally, Redfin and Zillow were named in video privacy lawsuits.By KW Northwest Region
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Northern Lights: Jamie Jenicek on Building a Business the Right Way, Finding a Niche and Creating a Brand
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LISTEN: We are joined by Jamie Jenicek with Keller Williams Realty Coeur d'Alene in Coeur d'Alene, Idaho. He shares his journey from being a game warden to working in construction and car sales before finding his passion in real estate. He discusses the challenges he faced in the early years, including losing everything. Jamie discusses the importa…
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Existing home sales drop even as prices hit all-time highs. Also, the U.S. Treasury has launched initiatives to boost the housing supply. Finally, Federal regulators approve the final rule for AVM usage.By KW Northwest Region
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Northern Lights: Shane Bangle on Accelerating Success in Real Estate Through Teamwork
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LISTEN: We are joined by Shane Bangle, Rainmaker for The Manna Group with Keller Williams Realty Spokane in Spokane, Washington. Shane shares his journey from working at a university and being a police officer to becoming a successful real estate agent and starting his own team, the Manna Group. He discusses the importance of joining a team when st…
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U.S. home sales fall to a historically low level. Also, HUD expands housing counseling support for Native American tribes. And finally, Zillow reached a settlement agreement with MLS defendants in an antitrust suit.By KW Northwest Region
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Northern Lights: Kirstan Rogers on The Power of Building Relationships in Real Estate
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LISTEN: We’re joined by Kirstan Rogers with the Rog3rs Realty Team from Keller Williams Portland Central in Portland, Oregon. She shares her journey from property management to leasing shopping centers to residential real estate. She emphasizes the importance of building relationships and treating people right. Kirstan discusses her intentional app…
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U.S. job creation exceeds forecasts, signals delays in rate cuts. Also, Two parties appeal the final approval of RE/MAX, Keller Williams, and Anywhere settlement agreements. And finally, HUD launched a manufactured home community loan program.By KW Northwest Region
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Northern Lights: Jesse Morgen on his path from Banking to Property Management to Success in Real Estate
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LISTEN: We’re joined by Jesse Morgen with Keller Williams Premier Partners in Vancouver, Washington. He shares his journey from working at a bank and mortgage lender to becoming a successful real estate agent. Discusses his experience as a property manager and how he shifted into residential real estate. He stresses the significance of creating a c…
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Northwest MLS criticizes $418M NAR settlement agreement, opts out. Also, Lenders file a class-action lawsuit against Equifax, citing monopoly in work number product. And finally, Nation’s largest MLS (California Regional MLS) now allows listings to show seller concessions.By KW Northwest Region
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Northern Lights: David R Knight on Carving Out a Niche in Land Development and the Importance of Branding and Marketing in Real Estate.
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LISTEN: We’re joined by David R Knight, Rainmaker for the Landman Team with Keller Williams Realty Mountains to Sound in Kent, Washington. He shares his journey in real estate and how he carved out a niche in land sales and development. He discusses the importance of branding and marketing in generating leads and building a successful business. Dav…
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Northern Lights: Jeanie Kendall on Finding Her Niche and Nurturing Client Relationships for Long-Term Success
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LISTEN: We’re joined by Jeanie Kendall with Keller Williams Greater Seattle in Seattle, Washington. She shares her journey from medical practice administration to real estate and how she found success by focusing on her community and niche market. She emphasizes the importance of authenticity and building relationships with clients. Jeannie discuss…
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Sun Belt cities see fastest rent deflation amid building boom. Also, at NAR midyear, 'the media' was cast as the villain…..repeatedly. And finally, a CFPB official talks about reverse mortgage safety and counseling resources.By KW Northwest Region
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Northern Lights: Peter Bradrick on Faith, the Power of Authenticity in Real Estate, and Building a Fiercely Loyal Datebase.
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LISTEN: We’re joined by Peter Bradrick, Rainmaker for the Red Banner Team at Keller Williams West Sound in Gig Harbor, Washington. He shares his journey from a challenging past and how his faith was key to building a thriving life and business. He emphasizes the importance of authenticity, integrity, and building strong client relationships. Peter …
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Judge approves brokerage commission lawsuit settlement agreements. Also, the White House and HUD announce $5.5B in housing and community development grants. And finally, the NAR board votes to leave dues unchanged in 2025 and for changes to its code of ethics, find out what changed.By KW Northwest Region
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Northern Lights: Jamin Goecker on YouTube as a Lead Generating Machine, Expanding his Digital Real Estate Footprint and Getting 1% Better Every Day
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LISTEN: We’re joined by Jamin Goecker with Keller Williams Alaska Group in Anchorage, Alaska. He shares his journey from working multiple jobs to being a successful real estate agent in Alaska. He discusses how he turned to real estate out of desperation and the challenges he faced in his first year. Jamin explains how he built a YouTube channel fo…
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U.S. hiring slowed in April, missing estimates. Also, Redfin settles commission lawsuits for $9.25 million. And finally, U.S. mortgage holders post record home equity levels, find out how much.By KW Northwest Region
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Northern Lights: Russ Roberts on Commercial Real Estate in Eastern Washington, How Lead Generation and Coaching Catapulted His Business
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LISTEN: We’re joined by Russ Roberts Commercial Director for Keller Williams Yakima Valley in Yakima, Washington. He shares his journey into the industry and his challenges in breaking into the inclusive commercial market. He highlights how his knowledge of financial analysis and obtaining the CCIM designation was his key to success. Russ also disc…
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HomeServices of America, the last remaining brokerage defendant in the landmark Sitzer/Burnett antitrust commission case, has agreed to pay $250 million in damages to settle lawsuits. Meanwhile, The Fed's big question: Are high-interest rates doing their job? And finally, it appears that the spring housing market gets more inventory…
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Northern Lights: Jason Abrams on Success, Education & The Future of Real Estate
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LISTEN: We’re joined by Jason Abrams, Head of Industry and Learning at Keller Williams Realty International. He shares his journey in the real estate industry, from starting with no success to becoming a successful agent. From working in luxury to famous athletes, parlaying into a reality TV show. Hear how his passion to educate and coach agents, l…
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Existing home sales retreated in March as home prices rose last month even as fewer sales occurred and unsold inventory grew. Meanwhile, a new HUD rule aims to increase lender participation via a tribal housing program. And finally, prices for luxury homes soared in the first quarter.By KW Northwest Region
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Northern Lights: Todd Duitsman on His Path from Construction to Real Estate Success, and How a Life-Changing Event Transformed His Perspective on Life
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LISTEN: We’re joined by Todd Duitsman with Keller Williams North Sound in Marysville, Washington. His path from the construction industry to real estate, and how he was forced into the business due to the economic downturn. Then shares his extraordinary life-changing event and how it gave him a new perspective on life, and business, especially adju…
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A panel of judges declines to 'centralize' commission lawsuits for now. Meanwhile, west coast tech hubs see home values skyrocket in the spring market. Also, Opendoor will refund home sellers $62M under the FTC settlement. And finally, Single-family home sales to investors hit an all-time high.By KW Northwest Region
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Northern Lights: Jennifer Moretty on Building Relationships & Winning Clients By Leveraging Her Experience as a Military Spouse
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LISTEN: We’re joined by Jennifer Moretty with Keller Williams Greater 360 in Poulsbo, Washington. She shares her journey from being a military spouse to becoming a successful real estate agent. She emphasizes the importance of building relationships and providing value to her clients, particularly those in the military community. Jennifer's experti…
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Appeals court to allow DOJ to reopen its investigation into NAR ruled three-judge panel for the U.S. Circuit Court of Appeals in D.C. Meanwhile, the plaintiffs are asking the judge to order HomeServices to pay $4.7 billion in damages for the Sitzer/Burnett Commission lawsuit. And finally, according to NAR, Millennials replaced baby boomers as the l…
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Northern Lights: Rick and Teri Brenkus on Success with FSBOs, Contributing to the MREA book, Listings Strategies, and Family Legacy
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LISTEN: We’re joined by Rick and Teri Brenkus with Keller Williams The Marketplace in Las Vegas, Nevada. They share their journey in real estate, starting from their early experiences to building a successful team. They discuss the importance of focusing on for sale by owners (FSBOs) and navigating market shifts. Teri shares how their contribution …
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Equity surge boosts homeowner net worth, with U.S. homeowners holding a significant amount in home equity in 2023, how much? Tune in. Meanwhile, The Council of Multiple Listing Services united with Northwest MLS on Wednesday to pen amicus briefs exposing alleged flaws in the DOJ's statement of interest in the Nosalek case. Finally, after pandemic-e…
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Northern Lights: Kim Randolph-Meaney on Dominating Real Estate in Rural Market and Building a Thriving Business
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LISTEN: We’re joined by Kim Randolph-Meaney with Keller Williams Columbia Basin in Ephrata, Washington. Kim shares her journey from law enforcement to owning a bookstore before transitioning to real estate. She discusses the challenges and opportunities of working in a rural market and the importance of choosing clients wisely. Emphasizes the value…
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Today, we cover the brokerages not covered in the NAR settlement. Additionally, Compass settled the commission lawsuits for $57.5 million, and existing home sales in the US surged in February.By KW Northwest Region
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Northern Lights: Bob Lucido on Leveraging, Pivoting, and Building His Business
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LISTEN: We’re joined by Bob Lucido with Keller Williams Lucido Agency in Ellicott City, Maryland. With 47 years of experience, he shares his journey getting his start in real estate, the challenges he faced during the Great Recession, and pivoting from working with builders to resale clients. Bob discusses his strategies for building and scaling a …
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NAR has agreed to pay $418 million in damages to settle the real estate commission lawsuits. We go over the implications and what it means for the real estate industry. And good news, FHA raised lending limits for the Manufactured Home Loan Program.By KW Northwest Region
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Northern Lights: Scott Rosenthal on Building Relationships with his Passion for Cars and Property Management
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LISTEN: We’re joined by Scott Rosenthal with Keller Williams Alaska Group - Fairbanks. Scott, a military veteran, shares his journey in the industry as well as highlighting his passion for investing in properties and the unique challenges and opportunities of the Fairbanks market, including extreme weather conditions. He emphasizes the importance o…
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A strong jobs report could postpone any rate cut delays until summer and we explore the latest move from CFPB provoking criticism from the mortgage industry. Meanwhile, the Sitzer | Burnett saga continues with plaintiff attorneys asking for a third of the settlement payout.By KW Northwest Region
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Northern Lights: Matthew Claeys on a Giving Culture, Choosing Your Own Adventure, and Moving from E to P
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LISTEN: We’re joined by Matthew Claeys with Keller Williams Sunset Corridor serving the Portland Metro area in Oregon! He shares his unique journey working the high volume, low margin model, building his team back up recently to 39 agents with a goal of 100 by end of year. We get into recruiting, culture, and building a supportive foundation to kee…
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Fannie Mae discovers older homeowners want to age in place but are averse to extracting equity. Meanwhile, mortgage rates ease for the 2nd consecutive day on inflation data - but what does that really signal for the Fed’s decisions long-term as far as “quantitative tightening”?By KW Northwest Region
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Northern Lights: Matt Tavener on the Win/Play/Give Philosophy, Building a Family Culture, and Continuing his Father’s Legacy
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LISTEN: Today we’re joined by the other half of the Matt and Molly Team out of KW Asheville, Matt Tavener! Matt shares his journey as a 2nd generation realtor balancing his strengths in numbers, listings, and lead gen with his partner Molly de Mattos. He lets us in on what it takes to develop a positive culture, how to hire the right people, and th…
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Bruce and Chase are coming to you live from Keller Williams’ Family Reunion in Las Vegas, sharing their inspirational takeaways thus far. We learn about the importance of energy from keynote speaker Tony Robbins, the power of words by Phil Jones, telling your story through branding, and (calmly) preparing for a recession. Because you just never kno…
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Northern Lights: Steve Chader on Specialization, Mastering Skills through Teaching, and a Life Worth Living
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LISTEN: Real estate legend Steve Chader is in the studio joining us from Keller Williams Integrity First Realty in Gilbert, Arizona. He lets our listeners in on his decades of experience, from rebuilding his business after a shift, to the art of team building, to moving from success into significance. Steve has brought his heart into the very missi…
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NAR runs out of liability insurance, Opendoor looks to rescale business, and Nevada real estate firms get hit with a second commission lawsuit.By KW Northwest Region
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Northern Lights: Joe Williams on the Genesis of KW, the Power of Big Companies, and Creating THE Model During a Market Crash
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LISTEN: A true legend is in the studio today! In this special episode we’re honored to welcome guest Joe Williams, co-founder of Keller Williams Realty (you know, THAT Williams). A master teacher and storyteller, Joe details his journey getting into the industry 51 years ago and the wisdom he’s developed along the way. We get a ‘real look’ into how…
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NAR says falling rates helped drive home price growth in Q4, as new Altos data shows sellers are coming back into the housing market. Plus, the copycats continue as commission lawsuits head to Utah.By KW Northwest Region
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Northern Lights: Levi Gurno on Creating a Winning Culture, Being a Sponge, and Slowing Down to Speed Up
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LISTEN: In this episode, we’re joined by Levi Gurno with Keller Williams Coeur d’Alene in Coeur d’Alene, Idaho. From full-time pastor to real estate leader, he shares his journey following his passions in coaching, building his Mega Team, and trusting in his best friend / business partner. Levi reminds us that it doesn’t take long to move from succ…
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Powell addresses rate cuts with no Fed pivot in sight, while Fannie Mae economists release housing market outlook making predictions with their own rate cut timeline. In other news, Freddie Mac proposes $2,500 credit through Home Possible…what opportunity could this provide for homebuyers?By KW Northwest Region
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Northern Lights: Dan Holt on Energy Giving, Specialization, and Running the Winning Play (Every Time)
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LISTEN: We’re joined by Mega Agent and Leader Dan Holt with Keller Williams Greater Springfield in Springfield, Missouri. His fascinating real estate journey began when he found himself $6.5 million in debt as a homebuilder when the ’08 crash hit and he opted to start selling. Fast forward, and he’s now running his carefully curated team of 15 at H…
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NAR gets dismissed from pocket listing ban lawsuit, homebuilders end 2023 on a high note (selling more homes than the year prior), PLUS - we break down the Pennsylvania commission lawsuit, which saw Anywhere affiliates get replaced by five local brokerages. Tune in!By KW Northwest Region
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Northern Lights: Molly de Mattos on Trusting Your Partner, Staying in the Model, and the Massive Opportunity of Real Estate School
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LISTEN: Get ready for guest Molly de Mattos to bring the energy in this episode! This mega talent wears a lot of hats, from Dean of KSCORE, to BOLD coach, to Co-Owner of the Matt & Molly Team out of Asheville, North Carolina. Molly lives the mantra, “the highest form of learning is teaching”, reminding us all that there is no finish line in life. A…
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Rates dip to 6.6%, the lowest since May 2023, however the mortgage-backed securities market imbalance could fuel future rate hikes. Brokerage MV Realty is barred from North Carolina in another lawsuit of the ever-increasing string of real estate lawsuits, but this one stands out as particularly “unique”.…
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Northern Lights: Ryan Hvizda on the Practice of Mastery, Breaking Generational Patterns, and Running Her New Hampshire Business from Barbados
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LISTEN: Special guest Ryan Hvizda jumps on a call with us from paradise (Barbados, to be exact). She shares exactly how she leads her team remotely for 6 months out of the year with Keller Williams Metropolitan in Concord, New Hampshire. She’s embraced the power of technology and continues to nurture her network, building her community with team me…
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In this episode special guest and KW Leader, Ericka Lalka, joins us to get into the latest headlines, including new homeseller suits in AZ and NY targeting commission rules and more hits for NAR following President Kasper’s exit. Plus…new CFA stats reveal 49% of agents sold either 1 home (or none) this past year!…
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