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Welcome to The Profitable Graphic Designer Podcast. My name is Kady Sandel, and this podcast was brought to you by Aventive Academy – an online business education platform that helps brand, graphic, and web designers get more clients, increase their pricing, and build a profitable design business. You can find out more about starting and growing your freelance design business at aventiveacademy.com
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Ever wondered how to land high-paying clients, boost your rates, and run a successful design agency? This episode of The Profitable Graphic Designer Podcast is a bit different because I'm answering questions from you, our listeners. I’ve been in the design industry since I was 15, and now at 33, I’ve experienced it all—from charging $65 for a logo …
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Let’s talk about landing those high-ticket design projects that can transform your business. These aren't just any gigs – they’re the ones that allow you to showcase your design skills and command higher fees. To secure these projects, you need to position yourself as a premium brand, build trust with potential clients, and create compelling propos…
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When was the last time a single social media post changed your life? Ever? Join me on The Profitable Graphic Designer Podcast as I sit down with James Barnard, an award-winning logo designer, design educator, and the creative mind behind Barnard.co. James has an incredible story of how one viral TikTok post skyrocketed his career, bringing in count…
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This client portal changed absolutely everything in my design business. Fewer revisions, fewer emails, fewer questions. It’s all in one spot. Clients don’t ask us to resend the final files, they don’t ask about the timeline, they know exactly when they should pay next, and they are not asking for revisions via email. All the answers for them are in…
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Who pays the processing fees? How about taxes? Designer or Client? In this episode of The Profitable Graphic Designer Podcast, we are revealing something that many designers don’t handle correctly. It’s definitely something that your clients can choose not to hire you for or hire you for. I’ve been freelancing and running my design agency since 201…
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Have you ever thought about creating a quiz as a designer? No, I'm not talking about designing it, but using it in a way that will help you GET CLIENTS! Yes, it works. In today’s episode of The Profitable Graphic Designer Podcast, we are talking with Josh Haynam, the CEO and creator of Interact. Interact is a tool for creating online quizzes that g…
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Ever wondered how long it takes to land high-paying clients?You’ll be surprised, I promise. Welcome! In this episode, I walk you through every single step I had to take to land my $29,000 branding and web design clients. While this is just one example, the majority of my clients are in the five-figure range, and the steps I take remain consistent w…
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In today’s episode of The Profitable Graphic Designer podcast, we're talking about design revisions. Throughout this episode, you'll learn how to embrace revisions as a natural part of the creative process, communicate effectively with clients to minimize misunderstandings, and educate clients on the value of your designs. By the end of our discuss…
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No clients? No problem! Join me as I share invaluable insights and strategies for navigating those challenging times when clients seem to be nowhere in sight. In this episode, I'll guide you through practical steps to not just survive but thrive during these downtimes. You'll learn how to revamp your portfolio to attract new clients, harness the po…
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Every designer grapples with challenging clients—it's an inevitable part of the journey. We've all been there, facing clients who may not align with our vision or approach. But what defines a "bad" client? Is it the low-paying ones, the ones who seem to micromanage every detail, or perhaps the ones who reach out for minor tweaks at inconvenient tim…
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Welcome to another episode of The Profitable Graphic Designer Podcast! In this episode, we're excited to have Kyle Courtright joining us. Kyle, a visionary who rejected the traditional 9-5 grind, has been making waves in the freelancing world. His impressive client roster includes big names such as PayPal, Toyota, Chipotle, Walmart, NVIDIA, NFL, NB…
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Welcome to an insightful episode where I sit down with Shannon Mattern, a seasoned business coach specializing in helping web design entrepreneurs create freedom, flexibility, and financial independence. In our conversation, Shannon shares invaluable insights into the realm of marketing for design professionals. Uncover the key elements of a succes…
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Get ready to explore the vibrant world of design entrepreneurship with Kristy Campbell, the innovative force behind Pink Pony Creative. In this episode of The Profitable Graphic Designer Podcast, we uncover Kristy's journey from a solo designer to leading a successful design agency. Discover the inspiration behind Kristy's 100-day design challenge …
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I am hosting a FREE masterclass on April 10th on how to get amazing design clients on LinkedIn. If you are a brand, graphic, or web designer, this is for you, and you can register by clicking on this link – aventiveacademy.com/linkedin. In today’s podcast episode, on The Profitable Graphic Designer podcast, we’re covering why LinkedIn is such a pow…
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It's a milestone worth celebrating! The Profitable Graphic Designer Podcast is proud to announce its 100th episode! Over the past 100 episodes, we've had the privilege of hosting some of the sharpest minds in the creative industry. Our guests have shared their experiences, tips, and strategies that have empowered designers to run profitable, simple…
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This episode means the world to me. I want you to understand that the $32,000 isn't about bragging - it's about showing you what's possible. Trust me, I've been there, starting with those $65 logo gigs on Craigslist. It wasn't a quick journey, and yours won't be either. But let me tell you, it's doable. What used to be a massive accomplishment for …
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As someone who's been in your shoes, consistently pulling in $5k a month as a freelance graphic designer, I understand the urge to take things to the next level. Let's talk about transforming your solo operation into a small design agency. We're diving into the steps you need to take to make that transition seamlessly. This podcast episode is going…
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In this episode of The Profitable Graphic Designer Podcast, we talk about expanding your design business and building your dream team. From feeling swamped with administrative tasks to struggling to attract top-notch clients, we've all been there. If you've heard my other podcast episodes, you'll know that I used to be a solo freelance designer cha…
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Welcome to another episode of The Profitable Graphic Designer podcast! Today, we’re talking about social media content creation with our guest, Kenzi Green. With her expertise in luxury brand and web design, Kenzi is the creative force behind Kenzi Green Design. Kenzi shares her experience and insights into crafting compelling content tailored to a…
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Yes, this is written by AI and you can spot it miles away (if you have ever used ChatGPT) 😊 Get ready to supercharge your design and business game in this episode! I'm diving into the incredible world of AI and how it's a game-changer for designers like me. We're exploring the endless possibilities of harnessing AI in design and how it transforms t…
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Get ready, because in this episode, I'm unveiling the secrets to turbocharge your design business with an unstoppable client pipeline. As a graphic, brand, or web design business owner, I've walked the same path, and today, I'm sharing my tried-and-true strategies. Join me as I guide you through the art of Lead Generation – we'll explore how to ree…
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Join me in this exciting episode of The Profitable Graphic Designer Podcast, where I had the pleasure of hosting the incredibly talented Will Paterson. Will is a true master in the world of graphic design, specializing in Logo Design, Hand Lettering, and Brand Identity. As the owner of a successful design agency, he's collaborated with big names li…
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Welcome, fellow designers, to another exciting episode of The Profitable Graphic Designer Podcast. I'm thrilled to have a very special guest joining me. Meet Ran, a seasoned designer with over two decades of experience and a deep passion for all things WebFlow. Throughout our conversation, we'll delve into Ran's remarkable journey and uncover the s…
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From transitioning from a freelance graphic designer to developing a product tailored for designers, Michael shares his journey of inventing software for logo designers in this episode of The Profitable Graphic Designer Podcast. We delve into the highs and lows of his path. We discuss the benefits of using The Logo Package software and how designer…
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Join me in this episode of The Profitable Graphic Designer Podcast as I sit down with the insightful Matthew Essam, a seasoned designer who has a unique perspective on selling design services. In this conversation, we explore a refreshing approach to selling that goes beyond the traditional sales pitch. Matt encourages us to shift our focus from se…
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Welcome to another episode of The Profitable Graphic Designer Podcast! Before I tell you more about the new pod episode – I just want you to know that we did a role play where I was a client, and Michael sold me his logo design! It was amazing. You don't want to miss this! Today, we're in for a treat as I sit down with the incredible Michael Janda,…
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Join me in this super insightful episode where I spill the beans on how I went from charging a $65 for a logo design back in 2015 to now raking in a cool $20,000 for a single branding project. It's been quite a ride, and I can't wait to share my journey with you. So, here are the juicy details: First, I'm going to talk about how I supercharged my d…
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Are you a graphic designer trying to make a significant income while working part-time? No matter what your goals or motivations are, in today’s episode of The Profitable Graphic Designer Podcast, you will hear how my guest, Adrienne Johnston, makes $20,000 to $30,000 per month while working only 20-30 hours per week. We had an amazing conversation…
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Setting goals is easy. Achieving them, not so much. Manydesign business owners set their wishes and not goals – which means you want to get to $10k months, hit 6-figures, or work part-time while making a full-time income, but then… that doesn't happen, or you realize it's way harder than it should be. Why? Because you didn't set your goals properly…
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In this episode of The Profitable Graphic Designer Podcast,I chat with Tim, a solo business owner who turned his design venture from zero to nearly half a million dollars per year in just a few years. Before Tim shares his tips and tricks, we start with an intro to his background and journey into freelancing. We talk about how Tim got his initial c…
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Welcome to another exciting episode of The ProfitableGraphic Designer Podcast. Today, we're diving into the world of design business growth through the power of relationships and SEO with our incredible guest, Mariah Liszewski. In this conversation, Mariah and I uncover the secretsbehind her journey into website design, emphasizing the invaluable r…
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Welcome back to another exciting episode of The Profitable Graphic Designer podcast. In this insightful conversation, I had the pleasure of sitting down with the incredible Shay, founder of Bucketlist Bombshells, to uncover the secrets behind getting booked out 3, 6, and even 12 months in advance as a graphic designer. We delved deep into Shay's we…
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The one-concept method is something I've been practicing for a few years now. No more sending multiple concepts to clients for them to choose from. They have one problem, and I offer one solution! Our guest, Hayley, a talented graphic designer, is here to unveil the power of the one-concept method. Discover why presenting a single design concept to…
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Join me in this exciting episode where I sit down with the incredible Becca, a web designer who has cracked the code to earning $5K per day with her innovative approach. Becca shares her inspiring journey as a web designer, revealing the secrets behind her 'website in a day' services. Discover how she developed this unique business model, and learn…
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In today's exciting podcast episode, I had the incredible opportunity to sit down with Elizabeth McCravy, the mastermind behind a booming web design template business that has generated over $1.4 million in sales! We delved deep into Elizabeth's journey, starting with her background and how she transitioned from college life to web design entrepren…
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Ever wondered how I land 5-figure clients and how much money I actually make off of one project? In this insightful episode, I spill the beans on how I not only secured the client but also managed to deliver stunning results that left them thrilled. You'll get an exclusive look into my process, from end to beginning (you read that right!), uncoveri…
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In today's episode of The Profitable Graphic Designer Podcast, I am bringing you a conversion-focused brand and web designer, Yevgeniya (and you can call her Gigi), from One 6 Creative. Today, we're discussing a topic that we haven't covered on this podcast yet, and it's all about becoming an indispensable designer, which essentially means gaining …
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In my latest episode, I had the pleasure of chatting with Ian Paget from Logo Geek! Ian laid it all out for us – from his journey into the world of logo design to his client acquisition strategies. We explored the intricacies of his design process from start to finish, and got the inside scoop on how he sets his logo design rates. Plus, he shared i…
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Get ready for an eye-opening journey on the latest episode of The Profitable Graphic Designer Podcast! Today, I'm delving deep into the art of pricing for design business owners, sharing insights that have personally transformed my career. In this power-packed episode, you will learn how to: Discover the True Value: I'll show you how to recognize t…
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As a designer, I've faced the creative challenge of when clients don't know what they want head-on and learned how to turn it into a golden opportunity. In this personal and insightful episode, I'll share my tips and strategies on understanding your clients' perspective, guiding them through the design process seamlessly, and delivering solutions t…
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As a designer who's been on the exhilarating path of entrepreneurship, I'm excited to delve straight into a pivotal topic that has the potential to revolutionize your design business: Finding the Perfect Niche Target. Over the next 30-40 minutes, I'll be your guide on this journey, sharing the insights and strategies that have shaped my own success…
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In this episode on The Profitable Graphic Designer Podcast, I dive deep into a burning question that every designer and business owner grapples with: "What is the real difference between a $10,000 visual identity project and a $1,000 one?" Join me as I share my personal insights and experiences from my branding & design agency. I'll reveal the secr…
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In this episode of The Profitable Graphic Designer, I dive deep into a topic that's close to my heart as a graphic, brand, and web design business owner – how to put an end to the cycle of attracting those frustrating cheap clients. I share my personal journey and insights, laying out five actionable tips that have helped me transform my client bas…
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In this episode of The Profitable Graphic Designer, I'm excited to dive into a topic that's close to every designer's heart – effective sales strategies. As fellow graphic, brand, and web design business owners, you and I understand the importance of closing deals and boosting our revenue. Join me as I share my insights on understanding clients' ne…
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In this episode, I dive deep into an opportunity that could redefine your journey as a design business owner. Get ready to discover The Creative CEO Accelerator – a program I developed from my own experiences and aspirations. Imagine crafting a design agency that perfectly aligns with your dream lifestyle. Join me over the next few minutes as I wal…
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In this content-packed episode, we're delving into the art of Making More Without Working More. If you're a graphic, brand, or web design business owner, get ready to unlock the secrets to boosting your income while maintaining your work-life balance. You will learn: The step-by-step process of confidently raising your rates and communicating your …
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The Designer to Agency Bootcamp is a 2-day live (and recorded) event that will guide business owners through the 4 main components of a successful and sustainable business: 1. Position Your Design Business as a High-End Agency, even if you don't have a team yet! In this one-hour workshop, I’ll help you become the best option for your clients and en…
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In this power-packed episode, we uncover the secrets to attracting 5-figure design clients. If you're a graphic, brand, or web design business owner looking to level up your clientele and boost your revenue, this episode is for you. No fluff, no filler – just the essential steps to success. Get ready to discover how to niche down and identify your …
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In this episode #66 of The Profitable Graphic Designer, I'm diving into a challenge that many designers face: reducing the number of revisions. Join me as I share practical strategies that help minimize those never-ending change requests from clients and create a smoother designprocess. We'll explore how to effectively manage client expectations, s…
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In this episode of The Profitable Graphic Designer, we talk about the strategies and tactics necessary to attract high-paying clients for your design business. If you're a graphic, brand, or web design business owner aiming to secure clients who are willing to invest $10,000 or more per project, this episode is for you. We explore the importance of…
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