The Write Connection podcast is designed to help you choose the right words and stories in your business content to create authentic connections with prospects, clients, partners, and colleagues. Meet Your Host... Katherine Burrows... Founder and CEO of Katherine Burrows Creative, creator of the Business Character Analysis, and Creative Content Strategist. As a lifelong writer and a professional copywriter for the last 12 years, I’ve noticed that so many coaches, speakers, and entrepreneurs ...
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TWC S03 E12: How a Mental Health Crisis Started My Real Estate Career, With Special Guest, Jennifer Falloon
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I'm so excited to share with you my conversation with Jennifer Falloon, owner of Vorsa Investments. We explore the story behind her family's journey into real estate investments. Hint: it's not what you think! And we even get a bit fangirl while discovering we both love Game of Thrones. About Jennifer Falloon Jennifer is the owner of Vorsa Investme…
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TWC S03 E11: Looking for Clarity, Confidence, and Courage in Your Coaching Business? With Special Guest, Candy Motzek
38:43
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Join me for a conversation with Candy Motzek, host of the She Coaches Coaches podcast. We explore the transition from corporate to entrepreneurship and becoming a coach. What's your why? What are the things no one tells us about starting a business? How do you build a supportive community of colleagues who get it? About Candy Motzek Candy is an aut…
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TWC S03 E10: How to Turn Your Past Trauma into Your Superpower for Life and Business with Special Guest, Anna Ditchburn
30:28
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Listen to Anna's journey through trauma, turning her trauma into her superpower, and now writing her book with me to help others be just as happy on the inside as they look on the outside. Anna's Free Breakthrough Session - https://calendly.com/annaditchburn/breakthrough-session About Anna Ditchburn Anna is known affectionally as the world’s best l…
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TWC S03 E09: How The World's Best Courage Coach Writes a Book with Special Guest, Laban Ditchburn
19:55
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Listen to my chat with Laban Ditchburn as he gives me the inside story on writing his recently launched book Bet on You, available on Amazon. Text “Courage” to 33777 for a free audio version of Laban’s internationally acclaimed debut book, Bet on You About Laban Ditchburn A child badly affected by divorce and dysfunction, Laban sought validation an…
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TWC S03 E08: Do you know how powerful it is to see ourselves in stories? With Special Guest Heather Hester
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Do you know how powerful it is to see ourselves in stories? We know that stories can be powerful. One of the most powerful experiences in our journey of self-discovery is the power of seeing ourselves in another's story. That’s why we know it’s so important to get more LGBTQ stories, or Rainbow Stories as we like to call them, out into the world. W…
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TWC S03 E07: The Time Myth: Work Smart to Write Your Business Book in as Little as 90 Days
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How long does it take to write a book? We hear different numbers from different writers over different genres- some of our most beloved books have been written in as little as a few days to a decade, or more. When it comes to books for our businesses, we often think it will take longer to write them than it does. This idea could be stopping you fro…
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TWC S03 E06 The Technology Myth: You Don't Need to Know Everything to Make an Impact
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Whether to run our businesses, connect with our communities, or manage our personal lives, most of us use technology every day. Apps, tools, and platforms can make it easier than ever to write and publish are books- but where are we supposed to start? If you've run into the technology myth, you probably find this all a tad overwhelming. This myth t…
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TWC S03 E05 The Content Myth: Your Expertise is Enough
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So many would-be authors worry that what they have to say isn't enough. That they aren't rich, famous, or interesting enough to fill a book with valuable content. This is myth #3, the content myth, hard at work. Today, join me as I explore how to overcome the fear of not having enough of- or the right kind of - content to put into your business boo…
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TWC S03 E04 The Competition Myth: Overcome Your Fear of Getting Lost in the Crowd
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Why would anyone read my book, when there are so many other options out there? I hear this all the time. The truth is that our business books have an excellent chance of being read by the right people- our ideal clients. Ask yourself: how many people need to read your book if they are the right people? In today's episode of The Write Connection, I …
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TWC S03 E03 The Money Myth: The Intangible, Immense, and Long-Term ROI of Writing a Book for Your Business
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Why would a ghostwriter write her own book? Over my many years of writing for others, I've come across 5 myths that keep my clients from writing their books. ...And I've realized that I too have experienced them firsthand when it comes to writing my own book. So, where do these myths come from? How do we correct our thinking with facts, so that we …
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TWC S03 E02: How Storytelling Creates Powerful Communication
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What happens in our brains when we hear an awesome story? How do stories stick in our memories more than facts alone? Why do we tend to care so much more about information when it's presented in a story? On episode 2 of season 3, Katherine jumps into these questions in an excerpt from a talk she gave to Carl Richards' Podcast Alliance Made Simple G…
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TWC S03 E13: Learn Why Making Your Business Accessible is Actually Profitable, With Special Guest, Linda Hunt
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Join me for an informative dive into the world of accessibility with Linda Hunt, Award-Winning Accessibility Consultant, Speaker, Author, CEO of Accessibility Solutions, and Advocate for all things related to accessibility. Linda's FREE Gift to You Schedule a Free 1:1 Consult with Linda to discuss your accessibility needs https://www.solutions4acce…
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TWC S03 E01: Our People and Their Potential are Our Greatest Assets with Guest Expert Hilda Gan
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Why is it so important to feel important? How does our uniqueness affect our workplace interactions? Why is inclusivity the single most impactful (and affordable!) way to improve workplace culture? On season three's first episode, join Katherine as she discusses these questions with the wonderful Hilda Gan. Hilda Gan is a keynote speaker, Internati…
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TWC S02 E25: Bridge to Season 3: Lessons Learned & Looking Forward with Special Guest, Carl Richards
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Listen in on my check-in with Carl Richards, my amazing podcast producer and coach, for a look at what I've learned over the last year of podcasting and what's coming up for Season 3. CARL RICHARDS, PODCAST PRODUCTION MADE SIMPLE Carl Richards has spent more than 25 years behind the microphone, entertaining and influencing audiences worldwide. He’s…
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TWC S02 E24: The Challenge & Adventure of Finding the Right Voice for Clients with Special Guest, Earl Thomas
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Join me as I explore the challenge and adventure of finding the right voice for clients with my guest, Earl Thomas. Learn how the right voice for audio content is similar to the authentic voice I strive for in written content. Earl Thomas is a Professional "Voice-Over" artist specializing in Promotional Videos: Website videos, Master of Ceremonies,…
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TWC S02 E23: How I Transformed 10 Years of Blog Posts into a Powerful Book with Special Guest, Wayne Pratt
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Here's an inside look at the process of turning a blog into a book - a great way to repurpose your content and increase your reach to new audiences. My guest Wayne Pratt talks about his process, what he's learned, and the advice he has for other bloggers looking to write a book. Wayne Pratt is a speaker, author, and life coach who has been helping …
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TWC S02 E22: A Simple, Yet Powerful New Way to Define Your Ideal Client
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An introspective, rainy day dive into a simple yet powerful new way to define our ideal client. I share my thoughts about my own ideal client and why this is such an important part of preparing to write a book. Recognize yourself in my description? I'd love to chat! 30 Minute Coffee Chat: https://calendly.com/katherine-burrows-creative/30min DATE C…
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TWC S02 E21 Workshop May 18: The 5 Myths Keeping You from Launching Your Book or Podcast
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So excited about this special crossover episode with Carl Richards to give you a sneak peek about the FREE collaborative workshop we're offering Wednesday, May 18, 2022, from noon to 1:30 pm eastern time! Register here: https://e.sparxo.com/5-Myths-To-PodcastBook-Launch Please reach out to either of us if you have any questions. Our contact info is…
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TWC S02 E20: Stepping into Your Authentic Self, Part 3: Communicate Effectively
11:59
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The final episode in my three-part series on Stepping into Your Authentic Self is where I talk about how to effectively communicate our authentic selves to our business world and why it's been a surprisingly healing journey for me. Katherine Burrows, Big Impact Ghostwriter Katherine Burrows helps purpose-driven experts make a bigger difference by g…
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TWC S02 BONUS Episode: Katherine Shares Her Personal Birthday Celebrations and Reflections
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Happy birthday to me! LOL! My birthday is a time to reflect on who I am vs the typical New Year's business planning for my company and brand. Let me share with you five books that have had a big impact on me this year, as well as my heartfelt wishes that you have a wonderful year and that your own special day is exactly what you wish it to be. Chee…
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TWC S02 E19: Stepping into Your Authentic Self, Part 2: Do the Work
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This second episode in my three-part series on Stepping into Your Authentic Self is where I share about doing the work and five steps I've taken to become more authentic in my business self and why it's been a surprisingly healing journey for me. Katherine Burrows, Big Impact Ghostwriter Katherine Burrows helps purpose-driven experts make a bigger …
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TWC S02 E18: Stepping into Your Authentic Self, Part 1: Create Clarity
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Join me for the kick-off episode in my three-part series on Stepping into Your Authentic Self with this episode on creating clarity. Find out some of the steps I've taken to become more authentic in my business self and why it's been a surprisingly healing journey for me. Katherine Burrows, Big Impact Ghostwriter Katherine Burrows helps purpose-dri…
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TWC S02 E17: Run Toward The Roar: How To Thrive During A Crisis, with Special Guest John Robertson
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Don't miss this insightful conversation with author and Resilience Catalysist John Robertson, as we discuss his recent book, Run Toward The Roar. John's perspective on thriving during a crisis, as well as how to cultivate resiliency in our lives will change the way you plan, make decisions, and live! Founder and President of FORTLOG Services, John …
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TWC S02 E16: 2022 Updates: What's New and Amazing with Katherine
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Here's what's coming up for the first few months of 2022! Katherine’s personal alchemy of literary storytelling, human psychology, business marketing, and unwavering passion provides her with unique and powerful insight into brand stories. The Write Connection podcast is designed to help you choose the right words and stories in your business conte…
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TWC S02 E15: How Audea Helps Listeners Search Audio Content with Special Guest, Amit Kukreja, CEO
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I had a very informative chat with Amit Kukreja, CEO of Audea, an audio platform positioned to become the YouTube of audio content. Amit Kukreja is the CEO/CoFounder at Audea - a platform aiming to give more creators discovery for their audeas, or audio-ideas. Register for Audea at https://audea.io/register Connect with Amit Kukreja Twitter: https:…
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TWC S02 E14: Journey to Becoming a Legacy Enjoyment Builder with Special Guest, Jamie Madigan
26:13
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Don't miss the amazing insights Jamie provides as we talk about how to navigate the sometimes confusing world of finances. Jamie shares his wisdom about financial planning, estate planning, investments, taxes, and more plus how to really protect what's most valuable to you! Jamie Madigan brings a wealth of knowledge, skills, and lived experience to…
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TWC S02 E13: How to Create Space in Your Business for Writing with Special Guest, Darlene Turriff
22:25
22:25
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I'm thrilled to share my conversation with Darlene Turriff, Content Development Implementation Expert. She talks about what it means to be a turtle as an entrepreneur, how that affects your business content, and how to create space in your business for writing. PLUS: Download Darlene's PDF: FREEBIE MAGIC (link in show notes below)! Three times best…
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TWC S02 E12: Creating Unique Memories of Real Estate Transactions with Special Guest, Shari Doherty
30:19
30:19
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Shari Doherty has a passion to encourage other entrepreneurs, especially those over the age of 50 when they reinvent themselves. Listen as we chat about her own reinvention, the launch of Senior Transitions, and the current real estate market. She shares some stories about how she's been able to gift her clients with unique memories of their real e…
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TWC S02 E11: Literary Elements Part Five: LANGUAGE
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21:52
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Listen as I talk about how your choice of Language (that combination of voice, tone, style, and mood) can completely change how your audience understands and internalizes your message. I share three examples of my grandfather telling stories in three very different contexts for three very different audiences. And I challenge you to think about a ta…
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TWC S02 E10: Literary Elements Part Four: PLOT
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Listen as I talk about how using plot in your brand story can help you demonstrate movement and growth. Hint: this is where you want the client or prospect to ask themselves some big questions. Bonus: I share one of my favourite family stories involving a plot twist which resulted in ... well, I don't want to spoil the ending! Connect with Katherin…
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TWC S02 E09: Literary Elements Part Three: THEME
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Listen as I talk about how to create themes as patterns running through your brand story. Hint: your theme will demonstrate your values, style, and program to your prospects. Bonus: I reflect on some of the themes that were meaningful to me in my grandfather's life. Connect with Katherine Burrows Creative Website: https://katherineburrowscreative.c…
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TWC S02 E08: Literary Elements Part Two: SETTING
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Listen as I talk about why setting is important to your brand story. Hint: this is a great way to show your client the contrast between where they are now and where they want to be. Bonus: I talk about some of my personal experiences with setting. Connect with Katherine Burrows Creative Website: https://katherineburrowscreative.com/ LinkedIn: https…
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TWC S02 E07: Literary Elements Part One: CHARACTER
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Listen as I talk about how to create well-developed characters for your brand story. Hint: this is you and your ideal client. Bonus: I share a story about one of my favourite real-life characters, my grandfather. Connect with Katherine Burrows Creative Website: https://katherineburrowscreative.com/ LinkedIn: https://www.linkedin.com/in/katherinebur…
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TWC S02 E06: Expert Insights, Deep Thought Strategy, Speaking & Sales: Special Guest, Steve Lowell
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In my conversation with Steve Lowell, you'll hear about his decades-long speaking career and the incredible gift he has for drawing out Expert Insights for his clients. You'll be inspired to look at yourself, your brand, and doing business in a way you've never heard before! Steve Lowell, CSP has been speaking and performing on the live stage since…
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S02 E05: Defeat Impostor Syndrome: Take Control of Your Story: Special Guest, Marlene Cameron
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Get an inside look at impostor syndrome with Marlene Cameron, Clarity Catalyst Coach. She uses her wisdom and personal experience to provide the peace of mind and authentic confidence she's finally found herself, to her clients and colleagues. In spite of successful careers as a licensed interior designer, management consultant, chartered financial…
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TWC S02 E03: How the 7 Figure Mindset Changes Your Story: Special Guest, Jayne Lowell
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My conversation with Jayne will inspire anyone who's ever faced hard times, been knocked down by life, or felt scared of taking a risk with their business. Listen to Jayne's journey from million-dollar business owner, to having to sell everything, to building back up the current 7 figure business she runs with her husband, Steve. It's never too lat…
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TWC S02 E02: Stories of Saying Yes - Part 2: Special Guest, Kieran Doherty
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Here's the conclusion of my chat with the energetic Kieran Doherty. At 22, he's already lived many stories in his life, stories that happened because he said yes when presented with an opportunity. Kieran Doherty grew up racing motocross and travelling around the world. After his racing career ended at 19, he decided to attend two years of paralega…
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TWC S02 E01: Stories of Saying Yes - Part 1: Special Guest, Kieran Doherty
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To kick off season one, I chat with the energetic Kieran Doherty. At 22, he's already lived many stories in his life, stories that happened because he said yes when presented with an opportunity. Kieran Doherty grew up racing motocross and travelling around the world. After his racing career ended at 19, he decided to attend two years of paralegal …
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TWC S01 E25: Insights & Inspiration: Bridge to Season 2: Special Guest, Carl Richards
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In this Season 1 wrap-up, I reflect with Carl Richards about the insights I've had and what I've learned during the creation of The Write Connection's first season. I also look ahead to the inspirational content to come during Season 2, which begins next week. My heartfelt gratitude to Carl for his coaching, mentoring, and friendship on this journe…
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TWC S01 E24: Word Vibrations: Purpose & Change in YOUR Life: Special Guest, Lisa J. Weiss
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Listen in as I chat with Transformation Maven Lisa J. Weiss about the vibrations of words and so much more. Learn how words are the key to shifting our mindset and removing the blocks to transform our lives. Transformation Maven, Author, and Speaker, Lisa J. Weiss creates a space where individuals are invited to tap into the core of who they are, i…
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TWC S01 E23: Story of a Dream Agent: Helping Clients Discover the Magic Within: Special Guest: Anna Pilon
24:30
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Join me for a lighthearted, unpredictable, and fun conversation with Anna Pilon as she talks about the value of discovering the magic within and following our dreams. Anna wanted to be Ann Landers when she grew up. She loved how Ann gave practical, no-nonsense advice. Anna also found it easy to help others find solutions to their problems and those…
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TWC S01 E22: The Trauma - Clutter Connection: Restoring Mental Health: Special Guest Valerie Huard, Do Well HT
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Join me for an informative and insightful conversation with Valerie Huard. Her gentle empathy will set you at ease as we tackle the difficult yet important topic of the trauma - clutter connection and restoring our mental health. From trauma to triumph, Valerie Huard has seen it all. The toolset she gathered to overcome her childhood trauma helps h…
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TWC S01 E21: Transforming Trauma into Hope and Inspiration: Lena's Miraculous Story: Special Guest Lena Cebula
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Join me for an inspiring story of hope and resilience as I talk with Lena Cebula about her "Miraculous" journey to reclaim her life after experiencing prolonged and severe traumas. Lena's strong, loving voice is evidence of her healing, her resilience, and her surrender to the God who loves all of us unconditionally. Today, Lena Cebula is a wife an…
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TWC S01 E20: Voicing Our Stories for Networking, Business, and Legacy: Special Guest Sheri Godfrey, Eastern Ontario Women in Business
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Join me for an energetic and empowering conversation with Sheri Godfrey, CEO of Eastern Ontario Women in Business and Sheri Godfrey. Sheri and I share a love of words and helping people bring out their true voice. Sheri Godfrey, is your word whisperer, your confidence curator, and the finder of your voice! As the CEO of both Eastern Ontario Women i…
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TWC S01 E19: How Stories Impact Our Journey to Improved Health and Wealth: Special Guest Cindy Little, Health2Wealth
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Join me for a fun and informative conversation with Cindy Little of Health2Wealth to hear about her journey from Military Medic to Body Builder to Personal Trainer to Gym Owner to CEO. Learn how stories impact our journey to improved health and wealth. Cindy has been in the Health and Fitness Industry for over 30 years. She is the CEO of Health2Wea…
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TWC S01 E18: The Five Senses Series: Part Five - TASTE
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Episode five, the conclusion of my five-part series on how to incorporate the five senses into your business and brand storytelling. Be sure to incorporate these lessons from literary writing into your business content. Creating content from your authentic business character is the best way to help your audience feel they identify with you instantl…
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TWC S01 E17: The Five Senses Series: Part Four - TOUCH
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Episode four in my five-part series on how to incorporate the five senses into your business and brand storytelling. Stay tuned for the series conclusion on taste to incorporate lessons from literary writing into your business content. Creating content from your authentic business character is the best way to help your audience feel they identify w…
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TWC S01 E16: The Five Senses Series: Part Three - SMELL
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Episode three in my five-part series on how to incorporate the five senses into your business and brand storytelling. Stay tuned for touch and taste to incorporate lessons from literary writing into your business content. Creating content from your authentic business character is the best way to help your audience feel they identify with you instan…
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TWC S01 E15: The Five Senses Series: Part Two - SOUND
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Episode two in my five-part series on how to incorporate the five senses into your business and brand storytelling. Stay tuned for smell, touch, and taste to incorporate lessons from literary writing into your business content. Creating content from your authentic business character is the best way to help your audience feel they identify with you …
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TWC S01 E14: The Five Senses Series: Part One - SIGHT
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This episode begins a five-part series on how to incorporate the five senses into your business and brand storytelling. Stay tuned for sound, smell, touch, and taste to incorporate lessons from literary writing into your business content. Creating content from your authentic business character is the best way to help your audience feel they identif…
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