Kati Molchan | Landscaping public
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When we ask a question, we aim to explore the essence of who we are and where we fit in the world. Questions evoke introspection and self-discovery, urging us to confront our fears, challenge our assumptions, and embrace uncertainty with courage. Through questions, we venture beyond the surface, unearthing the truths that shape our beliefs, values,…
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Addressing toxic workplace culture starts with open communication and a commitment to change. It's important to create an environment where employees feel safe to voice their concerns without fear of retaliation. Leaders should actively listen and take concrete steps to address issues, such as implementing policies that promote respect and inclusiv…
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Choosing the right equipment for a landscaping business is crucial for success. However, it's not just about having the best gear; regular maintenance is equally important. Well-maintained equipment lasts longer, performs better, and reduces downtime due to unexpected breakdowns. By investing in the right tools and keeping them in top condition, yo…
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Listening to employee feedback can be incredibly beneficial. It fosters a culture of open communication and trust, showing employees that their opinions matter, which can significantly boost morale and job satisfaction. This practice can also lead to valuable insights and innovative ideas that you might not have considered otherwise. Employees are …
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Have you been trying to figure out how to attract the right customers and boost your call volume? What if there was a way to attract more calls and create a sustainable growth trajectory for your business? A way to attract, engage, and convert potential clients while building a strong, positive brand image that will stand out in today's competitive…
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Posting to social media is crucial because it helps showcase our work to a wider audience, attract potential clients, and build our brand's reputation. By sharing before-and-after photos, videos of ongoing projects, and tips on garden maintenance, we can engage with our community and establish trust. It also allows for direct interaction with custo…
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There are people who think because they can price match at the Big-Box-Grocery-Super-Center, that they can price match anywhere they please. This tactic can leave landscapers feeling undervalued and trampled upon, and sometimes not sure wether to dig in their heels and defend their price, or cave in to the clients wishes just for the sake of stayin…
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Understanding the type of client we want to attract is absolutely crucial to our marketing strategy. Knowing our target client allows us to tailor our message, products, and services to meet their specific needs and desires. By understanding their preferences, budget constraints, and pain points, we can tailor our marketing specifically to them, an…
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It's crucial to value our time as landscaping professionals, which is why charging for estimates and consultations is so important. Our expertise and insight are valuable commodities, and by charging for our time, we're not just compensating ourselves fairly, but also signalling to potential clients that we take our work seriously. It sets a preced…
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As a landscaping business owners, over-communicating can yield numerous benefits. Clear and frequent communication ensures everyone is on the same page regarding project details, deadlines, and expectations. It reduces the likelihood of misunderstandings or mistakes, and empowers our employees to make informed decisions and take ownership of their …
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In your landscaping business, accountability is the backbone of success. When everyone is committed to being accountable, trust flourishes, and productivity soars. Deadlines become less daunting because everyone knows they can rely on each other to deliver, and when mistakes happen there's less finger-pointing and more problem-solving. It's the ult…
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Creating a workplace that people want to be a part of starts with building a culture where everyone feels valued and supported. It's about offering fair pay and perks, but also providing opportunities for growth and development. When employees see that their ideas are heard, their contributions recognized, and their well-being considered, they're m…
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A strong hiring process extends beyond merely finding qualified candidates; it's about attracting employees who are aligned with our business's vision and values. Clear communication of expectations during the recruitment phase is crucial. By outlining job responsibilities, work hours, compensation, and company culture upfront, we ensure that prosp…
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In today's world, having a robust online presence isn't just an option; it's a necessity. Your online presence acts as your virtual storefront, representing who you are and what you offer to the world. It's your chance to make a lasting impression, reach a wider audience, and build meaningful connections. A strong online presence not only boosts vi…
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Maintaining a balance between striving for consistency and being understanding of our own occasional lapses is key to developing a culture of learning and improvement, where mistakes are seen as opportunities for growth rather than failures. Acknowledging that consistency is a journey rather than an immediate destination can alleviate the pressure …
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Estimating is about more than just crunching numbers. It's about crafting an experience. When we chat with potential clients, we're not just tossing around figures; we're building trust. Quick responses, clear communication, along with a friendly vibe, paint a picture of expertise, reliability, and approachability. This week Scott and Kati discuss …
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Staying on track and maintaining focus is vital for the success of any landscaping business. Distractions and unexpected hurdles are inevitable, but they can be overcome! With clear goals, a strategic plan, and a commitment to discipline, we can avoid letting these distractions and unexpected challenges knock us off course. In this episode, Scott a…
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A strong sales process is crucial for the success of a landscaping business. It provides a systematic approach to converting prospects into customers, ensuring efficiency and consistency. A well-defined process allows businesses to target their market effectively, tailor their approach to customer needs, and communicate their value proposition clea…
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Upselling is a crucial aspect of a landscaping business strategy that goes beyond merely making a sale; it focuses on maximizing customer value and satisfaction. By encouraging customers to consider additional or upgraded products or services, businesses can enhance their revenue streams while also meeting the diverse needs and preferences of their…
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The philosophy of making your business one percent better each day can be a transformative approach. By committing to continuous improvement, even the smallest daily enhancements accumulate over time, leading to significant progress. From enhancing customer experiences, to optimizing internal workflows, the cumulative effect of consistent, incremen…
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Why would you spend your time doing something that someone else will do for you? It turns out that people would rather just know beforehand wether they are in your service area or not, by entering their address, than to have to call you up and find out the slow way. Win/Win. This weeks episode is a replay from last Febuary, when Scott talked to Chr…
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Getting customers to leave a review online for your landscaping business is a big deal. When potential customers check out what others are saying, positive reviews become your online street cred, letting people know you're the real deal. Think of it as a friendly recommendation from one neighbor to another. In a world where everyone Googles everyth…
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Utilizing Google Business Pro is crucial for modern businesses aiming to establish a strong online presence and enhance their visibility. It is the best way to ensure that when someone in your service area searches for a landscaper, that your business is at the top of the list! On todays show, Scott talks about the Million Dollar Landscapers upcomi…
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In an era where consumers increasingly turn to the internet to research and make informed decisions, a professionally crafted website enhances your business' credibility and trustworthiness. It is a pivotal platform for attracting new clients, demonstrating craftsmanship, and communicating the unique selling points of your landscaping business. On …
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In the digital age, where first impressions are often formed online, the importance of high-quality photography cannot be overstated. Well-crafted photographs have the power to tell a compelling story, showcasing products, services, and the overall brand identity in a visually appealing manner. They can evoke emotions, build trust, and leave a last…
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