Are people checking you out… then disappearing? You send the quote—and never hear back. You follow up once—but still crickets. Now what? In this episode of the Million Dollar Landscaper Podcast, Scott Molchan breaks down Remarketing—how to stay in front of leads who are interested… but not ready yet. 💡 “95% of your prospects won’t buy the first tim…

Are your leads ghosting you? Struggling to get consistent referrals? It might not be your ads—it might be something much simpler. In this episode of the Million Dollar Landscaper Podcast, Scott Molchan explains why reliability is the #1 reason most landscaping marketing fails… and what to do about it. 💡 “If your customer experience doesn’t match yo…

Are your leads ghosting you? Struggling to get consistent referrals? It might not be your ads—it might be something much simpler. In this episode of the Million Dollar Landscaper Podcast, Scott Molchan explains why reliability is the #1 reason most landscaping marketing fails… and what to do about it. 💡 “If your customer experience doesn’t match yo…

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan breaks down why most landscapers don’t have a lead problem—they have a marketing systems problem. You’re posting on social media… maybe running some ads… maybe even getting leads. But they’re not turning into jobs. Or worse—you're losing money chasing the wrong customers. …

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with H-2B visa expert Nataly Mualem to reveal a game-changing hiring strategy that most landscapers don’t even know about—the October Strategy. If you rely on H-2B workers, you already know how tough the competition is getting. With visa caps filling up faster th…

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan breaks down why Google reviews are one of the easiest (and most overlooked) ways to win more customers—and how ignoring them is costing you money. You do great work, but if you don’t have 5-star reviews to prove it, potential customers will choose your competitor instead. …

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan reveals why just getting leads isn’t enough—and why so many landscapers keep falling into the feast-or-famine marketing trap. You hustle to get leads when things are slow… then get too busy to keep marketing. The cycle repeats. Sound familiar? The truth is, marketing isn’t…

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan breaks down one of the most overlooked but powerful marketing tools for landscapers—your Google Business Profile (GBP). Most landscapers focus on websites, but here’s the truth: GBP is the first thing potential customers see when they search for landscapers in their area. …

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Ezra McCarthy of Green Frog Web Design to tackle one of the biggest struggles for landscapers—getting stuck working in their business instead of on it. Most landscapers start their business because they’re great at what they do, but before they know it, they…

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Derek and Kelli Shaw of Hey Lieu to uncover a game-changing strategy for landscapers—leveraging Virtual Assistants (VAs) to save time, reduce costs, and streamline business operations. Running a landscaping business is overwhelming, and administrative tasks …

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Carl Sorensen of Sites4Contractors to tackle one of the biggest problems landscapers face—a website that isn’t bringing in leads. If your website is just sitting there, not getting you calls, messages, or jobs, this episode is for you. Carl shares the must-h…

In this episode of the Million Dollar Landscaper Podcast, hosts Scott and Kati Molchan dig into one of the most overlooked but critical aspects of running a successful landscaping business: your P&L (Profit and Loss) statement. If you’ve ever wondered why your profits don’t match up with what’s in your bank account, or how other landscapers claim t…

In this episode of the Million Dollar Landscaper Podcast, hosts Scott and Kati Molchan dive into the art of customer communication and how it can transform your landscaping business. If you’ve ever struggled with getting clients to call you back, managing customer expectations, or keeping up with today’s fast-paced communication methods, this episo…

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan teams up with Jake and Cody from Evergrow Marketing to reveal marketing strategies that every landscaping and lawn care business owner needs to know. If you’ve ever felt like you’re throwing money at ads without seeing results, this episode is for you. Jake and Cody dive d…

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Matt Smith, seasoned entrepreneur and host of the Service Industry Podcast, to help landscapers kick off 2025 with a clear and actionable plan for crushing their revenue goals. Matt shares his proven goal-setting system that’s helped countless home service b…

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan kicks off the New Year with a short but powerful message to help landscapers set the stage for a successful 2025—without the overwhelm of long-term resolutions. Scott gets real about starting the year under the weather and shares practical tips for reflecting on 2024, sett…

In this replay episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Laura Reale of AquaReale and BlueGreen Marketing to uncover the secrets to building and retaining a stellar landscaping team that’s motivated, loyal, and ready to grow with your business. Laura shares her proven strategies for overcoming the challenge…

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan breaks down a step-by-step process for delivering professional landscaping estimates that help you stand out, win more jobs, and increase profits. Scott dives into the entire estimating process—from the moment you pull up to a customer’s property to presenting a polished q…

In this episode of the Million Dollar Landscaper Podcast, host Kati Molchan dives into a topic that’s shaking up the landscaping world: artificial intelligence (AI) and how tools like ChatGPT can transform your business. Kati tackles the common misconceptions landscapers have about AI—"It doesn’t mow lawns or dig holes, so why bother?"—and explains…

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Ezra McCarthy, founder of Green Frog Web Design, to tackle a critical topic for landscapers: goal setting and planning for 2025. Scott and Ezra discuss why so many landscapers find themselves stuck year after year and how setting SMART (Specific, Measurable,…

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan reflects on Thanksgiving and dives into one of the most important—and often overlooked—aspects of running a landscaping business: making sure your pricing includes your paycheck. Scott shares why Gross Profit alone isn’t enough to measure your success and explains how over…

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan dives into one of the most common yet misunderstood challenges landscapers face: why hard work and solid Gross Profit margins aren’t translating into a healthy bank account. Scott shares a recent conversation with a client whose Gross Profit margin sat at a respectable 47%…

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Mike Andes to tackle one of the most pressing challenges for landscapers today: hiring and keeping reliable team members in a tough labor market. With 155 Augusta Lawn Care locations and a proven track record of success, Mike has implemented groundbreaking s…

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan tackles a topic that every landscaping business owner can benefit from as the year winds down: how to finish strong and set yourself up for a profitable 2025. With the season wrapping up and many landscapers finding it tougher to sell work this year, Scott dives into strat…

In this episode of the Million Dollar Landscaper Podcast, hosts Kati and Scott Molchan dive into a common challenge for landscaping business owners: unclear roles and responsibilities. When everyone’s on a different page, tasks fall through the cracks, tensions rise, and efficiency takes a hit. But with the right structure and communication, you ca…

In this episode of the Million Dollar Landscaper Podcast, hosts Kati and Scott Molchan talk about one of the biggest roadblocks business owners face: perfectionism. We’ve all been there—caught up in the idea that everything needs to be perfect before we take action. But what if you gave yourself permission to “do it dirty”? Kati and Scott break dow…

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan takes on a critical topic for landscapers: understanding the difference between gross and net profit. Scott shares a recent conversation with a landscaper who was working long hours and struggling to make $60,000 a year. The landscaper had heard others in the industry talk…

In this episode of the Million Dollar Landscaper Podcast, hosts Kati & Scott Molchan dive into a topic every business owner faces: getting things done, even when you don’t feel like it. We’ve all been there—days when you’re tired, unmotivated, or just plain over it. But as a business owner, there are moments when you simply can’t call it quits. Kat…

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan tackles a topic that can transform your landscaping business—multi-channel marketing. Scott addresses one of the biggest mistakes landscapers make: relying solely on word-of-mouth marketing. While referrals are great, they're just not enough to consistently keep your calen…

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan dives into one of the most critical topics for landscapers: pricing your work. Scott addresses the number one question landscapers face—how much should I charge?—and provides real, actionable strategies to stop underpricing and start running a profitable business. Scott br…

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Michael Fortinberry, co-founder of Protiv, to discuss how building a strong company culture is the foundation for any successful landscaping business. Michael introduces the concept of performance pay and explains how aligning incentives with performance can…

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with immigration expert Nataly Mualem of Mualem Law Firm to discuss how the H-2B visa program can be a game-changer for landscaping businesses struggling to find reliable workers. As the labor market tightens, many landscapers are looking for alternatives, and th…

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Charlie Felker, co-founder of Free2Grow, to explore how AI voice technology is reshaping customer service in the landscaping industry. As many landscapers struggle to keep up with incoming calls while juggling multiple tasks, Charlie introduces a game-changi…

Are you struggling to keep your landscaping crew busy during the slow season? Don’t wait until your calendar is empty—it's time to take action! In this episode of the Million Dollar Landscaper Podcast, Scott Molchan dives into the importance of consistent marketing and how it can save your business from those dreaded slow periods. We’ll discuss a r…

Email marketing is a powerful tool for businesses because it allows you to reach your audience directly in their inbox, where they're most likely to engage. It's cost-effective, easy to set up, and lets you tailor your messages to specific groups, making your campaigns more personal and effective. With the right tools, you can automate much of the …

While word-of-mouth advertising can be a powerful tool for a landscaping business, relying solely on it can limit our growth potential. To reach a broader audience, and stay competitive in an increasingly digital market, it's important to diversify our marketing efforts. On this weeks episode, Scott talks about the importance of maintaining a balan…

Maintaining a healthy relationship with our competitors in the landscaping business is crucial because it fosters a collaborative environment where everyone can thrive. By viewing competitors as peers rather than adversaries, we can exchange valuable insights, share resources, and even refer clients to one another when the need arises. This mutual …

Coping with dark times can be challenging, but finding solace in grounding activities like lawn care can make a difference. Mowing the lawn, trimming the edges, and even pulling weeds can provide a sense of control and accomplishment when everything else feels uncertain. It’s a quiet, meditative practice that reminds you that life goes on, and with…

Are you sitting there wondering what it would be like to balance the intensity of fighting fires, the creativity of landscaping, and the joys and challenges of raising a family? well get ready for an inspiring and down-to-earth conversation filled with insights, stories, and practical tips, because todays guest does exactly that! On this weeks epis…

A.I. can help your landscaping business by designing and rendering stunning garden layouts, optimizing irrigation systems, and instantly providing accurate job cost estimates. But it can also be useful by enabling us to create polished, error-free marketing materials and client communications. Using A.I. to identify spelling and grammatical errors,…

SEO is like having a well-placed sign in a crowded market. It helps ensure that when people search for what you offer, your business stands out and gets noticed. By optimizing your website, you can attract more visitors, which can translate into more customers and sales. SEO also helps build your brand's credibility because search engines tend to r…

SEO, or Search Engine Optimization, is crucial for landscaping businesses because it helps increase their visibility online. When potential customers search for products or services related to landscaping, good SEO practices ensure that your website appears higher in search engine results. This drives more traffic to your site, leading to more lead…

When we ask a question, we aim to explore the essence of who we are and where we fit in the world. Questions evoke introspection and self-discovery, urging us to confront our fears, challenge our assumptions, and embrace uncertainty with courage. Through questions, we venture beyond the surface, unearthing the truths that shape our beliefs, values,…

Addressing toxic workplace culture starts with open communication and a commitment to change. It's important to create an environment where employees feel safe to voice their concerns without fear of retaliation. Leaders should actively listen and take concrete steps to address issues, such as implementing policies that promote respect and inclusiv…

Choosing the right equipment for a landscaping business is crucial for success. However, it's not just about having the best gear; regular maintenance is equally important. Well-maintained equipment lasts longer, performs better, and reduces downtime due to unexpected breakdowns. By investing in the right tools and keeping them in top condition, yo…

Listening to employee feedback can be incredibly beneficial. It fosters a culture of open communication and trust, showing employees that their opinions matter, which can significantly boost morale and job satisfaction. This practice can also lead to valuable insights and innovative ideas that you might not have considered otherwise. Employees are …

Have you been trying to figure out how to attract the right customers and boost your call volume? What if there was a way to attract more calls and create a sustainable growth trajectory for your business? A way to attract, engage, and convert potential clients while building a strong, positive brand image that will stand out in today's competitive…

Posting to social media is crucial because it helps showcase our work to a wider audience, attract potential clients, and build our brand's reputation. By sharing before-and-after photos, videos of ongoing projects, and tips on garden maintenance, we can engage with our community and establish trust. It also allows for direct interaction with custo…

There are people who think because they can price match at the Big-Box-Grocery-Super-Center, that they can price match anywhere they please. This tactic can leave landscapers feeling undervalued and trampled upon, and sometimes not sure wether to dig in their heels and defend their price, or cave in to the clients wishes just for the sake of stayin…

Understanding the type of client we want to attract is absolutely crucial to our marketing strategy. Knowing our target client allows us to tailor our message, products, and services to meet their specific needs and desires. By understanding their preferences, budget constraints, and pain points, we can tailor our marketing specifically to them, an…