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Most marketing exists as a means to persuade people to buy the thing the business wants to sell. But this can be really hard, and can lead business owners to avoid marketing as it all feels a bit uncomfortable and, well, "icky". This sort of marketing, however, is "upside-down" and the good news for you is that there is another way. I call it "Upside-Up Marketing", and it starts with understanding the people you want to work with and creating offers they actually WANT to buy. This makes mark ...
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Why people aren't buying your offer [Avoid these mistakes!] (Ep#1)
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16:48
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You've got a stonkingly good offer. You know it could change people's lives. So why aren't they buying? If you're sick of creating stuff that no one buys, then Episode 1 of the Upside-Up Marketing Podcast is for you. We are looking at the top three barriers people who are absolutely perfect for your offer have to purchasing, and how you can overcom…
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What to do when your hard work isn't paying off in your marketing (Ep#2)
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You've done the courses, joined the memberships, worked with the coaches...you've built an audience, you're posting consistently, you're emailing regularly... You're doing "All the Right Things" (TM) So why is your offer still not selling? This episode shares why this is happening and how you can turn things around so your hard work starts to pay (…
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Welcome to the Upside-Up Marketing Podcast! I've created this podcast because I think most of the way we do "traditional" marketing has things upside-down. Creating your offers and services, then using marketing to convince people to buy it, has never quite sat right with me. Plus it's really hard! So I've developed another way. I've brought togeth…
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