show episodes
 
This podcast aims to give everyone access to the tools, techniques, and strategies that helps them to push the boundaries of their comfort zone. The show is here to provide everyone with the resources and knowledge that supports them to constantly grow and to face the challenges that life presents.It is here to help you to live the life you were meant to live and be the best version of yourself.
 
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and y ...
 
This is Revision Path — an award-winning platform that showcases Black designers, developers, and digital creatives from all over the world. Each week, host Maurice Cherry interviews these creators about their work, their goals, what inspires them, and much more. First podcast in the Smithsonian NMAAHC.
 
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show series
 
Market Proof Marketing · Lean Into The Market Shift Kevin Oakley, Jackie Lipinski, and Samantha Matlock (soon to be Kelleburger) discuss what ratio of leads should be that come from corporate marketing for sales agents, the latest data around cancellation rates from Zonda’s webinar, and what happened when a home builder became overconfident in thei…
 
I was introduced last year to Dr. Kenya Oduor through a Tech Circus panel we both participated in, and I’m really glad to have her on the show now so she can share her brilliance with you all! She is a human-centered designer, researcher, and strategist, and also runs her own consulting and staffing firm Lean Geeks. Very impressive!We dove right in…
 
Market Proof Marketing · Death to Bad Home Photography with Chad Davies Kevin Oakley is joined by Chad Davies, CEO & Owner of Davies Imaging Group. Chad and Kevin call for the end of the “crime scene” style photography of homes and give tips on how to take great photographs (even if you are using just your phone). Plus, Chad shares how his journey …
 
Market Proof Marketing · Builder 100 Recap + What Is An Appointment? Kevin Oakley, Andrew Peek, and Jessie Suggs discuss what is truly considered an appointment for online sales and the difference between automatic and manual scoring of leads. Plus, Kevin shares stories from his latest Builder 100 trip, the team discusses why builders need to focus…
 
It’s no secret that the tech industry has weathered the last few years better than a lot of others, and many people are trying to ditch their current jobs and start their careers in tech for big opportunities (and even bigger salaries). But working for companies like Google and Microsoft take more than just talent — it takes the helpful hands and h…
 
It’s no secret that the tech industry has weathered the last few years better than a lot of others, and many people are trying to ditch their current jobs and start their careers in tech for big opportunities (and even bigger salaries). But working for companies like Google and Microsoft take more than just talent — it takes the helpful hands and h…
 
Market Proof Marketing · Ep 212: Here Comes The Massive Housing Disruption with Rob Hahn Kevin Oakley is joined Robert Hahn, Managing Partner of 7DS Associates, cohost of the podcast Industry Relations, and writer of NotoriousRob.com. They discuss the potential mass disruption coming to the real estate world when it comes to cooperation compensatio…
 
This episode is all about life lessons and more specifically how we harvest and utilize the lessons we are presented with every day in this classroom we call life. I want to share with you two questions that will help you to maximise the learning from the challenges you face every day. Items mentioned in the Episode: Zen Habits blog - https://zenha…
 
Market Proof Marketing · Strategies For Handling Uncertainty Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the value of building certainty for home buyers and your teams through messaging, why geography matters in your google ad keywords, Elon buys Twitter, and what the agent commission lawsuit could mean for home builders. Story Time (2:0…
 
We’re off to the Caribbean this week to talk with the incredibly talented Ayrïd Chandler. Ayrïd is the head of her own studio, Ayrïd by Design, where she offers graphic design services with a focus on brand and identity design. She also teaches at the University of the West Indies in St. Augustine, where she’s helping to educate and inspire Trinida…
 
We're off to the Caribbean this week to talk with the incredibly talented Ayrïd Chandler. Ayrïd is the head of her own studio, Ayrïd by Design, where she offers graphic design services with a focus on brand and identity design. She also teaches at the University of the West Indies in St. Augustine, where she's helping to educate and inspire Trinida…
 
Market Proof Marketing · Selling Homes Predictably with Kimberly Mackey Kevin Oakley is joined by Kimberly Mackey, Sales & Marketing Management Consultant, Sales Trainer, & Keynote Speaker at New Home Solutions. They discuss a multitude of topics, including why builders can’t move forward to improve their sales numbers until they know where they ar…
 
In this episode, I want to share with you 6 insights I gained from listening to an interview with Dr Edith Eger. Edith is a psychologist practising in the United States. Born to Hungarian Jewish parents, she is a Holocaust survivor and a specialist in the treatment of post-traumatic stress disorder Her memoir entitled The Choice - Embrace the Possi…
 
Market Proof Marketing · Builders Gonna Build Andrew Peek, Becca Thomas, and Julie Jarnagin give recommendations on how to adjust the messaging on home builder’s websites that can encourage people to come back even when they have nothing to sell. Plus they discuss the latest Market Proof Marketing Academy and how they dive into how to diagnose a pr…
 
It takes a lot of hard work and determination to be a successful entrepreneur, and sometimes, you can lose yourself in your path to success. But not Monique Jenkins! As the CEO of J.kins Creative, Monique bolsters the successes of Black and brown entrepreneurs by creating holistic brand identities with thought leaders who deserve to leave their mar…
 
Market Proof Marketing · Is There An Industry-Wide Cost-Per-Lead Benchmark? Kevin Oakley, Jackie Lipinski, and Julie Jarnagin discuss why there is not an exact industry cost-per-lead marketing benchmark and why home builders should analyze their own data to create company-specific benchmarking numbers. Plus they talk about why it’s valuable to have…
 
Market Proof Marketing · Beyond the WOW of Augmented Reality Kevin Oakley is joined by Richard Penny, CEO at Reactar Labs | Creators of homeAR.io. They discuss how home builders are utilizing augmented reality to help buyers visualize their new home, in detail, at each step of their home buying journey. Richard shares what sparked his journey into …
 
If you’ve been a regular reader of The New Yorker magazine, then you may already be familiar with this week’s guest, Liz Montague. (But if you’re not, then this conversation is a perfect introduction!) Liz is the first Black woman to have a cartoon featured in The New Yorker, and now she’s an author with her first book set to hit bookstores everywh…
 
Market Proof Marketing · Creative Solutions Kevin Oakley, Jen Barkan, and Andrew Peek discuss what they’re seeing on the online sales front lines and why online sales may need to dust off their lead prospecting hats soon. Plus why you should tour other builders to get a fresh perspective on what is being offered and digital solutions that have the …
 
In this episode I chat with M.Zia better know as ‘Multi’. Multi is a Chartered Physiotherapist, Clinical Director, Business Owner, Mentor, Public Speaker, National Award Winner and Social Media Influencer. Multi discusses his journey to becoming a business owner and entrepreneur as well as speaker and mentor. He reveals his life lessons, what his m…
 
With over 220 million worldwide subscribers across over 190 countries, it's hard to imagine pop culture without the media juggernaut that we know as Netflix. But how do they manage to distribute and create so much, while also maintaining a top-class user experience for so many people? It's thanks to geniuses like this week's guest -- Husani Oakley.…
 
This episode is all about regrets and how we can use the power in our regrets to unlock the gift within them and find ways to motivate and make changes in our lives. It is based on the work of Daniel Pink which set out in his book "The Power of Regret". Items mentioned in the Episode: Daniel Pink - www.danpink.com Daniel Pink - The Power of Regret:…
 
Market Proof Marketing · Encouraging and Handling Reviews Andrew Peek, Sarah Simmerman, and Julie Jarnagin discuss how home builders can encourage good reviews and how they can handle the not-so-great ones. The team discusses youtube marketing for home builders, google analytics 4, and the upcoming Online Sales & Marketing Summit happening Septembe…
 
If Austin, Texas had a contest for “Hometown Design Hero”, I think Russell Toynes would definitely win the grand prize! Russell is the founder and creative director of Studio Dzo, a multi-disciplinary design-build studio that works with developers, architects, interior designers, and other business owners to elevate their work and help bring it to …
 
Market Proof Marketing · Atypical Home Selling Season Data with Qadra Evans Kevin Oakley and Andrew Peek are joined by Qadra Evans, Director, Industry Relations, New Construction at Zillow. They break down the data of the latest New Construction Consumer Housing Trends Report. They analyze the report's main takeaways including the increase in inter…
 
Market Proof Marketing · Make Yourself Irreplaceable Kevin Oakley, Andrew Peek, and Bryce Baker discuss how the quick response rate of home builder online sales teams may complicate the buyer's post-purchase communication expectations. Plus Kevin expands on the idea to "make yourself irreplaceable” and why it’s not about what you deliver but who yo…
 
Can you believe we’re almost a quarter of the way through 2022 already? I think now might be a perfect time for a creative tune-up, and this week’s guest is a true instigator of inspiration — Kevin Carroll. As a founder, author, and public speaker, Kevin’s words and his work have influenced hundreds of thousands of people all over the world.Our con…
 
Market Proof Marketing · Why Builders Online Shopping Carts Are Different Kevin Oakley is joined by Jason Hardy, the Co-Founder, and CEO of Ownly. Jason describes Ownly’s vision to become the “Shopify” for new construction and allow builders the ability to embed a shopping cart and check out experience on their website. Kevin Oakley and Jason Hardy…
 
Market Proof Marketing · The 200th Episode Milestone! Kevin Oakley, Andrew Peek, and Julie Jarnagin celebrated the Market Proof Marketing podcast's 200th episode by going live on the social channels! They share some of the original name ideas for the podcast, they discuss what "easy" would mean in the home building world, and after running ad tests…
 
Running your own design studio is no small feat, but design professionals like Rob Martin make it look easy. As the founder and creative principal of Majorminor, he and his team have done branding and digital work for a number of clients for over a decade, including ICA, Complex, and Sony. On top of that, Rob is a talented musician and producer who…
 
Market Proof Marketing · Creating Consumable Content with Megan West Kevin Oakley is joined by Megan West, Vice President Of Community Experience for the Washington State Division of Tri Pointe Homes. They discuss how Megan’s past experience of working in the marketing department of professional sports companies for the last decade has helped shape…
 
Every Saturday I share a Stoic Philosophy for you to take into the weekend. Stoicism is a life philosophy that promotes positive emotions, reduces negative emotions, and helps people develop character virtues. Stoicism offers a framework for living well at any time and in any circumstance. The philosophy I have chosen for today is from Jean-Luc Pic…
 
In this episode, I want to share with you the 5 Things You Should Do If today Was Your Last Day on earth. This episode is inspired by a podcast I recently listened where the host pondered the question: "What would you do if today was your last day?" It had been inspired after he had read “The Monk who sold his Ferrari” by Robin Sharma. I had also r…
 
Market Proof Marketing · Stop Living Paycheck to Paycheck with Leads Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss home builders who live paycheck to paycheck with their leads, the benefit of visiting competitors to prove marketing right, and the beginning of the end the Superbowl being the start date for the new home selling season. Story…
 
With a name like Magnus Atom, I had a feeling I was going to be talking with someone extraordinary. This award-winning motion graphics designer and commercial artist has an impressive roster of clients, including Headspace, Viceland, Playboy, MTV, and Lil Uzi Vert. On top of that, he recently received a coveted Young Guns award! Very impressive!I c…
 
It’s no secret that stories from comic books and graphic novels have dominated the pop culture landscape since the early 2000s. However, the heroes in those stories that you see often don’t represent the true diversity out there in the real world. That’s where Manuel Godoy comes in. As the CEO of Black Sands Entertainment, he is the engine behind o…
 
Market Proof Marketing · Create Once, Publish Everywhere (COPE) with Savannah Paver Kevin Oakley is joined by Savannah Paver, the SEO & Web Content Strategist at M/I Homes, INC. They talk about setting SEO expectations and how to think about SEO when it comes to comparing it to other digital marketing strategies. How to think about C.O.P.E (Create …
 
Market Proof Marketing · Should You Keep Home Base Pricing On Your Website? Andrew Peek, Julie Jarnagin, and Becca Thomas discuss the grey areas behind having an unobtainable starting at price point listed for a home on your website and why that might not be the best strategy. They celebrate all the team members in every marketing role, they discus…
 
It’s our anniversary! For this special episode, I dug way back in the archives and talked to one of our early guests, Joe Blau. He was a software engineer then, but seven years have passed, and now he’s an angel investor and the founder and CEO of his own company — Atomize.We started chatting about the past seven years, and Joe talked about his tim…
 
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