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Have you ever wondered how it goes running one of the biggest CRO agencies globally and a SaaS startup? Want to know the weekly challenges, frustrations, wins, screwups, and everything in between?You’ve come to the right place because BootTrapped is where Ayat Shukairy from Invesp and Khalid Saleh from FigPii, who are not just business partners but also life partners, share it all.From big wins to massive blows, the good, the bad, and the ugly of running two businesses and growing them up, b ...
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#28 – Balancing Acts: Sales, Marketing, and Team Dynamics
22:59
22:59
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In this episode of BootTrapped, Khalid and Ayat talk about how they manage sales, marketing, and teamwork together. They discuss how working well together helps their company grow and succeed. They share stories and tips on ensuring everyone is on the same page and working towards the same goals. They talk about how they use marketing to help sales…
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#27 – Workload Management & Handling Enterprise Client Expectations
17:38
17:38
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17:38
In this episode of BootTrapped, Ayat, and Khalid discuss various challenges and updates in their businesses, Invesp and FigPii. They delve into topics such as time off policies, workload balancing, client management, and product updates. Ayat shares insights into the challenges of managing time off and workload distribution in their agency. She dis…
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#26 – Making Tough Decisions in Business, Team Management and Client Engagement
29:49
29:49
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29:49
In this episode of the Bootstrapped podcast, hosts Khalid and Ayat delve into various topics that encapsulate the highs and lows of running a business. Khalid starts the conversation with a light-hearted discussion about the different "voices" one adopts in professional settings, such as the "sales voice," before sharing his frustrations and learni…
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#25 – Company Culture, Quarterly Assessments, Challenges With Hiring And Retaining Employees
23:31
23:31
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23:31
In this latest episode of the BootTrapped podcast, Khalid and Ayat discuss various topics related to their business ventures and the challenges they're facing. They touch upon issues such as changing company culture, implementing new processes like quarterly assessments, challenges with hiring and retaining employees, marketing strategies including…
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#24 – Handling Internal Feedback and Building Stronger Teams
24:22
24:22
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In this enlightening episode of BootTrapped, co-hosts Ayat and Khalid delve into the complex world of internal team dynamics, sharing firsthand experiences from their dual ventures at Invesp, a pioneering digital marketing agency, and FigPii, a cutting-edge SaaS company. Facing the challenges of rapid growth, they discuss the delicate art of managi…
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#23 – Lessons on Documentation, Scaling, and Negotiations
18:28
18:28
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Join Ayat and Khalid in this insightful episode of BootTrapped as they dive deep into the challenges of documentation, scaling, and negotiations. Discover the importance of organized documentation in running a successful company and the lessons learned from navigating the complexities of scaling operations. Khalid shares a valuable lesson in negoti…
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#22 – Defining Roles, Reflecting on Decisions, and Planning for Success in 2024
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17:45
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From defining roles and responsibilities within the organization to making crucial hiring decisions, Khalid & Ayat provide candid reflections on their journey, emphasizing the importance of learning from both successes and regrets. As they discuss the significance of clear communication, structured growth, and the evolving dynamics of their team, y…
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#21 – Client Management, Team Dynamics, and Lessons Learned In 2023
22:10
22:10
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Join hosts Khalid and Ayat in this episode of Bootstrapped as they unravel the complexities of client management and share candid insights into their growing team. Ever wondered about the challenges of identifying the ideal client or managing client expectations effectively? How does a husband-wife team lead two companies, Invesp and ThickPie, thro…
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#20 – Black Friday Recap, Client Satisfaction & Building a Consistent Sales Cycle
22:17
22:17
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22:17
In this episode of Bootstrapped, Khalid and Ayat talk about managing goals, autonomy, and client satisfaction within their respective companies, FigPii and Invesp. They discuss the balance between giving teams the freedom to achieve set goals and the need for involvement when objectives aren't met. The hosts share insights into their experiences du…
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#19 – Onboarding Clients, Marketing Experiments, and Dual Company Update
27:04
27:04
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27:04
Welcome to BootTrapped, where Khalid and Ayat, co-founders of Invesp and FigPii, delve into the dynamic world of entrepreneurship. In this episode, they explore the intricacies of optimizing CRO processes, tackling the challenge of onboarding new clients, and navigating the measurement metrics for marketing experiments. Join them as they candidly d…
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#18 – Behind the Scenes: Unveiling the Realities of Entrepreneurship
20:33
20:33
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In this latest episode of BootTrapped podcast, hosts Khalid and Ayat take their listeners on a candid journey through the highs and lows of entrepreneurship. Opening with a reflection on the previous week's challenges, the duo delves into the nitty-gritty of onboarding a new team member, highlighting the importance of transparency in showcasing bot…
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#17 – Strategies for Defining Responsibilities in Your Business
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22:33
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In this episode of BootTrapped, hosts Khalid and Ayat candidly discuss the challenges and reflections that come with defining roles and responsibilities within a growing company. They share valuable insights into the fundamental importance of role clarity for smooth business operations. Tune in to hear how they grapple with the complexities of defi…
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#16 – Agency Insights: Balancing Client Work and Internal Reflections
21:26
21:26
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21:26
In this episode of BootTrapped, hosts Khalid and Ayat dive deep into the challenges faced by their agency, sharing valuable insights and lessons learned along the way. With a focus on hiring, culture, and client relationships, they reflect on the importance of adopting fresh perspectives to tackle business obstacles. The episode unfolds with a cand…
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#15 – Growth Pains: A Candid Conversation about Startup Hurdles and Solutions
22:21
22:21
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In this episode of the BootTrapped podcast, hosts Khalid and Ayat delve into the challenges faced at Invesp (a conversion rate optimization company) and FigPii (a SaaS company). They candidly discuss their recent experiences, including struggles with onboarding new team members, adapting to evolving processes, and managing financial aspects. Khalid…
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#14 – Navigating Storms: Crisis Management, Company Culture, and Team Building
30:34
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In this week's episode of the Bootstrapped podcast, your hosts Khalid and Ayat dive deep into the heart of entrepreneurship, discussing the challenges faced during times of crisis. Drawing from their own experiences and insights, they unravel the intricacies of managing a company in the midst of a storm. Tune in for an insightful conversation that …
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#13 – Navigating Entrepreneurial Challenges With Karen, Founder of Apiary Digital
43:01
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Join hosts Khalid and Ayat in a deep dive conversation with Karen, the dynamic founder of Apiary Digital, a renowned agency specializing in handpicking top-tier talent for high-growth organizations. In this insightful episode of the Bootstrapped podcast, Karen candidly shares her extraordinary entrepreneurial odyssey, from the initial uncertainties…
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#12 – Crafting a Vision, Satisfying Clients, The Who Method and FigPii Acceleration
28:55
28:55
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28:55
In this episode of "The Bootstrapped" podcast, hosts Khalid and Ayat dive into the complexities of client satisfaction and the importance of establishing a consistent flow and vision in your business. They share insights on seeking guidance from a business coach to navigate challenges, introduce the "Who Method" of hiring to build a stellar team, a…
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#11 – Inside Our Company: Onboarding, Growth, and Project Challenges
25:29
25:29
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25:29
In this week's episode of the BootTrapped podcast, join us, Khalid and Ayat, as we dive deep into the whirlwind of running two companies and the challenges that come with rapid growth. It was a whirlwind of a week filled with back-to-back meetings, and we're here to share the inside scoop. We'll discuss the intricacies of handling growth as a small…
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#10 – Boosting Sales Effectiveness, Hiring Right, And Contemporary Time-off Frameworks
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35:54
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Join hosts Khalid and Ayat on a dynamic episode of BootTrapped, where they delve deep into the world of effective business practices. Discover the secrets to building a winning team through smart hiring strategies while unlocking the art of sales excellence to drive your business forward. Tune in as they explore innovative approaches to time-off po…
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#9 – Navigating Decision-Making as Business Partners
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29:02
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Tune in to a dynamic episode of the BootTrapped podcast hosted by Khalid and Ayat, where they dive into the art of making decisions at lightning speed. As partners steering the ships of both Invesp and FigPii, they intimately understand the challenges of timely decision-making. Join them as they unravel their strategies for overcoming the common hu…
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How We Balance The Marketing Of Two Companies
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In the newest episode of the BootTrapped podcast, Khalid and Ayat talk about what's been going on with their two companies over the past year. They also dive into the specifics of: FigPii's impressive growth. 🚀 Invesp doubling in size. 🤯 Clients staying with Invesp for longer on average. 📈 Plus, many other exciting developments Don’t miss the BootT…
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I won't spoil what I did to save up hours of my day in the first line of the episode description, but feel free to guess before listening to the episode. I & Ayat (Once again) find that we've signed up for something that we don't have time for and I'm not sure how we'd do it, but we'll see. We've got some huge updates regarding the team and how the…
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How To Deal With Time Tracking & Expectations From Employees?
42:52
42:52
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You Wouldn't believe what happened in this episode of BootTrapped. I and Ayat found ourselves again in a hot-take on employment and reported hours per week. This wasn't the only thing interesting in this episode, but I don't want to spoil much of what happens. If you want to know what happened, tune in! Check out the timestamps if you want to know …
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In this episode of BootTrapped, Khalid Saleh and Ayat Shukairy talk about their week, how it's going, what challenges they faced, how they overcame them, and their plans for the future? Check out the timestamps if you want to know what's talked about in this episode, and don't forget to tune in every Tuesday to listen to the latest episode and lear…
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In this episode of BootTrapped, Khalid Saleh and Ayat Shukairy talk about their week, how it's going, what challenges they faced, how they overcame them, and their plans for the future? Check out the timestamps if you want to know what's talked about in this episode, and don't forget to tune in every Tuesday to listen to the latest episode and lear…
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In this episode of BootTrapped, Khalid Saleh and Ayat Shukairy talk about their week, how it's going, what challenges they faced, how they overcame them, and their plans for the future? Check out the timestamps if you want to know what's talked about in this episode, and don't forget to tune in every Tuesday to listen to the latest episode and lear…
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The Good, Bad, and Ugly About A/B Testing On Black Friday
37:50
37:50
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In this episode of BootTrapped, Khalid Saleh and Ayat Shukairy talk about their week, how it's going, what challenges they faced, how they overcame them, and their plans for the future? Check out the timestamps if you want to know what's talked about in this episode, and don't forget to tune in every Tuesday to listen to the latest episode and lear…
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What Specific Metrics To Track The Success Of A Project?
40:24
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In this episode of BootTrapped Khalid Saleh and Ayat Shukairy talk about their week, how it’s going, what challenges they faced, how they overcame them, and what are their plans for the future? Check out the timestamps if you want to know what’s talked about in this episode, and don’t forget to tune in every Tuesday to listen to the latest episode …
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Do You Need More Than 1 Project Management Software To Run Your Company?
31:34
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In this episode of BootTrapped, Khalid Saleh and Ayat Shukairy talk about their week, how it's going, what challenges they faced, how they overcame them, and their plans for the future? Check out the timestamps if you want to know what's talked about in this episode, and don't forget to tune in every Tuesday to listen to the latest episode and lear…
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How To Reorganize Work When You Have Rapid Changes?
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In this episode of BootTrapped Khalid Saleh and Ayat Shukairy talk about their week, how it’s going, what challenges they faced, how they overcame them, and what are their plans for the future? Check out the timestamps if you want to know what’s talked about in this episode, and don’t forget to tune in every Tuesday to listen to the latest episode …
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