The Colour Kristina Talks Podcast for Hairdressers shares practical hair industry advice for stylists and salon owners wanting to grow their confidence with all things colour, consultation, personal branding, creating a niche clientele, social media and biz tips, plus how to stay inspired and more. This show is dedicated to showing you how to scale your salon business and paint every hair colour request with artistic finesse. Hosted by award-winning Hair Colourist and Educator Kristina Russe ...
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In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz ho ...
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EP 175: Cuts for Change: How Hair Aid Breaks the Poverty Cycle
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Hair Aid is an extraordinary organization dedicated to providing livelihood skills training to women recused from the sex trade, drug lords and those who live in critical poverty, and hair cutting skills. Once trained, the ladies can earn money, and create a pathway out of poverty. In Australia Hair Aid conducts Community Cuts events, providing fre…
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Ep 150 | Tips for your best launch yet with Ashley Brasseaux
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Grab a notebook, ‘cause you’ll want to take notes. Ashley is a launch strategist for some of the biggest coaching brands on the internet. We discussed things like: ➡️Why are launch conversions taking such a dip in 2024 and what should we do about it? ➡️What are the 7 + 8 figure brands that are killing it doing differently? ➡️With all her experience…
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EP 174: Revolutionizing Hair Consultations: The Colourist Board and Seasonal Colour Analysis
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Have you ever wondered why certain hair colours make some clients shine while others fall flat? The secret lies in understanding your client's unique seasonal palette. Whether they're a bright Spring, a warm Summer, a rich Autumn, or a cool Winter, discovering their perfect hair colour can enhance their natural beauty and boost their confidence. Ge…
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Ep 149 | Every decision + change she made to double (and then triple) her income (while not following any of the marketing rules) with Kristina Knapp
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This one is JAM PACKED with mic drop moments. If you are looking to collapse timelines and scale your income by … a lot … this is a great episode to listen to. We cover things like: ➡️Every change or shift she made to hit 7 figures: From messaging, to pricing, to mindset, to team management systems ➡️How she has a 7 figure business even with 500 pe…
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EP 173: What is Cinnamon Haircolour? Deciphering trends the easy way…
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Cinnamon Hair Colour draws inspiration from the warm, spicy tones of cinnamon. Imagine the rich, deep, warm hues of cinnamon sticks – a mix of red, brown, and subtle golden undertones. This colour trend is all about bringing a natural, warm, and inviting look that’s perfect for those looking to add a bit of spice to their hair without going too bol…
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Ep 148 | How to *actually* break through money ceilings with Gabrielle Martorana
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Gabrielle is an embodied entrepreneur coach. She teaches brave, spiritual, female entrepreneurs how to triple their income while honoring their shadow and not spiritually bypassing or falling back into the unhealthy masculine. In this episode we cover: ➡️What is REALLY causing our money glass ceiling? ➡️What is something that women who make 7 figur…
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EP 172: The 5 Must-Know Copper Formulas for Every Brand You Need to Know
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Achieving that perfect, fiery Level 7 orange copper can be a bit of a journey, especially when starting from different hair colours. Imagine this: five clients walk into your salon, each with a different starting point. One is a bright blonde, another is rocking a deep brownish black, the third has luscious dark brown locks, the fourth is already a…
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Ep 147 | Funnels, systems + low lift offers to create a freedom based business with Hayley Barnes
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Hayley is traveling the world thanks to her freedom based business (in fact, as we record this, she’s been on 6 flights in 5 days and is headed back to Tulum for 2 months. Pretty far away for a gal from Wales!) In this episode we talk about: ➡️A super cool low-lift offer that only consists of Voxer / Telegram support. All her boundaries, what she p…
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Ep 146 | [FOTW] Is the offer *actually* too expensive or is this a packaging issue?
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It’s been awhile since I invited you to be a FLY ON THE WALL of one of our problem solving coaching calls. Today we have 2 coaches: Heidi + Eleni Heidi: is a business coach for wedding professionals, she helps them book more weddings & have more freedom & time off. She just had a high ticket launch that didn't go to plan. She thought it might be to…
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Ep 145 | A step by step plan for networking without making it weird (with Caryn Gillen)
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We’ve got Caryn Gillen on the show talking about networking. And boy do we get into some nitty gritty detail! We break down her framework step by step to make sure you’ve got tangible tips for: ➡️Making a marketing plan ➡️Doing the actual networking ➡️And making sure the networking actually leads to something So, if growing your audience, collabora…
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EP 171: Balayage & Toning Tips for Reds & Copper Hair Clients
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Balayage is a technique to is adaptable to blondes, brunettes, brondes and redheads. Anyone that wants natural sunkissed haircolour is the ideal client to try subtle freehand techniques. There are so many different applications for different end results. The term balayage is taken from the French word for ‘sweeping’. ‘It’s a freehand hair colouring…
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Ep 144 | Branded gifting to uplevel your client experience (and even your exposure) with Beth Wood
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Beth Wood runs an agency that helps you come up with gift experiences for clients, team members, and anyone that comes into your orbit as a business owner. She had such good ideas around how to use gifting strategically and also shared some concrete ways this can up level the experience people have with your community. We cover: When to share gifts…
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EP 169: Chat GPT Prompts to help you Formulate Hair Colour
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In the ever-evolving landscape of hair colour, where trends shift like the seasons, innovation is key. Among the latest advancements, one technology stands out: ChatGPT. Harnessing the power of artificial intelligence, ChatGPT offers a revolutionary approach to generating basic hair colour formulas. Wondering if Chat GPT can help you formulate hair…
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EP 168: Gold is for Filling Hair to go Darker (not for Grey Coverage). Here's why...
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As a hairdresser, I understand there's a lot of misleading or contradictory information about hair colour formulations. It's time to stop sacrificing brightness and tone with fashion colours for grey coverage and vice versa. It's also time to stop making every Blonde client who requests to return to their natural brunette shade a reddish brown or a…
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Ep 143 | How to use astrology to have your best launch yet with Sheri Moise
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If you feel like launching and content creation is always an uphill battle – you’ll want to listen to this! We have Sheri on the show today and she is helping us use astrology to help our launches and content perform better. And let me tell you people, this is so cool. Sheri actually helped one of my friends have her best launch yet, so I knew I ha…
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EP 167: How to Fill Hair for Warm, Ash and Natural Results when going darker
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Wondering why your client's hair turns green or red when you dye it several shades darker? In this episode, we answer that question. You need to fill your client's hair if you are going 2 or more levels darker. That is a colour principle that you need to memorise. Any brand. Any salon. Let me break it down for you: If you are only going one shade d…
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Ep 142 | High ticket offers: How to create, price + sell ‘em in this changing market with Stacey Brass Russell
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If you have coaching packages but not a fully fleshed out beginning to end offer OR if you have a fully fleshed out high ticket offer but are feeling frustrated because it’s not selling like it used to… you should listen to this. We talked about: 1️⃣What the heck a high ticket offer is — I loved her definition! 2️⃣Her method for coming up with a hi…
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Ep 141 | 3 nurture event ideas to bring buzz + generate sales
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I’ll be on Ellen Yin’s podcast, Cubicle to CEO, on Monday talkin’ about my text list Q+A party – which is my signature nurture event. In fact, last year, almost 100% of the people who took part in a Q+A invested in me in some capacity. So, I think it’s a really good episode for you to listen to. But first, I wanted to make sure you know… WHAT a nur…
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EP 166: Spilling the tea: Facebook Hairdressing group No-No's
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I’m spilling the tea on Hairdresser Facebook Group Formula Requests, and why they’re a recipe for disaster! I am freaked out by the epidemic of stylists asking strangers on the internet for help. The questions, the comments, and the misguided answers all make me so nervous I break out in hives just thinking about it. Here’s the thing: 90% of all Ha…
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EP 165: How to Forecast Hair Trends (the easy way!)
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In this episode, we're not just unravelling the mysteries of forecasting hair and haircolour trends – we're diving headfirst into my little black book of curated online resources. These aren't just any resources; they're the secret gems I turn to when I need a crystal ball into the future of hair fashion. Picture this: it's a bustling salon day, an…
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Ep 140 | 3 [confidence] habits that screw up your messaging + sales instantly
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If you… struggle with consistency only get clients from referrals feel like people get confused about the work they do Get a lot of people saying they can’t afford you …you need this episode. Resources: Get on the Go-To Coach Club waitlist! https://www.gotocoach.club/g2ccwaitlistBy Sophia
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Ep 139 | Have a thriving business without being stressed AF (thanks to EFT) with Jacqui Acree
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Today we’re talking about EFT with Jacqui Acree. If you’re looking to grow a thriving business without being stressed AF, you’re in the right place. We cover things like: ➡️ Signs your nervous system is out of whack ➡️ Habits we as business owners do that actually CAUSE our nervous systems to be out of whack ➡️ The three big reasons we feel stress …
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EP 164: Price Increase Strategies: How to Overcome Fear and Boost Your Salon's Profitability with Larissa McLeman
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Many hairdressers and salon owners are apprehensive about raising their prices. The fear of alienating clientele and the uncertainty of approaching these changes can be paralyzing. The hottest topic on every news platform, when they’re talking finance, is the cost of living crisis. I understand this is making many of us in the hair and beauty indus…
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Ep 138 | Rest strategies to increase revenue with Kristin Brabant
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If you experience burnout in your business – you MUST listen to this episode. Kristin Brabant is a business coach who specializes in helping you get RICH and get RESTED. In this episode we cover: ➡️What the heck does “RICH” mean for you and how do we come up with this definition for ourselves? ➡️What comes first? Making enough money to be able to r…
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EP 163: 4 Ways Colour Trend Promotions Can Help Your Salon
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Now is a great time to update your service menu. This could be something you aim to do seasonally or perhaps every fashion season, which would be twice a year. Updating your service menu by bundling popular services under exciting, trend-inspired names. Give your clients the thrill of trying something fresh with packages like "Cowgirl Copper Glaze"…
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Ep 137 | What to do so list growth turns to sales
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Earlier this week we talked about how to grow your list with Kylie Kelly. Now let’s talk about AFTER the list growth to make sure the numbers lead to sales.By Sophia
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Ep 136 | Strategies to grow a profitable email list with Kylie Kelly
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Oof! This is a juicy one. If you want to grow your email list but also — not just with ANYONE, but with the kind of people who will actually buy what you sell — listen to this conversation. We cover: How the heck to pull off a smokin’ hot bundle Growth strategies for EVERY goal. In other words, we went down a list of common results everyone is goin…
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Ep 135 | How to use human design to decide your most effective marketing strategy with Danielle Laura
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In today's episode, we talk about how to use your human design to inform your marketing strategy. We cover: How to use human design to create a magnetic message What kind of content your human design says you’re great at. How to make launch decisions based on your human design. And how to identify your best community building super powers so you be…
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Ep 134 | The order of priorities for your next launch (starting 3 months out)
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In today's episode, we answered a question from a listener about launching. We cover: 1. A list of thorough priorities for when you are 3 months out from a launch, 2 months out, and the month of your launch. 2. We'll also talk about how your social media content shifts. This is definitely one to bookmark and keep coming back to! Resources: Join Mar…
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EP 162: 5 Hair Colour Trends Every Salon Client Will Love
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Welcome to the future of hair colour! As we embrace the cyclical nature of fashion trends, 2024 brings a delightful blend of nostalgia and innovation. This year, the colour wheel is spinning back to the 90s, and the hues predicted to dominate are nothing short of sensational. This podcast will help stylists know what’s hot and how to implement thes…
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Ep 133 | Tips for creating a memorable brand without over complicating it with Amanda Berg (of Liberty Type)
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Amanda Berg is on the show this week spilling the tea on BRANDING. On this episode we cover: 1. What the heck IS branding? Is it really just about brand colors or is it something else? 2. Is there an order of importance? 3. How important is branding if we’re just getting started? 4. How can you brand different offers? Meaning – if we have a members…
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Ep 132 | Unpopular opinion: Your social is NOT a list growth tool
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Inside of this episode I answer this question and do a little mini audit of her page with these goals in mind. “The marketing/messaging roadblock I am having is that, no matter how I present my content, I struggle with having my audience take my quiz or engage with me. It has led to starting and stopping posting on Instagram. I recently fine-tuned …
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Ep 131 | Simple SEO strategies that don't cost you money or time with Laura Jawad
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Laura Jawad is talking about SIMPLIFYING SEO on the show today ... and it is goooood. We cover: 1. What the heck key words are (they're not actually what you think...) 2. How to leverage them in your online content 3. Simple tips for getting your blogs and written content discovered (also easy to prevent mistakes we're making with our blogs!! -- I'…
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Ep 130 | This will save you from big marketing mistakes
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If you are asking yourself questions like... "I don't know why I'm not getting the engagement I want!" OR "Why is NO ONE buying?" OR "I still have no idea about my 2024 plan" ... you might need this episode. Here's a hint: Market research is not dead, I hope these tips help. RESOURCES: The surveys I used: The "perfect fit" version: https://forms.gl…
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Ep 129 | What Google's biggest update in 20 years means about your email list (and what to do about it) with Cheryl Rerick
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Google and Yahoo are making updates to how they deliver emails for the first time in 20 years and you absolutely must make these three very simple changes if you want your emails to be delivered to your email list. If you think I’m being dramatic, I’m not. Let’s break this down. Here’s how it currently works (in super simple terms): ➡️ You grow you…
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Ep 128 | Tangible steps to break through upper limits with Carmen Ohling
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Carmen is on the show and she was speaking to my SOUL this week! We dive into breaking THROUGH your upper limits and more. We covered: 1) Signs you're hitting up against an upper limit (I couldn't believe this one!) 2) How to breakthrough the upper limit (such specific tips!) 3) What an upper limit means 4) Does "work-life-balance" actually exist a…
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Ep 127 | QUICKIE: "My marketing is burning me out." ➡️ 5 things to look at
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If your marketing looks something like this: Post consistently Grow my following because of consistent content When my following grows, my list grows Sell to my list Grow my business ...you should listen to this episode. I'm gonna bet you're a tad disappointed by your results and also probably feeling totally burnt out. In this episode I'll walk yo…
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Ep 126 | How to automate your business so you sell while you sleep (with Krissy Chin)
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Krissy Chin is on the show to talk about automating your business so you can sell while you sleep. On top of sharing some inspiring details and behind the scenes of her impressive business, we also covered: 1) How do you know what to automate? 2) What kinds of things SHOULD you automate? 3) Automation MISTAKES she sees 4) Crazy things happening in …
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Ep 125 | 2023 lessons + reflections with husband, Bradley Rose
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Care to be a fly on the wall while my husband and I reflect on our year and make goals for our 2024? Listen in, and then continue the conversation with one of your loved ones. Here are the questions we covered: What was your favorite part of the year? What’s something that happened this year that makes you proud of yourself? What was the most enjoy…
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EP 161: And that's a wrap! Season 4 finale of the Colour Kristina Talks Podcast for Hairdressers and Salon Owners
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In this episode, we’re talking about Season 4 of the Colour Kristina Talks Podcast, and the highs and lows of 2023. If you’re looking for something new to binge on, you’re in luck because there are now 161 podcast episodes to listen to! WOW! I love a roundup or an “It’s a Wrap” end-of-year debrief because it makes you realise there are things to ce…
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Ep 124 | Who to hire, when to hire, and how to effectively lead a team without burning yourself out (with Emily Reagan)
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If you have dreams of hiring your first or your next team member in 2024, boy do you need this. Similarly, if you have dreams of being a better leader to your team in 2024 — you need this, too! Emily spills soooo many hiring must-knows. We cover: 1) How do you know it’s time to hire? 2) What if you can’t “afford” to hire? 3) How to get READY to hir…
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Ep 123 | My three highest performing strategies for list growth, sales + nurturing this year
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In today's episode I'll break down my 3 highest performing strategies. We'll answer: 1. What performed best for growth this year? I'll also walk you through why I committed to a summit and how to decide what growth strategies you should be doing next year. 2. What performed best for sales this year? Plus, quick bonus: I'll also walk you through the…
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Ep 122 | Systems + tips to help introverts succeed in business (without changing who they are) with Andreea Sandu
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Shownotes: Today’s episode is for those who would call themselves “introverts.” If you feel like the world was built for the extrovert and you have to essentially turn yourself into someone else to be successful, not only do you need to know Andreea, but you need to listen to this episode! We talked about: What are the qualities of an introvert? (I…
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EP 160: Pantone Picks: Peach Fuzz (Strawberry Blonde) as 2024’s Hottest Hair Colour!
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I am super excited to reveal that Pantone’s 2024 Colour of the Year is Peach Fuzz. This means we’ll be seeing a lot of peachy-toned hair inspiration photos brought to life in the salon. Are you wondering how to transform Peach Fuzz into hair colour formulas and techniques? Is it just another way to describe Strawbery Blonde or perhaps something eve…
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Ep 121 | 2024 Prep: Creating effective collaborations in 2024
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In this episode we answer 4 key questions: 1. How the heck can I find perfect fit collaborators? 2. What different kinds of collaborations are there? 3. How do you actually nurture these relationships? 4. How do you make *time* for collaborating?By Sophia
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Ep 120 | Dominating your PR in 15 minutes a day with Gloria Chou
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Gloria Chou is on and she's spilling some major tea on this $10,000 / hour task. [Hint: It's cultivating a simple and DOABLE PR strategy] But before you start thinking this is a task you need to hire out for, Gloria spends only 15 minutes a day doing this and she's walking you through exactly how to do it for yourself. In this episode we cover: Why…
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Ep 119 | 2024 Prep: What 2023 data to look at so you can improve your content game next year
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This is part 2 in our 2024 prep series! Last week we talked about 4 ways we can prep ourselves for more clients in 2024, now let’s talk about how to use last year’s data to create content that performs even better next year.By Sophia
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EP 159: Email and Social Media Tips for Hairdressers, with Jessica Patton
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Navigating the world of technology in the hair and beauty industry can be a daunting task, especially for the bustling stylists and salon owners who find themselves caught in a whirlwind of clients all day long. But let's not forget about those who aren't elbow-deep in hair dye – the ones wrestling with social media anxiety, unsure which platform i…
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Ep 118 | How utter devastation led to her greatest power (and it can for you, too!) with Nikol Rogers
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There’s a little change of pace on today’s show. This isn’t an episode about marketing advice today — it’s more a conversation about healing from heartbreak, falling in love with yourself, and how devastation can open you up to your greatest power. Thirteen: One Woman’s Sacred Journey to Discovering Her Greatest Power opens with Nikol about to be r…
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Ep 117 | 2024 Prep: 4 ways to make more sales in 2024
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Today we’re talking about setting yourself up for more clients in 2024. I’ll walk you through 4 things you can do right now – that have nothing to do with running a holiday sale that will totally burn you out – so you can bring in more clients in 2024 without all the hoopla. Mentioned in this episode: In this episode I mention The VIP Day experienc…
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