Best Krystal Hobbs Podcasts (2024)

1
Robert Matheny: Implement These Key Strategies to Build a Thriving Business That Runs Without You 32:27

1+ y ago32:27

32:27

Rob Matheny, the co-founder of Reliability Home Services and Service Ninja, discusses the secrets to building a business that runs without you. With his vast experience in the home services industry and as a coach and consultant, Rob offers valuable tips on effective processes, automation, and training teams. Don't miss out on this opportunity to b…

1
Chris Crew: How To Keep Your Contracting Business On Top, Even When The Economy Is Down 35:02

1+ y ago35:02

35:02

In today’s episode, Chris Crew of Blue Collar Success Group offers strategies for maintaining a successful contracting business in a shifting market. Chris emphasizes the importance of having a plan and being resilient in the face of economic challenges. Tune in to learn how to keep your business on top, even in a down market. For the full show not…

1
Tom Reber: How To Rise Above Your Limiting Beliefs and Achieve Greater Success 42:40

1+ y ago42:40

42:40

In this episode, Tom shares some of the struggles that a lot of contractors are going through. Listen in to find out how you can simplify your business and make decisions to protect yourself, your well-being, and that of your family, and ultimately propel you to the next step. For the full show notes, head on over to https://reflectivemarketing.com…

1
Aaron Salow: Overcoming the Skilled Trade Shortage and Building Technician Trust 24:28

1+ y ago24:28

24:28

Are you struggling to retain top-performing technicians and improve customer satisfaction? In this episode, we sit down with Aaron Salow, the CEO and founder of XOi Technologies, to uncover the secrets of supporting your technicians with technology. From tackling the skilled trade shortage to leveraging self-serve diagnostics, Aaron shares his expe…

1
Stephanie Howlett: How to Attract and Retain a Diverse Workforce 34:32

1+ y ago34:32

34:32

The importance of diversity, equity, and inclusion in the workplace cannot be understated, and on this episode, we have a guest with a vast wealth of knowledge in this area: Stephanie Howlett, the CEO of DiversityNL. For the full show notes, head on over to https://reflectivemarketing.com/podcast/Stephanie-Howlett-How-to-Attract-and-Retain-a-Divers…

1
Marc Mason: Secrets of Growing a $10 Million Home Service Company 45:31

1+ y ago45:31

45:31

Catch Marc Mason of RCL Mechanical in this episode of Beyond the Tools as he discusses a growth mindset and managing employees that get your business to the next level. For the full show notes, head on over to https://reflectivemarketing.com/podcast/Marc-Mason-Secrets-of-Growing-a-10-Million-Home-Service-Company…

1
Trey McWilliams: How To Empower Your Technicians And Reduce Callbacks 31:50

1+ y ago31:50

31:50

In this episode, we hear from Trey McWilliams on proactively supporting your technicians and innovating the training process to reduce callbacks and provide a better customer experience. For the full show notes, head on over to https://reflectivemarketing.com/podcast/Trey-McWilliams-How-To-Empower-Your-Technicians-And-Reduce-Callbacks…

1
Charlie Felker: Outsource Your Admin To Focus On Your Zone Of Genius 29:07

1+ y ago29:07

29:07

Today’s episode is all about how outsourcing back-office work can significantly help your business. We learned from Charlie Felker of Free2Grow how outsourced solutions are a perfect complement to get your in-house staff to the next level. For the full show notes, head on over to https://reflectivemarketing.com/podcast/Charlie-Felker-Outsource-Your…

1
Lawrence Castillo: Attracting and Keeping Talent for Home Services 33:51

1+ y ago33:51

33:51

If you struggle with finding and keeping the right team members, this episode is for you. Lawrence Castillo of Brody Pennell Heating & Air Conditioning joins us today and shares his experience and methods in recruiting new talent and what you can do to keep them happy and engaged. For the full show notes, head on over to https://reflectivemarketing…

1
Gabriel Pinchev: Leveraging Technology to Deliver a Seamless Customer Experience 31:08

2y ago31:08

31:08

Gabriel Pinchev joins us today to discuss how you can leverage technology in your home service business to be more effective and profitable. He highlights the three core systems you can integrate and how FieldPulse is helping small service contractors grow and get paid faster. For the full show notes, head on over to https://reflectivemarketing.com…

1
Gus Vassilopoulos: Boost Your Reputation and Sales With Extended Warranties 32:50

2y ago32:50

32:50

In this episode, we discuss the benefits of offering extended service agreements and how you can implement them successfully with our guest, Gus Vassilopoulos of Trinity Warranty. For the full show notes, head on over to https://reflectivemarketing.com/podcast/Gus-Vassilopoulos-Boost-Your-Reputation-and-Sales-With-Extended-Warranties…

1
Nathalie Brooks: Growth Lessons And Empowering Women in HVAC 31:18

2y ago31:18

31:18

In this episode, Nathalie shares the growth journey of Brooks Heating & Air and her non-profit association, Women in HVACR Canada. For the full show notes, head on over to https://reflectivemarketing.com/podcast/Nathalie-Brooks-Empowering-Women-in-HVACR-CanadaBy Krystal Hobbs

1
Paul Redman: Future-Proof Your HVAC Business with Online Sales 37:25

2y ago37:25

37:25

In this episode, Paul navigates the online sales scenario for the HVAC industry and how contractors can prepare and better serve the modern customer. For the full show notes, head on over to https://reflectivemarketing.com/podcast/Paul-Redman-Future-Proof-Your-HVAC-Business-with-Online-SalesBy Krystal Hobbs

1
Josh Kelly: Build Up Your Business With Ease 32:18

2y ago32:18

32:18

Tune in to the latest episode of Beyond the Tools and learn how to grow your business consistently from Josh Kelly of Clover Marketing and Consulting. He shares the three secrets to marketing and how to use them to your advantage. For the full show notes, head on over to: https://reflectivemarketing.com/podcast/Josh-Kelly-Build-Up-Your-Business-Wit…

1
Branding Your Business to Stand Out with Dan Antonelli 37:48

2y ago37:48

37:48

In this episode, we sat down with Dan Antonelli of KickCharge Creative on the importance of branding and its impact on the growth of your home service business. For the full show notes, head on over to https://reflectivemarketing.com/podcast/Branding-Your-Business-to-Stand-Out-with-Dan-AntonelliBy Krystal Hobbs

1
Drew Cameron: Today’s Changing Workforce and How to Create a Business by Design 41:47

2y ago41:47

41:47

In this new episode of Beyond the Tools, learn and be inspired by Drew Cameron’s story of surviving a heart attack, and how he considers it as a wake-up call to change his work ethic. For the full show notes, head on over to: https://reflectivemarketing.com/podcast/Drew-Cameron-Todays-Changing-Workforce-and-How-to-Create-a-Business-by-Design…

1
Steven Knight: Using the Franchise Model to Scale 34:38

2y ago34:38

34:38

Catch Steven Knight of Mosaic Home Services Ltd. in this episode of Beyond the Tools as he discusses the things you should know about sustainable scaling. For the full show notes, head on over to: https://reflectivemarketing.com/podcast/Steven-Knight-Using-the-Franchise-Model-to-ScaleBy Krystal Hobbs

1
Angie Snow: Finding Balance When Running a Business With Your Spouse 34:26

2y ago34:26

34:26

Learn how to balance your relationships and business life with Angie Snow, Director of Marketing at Western Heating & Air and Principal Industry Advisor at ServiceTitan. For the full show notes, head on over to: https://reflectivemarketing.com/podcast/Angie-Snow-Finding-Balance-When-Running-a-Business-With-Your-Spouse…

1
Krystal Hobbs: Get More Job Applicants with Social Media 10:11

2y ago10:11

10:11

Having a difficult time recruiting the right applicants for your job openings? Perhaps it's time to take advantage of social media. Join Krystal Hobbs in this new episode of Beyond the Tools, as she discusses the advantages of using social media in advertising jobs online. She shares her knowledge on social recruiting platforms and some tips and tr…

1
Tony Fraser-Jones: What Sets Winners Apart From the Rest 31:15

2y ago31:15

31:15

Listen to this episode of Beyond the Tools to learn from Tony Fraser-Jones, a trades business coach from Profitable Tradie, about the winning mindset of successful business owners and how to apply it in your own endeavors. For the full show notes, head on over to: https://reflectivemarketing.com/podcast/Tony-Fraser-Jones-What-Sets-Winners-Apart-Fro…

1
Ellen Rohr: Why It’s Time to Think About Raising Your Prices 38:02

2y ago38:02

38:02

Ellen Rohr, The Business Makeover Expert, extensively shares how she turned a sinking business into a profitable one by knowing the practical pieces beyond understanding financial reports. For the full show notes, head on over to: https://reflectivemarketing.com/podcast/Ellen-Rohr-Why-Its-Time-to-Think-About-Raising-Your-Prices…

1
Don Gulevich: How To Build a Family Value Driven Company 31:10

2y ago31:10

31:10

Don Gulevich talks about how he started Coastal Heat Pumps, family values as a factor in business growth, and how they changed lives in a remote community. For the full show notes, head on over to: https://reflectivemarketing.com/podcast/Don-Gulevich-How-To-Build-a-Family-Value-Driven-CompanyBy Krystal Hobbs

1
Jason Brady: A Data Driven Approach to Business Growth 41:37

2y ago41:37

41:37

Jason Brady shows us the importance of being numbers-driven in business, how to keep employees happy, and fighting labor shortages in the trades industry. For the full show notes, head on over to: https://reflectivemarketing.com/podcast/Jason-Brady-A-Data-Driven-Approach-to-Business-GrowthBy Krystal Hobbs

1
Jennifer Reynolds: Energize Your Business With Personal Branding 33:04

2y ago33:04

33:04

In this episode, Jennifer Reynolds shares how she incorporates personal branding along with infusing fun and energy into her business. She shares her journey in working in the trades from owning her own business, the big changes and challenges her business faced, and more! For the full show notes, head on over to: https://reflectivemarketing.com/po…

1
Denise Goodyear: Why Identifying Your Target Audience is Key for Effective Marketing 29:45

2+ y ago29:45

29:45

Listen to this episode of Beyond The Tools with today’s guest Denise Goodyear, to discover all about what it takes to find the target audience for your home service and residential construction business. You’ll also learn all about how to start better marketing practices, tools on how to figure out who your target audience is, how networking impact…

1
Krystal Hobbs: Reach More People With Text Message Marketing 12:18

2+ y ago12:18

12:18

In this episode, Krystal shows us why text messaging is such an underrated tool that businesses should take more advantage of. She explains how texting can create more opportunities to communicate with clients and provide better client satisfaction. She also goes over testimonies on how texting as a follow-up campaign helped her clients see an incr…

1
Arin Darcan: Building Better Bridges Between Clients and Leads 28:31

2+ y ago28:31

28:31

Arin Darcan sits down with us to talk about the process of successful lead follow-ups, what an ideal appointment setter is, how to make better calls with your clients, and more! For the full show notes, head on over to: https://reflectivemarketing.com/podcast/Arin-Darcan-Building-Better-Bridges-Between-Clients-and-Leads…

1
5 Common Pitfalls for Contractors Looking to Grow 24:40

2+ y ago24:40

24:40

In this episode, Krystal teaches us about the five common pitfalls that business owners fall into. These include excessive self-effort, the lack of streamlined processes, failing the sniff test, clients not being nurtured, and not diversifying lead sources. Listen to her discuss about these struggles in detail, along with personalized tips on how t…

1
Megan Bedford: A Contemporary Approach to Sustaining Skilled Trade Careers 29:23

2+ y ago29:23

29:23

In this episode, we have a guest who is passionate about inspiring kids to pursue skilled trades. Megan Bedford shares her modern approach to inspiring kids in pursuing a career in the skilled trades. Listen to her discuss this along with other topics, such as why she thinks workspace flexibility can improve the lives of employees and employers ali…

1
How to Master Your Craft and Become Unstoppable With Mike Claudio 36:05

2+ y ago36:05

36:05

In this episode, Mike explains how specializing in one niche, having personal branding as a top priority, inspecting past solutions, and more can revamp businesses! For the full show notes, head on over to: https://reflectivemarketing.com/podcast/How-to-Master-Your-Craft-and-Become-Unstoppable-With-Mike-Claudio…

1
Crystal Williams: Why Contractors Should Care About Marketing 33:25

2+ y ago33:25

33:25

In this episode, Crystal talks about her different marketing strategies, the importance of branding across all channels of your business, finding your position in the market, and more! https://reflectivemarketing.com/podcast/Crystal-Williams-Why-Contractors-Should-Care-About-MarketingBy Krystal Hobbs

1
Mandeep Bhalla: How To Boost Awareness, Leads and Sales With Google 50:24

2+ y ago50:24

50:24

Listen to this episode of Beyond the Tools to hear a rundown on how to use Google to optimize your business with Mandeep Bhalla, the CEO of Grow Nearby. This episode tackles common mistakes you might make while setting up Google Ads for the first time and how to get the phone to ring with said ads. Curious to learn more? Tune in! For the full show …

1
Aaron Gaynor: From Bankruptcy to $30 Million 37:37

2+ y ago37:37

37:37

In this episode, we hear from Aaron as he talks about how being resilient helped him reinvent himself after bankruptcy, the growth of his new business in the past fifteen years, his tips on helping managers grow and evolve, and so much more! https://reflectivemarketing.com/podcast/Aaron-Gaynor-From-Bankruptcy-to-30-Million…

1
Jim Piccione: Starting an HVAC Business Mid-Pandemic 23:25

2+ y ago23:25

23:25

In this episode, we hear from Jim who talks about his journey into the HVAC business, the hurdles he’s currently facing during the pandemic, the future growth of his company, and so much more! https://reflectivemarketing.com/podcast/Jim-Piccione-Starting-an-HVAC-Business-Mid-PandemicBy Krystal Hobbs

1
Greg Hussey: Is Your Business Growing or Shrinking? 26:32

2+ y ago26:32

26:32

Three years ago, Greg expanded the business into a second geographic market and couldn’t be happier with his decision. In this episode of Beyond The Tools, Greg shares with us how he was able to expand, how his team approached this decision, the challenges that came with it, and all of the amazing things that came out of it for Karwood. As Greg say…

1
Chad Peterman: Is There Really A Labor Shortage? 27:10

2+ y ago27:10

27:10

In this episode, we hear from Chad who talks about the specifics of how they attract and retain employees. Tune in to listen to his controversial take that the labor shortage doesn't actually matter and if you think it matters, it’s probably going to be your downfall when it comes to your company's success. For the full show notes, head on over to:…

1
HVAC Jess: Growing an Instagram Community in the Trade Industry 20:42

2+ y ago20:42

20:42

In this episode, we hear from Jessica Bannister (HVAC Jess) who talks about building an online community for women in trade. She challenges the stereotype of women being in trade by showing young women that it is possible to work in any space they want. For the full show notes, head on over to: https://reflectivemarketing.com/podcast/HVAC-Jess-Grow…

1
Lesa Lacey: Build Your Community, Build Your Team, Build Your Business 24:47

2+ y ago24:47

24:47

In this episode, we hear from Lesa Lacey who talks about the industry's labour shortage and giving back to the community. She also talks about how the culture of 'families working for families' helps attract and retain talent, and so much more. For the full show notes, head on over to: https://reflectivemarketing.com/podcast/Lesa-Lacey-Build-Your-C…

1
Bob Deeks: Building a Sustainable Future for Your Business 37:41

2+ y ago37:41

37:41

In this episode, we hear from Bob Deeks who talks about sustainability in the building industry, the risk of relying on referrals, and how he attracts more customers to his business, RDC Fine Homes. For the full show notes, head on over to: https://reflectivemarketing.com/podcast/Bob-Deeks-Building-a-Sustainable-Future-for-Your-Business…

1
15 | Ashley Smith and Krystal Hobbs | Managing Growth And A Dream Team 37:29

3y ago37:29

37:29

What are some of the biggest challenges that small business owners face as they attempt to build a dream team that can help them scale their business to another level? On today’s episode of Unlocking Your People, Jess is joined by two incredible women – Ashley Smith of Fundamental Inc and Krystal Hobbs of Reflective Marketing, both of whom share th…

1
14 | Being Intentional In Our Actions 21:25

3y ago21:25

21:25

Whether we realize it or not, we have an impact on the people around us every single day. Every action we take and everything we say or share creates an impact on the people we work with. Understanding this, how do we make sure that we have the impact we want? What if you could always react in a measured and astute manner? What if you could work wi…

1
13 | Chris Gardner | Managing Diversity and The Real Role of a CEO In a Progressive Organization 41:05

3y ago41:05

41:05

Chris Gardner is the CEO of Sequence Bio and he has some thoughts on diversity, remote working, and conflict management to share with Jess. Based in Newfoundland, Sequence Bio is a data-driven biotechnology company. They’re doing cutting-edge work, not just in their day-to-day operations, but also in their smart and scientific HR practices. Jess re…

1
12 | Team and Building New Leaders 44:10

3y ago44:10

44:10

It's time for another Q&A session! In this episode of Unlocking Your People, Jess is joined once again by Kendra Lane as they answer questions submitted to them on a wide range of subjects. You'll learn the benefits of strength-based leadership, as well as methods for determining how to best support an employee - developing their strengths versus b…

1
11 | Gaining Trust 22:57

3y ago22:57

22:57

What’s the single most important element in building a high-performing team? Trust. In any organization, trust is a precious commodity, one that must be nurtured and protected. It’s the glue that allows people to work effectively with one another. It dispels fear, spurs innovation and acts as a catalyst for growth in your organization. In today’s s…

1
10 | Growth and Resistance to Change 32:38

3y ago32:38

32:38

Jess and Kendra are back with another insightful show answering your questions. Let’s look at some of the questions on today’s show. In the wake of COVID, when everyone is working remotely, how do we maintain our culture and a sense of team? This is a tough one. While there’s no denying the benefits of remote work, perhaps the biggest challenge is …

1
9 | Rene Woolridge | Change, Resistance and Resilience 29:55

3y ago29:55

29:55

It's been said that the only constant thing is change. That's certainly been true over the last year or, as the global pandemic has completely changed the way we work, play and even interact. That said, rapid change has been a "constant" for most of the 20th and 21st centuries, particularly in the world of work. In this episode of "Unlocking Your P…

1
8 | Alison Butler | Mental Health Considerations 33:41

3y ago33:41

33:41

Mental health is a hot topic, particularly in the workplace. The events of the past year and the challenges the pandemic has brought have highlighted the importance of supporting mental health and wellness. While many businesses have made great strides to put policies and resources in place, it can often be difficult to implement them in a way that…

1
7 | The Importance of Warm and Direct 12:33

3y ago12:33

12:33

One of the most common challenges that leaders face in their organizations is how to give honest developmental feedback to an employee in a constructive and supportive way. Managing performance is a big part of a leader's responsibilities, but so is addressing situations where people are exhibiting behaviors, etc. that are unhelpful. In this episod…

1
6 | Kendra | When is it Time to Exit Someone 32:50

3y ago32:50

32:50

On today’s show, we field different questions from our listeners on a wide range of topics like culture, conflict, and communication. Kendra Lane, an eThree client with the same passion for people, joins us today to act as host. Here are just some of the questions we’ll tackle on today’s episode: How do you know it’s time to fire an employee? This …

1
5 | A Question of Fit 13:35

3y ago13:35

13:35

Have you ever struggled with “fit issues” at your organization? Have you ever been in a company or organization where you felt like the odd one out? It can happen to anyone. In this episode of "Unlocking Your People," Jess discusses the issue of "fit" within organizations. Many think that "fit" refers to a candidate's abilities - they possess the r…

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Krystal Hobbs Podcasts

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