Lawgical with LYLAW is a podcast covering a variety of legal topics and updates relating to the United Arab Emirates and the MENA region. The presenter, Ludmila Yamalova, is the founder and Managing Partner of HPL Yamalova & Plewka DMCC (LYLAW). Ludmila is a U.S. qualified attorney with seventeen years of legal and business experience. She founded LYLAW in 2009. Ever since, LYLAW has been assisting individuals and corporations on a variety of legal topics in the U.A.E. and the MENA region. T ...
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The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.
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We live in a confusing time, bombarded every day with news from around the world that can be hard to follow, or fully understand. Let Worldly be your guide. Every Thursday, senior writer Zack Beauchamp, senior foreign editor Jennifer Williams, and staff defense writer Alex Ward give you the history and context you need to make sense of the moment and navigate the world around you. Produced by Vox and the Vox Media Podcast Network.
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On "How to Save a Country," hosts Felicia Wong (Roosevelt Institute) and Michael Tomasky (The New Republic) introduce you to the people and ideas moving America forward in uncertain times. How did we get to this inflection point for our democracy and economy, and how do we move ahead? How do we protect democracy from its attackers? How do we change the fundamentals of our economy so jobs pay more and wealth is shared? How do we forge a path to a high-care, low-carbon future? “How to Save a C ...
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Brand Strategy, Performance Marketing, and Building Engaged Communities with Evelyn Frison
1:20:48
1:20:48
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In this episode, Alex Birkett talks with Evelyn Frison about branding and brand strategy. They discuss how to uncover differentiated selling propositions, conduct research, and identify target audiences. Evelyn shares insights on how branding and positioning inform messaging and marketing, and the integration of brand and performance marketing camp…
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The Flux in the SEO Industry, What Programmatic SEO Will Look Like, and Taking a Calm Approach to Business with Thenuka Karunaratne
51:14
51:14
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Thenuka, CEO of Daydream, discusses the changing landscape of programmatic SEO and the importance of context in content creation. He explains how Daydream helps companies leverage their unique data to generate high-quality, AI-driven content for SEO. Thenuka also emphasizes the need for education in the industry to understand and implement programm…
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Kitchen Side: Identifying Strategy SEO Programs, Untraditional SEO Backgrounds, and We're Hiring a Director of Organic Growth
40:31
40:31
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The conversation covers various topics related to SEO and content strategy. The main themes include the challenges of finding new topics to discuss on a podcast, the different approaches to SEO and content strategy, the importance of prioritization and focus, and the evolving skillset required for SEO and content roles. The conversation also touche…
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Digital watercoolers, echo chambers, and big companies who write bad content with Ryan Law (Ahrefs)
1:04:28
1:04:28
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The conversation explores the challenges of finding sources of inspiration and engaging with online communities. It delves into the importance of in-person interactions and the limitations of digital platforms like LinkedIn and Twitter. The discussion then shifts to the role of conferences in fostering real conversations and the value of personal e…
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The Future of SEO & Ways We Actually Use AI (Kitchen Side)
57:36
57:36
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The conversation explores the use of AI in various tasks, such as writing, research, and productivity. The hosts discuss the benefits and limitations of AI, as well as its impact on industries like marketing and dentistry. They also touch on the future of SEO and the importance of focusing on goals and strategy rather than getting caught up in AI h…
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From Growth Leader to Coaching Growth Leaders, Common Challenges for Heads of Growth, and the State of PLG with Andrew Capland
46:43
46:43
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Andrew and David discuss Andrew's background and his role as a growth coach for tech professionals. They explore the challenges faced by growth leaders and the importance of effective communication and strategy. They also touch on the evolution of product-led growth (PLG) and the misconceptions surrounding its applicability. In this conversation, A…
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By LY Law
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Algorithms and How They Impact Content, Art, Culture, and Humanity with Kyle Chayka
57:08
57:08
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The conversation explores the impact of algorithms on our lives, from social media platforms to personal decision-making. It delves into the definition of algorithms and their role in recommendation systems. The discussion highlights the tension between convenience and personalization, as well as the desire for serendipity and authenticity. The con…
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Product-Led Onboarding, Video-First Content, and AI Repurposing with Ramli John (AppCues)
47:46
47:46
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In this conversation, Alex and Ramli John discuss their experiences with podcasting, the evolution of content creation, and the importance of standing out in a crowded market. They also touch on the concept of product adoption and the goals of the Product Adoption Academy within AppCues. In this conversation, Ramli John and Alex discuss the concept…
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By LY Law
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Damage Caused by UAE Floods – Homeowner’s Rights
34:36
34:36
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By LY Law
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Damage Caused by UAE Floods -Tenant’s Rights
32:31
32:31
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By LY Law
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By LY Law
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Power of Attorney (POA) update in the UAE
54:03
54:03
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By LY Law
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Enterprise SEO, SERP degradation, and the SEO origins of Healthline with Ethan Hays (Moz)
51:08
51:08
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The conversation explores the tragedy of the commons in relation to search and artificial intelligence. It discusses Google's defensive posture and the increase in large brands in search results. The conversation also delves into the history of content farms and the impact of the Panda algorithm. It highlights the challenges faced by challenger bra…
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By LY Law
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Modern SEO, Information Gain, and Organic Revenue Attribution with Parthi Loganathan (Letterdrop)
50:54
50:54
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In this conversation, Parthi Loganathan, the co-founder of LetterDrop, discusses his approach to SEO and content creation. He emphasizes the importance of understanding user intent and providing unique and valuable content. Parthi also highlights the concept of information gain and its role in standing out from competitors. He discusses the evolvin…
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By LY Law
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Counterintuitive CRO Advice for B2B SaaS Websites, the Decision to Sell a Business, and Mental Health for Business Executives with Sahil Patel
1:01:42
1:01:42
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Sahil Patel, CEO of Spiralyze, shares his journey to becoming CEO and introduces Spiralyze, a conversion rate optimization company. Spiralyze offers a unique tech-enabled service that combines an agency component with a SaaS product. They scrape data from 34,000 websites that run A/B tests to identify proven winners, which are tests that have been …
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New In Vitro Fertilization laws in the UAE
24:13
24:13
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Product Marketing as a Strategic Role, Differentiating from Competitors, and Iterating on Company Narratives at High Growth Tech Companies with Eve Alexander, VP of Product Marketing at Seismic
54:00
54:00
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In this conversation, Eve Alexander, a product marketing leader, discusses the evolution and strategic importance of product marketing. She highlights the need for product marketers to revisit and refine their story and positioning as the market changes. Eve also shares insights on differentiating in a competitive market, using competitive intellig…
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By LY Law
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Kitchen Side: "Do Nothing," Cope Creep, and Life Lessons from Es Devlin
47:47
47:47
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The conversation covers various topics related to decision-making, motivation, and experimentation in business and marketing. It begins with a conversation about cope creep and the fear of failure. The hosts explore the challenges of overcoming the status quo and making strategic decisions. They also discuss the paradox of choice and the impact of …
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The Content Ops Challenge, Scaling Great Work, Saving the Internet, and the Risks of SEO-Only Content with David Baum (Relato)
46:27
46:27
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In this conversation, Alex and David Baum discuss the problems and challenges in content operations (Content Ops) and the need for a new generation of software and tools to support the way people work today. They explore the disarray in content strategy, the gulf between content managers and writers, and the risks of an SEO-first approach. They als…
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Tactical Lessons in Change Management, the Preeminence of Messaging, and Risk Weighted Growth Portfolios with Alefiya Dhilla
1:03:48
1:03:48
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In this conversation, Alefiya Dhilla discusses her experience with the challenges of technology and productivity, the impact of AI and change management, the role of a measured marketer, the importance of generalists and specialists, navigating politics and emotional intelligence, building portfolios of growth bets, and the journey of her consultin…
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Real Life Story: Birth Certificates for Babies with Unknown Fathers
1:53:41
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Lawgical with Ludmila The post Real Life Story: Birth Certificates for Babies with Unknown Fathers first appeared on LYLaw Dubai.By LY Law
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Kitchen Side: The Great Brand Marketing Debate, Snoop Dogg, and B2B Marketers Creating Confusion
40:26
40:26
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In this conversation, the hosts discuss various topics related to marketing and branding. They explore the meaning of demand generation, the role of advertising, the history of content marketing, and the importance of simplifying marketing strategies. They also touch on the idea of making marketing more personal and tearing down overcomplication in…
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Lawgical with Ludmila Yamalova Lawgical with Ludmila Yamalova The post U.A.E. Mental Health Law first appeared on LYLaw Dubai.By LY Law
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Cracking the Code of Intent-Based Marketing: Lessons from Koala's CEO (Tido Carriero)
49:47
49:47
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Tido Carriero, co-founder and CEO of Koala, shares his journey with David, from engineering to product to founder and CEO. He discusses the importance of marketing and solving customer problems, as well as the challenges of transitioning to a CEO role. Tido explains the concept of intent-based marketing and the shift in the market towards personali…
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How Will AI Impact the SEO Profession, User Search Behavior, Businesses, and the Internet? with Mordy Oberstein
52:04
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In this conversation, Mordy Oberstein discusses the impact of AI on SEO and the challenges it presents. He emphasizes the need for SEOs to adapt their strategies and understand the changing landscape of content creation. Mordy also highlights the importance of user intent and the role of AI in Google's algorithm. He suggests that brands should take…
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Jenn Long on Complex Content Migrations, Keywords as Customer Research, and Content Portfolio Allocation
47:13
47:13
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In this episode of the Long Game podcast, host Alex Birkett interviews Jenn Long, who shares her expertise in SEO and content strategy. They discuss the challenges of content writing, the synergy between SEO and content quality, and the significance of keyword research for customer insights. Jenn also talks about a blog migration project, the role …
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Blogging is Underrated, Operationalizing Subject Matter Expertise into Content, and Scaling in Competitive Spaces w/ Nate Matherson (Positional)
45:02
45:02
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In this episode of the Long Game podcast, host Alex Birkett talks with Nate Matherson, CEO of Positional, about the intricacies of SEO and content marketing. Nate shares his reflects on lessons learned from past startup experiences. They discuss the shift from his previous company to Positional, the challenges of the SEO landscape, and the integrat…
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All About Outbound Sales and Marketing with Ritvij Gautam (Glencoco)
46:40
46:40
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In this podcast episode, Alex Birkett and Ritvij Gautam discuss the intricacies of outbound sales in B2B companies. They explore the role of outbound sales in generating revenue, the challenges of high turnover in sales teams, and the importance of understanding the ideal customer profile and total addressable market. They also consider the impact …
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Kitchen Side: Signaling Humanity in a Sea of AI, Revival of Long-Form, and Fake Experts on LinkedIn
50:16
50:16
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In this podcast episode, the speakers delve into the evolving landscape of content creation and marketing in the age of AI. They discuss the future of their podcast, the rise of LinkedIn experts, and the controversy of AI-generated content, including a fake writer scandal at Sports Illustrated. The conversation covers the viral SEO heist AI strateg…
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Lawgical with Ludmila Yamalova and Tim Elliot The post Mediation Law UAE first appeared on LYLaw Dubai.By LY Law
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In this episode of the Long Game podcast, hosts Alex Birkett, Allie Decker, and David Khim, members of the Omniscient Agency team discuss the concept of taste, its development, and its significance in various domains like movies, content, and SEO. They explore whether taste is innate or can be developed, and the difference between genuine taste and…
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Lawgical with Ludmila Yamalova and Tim Elliot The post Possession of Cannabis in UAE first appeared on LYLaw Dubai.By LY Law
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The Impact of AI on Content, Search, Learning, and More (Learning to Change)
37:12
37:12
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In this episode of the Learning to Change podcast, host Melissa Emler talks with Alex Burkett, co-founder of Omniscient Digital. They discuss Alex's career trajectory from a music major to a content marketing expert, highlighting his love for literature and reading as the foundation for his career. Alex shares insights on the impact of AI on search…
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Insulting someone in UAE – Legal consequences
35:23
35:23
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Lawgical with Ludmila Yamalova and Tim Elliot The post Insulting someone in UAE – Legal consequences first appeared on LYLaw Dubai.By LY Law
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A Growth Executive Explains Brand Marketing, Paid Acquisition, and the Future of Growth with Patrick Moran (Robinhood)
52:35
52:35
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In this podcast episode, Alex Burkett interviews growth marketer Patrick Moran about his experience in brand marketing. They discuss the relationship between brand marketing and growth marketing, the components of brand strategy and positioning, and the challenges of measuring the impact of brand marketing. Moran emphasizes the importance of unders…
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Lawgical with Ludmila Yamalova and Tim Elliot The post OFAC List UAE first appeared on LYLaw Dubai.By LY Law
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Lawgical with Ludmila Yamalova and Tim Elliot The post UAE Corporate Tax Law for Free Zones first appeared on LYLaw Dubai.By LY Law
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Lawgical with Ludmila Yamalova and Tim Elliot The post Foreign Judgements in UAE first appeared on LYLaw Dubai.By LY Law
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Lawgical with Ludmila Yamalova and Tim Elliot The post Property Inspection Rights first appeared on LYLaw Dubai.By LY Law
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Show Links Connect with Alex Birkett on LinkedIn and Twitter Connect with Omniscient Digital on LinkedIn or Twitter Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klavi…
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Lawgical with Ludmila Yamalova The post Travel Bans in UAE first appeared on LYLaw Dubai.By LY Law
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Lawgical with Ludmila Yamalova and Tim Elliot The post NEW UAE End of Service Savings System first appeared on LYLaw Dubai.By LY Law
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Lawgical with Ludmila Yamalova and Tim Elliot The post Cancelled Projects UAE first appeared on LYLaw Dubai.By LY Law
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Lawgical with Ludmila Yamalova and Tim Elliot The post D&O Insurance UAE first appeared on LYLaw Dubai.By LY Law
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Connecting Dots as a Generalist, Going from Product to CMO, and Lessons Growing in a Mature Category with Shay Howe (ActiveCampaign)
1:00:30
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In this episode, Shay Howe, the Chief Marketing Officer at ActiveCampaign. They discuss Shay's background in product design and engineering and how it has influenced his approach to marketing. Shay emphasizes the value of being a generalist and problem solver and shares insights on hiring and managing a marketing team. They also explore the importa…
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