show episodes
 
Welcome to The Ripple, where extraordinary women executives share their turning points, growing pains, breakthroughs, and triumphs to help you show up with confidence. Brought to you by Cofounder/Executive Producers Melissa Moody and Leslie Greenwood and hosted by Ashley Laabs (Composure Digital). This podcast is part of Wednesday Women - a company that spotlights extraordinary executives in an effort to raise visibility of women in our social feeds, keynotes, podcasts, and panels.
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Laab Rats is a digital content/branding masterclass formulated with the most innovative creatives, entrepreneurs, and marketing gurus. The host, Mitchell Thayne, started his first video production company in 2018; it was acquired by 2020, and now he is on a journey to build a media empire. Every week you will hear the vision and practices of the greats in the space. Exploring the theory of creativity and how it relates to our new and evolving world.
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Welcome to Marketers Talking, a podcast where we bring you real-world insights and strategies from practitioners in the field. On each episode, we'll be chatting with marketers who are working on the front lines driving real results for their companies or clients. We'll discuss a range of topics, from social media and content marketing to SEO and email marketing, and everything in between.
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show series
 
🕑 1 hour 7 minutes Paul Cereghino is a restoration ecologist for the U.S. National Marine Fisheries Service. He also supports the development and adminstration of the Salish Sea Restoration wiki. Links for some of the topics discussed: Salish Sea Restoration wiki National Marine Fisheries Service Wikipedia article Salish Sea Wikipedia article "Do y…
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Resilience expert Stacey Copas shares the moment that motivated her to step into her story and her life's work. Join us as she recalls how she turned a life-changing accident into a life-affirming career. Questions for Reflection How could your story help others? What's keeping you from telling your story? Find Stacey on LinkedIn: https://www.linke…
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Join us as Marija Skobe-Pilley shares her story of transitioning from individual contributor to leader of the Women in Customer Success Platform. Her passion for finding female role models led her to fill a persistent gap in her industry and blaze a trail for aspiring leaders everywhere. Maria shares the importance of visibility and representation …
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🕑 23 minutes It's another BTB Digest, with highlights from five recent episodes. Jeffrey Wang discusses competing for European users, Taavi Väänänen describes the RealMe extension, Megan Cutrofello defends video game wikis with "spoilers", Moritz Schubotz analyzes MediaWiki as a math publishing tool, Viktor Schelling reminisces on the early days of…
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The job market may be tough, but intention and consistency conquer all. Nadia Milani, VP of Marketing at FundThrough, talks about how her personal values helped her make the right moves. Learn how to stay true to yourself on the job hunt—and see the red flags earlier—to build a career that loves you back. Questions for Reflection What are some red …
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Having more women in sales isn't just good for women—it's good for business! Get practical advice for finding mentors and developing a supportive network from Lori Richardson, Founder of Score More Sales. She gives insider perspective on overcoming barriers in a male-dominated industry so you can keep climbing the ladder and grow diverse teams. Que…
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🕑 2 hours Alex Stinson is Lead Program Strategist for the Campaigns Team at the Wikimedia Foundation. Links for some of the topics discussed: Wikimedia Foundation Campaigns Team WikiProjects Campaign PetScan List-Building Tool Research on Language-Agnostic Topic Classification Esperanza (2005-2006 project on Wikipedia) CampaignEvents MediaWiki exte…
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What if your customers were your best co-creators? In this epsiode we explore how collaboration, support, and relationships are challenging the traditional sales playbook. Janice B. Gordon, Founder of Scale Your Sales, shares the new rules for driving revenue with integrity. Questions for reflection: How can you invite more co creation into your wo…
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🎙 ABOUT THE PODCASTMarketers Talking is a video podcast that goes behind the curtain with leading marketing minds. I sit down with marketers from all walks of life to hear their stories and talk shop.🤔WHO IS THE HOST?If we haven't met yet; Hi 👋 I'm Jess, an award winning marketer and entrepreneur obsessed with systems and making marketing more atta…
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What does it look like to establish a human-centered approach to sales and company culture? In this episode, we sit down with Samantha McKenna, CEO of #samsales, to get a behind-the-scenes-look at how authenticity and growth became inextricably tied in her business. Questions for reflection: How can you be more authentically yourself in your work? …
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🕑 1 hour 35 minutes Brent Laabs (user name Labster) is chair of the board and acting president of the WikiTide Foundation, the nonprofit foundation that runs the wiki farm Miraheze. Links for some of the topics discussed: Miraheze WikiTide Foundation Between the Brackets Episode 31: John Lewis All The Tropes wiki Miraheze-WikiTide merger FAQ Reques…
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In this episode of #MarketersTalking join Jess in a deep dive conversation with Manish Dudharejia as they discuss crucial marketing insights for scaling agency businesses. Learn about the challenges of growth, hiring strategies, team building, and the importance of niche specialization. Explore actionable advice on effective scaling strategies and …
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Stop people pleasing and playing it small with inspiration from Brandi Starr, COO at Tegrita. She shares how a mixup on her very first day in a leadership position set the tone for the rest of her career. Questions for reflection: Where would it be helpful for you to get comfortable with ruffling a few feathers? How can you use empathy to diffuse t…
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Learn what it means to refine your intuition and follow your gut from Mary Shea, Global Chief Evangelist for HireQuotient. She shares how calculated risks, curiosity, and great relationships helped her make huge pivots in her career. Questions for reflection: How might you learn to trust your gut more? How might you take a chance on others? Find Ma…
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Tune in to the trailer for Wednesday Women's new podcast - coming soon! The Ripple (coming in July 2024) is a podcast that captures the turning points, growing pains, breakthroughs, and triumphs of executive women leaders. By sharing formative moments from their journeys, we hope to create a ripple effect, inspiring women everywhere to show up with…
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👀ON THIS EPISODEIn this episode of #MarketersTalking join Jess and Mitch Duckler as they delve into the latest trends shaping the future of marketing, including influencer marketing, gamification, and the impact of emerging technologies like AI, XR, and Web 3. Discover how CMOs are embracing these innovations to stay ahead in a rapidly evolving lan…
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👀ON THIS EPISODEIn this episode of #MarketersTalking join Jess and Doug Bradley, owner of Everest Legal Marketing, as they delve into the shifting landscape of SEO for law firms. Discover the impact of alternative search engines like Bing, DuckDuckGo, and SGE, as well as the changing search behavior of users. Explore the challenges and opportunitie…
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👀ON THIS EPISODEIn this episode of #MarketersTalking join Jess and Jane Portman of Userlist as they delve into the world of email marketing for SaaS businesses. Discover expert insights on segmenting users, overcoming common challenges, and leveraging content marketing for success in the industry. Whether you're a startup or an established company,…
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Join us for an insightful discussion with Jess Bahr and Jonathan Baker, as they share valuable insights on navigating the world of agency mergers and acquisitions. From starting their own agency to successful acquisitions, learn about the key considerations, challenges, and joys in the M&A process. Discover actionable tips for preparing your agency…
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In this episode of #MarketersTalking join Jess and Kendall on how to create a thriving community around your product or platform. Discover the importance of engagement, value sharing, and community involvement for creating a loyal user base. Explore insights on leveraging social media platforms, empowering employees, and measuring community impact.…
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If you want to stay up to date when we will be doing the next Sub-Sixty Film Festival (SSFF) in the fall sign up for our news letter. LaabNotes: https://filmlaab-laabnotes.beehiiv.co... Join Mitchell Thayne as he interviews the winners of FilmLaab's Sub-Sixty Second Film Festival. There are 3 prompts these directors can work with: Left Behind, Near…
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Join Leslie Greenwood and Melissa Moody as they discuss their journey of empowering women in business through Wednesday Women. Discover insights on building engaged communities, amplifying women's voices, and creating a supportive platform for women in leadership. Learn from industry experts about the importance of community building and strategies…
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In this episode of #MarketersTalking join Jess and with Ashley from Composure Digital dive into the shift towards B2B influencer marketing on platforms like LinkedIn. Discover the importance of storytelling on your LinkedIn profile, utilizing visual elements effectively, and converting profile views into meaningful opportunities. Learn how to engag…
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In this episode of #MarketersTalking join Jess and Andrea as they dive into the world of marketing and sales outreach strategies with a humorous twist. They share their experiences with ineffective sales emails and discuss the importance of adding entertainment value and personalization to engage audiences. Discover practical tips on modernizing sa…
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In this episode of #MarketersTalking join Jess and Greg Brooks, CMO at Search Tides, for a lively discussion on the evolving landscape of SEO. Discover valuable insights on understanding human behavior in search optimization, the impact of AI on content creation, and the shifting dynamics of e-commerce in today's market. Dive deep into the challeng…
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🕑 1 hour 28 minutes Dr. Moritz Schubotz (developer username Physikerwelt) is head of research at the mathematics department at FIZ Karlsruhe – Leibniz Institute for Information Infrastructure. He is the author or co-author of the MediaWiki extensions Math and MathSearch, and the Mathoid application, among others. Links for some of the topics discus…
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In this episode of #MarketersTalking join Jess and Tom, founder of Interview Valet, as they delve into the power of podcast interviews for business growth. Discover the importance of aligning podcasting goals with the right approach, whether as a host or a guest. Explore success stories from various industries and learn how podcasting can amplify y…
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In this episode of #MarketersTalking join Jess and Larissa as they delve into the world of business success through customer-centric strategies and strategic thinking. Discover the importance of understanding your target audience, engaging with customers, and evolving your strategy over time. Learn how to transition from tactical to strategic think…
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In this episode of #MarketersTalking join Jess and Mickie to learn how to effectively utilize press releases for small businesses to boost PR, increase visibility, and attract media coverage. Discover strategic tips for planning press releases, conducting surveys, partnering with trade associations, and engaging with local media. Jess and Mickie sh…
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🕑 1 hour 43 minutes Megan Cutrofello, better known as River, returns to the podcast. She is a freelance wiki developer who has worked with Gamepedia, Fandom and wiki.gg, among others. Links for some of the topics discussed: wiki.gg "What's going on with gaming communities moving from Fandom to Wiki.gg?" (2023 Reddit thread) River Writes blog The Se…
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In this episode of #MarketersTalking, join Jess and Mason as they delve into the essential steps for success in Account-Based Marketing (ABM) for 2024! Discover strategies for overcoming common ABM challenges, measuring program success, and building strong sales and marketing alignment. Learn how to kickstart your ABM program without the need for a…
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In this episode of #MarketersTalking, join Jess and Angela as they share their inspiring journeys into the world of consulting, discussing overcoming fears, seeking mentorship, and navigating the transition from corporate to consultancy. Learn about important aspects such as client relationships, financial planning, and staying authentic in the con…
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🕑 21 minutes It's a BTB Digest episode! Hear clips from five recent episodes. Steve Schneider describes his remarkably AI-centered approach to teaching, Birgit Müller boasts about her team's success in improving code review, Srishti Sethi considers the usefulness of developer outreach programs, Alan Ang lists the steps in getting a knowledge base o…
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In this episode of #MarketersTalking, join Jess and Kristin as they delve into the evolving landscape of marketing staffing solutions in 2024. Discover the benefits of hiring agencies, freelancers, or fractional teams for your marketing projects, and gain insights on the rise of fractional employment trends. Explore the nuances of each option, lear…
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In this episode of #MarketersTalking, join Yuval as she delves into the best practices for email marketing to boost engagement and build strong relationships with subscribers. From personalized preference centers to data collection tactics, they share valuable tips on gathering first-party data, avoiding common marketing pitfalls, and establishing …
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Join tech industry veterans Jess Bahr and Ian Block as they delve into the world of B2B marketing strategies powered by AI. Discover how AI tools like ChatGPT and Perplexity are revolutionizing idea creation, research, and strategy development. Learn about the impact of B2B influencers like corporate Natalie and sales bro on platforms such as TikTo…
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Discover valuable insights on managing and optimizing your marketing technology stack from Jenny Maglio, the Director of Marketing at LMN. With over 20 years of experience, Jenny shares expert advice on streamlining tools, conducting audits, and maximizing efficiency to empower landscapers through software training. Learn how to assess your tech st…
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On this episode of #MarketersTalking, join Aubrey Miller-Schmidt as they delve into the world of brand reputation management, crisis communication, and customer loyalty strategies. Learn from real-life examples how companies turn PR challenges into positive customer experiences and navigate unexpected marketing mishaps effectively. Discover the pow…
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In the first episode of 2024, Jess and Pavel dive into their predictions for the AI landscape and discuss the exciting advancements we can expect in the coming year. From better utilization of AI by companies to the decrease in misuse of the term 'AI' for non-intelligent products, they explore the evolving AI landscape. They also debate the value o…
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Join Jess and Pavel as they discuss the future of SEO and its exciting developments. Discover how artificial intelligence (AI) is transforming search rankings and the rise of voice search. Explore the potential of AI-generated content to revolutionize the industry and the fascinating meme culture surrounding AI influencers. Plus, learn about the im…
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