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Unlocking the Potential of PR with Aubrey Miller-Schmidt
Manage episode 406653062 series 3440408
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On this episode of #MarketersTalking, join Aubrey Miller-Schmidt as they delve into the world of brand reputation management, crisis communication, and customer loyalty strategies. Learn from real-life examples how companies turn PR challenges into positive customer experiences and navigate unexpected marketing mishaps effectively. Discover the power of authenticity, humor, and humanizing brands in challenging situations. Gain valuable insights on pricing strategies, maintaining customer loyalty during crisis, and successful rebranding efforts. Dive deep into the discussions around marketing, branding, and public relations in this enlightening conversation. --- Where to find Aubrey: LinkedIn: https://www.linkedin.com/in/aubreymiller -- Where to find Jess: X: https://twitter.com/putapixelonit LinkedIn: https://www.linkedin.com/in/putapixelonit TikTok: https://www.tiktok.com/@marketers-talking Instagram: https://www.instagram.com/putapixelonit/ -- Want to join the podcast? https://aleph1.marketing/be-a-guest-on-marketers-talking-marketing/ -- In this video we chat: 00:00:01 Opening Discussion 00:00:48 Turning PR Challenges into Opportunities 00:02:31 Mistakes in Email Communications 00:03:37 Turning Mistakes into Positive Customer Experiences 00:05:08 The Importance of Forgiveness in Marketing 00:07:10 Handling Marketing Mishaps: Strategies and Preparation 00:09:24 Preparing for Crisis Management 00:11:04 Importance of Streamlining Decision-Making in Marketing during Crisis 00:12:16 Opportunities for Repositioning in Marketing and PR 00:14:29 Connecting with Audiences through Authenticity and Humor 00:15:22 Humanizing Brand Responses in Challenging Situations 00:16:12 Understanding Customer Reactions to Price Increases 00:18:06 Importance of Brand and Customer Loyalty in Pricing Strategies 00:19:05 Strategic Pricing in Response to Competitors 00:19:31 Costco's Pricing Strategy 00:21:01 Maintaining Brand Loyalty During Crisis Situations 00:22:07 Discussion on Successful Marketing Campaigns
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