Welcome to Marketers Talking, a podcast where we bring you real-world insights and strategies from practitioners in the field. On each episode, we'll be chatting with marketers who are working on the front lines driving real results for their companies or clients. We'll discuss a range of topics, from social media and content marketing to SEO and email marketing, and everything in between.
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The Common Sense Financial Podcast is all about finances, mindset and personal growth. The goal is to help you make smart choices with your money in your home and in your business. Some of the podcasts here are historical in nature. They aired before July 1, 2022 and were previously approved by Kalos Capital. The views and statistics discussed in these shows are relevant to that time period and may not be relevant to current events. This is intended for informational and entertainment purpos ...
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Podcast Perspectives: a Podglomerate show about the podcast industry and the people behind it
Jeff Umbro, The Podglomerate LLC
Podcast Perspectives helps you understand the ever-changing podcast industry. Hosted by Jeff Umbro, founder and CEO of The Podglomerate, a podcast services agency focused on production, audience growth, and monetization for some of the biggest podcasts in the world, this show speaks to leaders in the podcast space through longform interviews and panel discussions. The goal is to walk through not only the important news and issues of the day in the podcast landscape, but also to go deep on th ...
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Learn about marketing in business and online from two guys that know how to monetize and simplify marketing so that you can feel confident in what you spend your marketing dollars and time on. The biggest challenge in marketing, in business, and in our lives today is knowing what's real, what's not, and what's right for the future. The answer isn't as black and white as an old photo might suggest, it's somewhere in the gray. We give the gray some color and teach you simple things to enhance ...
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https://www10plusbrand.com https://www.10PlusProfile.com 1-888-288-4533 Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed 10 Plus Brand’s Youtube: https://www.youtube.com/@10plusbrand 10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. Since then, we have produced hundreds of episodes on brand building and digital marketing tips, which are always thought provoking and cutting edge, as well as in-depth Inter ...
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Online marketing can be a confusing and frustrating topic for small business owners. Some struggle to get high search results rankings, while others give up after receiving too many negative customer reviews. Given the harsh environment the internet has cultivated, being an entrepreneur these days is challenging. Bill Courtright and Chris Snellgrove join forces to give you the right tools and strategies to effectively market your small business online. Welcome to Sensei Playbook, the ultimat ...
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What You Need to Know About Agency M&A with Jonathan Baker
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Join us for an insightful discussion with Jess Bahr and Jonathan Baker, as they share valuable insights on navigating the world of agency mergers and acquisitions. From starting their own agency to successful acquisitions, learn about the key considerations, challenges, and joys in the M&A process. Discover actionable tips for preparing your agency…
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What jobs will be substantially replaced by AI? - Pt. 2 of 2, Summary of GenAI Summit, SF_Joanne Z. Tan_Episode 24, Season 2
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Joanne Tan, AI Experience Design (AIXD) consultant for UX, CX, CSAT, explains the latest Gen AI job and data opportunities and losses.(Continued from Pt. 1 of 2.)What is the difference between an AI Co-pilot and an AI Agent?What jobs will be substantially replaced by GenerativeAI?Data protection and Data Use: land grab or monetize what data?When AI…
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How to Create Retirement Confidence - Replay
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In this episode, we delve into the link between overall retirement quality and the confidence you have in your financial plan. We emphasize how a well-designed retirement strategy tailored to your needs, not solely reliant on market performance, is pivotal for boosting confidence and making your retirement plan a reality you can rely on. Addressing…
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Where is GenAI going? How Fast? - A Summary of a 3-day GenAI Summit in San Francisco, Part 1 of 2_Episode 23, Season 2_Joanne Z. Tan
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Where Is Generative AI heading? How fast? How long will it take to overcome bottlenecks & obstacles? What is the difference between an AI Co-pilot and an AI Agent?AI Jargon for “Non-Nerds” and AI Newbies To read as a blog To watch as a video © Joanne Z. Tan All rights reserved. ========================================================= - To stay in …
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Bringing SEO to Podcasting with Ausha’s Odile Beniflah
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There are many unknowns when it comes to podcast marketing. This is because ‘podcast marketers’ are often podcasters who become marketers, rather than professional marketers who got into podcasting. In this episode, I’m speaking with someone from the latter category: Odile Beniflah, Head of US at Ausha. Ausha is a podcast hosting platform with an i…
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3 Factors to Consider Before Taking Your Social Security Benefits - Replay
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The complexity of Social Security calculations can cause some confusion around when someone eligible should file and claim their benefit. There are a lot of variables to consider and acronyms to decipher that can make Social Security feel like a confusing hedge maze. Let’s cut through some of the noise and clarify some of the most pressing question…
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Steve Jobs' Secret Sauce for Turning a Startup into Apple: 3 Elements of a Unicorn_Joanne Z. Tan_Episode 22, Season 2
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Vision, Brand Focus, Experience Design are Steve Jobs’ secret sauce for growing a garage startup into Apple, and they are the 3 Elements of an AI Unicorn no matter what products or services. Steve Jobs did it right by STARTING with user journey and user experience at the very beginning, from day one, BEFORE making any products, BEFORE engineering, …
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How to Build a Vibrant Community with Kendall Breitman
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In this episode of #MarketersTalking join Jess and Kendall on how to create a thriving community around your product or platform. Discover the importance of engagement, value sharing, and community involvement for creating a loyal user base. Explore insights on leveraging social media platforms, empowering employees, and measuring community impact.…
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The 7 Indispensable Steps in Building Your Wealth Strategy - Replay
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If you tune into social media, there are a lot of influencers and gurus peddling one-size-fits-all financial advice and unfortunately plenty of investors base their strategies on what these people recommend. Find out why basing your investment decisions on what’s trending on TikTok is short sighted and discover the seven indispensable steps of buil…
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A message for entrepreneurs: Just Do It! _ by Joanne Z. Tan_Episode 21, Season 2
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Many entrepreneurs hold themselves back with fear, complacency or over thinking rather than taking action. Success comes from embracing imperfection and taking calculated risks to achieve personal and entrepreneurial growth, per Joanne Z. Tan. To read as a blog To watch as a video © Joanne Z. Tan All rights reserved. ===============================…
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By Jeff Umbro, The Podglomerate LLC
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Empowering Women in Business: Building Thriving Communities with Wednesday Women Founders
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Join Leslie Greenwood and Melissa Moody as they discuss their journey of empowering women in business through Wednesday Women. Discover insights on building engaged communities, amplifying women's voices, and creating a supportive platform for women in leadership. Learn from industry experts about the importance of community building and strategies…
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In this episode, Brian Skrobonja answers the top questions he receives from people looking for help with their financial plan. He sheds light on why a plan is more than just picking stocks, what most people get wrong about passive income, and the benefits of knowing how much tax liability you’ll have in the future. Brian answers the top questions h…
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Hidden Tax Strategies, with CPA Tanner Adams - Replay
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Most business owners come into the financial game as the quarterback. They’re telling their CPA and financial advisor what they need and when they need it instead of working as a team to plan out a cohesive strategy. This needs to change. Listen to the latest episode of the podcast to learn why your business needs a financial team that works togeth…
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Maximizing Your LinkedIn Profile for B2B Success in 2024 with Ashley Laabs
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In this episode of #MarketersTalking join Jess and with Ashley from Composure Digital dive into the shift towards B2B influencer marketing on platforms like LinkedIn. Discover the importance of storytelling on your LinkedIn profile, utilizing visual elements effectively, and converting profile views into meaningful opportunities. Learn how to engag…
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Brand Loyalty - how to earn it and keep it_Part 1 of 2_by Joanne Z. Tan_Episode 20, Season 2
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Earning loyal and devoted customers or followers is hard work. Even harder is keeping their long term loyalty.When your customers buy repeatedly and exclusively from you, over the long term, you have earned their brand loyalty based on faith and trust, which is the ultimate testament to your accomplishment, whether you offer products or services. T…
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Transforming Outreach Strategies with Humor and Personalization with Andrea Bridges Smith
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In this episode of #MarketersTalking join Jess and Andrea as they dive into the world of marketing and sales outreach strategies with a humorous twist. They share their experiences with ineffective sales emails and discuss the importance of adding entertainment value and personalization to engage audiences. Discover practical tips on modernizing sa…
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Unlocking the Future of SEO with Greg Brooks
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In this episode of #MarketersTalking join Jess and Greg Brooks, CMO at Search Tides, for a lively discussion on the evolving landscape of SEO. Discover valuable insights on understanding human behavior in search optimization, the impact of AI on content creation, and the shifting dynamics of e-commerce in today's market. Dive deep into the challeng…
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The Interactive Advertising Bureau (IAB) can be a confusing organization for the podcasting industry. They’re an influential player that many recognize by name, but it's not often clear to the everyday podcaster what they actually do. The IAB’s main objective is to develop and establish the ‘rules and regulations of podcasting’ – namely determining…
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Four Big Financial Planning Mistakes Business Owners Make - Replay
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Entrepreneurs by nature are continuously occupied with running their business and wearing multiple hats throughout the day just to keep things running smoothly. Unfortunately, that leads entrepreneurs into making a number of common mistakes. Mistakes that damage the long-term success and potential of their business. Listen to the latest episode of …
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How SDLI Can Provide Flexibility - Replay
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High income professionals face a unique situation when it comes to their retirement. You have the dual challenge of having your money tied up in your investments and also looming tax burdens once you retire. Listen to the latest episode of the podcast to learn about a Specially Designed Life Insurance policy, also known as a life insurance retireme…
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Unlocking Business Growth with Podcast Interviews: Strategies & Success Stories with Tom Schwab
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In this episode of #MarketersTalking join Jess and Tom, founder of Interview Valet, as they delve into the power of podcast interviews for business growth. Discover the importance of aligning podcasting goals with the right approach, whether as a host or a guest. Explore success stories from various industries and learn how podcasting can amplify y…
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Mission-Driven Development with Wonder Media Network’s Emily Rudder
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Wonder Media Network was founded in 2018 to “introduce empathy into politics, business, and culture.” Since then, they’ve grown into a sizable independent network, creating award-winning originals and branded series for clients. To walk me through the secrets to Wonder Media’s success, I talk with their Head of Development, Emily Rudder. Emily has …
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The concept of investing is often associated only with money and the pursuit of wealth, but this Annuities are a popular thing these days… why is that the case? And are they a valid option for those planning their retirement? In this new episode of the Common Sense Financial Podcast, host Brian Skrobonja explores the world of annuities – from what …
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Unlocking Business Success Through Customer-Centric Strategies with Larissa Uredi
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In this episode of #MarketersTalking join Jess and Larissa as they delve into the world of business success through customer-centric strategies and strategic thinking. Discover the importance of understanding your target audience, engaging with customers, and evolving your strategy over time. Learn how to transition from tactical to strategic think…
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Why a Brand Audit Can Save a Company, and What, When, and How?_by Joanne Tan_Episode 19, Season 2
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An out-of-touch brand is a weak brand that soon leads to decreased sales and a shrinking market share. A disconnected brand threatens your business survival. If your brand is starting to feel stale and irrelevant, it may be too little, too late if you wait until your sales are going down to start a comprehensive brand audit. Doing the audit takes t…
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How to Use Press Releases for Small Businesses with Mickie Kennedy
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In this episode of #MarketersTalking join Jess and Mickie to learn how to effectively utilize press releases for small businesses to boost PR, increase visibility, and attract media coverage. Discover strategic tips for planning press releases, conducting surveys, partnering with trade associations, and engaging with local media. Jess and Mickie sh…
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In this episode, Brian Skrobonja breaks down ways to save, grow, and invest your money. He sheds light on what a well-diversified portfolio looks like, the true definition of financial freedom, and why you need different mindsets for spending versus investing money. We all want the same thing when it comes to money--we all desire to make money, gro…
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Unleashing the Power of Account-Based Marketing: Tips for Success in 2024 with Mason Cosby
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In this episode of #MarketersTalking, join Jess and Mason as they delve into the essential steps for success in Account-Based Marketing (ABM) for 2024! Discover strategies for overcoming common ABM challenges, measuring program success, and building strong sales and marketing alignment. Learn how to kickstart your ABM program without the need for a…
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Slate’s Most Profitable Year Ever with VP of Audio Alicia Montgomery
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The 27-year-old Slate Magazine just had its most profitable year ever, and it credits podcasting for much of its success. Slate has been publishing podcasts since the 2005 launch of Political Gabfest, and they’ve built on that success ever since. Today, they have dozens of successful shows, a thriving subscription business in Slate Plus, and they r…
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Investing in Your Ideal Future Self - Replay
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The concept of investing is often associated only with money and the pursuit of wealth, but this fails to capture the true essence of investing. An ideal future isn’t encapsulated by a stack of $100 bills. The true essence of investing is not about building wealth, but about building the atmospheric conditions that align with your ideal future self…
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Natural Language Processing and LLM: They are as Dumb or Intelligent as Your LANGUAGE_by Joanne Z. Tan_Episode 18, Season 2
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AI is as dumb or smart as human's command of language instruction, since NLP (natural language processing) & LLM (large language model) depend on data, and data is input with human language. To improve AI's level of intelligence, we humans must improve our command of language and thinking. How to do that? To read as a blog To watch it as a video © …
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Brand Culture and Workplace Culture: How to grow an organization of ANY size_Joanne Tan_Episode 17, Season 2
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What did Golden State Warriors and Seattle Seahawks coaches do right about creating a culture? How can brand culture be used to catalyze workplace culture, to increase loyalty, productivity, customer acquisition, and profits? To read as a blog To watch it as a video © Joanne Z. Tan All rights reserved. ==============================================…
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Starting Your Own Marketing Consultancy with Angela Lee
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In this episode of #MarketersTalking, join Jess and Angela as they share their inspiring journeys into the world of consulting, discussing overcoming fears, seeking mentorship, and navigating the transition from corporate to consultancy. Learn about important aspects such as client relationships, financial planning, and staying authentic in the con…
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An In-Depth Breakdown of Privatized Banking aka Build Banking - Replay
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Many people accumulate their wealth in a bank or a long-term investment, and this may create problems. But there is a different strategy. In this new episode of the Common Sense Financial Podcast, host Brian Skrobonja goes over the Build Banking strategy and how you can consider a different banking paradigm using specially designed life insurance p…
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Driving Success: A Conversation with Jaymie Hampson of Holman Auto Group
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Welcome to the Sensei Playbook podcast! 🎙️ In this episode, we have the privilege of hosting Jaymie Hampson, a driving force behind the success of the Holman Auto Group. As a key figure within the Holman Auto Group, Jaymie brings a wealth of expertise and innovation to the automotive industry. With a deep understanding of dealership operations and …
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Agencies vs Freelancers vs Fractional Teams in 2024 with Kristin Carideo
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In this episode of #MarketersTalking, join Jess and Kristin as they delve into the evolving landscape of marketing staffing solutions in 2024. Discover the benefits of hiring agencies, freelancers, or fractional teams for your marketing projects, and gain insights on the rise of fractional employment trends. Explore the nuances of each option, lear…
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The Future of Email Marketing with Yuval Ackerman
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In this episode of #MarketersTalking, join Yuval as she delves into the best practices for email marketing to boost engagement and build strong relationships with subscribers. From personalized preference centers to data collection tactics, they share valuable tips on gathering first-party data, avoiding common marketing pitfalls, and establishing …
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Join tech industry veterans Jess Bahr and Ian Block as they delve into the world of B2B marketing strategies powered by AI. Discover how AI tools like ChatGPT and Perplexity are revolutionizing idea creation, research, and strategy development. Learn about the impact of B2B influencers like corporate Natalie and sales bro on platforms such as TikTo…
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Building a Podcasting Cooperative with Maximum Fun CEO Bikram Chatterji
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In March of 2023 the podcast agency Maximum Fun announced the company would convert to a worker-owned model. At the same time, Maximum Fun’s founder, Jesse Thorn, would be stepping down as CEO after nearly 20 years at the company (though would still work at MaxFun). On this episode, I'm checking in with their current CEO Bikram Chatterji to see how…
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Retirement Requires a Shift in Mindset - Replay
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Time is your most precious resource, but how you use it is up to you. The shift from earning to retirement can be quite challenging, as you have to thread the needle between income, growth, and time. In this new episode of the Common Sense Financial Podcast, host Brian Skrobonja goes over the most important mindset shift people need to make in orde…
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Optimizing Your Marketing Tech Stack with Jenny Maglio
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Discover valuable insights on managing and optimizing your marketing technology stack from Jenny Maglio, the Director of Marketing at LMN. With over 20 years of experience, Jenny shares expert advice on streamlining tools, conducting audits, and maximizing efficiency to empower landscapers through software training. Learn how to assess your tech st…
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"From Tangle to Tango" - a short poem about AI and humanity, by Joanne Z. Tan_Episode 16, Season 2
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This is a poem about the future of AI and humanity, written by Joanne Z. Tan, NOT by AI. To read as a blog To watch it as a video © Joanne Z. Tan All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, …
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Unlocking the Potential of PR with Aubrey Miller-Schmidt
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On this episode of #MarketersTalking, join Aubrey Miller-Schmidt as they delve into the world of brand reputation management, crisis communication, and customer loyalty strategies. Learn from real-life examples how companies turn PR challenges into positive customer experiences and navigate unexpected marketing mishaps effectively. Discover the pow…
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Mastering Automotive Digital Marketing with George Nenni
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Welcome to the Sensai Playbook Podcast! In this episode, we dive deep into the world of automotive digital marketing with industry expert George Nenni. With over three decades of experience in the field, George has been at the forefront of revolutionizing how car dealerships approach their digital marketing strategies. George shares his wealth of k…
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The AI Advantage: How Companies Can Get Ahead with AI in 2024
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In the first episode of 2024, Jess and Pavel dive into their predictions for the AI landscape and discuss the exciting advancements we can expect in the coming year. From better utilization of AI by companies to the decrease in misuse of the term 'AI' for non-intelligent products, they explore the evolving AI landscape. They also debate the value o…
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The Battle for Attention: Will AI Take Over the Search Experience?
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Join Jess and Pavel as they discuss the future of SEO and its exciting developments. Discover how artificial intelligence (AI) is transforming search rankings and the rise of voice search. Explore the potential of AI-generated content to revolutionize the industry and the fascinating meme culture surrounding AI influencers. Plus, learn about the im…
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In this thought-provoking discussion, Jess and Pavel delve into the ever-evolving landscape of SEO and AI in search. As traditional search engines give way to AI-driven experiences like Arc Search, the importance of search engine optimization remains paramount. Explore the future of search user experience, the changing role of web pages, and the un…
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Getting AI to ‘Just Work‘ in the real world
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Join Pavel and Jess in a deep dive into the evolving landscape of AI technology and its influence on consumer behavior. From Google's latest Gemini AI to the future of coding and AI-driven user interfaces, this engaging conversation covers a wide range of topics like sustainable fashion, spatial computing, and the intersection of AI and marketing p…
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Unlocking the Power of Marketing Leadership with Aaron Hassen
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Join Aaron, a seasoned B2B marketer, and Jess, your host, as they delve into the importance of marketing leadership in driving business growth. Discover valuable insights on aligning marketing efforts with revenue goals, building strong relationships with the C-suite, and leveraging brand marketing to stand out in the market. Learn from Aaron's jou…
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